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353 Reviews
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
One of the best landing page creators I have worked with.
Reviewed on 16/04/2018
Very easy to keep projects organized and therefore it saves me a lot of time when it comes to generating reports.
Pros
Easy to use, no coding required, easy to integrate with multiple platforms including, AdWords, Facebook, Analytics, Zapier, and many more. I love the fact that you can edit the Mobile version of each landing page. Instapage gives you full control and there is no limit as to what you can design. Very robust platform.
Cons
Some of the features are reserved for the higher plans but nonetheless, the basic plan works great.
- Industry: Internet
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Review Source
Overall rating
By far the best landing page drag and drop service out there.
Reviewed on 23/04/2015
As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows:
-Design landing in Photoshop
-Code html/css
-Upload file to server/wp
(or worse)
-Build landing on services such as leadpages, that really constrain your options in terms of design
Then I discovered Instapage, which for me is the only true drag and drop service out there. Instapage allows me to drop anything, anywhere. It is like designing on photoshop and having the code churned straight out, and it's saving me HOURS!
Not only that, but it's A/B testing and analytics capabilities are out of this world. I would recommend Instapage to anyone: from programmers and designers looking to save time to business owners looking to save money in professional looking landing pages.
Their free trial is good enough for small business. Their first paid plan goes for 19$/mo which is a very competitive price for that amount of value.
Pros
-Fast
-Reliable
-In app analytics
-In app AB tests
-SEO optimization
-Fully customizable
-Best in class drag and drop landing pages
-Forms
-Full integration with google docs, mailchimp and a long etc
Cons
Being extremely picky:
-The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.
Response from Instapage
This is a great breakdown, thanks so much!
Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you.
You can edit, build, and test 1 page for 100% free and upgrade only when you are ready!
Thanks again!
- Industry: Internet
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 1.0 /10
Good product with super BAD reliability
Reviewed on 08/10/2018
Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.
Pros
Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.
Cons
Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.
- Industry: Pharmaceuticals
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Review Source
Overall rating
Simple and Powerful
Reviewed on 19/05/2015
I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week.
By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed.
I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences.
Pros
The authoring tools are intuitive, the templates are attractive and the support was amazing the first time
Cons
haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
We used to love Instapage
Reviewed on 30/12/2019
Things were going great until the "it's not you, it's me" breakup they gave us.
Pros
We had a great relationship with Instapage and used it as our default for every landing page we ever built.
Cons
They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there.
- Industry: Internet
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Overall rating
Finally! A landing page platform that just works!
Reviewed on 12/05/2015
I was looking for a platform to use to make a landing page for my website and was just completely frustrated with all the options out there. I saw an ad for Instapage on Facebook one day and even though I was reluctant to try it (because I thought it would be just like all the other platforms I've tried before) I gave it a go anyway. And boy am I happy that I did. Within minutes I saw the potential of what my website could be. I saw that it could be more than just a simple "landing page", but instead, a beautifully designed site that conveys all the content I want it to and more. The software that the team at Instapage have developed is nothing short of amazing! I've been using similar website builder tools for years and have not come across anything as user friendly and dynamic as what Instapage is. With a little bit of creativity and hustle anyone can create an amazing website using Instapage. My website took me about a week to make from scratch and when I show people the final result, their first question is always "how much did that cost you to make?". When I tell them "virtually nothing, and I made it myself", their next question is "what's that platform called again?".
Give Instapage a go today! I guarantee you wont regret it. The platform is so easy to use that I'm even considering adding website development as an additional service to my business!
Pros
- Ease of use when adding elements
- Guides to align elements
- Simple to use admin dashboard
- Easy publishing
Cons
- No ability to edit font size of text when editing in the new mobile workflow feature
- Industry: Oil & Energy
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Review Source
Overall rating
Instapage & The Instapage Staff Are Amazing!
Reviewed on 28/04/2015
I want to take a moment and give credit where credit is due. First off, instapage is one of the most incredible marketing tools I have ever come across. The simplicity with which you can create dynamic looking pages is so refreshing. I am not a programmer, so ease of use is something I am always looking for when I am looking for marketing tools, but it goes beyond that, the staff at Instapage are the most helpful group of individuals I have ever seen. They are courteous, knowledgeable and extremely prompt, and they see to it that you are completely satisfied and achieve the result you are looking for. My hat is off to everyone at Instapage, thank you so much for making marketing fun and exciting again! Sincerely, Eddie Bonuchi
Pros
Everything about Instapage is amazing, but the two things that stand out the most to me are the ease of use, and the support from the Instapage staff. I have never seen such incredible support from a company before. Thank you!
Cons
I really don't have anything that I do not like about Instapage. It offers literally everything I am looking for in a marketing tool.
Response from Instapage
Thank you so much for your kind words <3
We took a step back and really looked at what we were doing a couple years ago and realized that we had a unique opportunity to create something that helps people and fixes a problem.
It's so much more than just the software though; it's listening and supporting our community and it makes us so happy to hear that people feel like they are being taken care of, thank you again.
- Industry: Consumer Services
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 3.0 /10
Instapage review
Reviewed on 13/07/2022
Pros
I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation pages.
Cons
There was a period during which a few highlights were a piece buggy - like the text style would change naturally, without an explanation, when we were composing on the page. Or then again there were a few senseless impediments while setting pictures at the edges of the strip, yet other than that we generally had a great deal of adaptability
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 3.0 /10
Product is good but its a lot expensive
Reviewed on 20/02/2021
Pros
Speed - page speed is good compared to peers
Ease of use
Setup
Cons
Price - its a lot expensive for the features
Alternatives Considered
Swipe Pages
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Best way to create landing pages that convert
Reviewed on 05/08/2016
Instapage is the best solution I know to create great landing pages that convert in few minutes and withouth knowing to code.
