---
description: Quickly find and compare the leading Mailchimp vs Google Marketing Platform alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Mailchimp vs Google Marketing Platform - GetApp United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> Google Marketing Platform](https://www.getapp.ae/compare/8268/2046655/mailchimp/vs/google-marketing-platform)

# Compare Mailchimp vs Google Marketing Platform

Canonical: https://www.getapp.ae/compare/8268/2046655/mailchimp/vs/google-marketing-platform

> Detailed comparison between Mailchimp and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 25 |
| **Starting Price** | $13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base Software, Phone Support |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Mailchimp

- A/B Testing
- Audience Targeting
- Behavioral Targeting
- Campaign Planning
- Customer Profiles
- Customer Segmentation
- Customizable Reports
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Tagging
- Visual Analytics
- Website Analytics

### Google Marketing Platform

- A/B Testing
- Audience Targeting
- Behavioral Targeting
- Campaign Planning
- Customer Profiles
- Customer Segmentation
- Customizable Reports
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View Mailchimp Profile](https://www.getapp.ae/software/8268/mailchimp)
- [View Google Marketing Platform Profile](https://www.getapp.ae/software/2046655/google-marketing-platform)
- [View Original Comparison](https://www.getapp.ae/compare/8268/2046655/mailchimp/vs/google-marketing-platform)

-----

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