---
description: Quickly find and compare the leading ActiveCampaign vs Braze alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare ActiveCampaign vs Braze - GetApp United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> Braze](https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy)

# Compare ActiveCampaign vs Braze

Canonical: https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy

> Detailed comparison between ActiveCampaign and Braze. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Braze |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2571 | 168 |
| **Starting Price** | $15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep) |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Automated Email Responses
- Basic Reporting
- Behavior Analytics
- Breadth of Partner Applications
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Cross-system Integration
- Customizable CTAs
- Data Quality Management
- Engagement Tracking
- Lead Generation Software
- Lead Scoring and Grading
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Braze

- API
- Automated Email Responses
- Basic Reporting
- Behavior Analytics
- Breadth of Partner Applications
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Cross-system Integration
- Customizable CTAs
- Data Quality Management
- Engagement Tracking
- Lead Generation Software
- Lead Scoring and Grading
- Monitoring
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.getapp.ae/software/2348/activecampaign)
- [View Braze Profile](https://www.getapp.ae/software/2052401/appboy)
- [View Original Comparison](https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare ActiveCampaign vs Braze - GetApp United Arab Emirates 2026","description":"Quickly find and compare the leading ActiveCampaign vs Braze alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy","about":[{"@id":"https://www.getapp.ae/software/2348/activecampaign#software"},{"@id":"https://www.getapp.ae/software/2052401/appboy#software"}],"breadcrumb":{"@id":"https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy#breadcrumblist"},"@id":"https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ae/#website"},"inLanguage":"en-AE","publisher":{"@id":"https://www.getapp.ae/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based SaaS platform that unifies email marketing, multi-channel messaging (SMS, WhatsApp), CRM, and marketing automation for small to mid-sized businesses. The platform centralizes contact management, behavioral tracking, and campaign orchestration across channels, giving marketing and sales teams a single workspace to build, execute, and measure customer engagement strategies. ActiveCampaign supports deep segmentation, dynamic content personalization, and conditional logic-based automation workflows that adapt to subscriber actions and lifecycle stages.\n\nActiveCampaign integrates with over 900 third-party applications, including e-commerce platforms, CRMs, and analytics tools, allowing teams to connect existing tech stacks without custom development. Built-in CRM functionality covers deal pipelines, task management, and sales automation, bridging the gap between marketing campaigns and revenue outcomes. Reporting dashboards surface campaign performance, contact engagement scores, and revenue attribution data, supporting data-driven decisions across marketing and sales functions.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.getapp.ae/software/2348/activecampaign","@id":"https://www.getapp.ae/software/2348/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2571,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Braze","description":"Braze is a cloud-based customer engagement platform that collects and activates first-party data to deliver personalized, real-time messaging across email, SMS, push notifications, WhatsApp, in-app messages, Content Cards, web, LINE, RCS Business Messaging, and paid media channels including Meta, Google, Pinterest, Snapchat, TikTok, and Criteo. Marketers use the platform to build audience segments, orchestrate cross-channel customer journeys, run experiments, and measure engagement outcomes from a single interface. Braze serves 2,500+ B2C brands across more than 70 countries, spanning retail and eCommerce, financial services and fintech, media and entertainment, health and wellness, CPG, and QSR and on-demand food and beverage delivery.\n\nThe platform is built around four core components: a web-based dashboard UI, mobile and web SDKs, a REST API for server-side data ingestion and triggering, and a bi-directional data platform with zero-copy integrations to data warehouses including Snowflake, Databricks, Google BigQuery, Amazon Redshift, Microsoft Azure, and AWS S3. Canvas, the platform's no-code drag-and-drop journey builder, supports branching logic, delays, audience syncs, and real-time triggers. Audience segmentation tools construct dynamic user profiles and segments based on behavioral data, purchase history, and predictive scores. Experimentation capabilities cover A/B/n testing of copy, creative, timing, channel mix, and promotions, with conversion dashboards, global holdout groups, and per-channel engagement metrics for measurement.\n\nBraze includes an integrated AI and machine learning suite spanning decisioning, prediction, content generation, optimization, recommendations, and autonomous execution. Key capabilities include reinforcement learning-based channel and timing optimization, predictive churn and purchase scoring, AI-generated message copy and personalization logic, deep learning product recommendations, and natural language-to-SQL segment and report building. The platform supports granular user permissions and meets enterprise compliance standards including HIPAA, ISO 27001, and SOC 2 Type 2. Hosted infrastructure provides auto-scaling and multi-region support. Over 140 turnkey partner integrations connect Braze to existing martech and data stacks, and pricing is based on actively engaged users rather than total database size or seat licenses.","image":"https://images.g2crowd.com/display-layer-screenshots/20732/af97cab8d5739c87d351a3af6cff804311867b454663f36554da3cb5d1158d96.png","url":"https://www.getapp.ae/software/2052401/appboy","@id":"https://www.getapp.ae/software/2052401/appboy#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":168,"ratingValue":4.7},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/230/crm/software","@type":"ListItem"},{"name":"ActiveCampaign vs Braze","position":3,"item":"https://www.getapp.ae/compare/2348/2052401/activecampaign/vs/appboy","@type":"ListItem"}]}]}
</script>