Adobe Marketing Cloud Reviews

Pros

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Pros

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Cons

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Pros

It gives you the ability to take full control of your email marketing campaigns. If you know how to use it, it will drive your campaigns.

Cons

There is a huge learning curve. Someone truly has to have experience with the product or look up a lot to be able to fully utilize this tool.

Pros

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Cons

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Pros

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Cons

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Pros

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Cons

A little complicated dashboard since they highlight all the features of the product on a single page.

Pros

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Cons

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

Pros

Ability to send personalized emails to each audience. Simultaneously.

Cons

Takes time to set up. More than originally thought.

Pros

This is the best analytics software on the market, in my opinion.
The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns.
You can also easily access to your followers/audience profiles.
Gives you analytics in a user friendly and understandable format.

Cons

If you are used to free analytics then you may not be as willing to pay for this software.
In the beginning you need to take the time familiarize yourself with the new software, in order to use all the added benefits.

Pros

Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.

Cons

You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.

Pros

Most of the marketing tasks we conduct through the Adobe Campaign. The platform is best suited for email marketing and SMM, but it does a good job with the rest of the tasks.

Cons

Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains. I suspect that the problem from the server.

Pros

This software is initially focused on professionals. I strictly do not recommend it to a beginner. Although, if desired, anyone can understand. The question is is it worth the effort? It is difficult to answer unequivocally. Personally, I quite like the program.

Cons

It is necessary to understand the special terminology, to have an idea of the goals and witches when using such software. Working with the program, it is critically important to understand the very mechanism of an action.

Pros

The functionality and graphics were nice and pleasing on the eye. Tools were also easy to grasp once started.

Cons

Did not like the dashboard and f we lt the overall functionality was spoilt by the time wasted tryinch ti work out what i was doing.

Pros

With Adobe Campaign, it became convenient for me to share files with my colleagues. There is a huge functionality, thanks to which it was possible to easily customize it to suit all its needs.

Cons

The Adobe Campaign user interface is not intuitive enough, which makes it difficult to find the necessary functions and has to contact support.

Pros

It was easy to use and send documents and messages
Customization of features is very helpful in adapting the software to us
Good integration with CRM software

Cons

Complex interface. Several users complained about this
Cant Understand error messages
Buggy
Steep learing curve

Pros

I was on the way to fully understanding this program but there was some much I became overwhelmed very quickly.

Cons

I cannot believe how expensive these programs are. It seems that they have a way of making these programs more and difficult to track.

Pros

The interface is great. I can make the workflow as simple or complex as I would like. Along with this, pairing this software with other tools in the adobe cloud(such as analytics) is quite helpful for various projects.

Cons

The reporting engine needs some work. It's difficult trying to customize the reports. Also, I don't use it on a daily basis due to it requiring some technical knowledge that I don't yet have.

Pros

Very rich on tools you can use . It can be hard to learn ,but you have plenty of tutorials online . The design is intuitive .

Cons

If your database has a larger number of contacts ,it can be slow to load .

Pros

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send!

Cons

To know your way around the software requires a lot of time and watch a lot of tutorial in Youtube, it can slow down your process and sometimes you need to go back and watch again sometimes even more than twice.

Pros

Its a good product has it has Centralized team collaboration and this helps the users. It sure is ideal for individuals like me

Cons

I would say it is on the costlier side compared to other products . Low in Application programming interface

Pros

Adobe Marketing Cloud allows companies to store various types of content in one secure location.

Cons

Adobe Marketing Cloud can get expensive.

Pros

Good functionality, very customisable

Cons

Old fashioned and clunky - visualy dull to look at and work on.