Adobe Campaign Reviews

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools

It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

I like that it allows me to visualize the client in all the channels in a single screen, allowing to automate the campaigns and mailings in a systematized way. It allows data connectors in the audience. In addition, its system is very simple and friendly to handle.

Even though it seems very complete, I could add the synchronization with social networks in order to reach a larger audience, providing the benefits of the product to a wider audience.

Easier to navigate, workflow interface is cool.
Seamless integration with third party tools like SFDC, Dynamics CRM
Web tracking and automated workflows are some of the features that I really love about this product.

At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.

There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

i can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out.

just that sometimes it gets tricky to use

Campaign functions all exist, and that's great BUT many of them are difficult to find and less practical than they seem they should be. Is possible our team just hasn't been able to take advantage of the proper tutorials because we are very busy, but it is very involved software. I appreciate that it has reporting though.

It's no better than other software we've used in the past. I'm just not really impressed. As someone who uses a lot of adobe products and really appreciates the functionality, this is lackluster.

I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.

The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Adobe excels at simple to decipher UI. Of the three marketing platforms I've used, the Adobe Marketing Cloud is the most intuitive and logical in it's approach.

Adobe support isn't the most responsive or charismatic. Forums and other user experiences are where you'll find the bulk of knowledge and learning.

Adobe Campaign has an attractive design and an intuitive interface that makes it easy for us to perform the necessary actions. It took a little time to study it.

Sometimes when working with an application, there are some problems in sound reproduction. It also happens that Adobe servers crash when organizing mailing via email, which is why not all of our partners receive letters.

I like thst Adobe thought of a program for mkt campaigns as part of their suite.

I wish their customer service and specially documentation were a little more helpful.

- user interface is attractive.
- ability to manage large number of campaigns
- easy to switch to different campaigns that we desire

- little slower to work
- automations are not easy to understand
- difficult to find the configurations

I don't know where we'd be as a company without AMC. The analytics were drastically more reliable than Google Analytics and other tools we tried.

It's a lot of work to set up, maintain, and learn from a reporting and analytics perspective. Once our team was comfortable, we never looked back

I like how easily this tool integrates with almost all other tools in the Adobe suite and makes it extremely easy to setup a one-stop-shop for managing campaigns, analytics, testing, etc.

I think some of the other campaign managers have better features/functionality, but they don't integrate with other Adobe tools as easily

Adobe Marketing Cloud is the undeniable leader in this space. The company is very innovative and gets you the features you need.

There honestly isn't a clear and major downside. There are some minor qualms about the user interface, but details, really.

Easy protocol - steps follow easily from one to the next

Have to dig a little for support - stuff not in the FAQ's

Great one stop shop to be able to set up digital marketing campaigns. It makes it easy to have everything in one place.

There is a steep learning curve when you begin using this software. It takes some time to get used to but once you are able to learn how to use it, it's effective.

This software has many different features to help with marketing, especially for someone just starting out in the field. Some of the features have helped me to understand more of the marketing field, and different needs that are involved.

There are so many features, I haven't been able to utilize all of them. I am an accounting manager, as well as a marketing manager, and just don't have the time to go through the very long user manual/guide.

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.