BenchmarkONE
CRM & Marketing for small businesses and marketing agencies.
4.4 /5 (150 reviews) Write a Review!- Industry: Retail
- Company size: 2-10 Employees
- Used Monthly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Hatchbuck hits a sweet spot
Reviewed on 06/02/2020
Sales engagement and qualification
Pros
Very good value for the money. The scoring is very helpful in qualifying prospects and interest.
Cons
Not much. It hits the highlights and is affordable.
- Industry: Real Estate
- Company size: 2-10 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Haven't had a bad experience with it yet, awesome CRM
Reviewed on 01/11/2018
Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.
Pros
Email Drop Campaigns
Email Templates Provided
Easy to Use
Cons
The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.
- Industry: Management Consulting
- Company size: 2-10 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
You Won't Be Disappointed With Hatchbuck!
Reviewed on 02/06/2017
I'd recommend Hatchbuck to anyone looking for a sleek, easy to use platform that handles both your CRM and Email Campaigns.
Pros
I love the ease of creating email templates, especially with the new update, and being able to track their success as soon as they are sent out. I primarily use it for creating email campaigns and tracking contacts who click through. It's a very organized system with ways to easily find contacts and emails. While the older version definitely had some kinks, I think they did an awesome job with the update I've found it much more user-friendly. Also it is a bit pricey, but it is a CRM and email campaign creator/tracking tool so I think it's worth it.
Cons
Again, with the old version, the email building templates were difficult to use, especially compared to MailChimp. Much improvement has been made to make the process much easier. It was frustrating to have to create new templates since the old ones were rendered useless. Sometimes it's a bit hard to navigate through the system, looking for the exact data or rare thing you might need or filter you might want, the good thing is their support is outstanding and always there to help.
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- Ease of Use
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Hatchbuck Helps Drive Enrollment Growth for University at Albany's Weekend MBA Program
Reviewed on 05/02/2016
Adopting the Hatchbuck CRM a year and a half ago has transformed and modernized the marketing, and hence the recruiting, for UAlbany's executive Weekend MBA Program. We were able to automate many tasks that had to be previously performed manually.
We created landing pages which automatically filled records in Hatchbuck when they were submitted and we tied campaigns to certain actions so that we were able to quickly respond to prospects who were looking for information on the program. Setting up campaigns also enabled us to send relevant messages to contacts in a timely fashion, a feature unavailable in our last CRM. Through campaigns, we were also able to recognize individuals' milestones and follow up on program events, to name a couple of uses.
The task feature is also helpful for keeping track of important action items and scheduling them at the most opportune time.
The onboarding process took several weeks and we were able to successfully overcome a few speed bumps along the way. Overall, the customer service has been very good, especially during the time that I was learning the software.
I don't consider myself to be technically savvy but the software was very intuitive to use and the customer support was quick to respond if you had a question.
After two years of declining enrollments, Hatchbuck, along with other factors, played a key role in the program experiencing a nearly 60% enrollment increase over the previous year. That, coupled with the time savings and added efficiency, has made it a very wise investment for the program. It is an investment that returns considerable dividends daily!
- Industry: Computer Software
- Company size: 11-50 Employees
- Used Daily for 1+ year
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Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Automate our marketing stuff
Reviewed on 15/07/2018
Pros
Hatchbuck helps us with marketing emails. It helps defining campaigns easily and let our sales team manage prospects within its CRM tool.
Cons
Can help sending emails and helps with marketing activities including assigning to-dos to team. Provides good statistics for our team.
- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Hatchbuck Review
Reviewed on 02/11/2018
Keeping track of large amounts of people in the sales funnel.
Pros
Ease of use, customer support, tracking web visits of folks in our email database.
Cons
I can't think of anything I don't like.
- Industry: Marketing & Advertising
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Awesome Sauce
Reviewed on 29/05/2015
I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on.
Pros
Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares
Cons
There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon!
- Industry: Information Technology & Services
- Company size: 51-200 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Great Email platform and CRM for small businesses
Reviewed on 11/02/2019
If you're a small business and you're using it as a CRM it's worth looking into.
Pros
We were able to send large emails batches and weren't as restricted as other platforms. Easy to pull stats, reports, and data.
Cons
We had decent sending results, but towards the end of us using it as our primary email service our results were atrocious. We had a great sender reputation, great sending results, but horrid numbers. When we looked asked other businesses that used Hatchbuck they weren't having any issues and they were sending more emails that we were. We never got a good answer as to why and what was the problem.
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Overall rating
- Ease of Use
- Customer Support
Easy play, easy go with Hatchbuck.
Reviewed on 05/02/2016
I was able to load up my contacts, design and prepare, then launch campaigns very quickly and without much trouble.
The training and support along the way was effective and spot on, and I received pro-active communications to optimize the performances.
My questions to the team were always responded promptly and followed-up rapidly.
On the con side, the tool lacks a few capabilities including the creation of custom-landing pages, or being able to use an existing contact page more easily, which would be nice. Optimization can require some technical skills too.
Overall, a cool solution that is well worth its investment at a fraction of the price of competitors, and a friendly team to help navigate the first steps.
- Industry: Online Media
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Hatchbuck simplifies my life
Reviewed on 01/06/2015
I use Hatchbuck daily for one of my clients. It's essential to my work flow and truthfully, I'm not sure how things would go for this client if I had to work without it. It simplifies everything. Sending emails is a snap, correcting their client information is quick and easy, and everything I need to measure ROI is right there.
