---
description: Quickly find and compare the leading Improvado vs SAS Customer Intelligence 360 alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Improvado vs SAS Customer Intelligence 360 - GetApp United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Improvado \<span\>vs\</span\> SAS Customer Intelligence 360](https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360)

# Compare Improvado vs SAS Customer Intelligence 360

Canonical: https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360

> Detailed comparison between Improvado and SAS Customer Intelligence 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Improvado | SAS Customer Intelligence 360 |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 22 | 8 |
| **Starting Price** | - | $8,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Improvado

- API
- Activity Tracking
- Ad hoc Reporting
- Attribution Modeling
- Behavior Analytics
- Cross Channel Attribution
- Customer Database
- Customizable Reports
- Data Analysis Tools
- Data Integration
- Engagement Tracking
- KPI Monitoring
- Keyword Tracking
- Monitoring
- OLAP
- Real-Time Data
- Referral Tracking
- Site Search Tracking
- Visitor Tracking
- Website Visitor Tracking

### SAS Customer Intelligence 360

- API
- Activity Tracking
- Ad hoc Reporting
- Attribution Modeling
- Behavior Analytics
- Cross Channel Attribution
- Customer Database
- Customizable Reports
- Data Analysis Tools
- Data Integration
- Engagement Tracking
- KPI Monitoring
- Keyword Tracking
- Monitoring
- OLAP
- Real-Time Data
- Referral Tracking
- Site Search Tracking
- Visitor Tracking
- Website Visitor Tracking

## Links

- [View Improvado Profile](https://www.getapp.ae/software/112657/improvado)
- [View SAS Customer Intelligence 360 Profile](https://www.getapp.ae/software/2058372/sas-customer-intelligence-360)
- [View Original Comparison](https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Improvado vs SAS Customer Intelligence 360 - GetApp United Arab Emirates 2026","description":"Quickly find and compare the leading Improvado vs SAS Customer Intelligence 360 alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360","about":[{"@id":"https://www.getapp.ae/software/112657/improvado#software"},{"@id":"https://www.getapp.ae/software/2058372/sas-customer-intelligence-360#software"}],"breadcrumb":{"@id":"https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360#webpage","isPartOf":{"@id":"https://www.getapp.ae/#website"},"inLanguage":"en-AE","publisher":{"@id":"https://www.getapp.ae/#organization"}},{"name":"Improvado","description":"Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions.\n\nDesigned for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.\n\nIf you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e9fd14cb-8dd1-4537-8b0c-54f54475c324.png","url":"https://www.getapp.ae/software/112657/improvado","@type":"SoftwareApplication","@id":"https://www.getapp.ae/software/112657/improvado#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":22},"operatingSystem":"Cloud"},{"name":"SAS Customer Intelligence 360","description":"Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a modern multichannel marketing hub to personalize experiences and deliver the right message at the right time – every time. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.\n\nSAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by &gt;10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.\n\nOur data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.\n\nSAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d78fcc0d-35fb-462a-9e76-e1abd02b844c.png","url":"https://www.getapp.ae/software/2058372/sas-customer-intelligence-360","@type":"SoftwareApplication","@id":"https://www.getapp.ae/software/2058372/sas-customer-intelligence-360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/602/marketing-analytics/software","@type":"ListItem"},{"name":"Improvado vs SAS Customer Intelligence 360","position":3,"item":"https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360","@type":"ListItem"}],"@id":"https://www.getapp.ae/compare/112657/2058372/improvado/vs/sas-customer-intelligence-360#breadcrumblist"}]}
</script>