Sprinklr Social Reviews

Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.

Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.

The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.

It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.

Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.

The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements.

The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help.

Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.

Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.

Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us.

It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it.

I have been using Sprinklr for years and it is a great tool to use if you have multiple accounts to manage. I also really enjoy the analytics part of this software.

Sometimes this software is hard to navigate.

I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.

It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.

I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.

The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.

This tool has so many layers to it that I don't have to look anywhere else when searching for engagement analytics.

The amount of times in our chat that I see "Sprinklr is down" does not give an excellent credit to the tool. It also doesn't keep up to date very well with changing platform features (no Reels insights).

i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.

creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance.

I login to this program daily to respond to all social media Monitoring. This program makes life so easy to respond to user reviews.

Sometimes this platform can be hard to navigate at times but once you learn it it’s very simplistic l.

I like how you can have a team discussion and it also saves the discussions and documents to use later.

I don't like how you have to actually have the software up to get the messages. They get emailed, but not for sometime later.

Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems.

Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.

The interface is pretty sleek and you can view what posts might look like pretty easily.

We mostly use this software for publishing and I wish there was an approval process.

The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign. It also allows for seamless collaboration between us as a media agency, our creative agency, and the clients.

The biggest challenge with this software is the learning curve for onboarding, as well as the challenges around determining what party is responsible for each aspect of the campaign. However, most of these issues have been resolved over time.

I found this platform very easy to use once I got the hang of it to understand how to push it out to our various social channels

I did not find it very intuitive, once I learned it then it worked fine but the initial set up was hard.

Great for creating filters and different ways to cut and slice the mentions data.
The moderation team can efficiently see all conversations and respond within the tool.
The content is easy to upload and manage.
The overview for social listening also works great to provide high-level and more in-depth analytics.

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.

Real-time social media post integration.

Lack of tooling and customization.

Excellent content planning and publishing platform

I wouldn't say that I disliked anything about Sprinklr

It keeps track of all the engagement. It's not just reporting on your own social media analytics and metrics but is also able to track when other people are talking about you which is priceless.

It can be a little difficult to use at first, there could be better training provided to give to new team members.

Ease of use and a big amount of features for configuring the bot

Its a lot of information you need to have to start using all the features

I use Sprinklr every single day and it definitely has a lot of pros. For me, the biggest pro is being able to schedule all of your content in advance. I run a Twitter handle for a big company, so it's great to use the Editorial Calendar and plan out posts for the full month. I can move things around easily and it's really convenient to see how your day/week/month will break down. I also love that you can track your metrics easily within Sprinklr. We use their tagging system and it makes it helpful for tracking how we performed on social for events or launches. I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well. I've created a dashboard that follows any and all accounts that might be relevant to my handle. From this dashboard, I can easily schedule retweets and engage with posts, while also being able to track metrics on how those retweets/quote retweets/replies perform on social. I also LOVE the asset boards. You can create boards for your needs and it's such an easy way to store photos, videos, and social posts that you can leverage and find when you need them.

I don't love how many emails it sends. I get an email every time a post goes live and I don't really look at them. I move them to a folder that I never open. The mobile app isn't as user friendly as the web browser, which makes things difficult especially if you're covering social media at an in person event. It would be nice if the mobile app was more user friendly so you could easily upload posts in real time. Even if the ability is currently in the mobile app, it's not easy to execute, so I don't use it. Instead, I carry my computer around with me and hope that I have enough battery/space to whip it out and use Sprinklr for my posts. The other thing I would really love to see improved is on the Social Listening boards you can create. They only go back 10 days, so if you're looking at a social account and want a post from 11+ days, you won't be able to find it to retweet/share.