Pros
Customer support rocks. Anytime I don't know how to do anything, our consultant is quick to answer emails and send me in the right direction.
Cons
Searching for contacts is a little difficult, but once you master it, it's not too bad.
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- Value for Money
- Ease of Use
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The Product is Good and the Customer Support Makes it Great
Reviewed on 07/12/2016
Hatchback customer support is the most responsive I have experienced when today is all about automation. Hatchuck doesn't just sell you a platform and then walk away leaving you hanging having to pay additional costs for training, transition, and maintenance. They hold your hand through training, accept calls when needed, are generous about giving their time and follow up with additional information so that you get the whole solution.
- Industry: Marketing & Advertising
- Company size: 11-50 Employees
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- Value for Money
- Ease of Use
- Customer Support
Hatchbuck is great for our needs
Reviewed on 10/09/2015
Working for a small digital agency, I didn't have the budget to afford one of the mainstream CRMs with automation and a lot of the more affordable services didn't offer both a CRM and Marketing Automation that would be integratabtle. Hatchbuck has done just this. Marketing automation consisting of just the right amount of tools to get the job done and seamless CRM integration.
Pros
Attractive and intuitive user interface
Good Price
Attentive customer service
Easy to use marketing automation tools with templates
Cons
Emails should have the option to be viewed in a browser window
Tasks should be able to be created for email opens
- Industry: Computer Software
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Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Casual user
Reviewed on 12/09/2014
Pros
I like the simplicity of the product, despite it having so may features. The vendor's customer service people seem very on top of things.
Cons
No complaints here. Everything worked excellently; the product and the vendor were both extremely helpful.
- Industry: Computer Software
- Company size: 501-1,000 Employees
- Used Daily for 1-5 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Cheap and helps you do what's necessary for a small business
Reviewed on 23/01/2018
Pros
The platform is super easy to use. The email builder is drag and drop and can easily be learned. The A/B testing feature where you can see live who opens the email is pretty cool too.
Cons
Reporting features are not that sophisticated. For the price, I think the software is pretty worth it. It is a good start for an emerging small business.
- Industry: Marketing & Advertising
- Company size: 11-50 Employees
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- Value for Money
- Ease of Use
- Customer Support
Great value and customer support
Reviewed on 18/06/2015
10X Lab has been using Hatchbuck for sales purposes for a little over a month. We're able to navigate through the platform with ease and upload contacts quickly. Lind
Pros
Lindsey is an amazing resource! She was able to walk our team through "demos" of the platform multiple times and answers any questions we have. Super simple, easy user interface. Much less cluttered than Salesforce.
Cons
Sometimes I'll get booted off and have to login again, but rarely.
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- Ease of Use
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Intuitive, easy to use, and top-notch on boarding
Reviewed on 05/02/2016
Having used and done demos with 5 other CRM's, I can confidently say that Hatchbuck has everything a small- to medium- sized business needs without additional distractions. On-boarding process was second to none.
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- Ease of Use
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Great Product with Great Customer Service
Reviewed on 12/02/2016
Hatchbuck is great - exactly what my mid-sized agency needed to track our marketing activity. After years of being frustrated with Salesforce support staff, working with the team here was a breath of fresh air.
- Industry: Computer Software
- Company size: 2-10 Employees
- Used Weekly for 1-5 months
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Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Helps with Inbound Marketing
Reviewed on 07/02/2017
Hatchbuck software helps us with tracking and managing our Inbound marketing. New leads can submit details via forms on our website. Hatchbuck tracks these leads and gives us a summarized reports. Our sales team can also manage the deals within Hatchbuck.
Pros
Good for managing deals and email templates for our clients.
- Industry: Mechanical or Industrial Engineering
- Company size: 51-200 Employees
- Used Weekly for 1-5 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Affordable + Pragmatic marketing solution = Hatchbuck
Reviewed on 30/06/2018
Pros
Ideal for small institutions and offering CRM program with the basic features, Helping hand to personalize and manage contacts and feeds.
Cons
Not custom made on business needs, and definitely not the best CRM products, No mobile support and access data for outside sales force.
- Industry: Marketing & Advertising
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- Value for Money
- Ease of Use
- Customer Support
Reviewed on 10/09/2015
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- Ease of Use
- Customer Support
Easy to keep track of contacts on a daily basis.
Reviewed on 05/02/2016
Once I got the hang of tags it was easy. Now I use this system daily to keep up with my clients.
- Industry: Medical Practice
- Company size: Self Employed
- Used Monthly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Hatchbuck
Reviewed on 17/01/2018
Pros
Works well for marketing, helps to optimize SEO and sends information out on the web well. Customer service is great.
Cons
Would not recommend simply because of the price versus what you get in return. I will not continue to use this product.
- Industry: Marketing & Advertising
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
Reviewed on 18/06/2015
- Industry: Real Estate
- Company size: 10,000+ Employees
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Overall rating
- Ease of Use
- Customer Support
Reviewed on 19/06/2015
- Industry: Management Consulting
- Company size: 201-500 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The happy lil' secret in the automated marketing world!
Reviewed on 25/07/2018
Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.
Pros
Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!
Cons
A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(
