---
description: Quickly find and compare the leading mParticle Analytics vs Fullstory alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare mParticle Analytics vs Fullstory - GetApp United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Business Intelligence (BI) Software](/directory/318/business-intelligence/software) > [mParticle Analytics \<span\>vs\</span\> Fullstory](https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory)

# Compare mParticle Analytics vs Fullstory

Canonical: https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory

> Detailed comparison between mParticle Analytics and Fullstory. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | mParticle Analytics | Fullstory |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 32 | 67 |
| **Starting Price** | $950.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) |
| **Training Software** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### mParticle Analytics

- A/B Testing
- API
- Ad hoc Reporting
- Behavior Tracking
- Benchmarking
- Cohort Analysis
- Collaboration Tools
- Customer Segmentation
- Dashboard Creation
- Engagement Tracking
- Key Performance Indicators
- Multi-Channel Attribution
- Performance Metrics
- Role-Based Permissions
- Scorecards
- Self Service Data Preparation
- Single Sign On Software
- Trend/Problem Indicators
- Uninstall Tracking
- Visual Analytics

### Fullstory

- A/B Testing
- API
- Ad hoc Reporting
- Behavior Tracking
- Benchmarking
- Cohort Analysis
- Collaboration Tools
- Customer Segmentation
- Dashboard Creation
- Engagement Tracking
- Key Performance Indicators
- Multi-Channel Attribution
- Performance Metrics
- Role-Based Permissions
- Scorecards
- Self Service Data Preparation
- Single Sign On Software
- Trend/Problem Indicators
- Uninstall Tracking
- Visual Analytics

## Links

- [View mParticle Analytics Profile](https://www.getapp.ae/software/114779/mparticle-analytics)
- [View Fullstory Profile](https://www.getapp.ae/software/116603/fullstory)
- [View Original Comparison](https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare mParticle Analytics vs Fullstory - GetApp United Arab Emirates 2026","description":"Quickly find and compare the leading mParticle Analytics vs Fullstory alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory","about":[{"@id":"https://www.getapp.ae/software/114779/mparticle-analytics#software"},{"@id":"https://www.getapp.ae/software/116603/fullstory#software"}],"breadcrumb":{"@id":"https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory#breadcrumblist"},"@id":"https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.ae/#organization"},"inLanguage":"en-AE","isPartOf":{"@id":"https://www.getapp.ae/#website"}},{"name":"mParticle Analytics","description":"Indicative is a customer analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.      \n\nThe platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 50 million or more events per month with unlimited user seats and data histories of at least 6 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8dd0c20f-16af-49ca-881d-d68e0e2a376d.png","url":"https://www.getapp.ae/software/114779/mparticle-analytics","@id":"https://www.getapp.ae/software/114779/mparticle-analytics#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":32,"ratingValue":4.5},"offers":{"price":"950","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Fullstory","description":"Fullstory is a cloud-based behavioral data platform that automatically captures every user interaction across web and mobile — clicks, taps, scrolls, and form inputs — without manual tagging or pre-defined tracking configuration. The platform combines digital experience analytics, session replay, conversion funnels, heatmaps, product analytics, in-app guides, surveys, and data warehouse export into a single solution. An integrated AI suite (StoryAI, powered by Google Gemini) surfaces prioritized friction points, conversion opportunities, anomalies, and trend signals without requiring teams to build dashboards or write queries. A Workforce product extends the same behavioral analytics to internal, employee-facing tools and applications. Fullstory holds SOC 2, ISO 27001, and ISO 42001 certifications, and offers a private-by-default data capture mode. Customer data is not used to train sub-processor AI models. Deployment is SaaS; behavioral data can also be exported to customer-managed cloud data warehouses such as Snowflake and Google BigQuery via Fullstory Anywhere.\n\nFullstory serves product, engineering, marketing, customer support, and customer success teams across businesses of all sizes. A free plan and a startup scholarship program address early-stage companies and small teams, while Advanced and Enterprise tiers add SSO, role-based permissions, and multi-org management for large organizations. Target industries include e-commerce and retail, financial services, gaming, and SaaS. Integrations span Salesforce, Adobe Experience Platform, Zapier, Snowflake, Google BigQuery, Segment, Tealium, and additional SaaS platforms. Real-time behavioral data streaming via Fullstory Anywhere: Activation supports in-the-moment workflow automation and personalization, and a Fullstory MCP connector delivers behavioral context to external AI systems in real time.","image":"https://images.g2crowd.com/display-layer-screenshots/13836/6e975f84f42764960450c4f2ee2a52220c433a68c80ffafc722933b6acb62072.png","url":"https://www.getapp.ae/software/116603/fullstory","@id":"https://www.getapp.ae/software/116603/fullstory#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":67,"ratingValue":4.6},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Business Intelligence (BI) Software","position":2,"item":"/directory/318/business-intelligence/software","@type":"ListItem"},{"name":"mParticle Analytics vs Fullstory","position":3,"item":"https://www.getapp.ae/compare/114779/116603/mparticle-analytics/vs/fullstory","@type":"ListItem"}]}]}
</script>