BenchmarkONE Reviews

Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Email campaign tracking, social network linking, deal tracking, open, click, and interaction charting. No CRM since Goldmine in the 90's has made it so easy to create email campaigns on the fly based on contact response and interaction. And Goldmine was (and still is) ridiculously cumbersome and expensive to use, program, and manage. Hatchbuck is not. And unlike Constant Contact, the emails that go out through Hatchbuck don't look canned...they look like they could be one-off emails sent from one human to another.

It isn't an email client, meaning, you can't send and receive emails using Hatchbuck. The Task reminder functionality isn't awesome. I'm not a huge fan of teal...you can't tweet directly from Hatchbuck...I'm reaching now...

It's hard to beat the features and price of Hatchbuck. The program does well two features that a small business really needs: contact management and email marketing.

The CRM offerings are very basic. If you are looking for a ton of features with your CRM, then Hatchbuck may not be the best CRM for you.

It is intuitive and is built upon a solid logic model.

It takes a little bit of time to understand all of the features available and how to access them. But, the videos and webinars help a lot!

We looked at many other services, including Salesforce and Infusionsoft. Both of those offered a ton of features, 75% of which we didn't need, including the cost. We have found that Hatchbuck had BY FAR the best training, and the easiest interface. We have 1 dedicated employee running HB, and after 1 month, we have literally lit 20% of our ice cold leads on fire! Hatchbuck is like napalm for your sales leads. Gets them hot and keep it that way. We have learned that by staying in front of your customers, it at the least, allows you to stay in the game against your competitors. Prior to HB, we were MANUALLY SENDING EMAILS 1x1 via Gmail. We thought we had this under control until 75% of our cold leads had purchased from our competitor due to our lack of communication. If you are considering a way to build a relationship with every potential lead, seriously, don't hesitate!

The only thing we don't like is that they can't directly reply to the email form a campaign. Maybe there is a way, but we are only 1 month in.

The ability to send out blast emails but keep the subject personalized. This is very handy when marketing and trying to get your information in front of thousands of potential clients. I also love the ability to track email statistics and keep an eye on what emails have the best responses and open rates.

Seems that a lot of the emails go into junk mail when coming from Hatchbuck. Even when hatchbuck emails me it goes into my junk folder. Additionally i would like to see a better way for potential clients to see who the email is coming from. Since i am on Hatchbucks server it will read on behalf of *(senders name) instead of from *(sender)

Hatchbuck's features were well thought out, so while the feature set is limited, everything is tight and works as designed. My favorite feature is the "hot prospect" alerts emailed to me when a prospect or web visitor hits a lead score I have predetermined. I don't have to be in front of a computer to do my followups. The Hatchbuck team gives amazing customer service, too. They actually answer their phones and respond to emails promptly.

I would like to see a mobile app and the ability to integrate with other common business apps (like QuickBooks). But, I have been told those are on the road map.

The best thing about Hatchbuck is that it is very easy to use. Many marketing automation platforms are very complex and require a good amount of technical knowledge. But with Hatchbuck that is not an issue. The integration between the email platform and CRM is native making this very simple.

It is not the most comprehensive, so if you are looking for a very detailed platform then go with Marketo, Pardot or Eloqua. These are more robust, but are not for everyone.
The platform could probably have a little more flexibility with tagging options.

It's easy to use, flexible and intuitive. The interface is simple. The latest version includes a new dashboard with lots of information available instantly.

Sometimes support seems a little lacking but that could just be because I didn't word my question well.

I love Hatchbuck because it is fairly easy to use, but also has several different features and capapbilities.

Sometimes there is too much to process when it comes to all of the features, however, thesre are several articles and videos to help remedy that.

My team and I have had a pretty great experience with this software so far and will definitely continue to use it. It is very easy to implement.

As compared to other similar marketing automation softwares I’ve worked with this one leans a tad bit on the pricey side.

We moved from Hubspot to Hatchbuck to reduce our monthly CRM costs. We found that Hatchbuck did more than what we could do with our basic Hubspot version for a lot less cash. Right now we have triggered email activities for customers based on a customer's actions which we would have had to triple our Hubspot spend to get. All in all we're quite happy with the tools.

I wish there were an app or a responsive website to access the data. It makes the tool cumbersome to release to outside sales folks who aren't at their desks all day.

Very user friendly, easy to use and implement. You need to setup marketing campaigns and templates for the tool to work properly for you. This tool helps you send periodic marketing efforts to your CRM contacts.

I love the fact that you're able to get so much data from your website and whatever integrations you set up with Hatchbuck.

I wish for my e-commerce client that you could incorporate abandoned cart emails.

I like the fact I have unlimited users at a flat rate and that Hatchbuck is a basic CRM and email marketing platform in 1

Would like the CRM to have more features such as the ability to customize dashboard further

I love that I can send out one email to a multitude of potential clients and track them to see who is interested in our content! I like using the tags and sectioning out my contacts. I like that I can set up automated emails and want to make my emails more automated in time.

I wish I knew if my emails were going unread or to a spam folder.

Hatchbuck has helped us organize our business. I love how on top of things I feel in my day-to-day activities.

We have had to put a lot of effort in to get the product loaded with our client information. However, this is mostly a reflection of how disorganized we were to begin with!

- Improvements have been seen since initial use.
- Relatively inexpensive

- Chat-based customer service
- Inability to embed video in email
- Inability to export email templates

Katie has been great - helping us through our demos and answering all of our questions very quickly! We love the ability to create forms and campaigns so easily.

Can't think of any - it's a very user friendly CRM with many options and templates.