---
description: Quickly find and compare the leading VWO Testing vs Smartlook alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare VWO Testing vs Smartlook - GetApp United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/1293/heatmap/software) > [VWO Testing \<span\>vs\</span\> Smartlook](https://www.getapp.ae/compare/91227/108697/visual-website-optimizer/vs/smartlook)

# Compare VWO Testing vs Smartlook

Canonical: https://www.getapp.ae/compare/91227/108697/visual-website-optimizer/vs/smartlook

> Detailed comparison between VWO Testing and Smartlook. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | VWO Testing | Smartlook |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 91 | 136 |
| **Starting Price** | - | $55.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### VWO Testing

- API
- Behavior Tracking
- Conversion Rate Optimization
- Conversion Tracking
- Engagement Tracking
- For Mobile
- For Websites
- Funnel Analysis
- Heatmaps
- Performance Metrics
- Qualitative Comparative Analysis
- Quantitative Analysis
- Reporting/Analytics
- Screen Activity Recording
- Statistical Analysis Software
- Usability Testing
- User Interaction Tracking
- Visitor Tracking
- Web Traffic Reporting
- Website Analytics

### Smartlook

- API
- Behavior Tracking
- Conversion Rate Optimization
- Conversion Tracking
- Engagement Tracking
- For Mobile
- For Websites
- Funnel Analysis
- Heatmaps
- Performance Metrics
- Qualitative Comparative Analysis
- Quantitative Analysis
- Reporting/Analytics
- Screen Activity Recording
- Statistical Analysis Software
- Usability Testing
- User Interaction Tracking
- Visitor Tracking
- Web Traffic Reporting
- Website Analytics

## Links

- [View VWO Testing Profile](https://www.getapp.ae/software/91227/visual-website-optimizer)
- [View Smartlook Profile](https://www.getapp.ae/software/108697/smartlook)
- [View Original Comparison](https://www.getapp.ae/compare/91227/108697/visual-website-optimizer/vs/smartlook)

-----

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