---
description: Quickly find and compare the leading Adobe Analytics vs Matomo alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Adobe Analytics vs Matomo - GetApp United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/1317/marketing-attribution/software) > [Adobe Analytics \<span\>vs\</span\> Matomo](https://www.getapp.ae/compare/114094/2053481/adobe-analytics/vs/matomo)

# Compare Adobe Analytics vs Matomo

Canonical: https://www.getapp.ae/compare/114094/2053481/adobe-analytics/vs/matomo

> Detailed comparison between Adobe Analytics and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Adobe Analytics | Matomo |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 237 | 62 |
| **Starting Price** | - | $9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software | Email/Help Desk, FAQs/Forum, Knowledge Base Software |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Key features

### Adobe Analytics

- A/B Testing
- API
- Activity Dashboard
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Dashboard Software
- Data Capture and Transfer
- Multi-Channel Attribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Website Analytics

### Matomo

- A/B Testing
- API
- Activity Dashboard
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Dashboard Software
- Data Capture and Transfer
- Multi-Channel Attribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Website Analytics

## Links

- [View Adobe Analytics Profile](https://www.getapp.ae/software/114094/adobe-analytics)
- [View Matomo Profile](https://www.getapp.ae/software/2053481/matomo)
- [View Original Comparison](https://www.getapp.ae/compare/114094/2053481/adobe-analytics/vs/matomo)

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