Marketing Attribution Software
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138 Software options
Solitics is a cloud-based analytics software designed to help businesses create marketing strategies and gather and evaluate customer data in a unified portal to optimize customer engagement, marketing, data analysis, conversion rates, and other operations. The platform complies with ISO security standards and automatically encrypts communications...
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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.
Read more about SegMetrics
AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:
Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance
Read more about AITA
JIRA is the tracker for teams planning & building great products. Millions choose JIRA to capture & organize issues, assign work, & follow team activity.
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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.
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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.
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Adobe Marketo Measure (previously Bizible) is the industry’s leading B2B marketing attribution solution that allows you to measure the value and ROI of every interaction across the customer journey. Its data model lets you attribute pipeline and revenue to individual touch points.
Read more about Marketo Engage
Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to...
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Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure & understand the impact of their customer interactions using a range of tools including web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more
Read more about Adobe Analytics
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls
Read more about Lucky Orange
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises
Read more about TapClicks
LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.
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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.
Read more about Terminus
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
Read more about AppsFlyer
Liine’s automated lead management effortlessly converts more leads into booked appointments.
AI-powered call analytics provide revenue-driving insights for optimizing operations, marketing spend, and staff performance.
Read more about Liine
CallTrackingMetrics is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform.
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Voluum is a performance tracking software for affiliate marketers, agencies and media buyers.
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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.
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Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results
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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.
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SocialClimb's platform helps doctors, medical practices, and hospital service lines grow their business by taking charge of their online presence, sending ads targeted to the right patients, and measuring marketing campaign patient acquisition costs.
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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.
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Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.
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The YouGov Surveys: Self-serve platform gives brands the ability to create and distribute surveys with ease. Survey questions can be built and published within minutes, while keeping in mind audience targeting.
Read more about YouGov Surveys: Self-serve
Veritone Attribute is a real-time media attribution software which gives radio & television broadcasters the ability to measure the effectiveness of their advertising campaigns with features such as behavior analytics, campaign management, intelligent attribution, reports & dashboards, & more
Read more about Veritone Attribute