We use it in endado.com to recieve the traffic generated by google adwords.
Pros
easy to use, good templates
Cons
Sometimes its difficult to do some things because constraints.
- Industry: Financial Services Software
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
The best among all options (I've used them all)
Reviewed on 07/06/2022
Love using instapage. I wish there were more pages included with the subscription tier we're on (this is it's only weak point). The best usability. I love instapage.
Pros
Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent.
Cons
Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.
Alternatives Considered
UnbounceReasons for Switching to Instapage
features, usability
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Fantastic way to build landing pages for PPC and other programs
Reviewed on 03/08/2018
I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.
Pros
Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.
Cons
The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.
One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).
- Industry: Internet
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Review Source
Overall rating
Great Customer Service, Super Easy to Use. Has a few limitations
Reviewed on 04/05/2015
This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site
Pros
Easy to use
Fast to setup
Great looking templates
Awesome Customer Service
Cons
Hard to build multiple connecting pages (even if only a couple)
Really designed as a single page builder for one specific product
Hard to use if trying to build out a business site for an App.
Response from Instapage
Thank you so much for the review Eric!
Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test.
It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL.
We created a demo video for you here that shows you how to quickly do both options:
http://screencast.com/t/5fyT2FXxR
Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page):
http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission
All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device:
https://www.youtube.com/watch?v=N65o1pD0KHQ
We hope this helped! Thank you again for your feedback :)
- Industry: Public Safety
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Great Templates, Easy To Use
Reviewed on 22/01/2019
My overall experience with Instapage has been a rewarding one, as Instapage has proven effective for my organization on numerous occasions. We will definitely be a repeat customer every time we need a landing page for any purpose.
Pros
The thing I like most about Instapage is its ease of use. It is extremely easy to develop an a professional looking landing page that serves almost any need that our organization has ever had. From the multitude of features to the good looking pre-designed templates (which are very easy to modify), Instapage has enabled our organization to utilize landing pages for a wide variety of events and purposes. The cost is also very effective; definitely much cheaper than a lot of the competitors.
Cons
My least favorite aspect of Instapage would have to be the mobile development portion of the service. I have noticed that when I develop a landing page in desktop mode, I have to modify the desktop version to make it mobile friendly once I switch to mobile view. It would be much better if I could develop a desktop version and a mobile version, separate and apart from each other.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Instapage review
Reviewed on 03/04/2020
It helps me and my team to be gives the best to our clients.
Pros
Most thing I like about Instapage it integrated easily with our existing CRM system.
For us, we're able to give our clients best and converting landing pages. It really requires much technical skills it has frequently user interface.
It allows us to create a variety of landing pages so that we can do Split test to find a convertible landing page.
If you really have no idea where to start Instapage gives you best templates that you can drag and drop and give them your personal touch.
They have a most outstanding customer support.
Cons
Mobile device- if you've been designing your landing page on your desktop on the mobile devices some it becomes something you were not expected or you like.
- Industry: Environmental Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Great overall, but would love extra features for the price
Reviewed on 25/01/2017
I'm happy overall with how it is performing. Pages are very easy to design and it links well to Infusionsoft. I'd love it if we could use our own domain name rather than www.xxx.ourcompany.com. Our connection has dropped out a couple times and we had to re-link every button back to Infusionsoft which took a while. Hopefully this doesn't happen again. Overall we are happy with how it's going.
Pros
Easy to design, links to Infusionsoft
Cons
Connection to Infusionsoft dropped off a couple times, support was not as quick as we would have liked and so we were down for over a week. We were reimbursed which was appreciated. This cost us a lot of business so hopefully this doesn't happen again. Would like more features for the price.
- Industry: Higher Education Software
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Fantastic customer service/support
Reviewed on 25/05/2022
Really happy with the support speed and accuracy when I need it.
Pros
Fairly easy to use, great features. The customer support is brilliant.
Cons
There aren't many cons but with China one of our biggest markets the package we pay for doesn't work there.
- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Great tool for getting A/B LP Testing off the ground
Reviewed on 24/05/2022
Overall, I have enjoyed working with folks at Instapage and using the tool. I recommend it for companies earlier in their landing page testing process for ease of use and scale.
Pros
I love how many tests I can run at a time and how seamlessly those tests can run for the user. I like how easy it is to learn Instapage and the ready-made assets are really helpful. Once you get the hand of what you want or don't want on your landing page, the global or personal blocks can be really useful for saving time.
Cons
There are some limitations around audience targeting and device targeting which limit how far we can push our a/b testing.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Essential tool for campaigns, easy to use
Reviewed on 02/06/2022
Positive experience. Works well and helps me get campaigns out quickly.
Pros
Ease of use, great customer support when I don't know how to do something
Cons
Price. Wish it cost less -- we're a heavy user so wish I got more pages for the $$$
- Industry: Professional Training & Coaching
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
It's like Pop Rocks for Serious Business People
Reviewed on 25/01/2017
I was going to send a letter to them. I still will. This service is insane. Finally, I am able to do real testing, in a sexy way. I have used your templates to create customer journeys, test messaging, better identify my customer's needs. And, it's easy...even for a technophobe like me. I love Instapage! I'll shout it from the rooftops. I don't care. Okay, maybe a cloyingly sweet review. But, deservedly so...look at the metrics. I use Google Analytics and HubSpot and was able to see a 12-15% conversion rate over the last 12 months. With Instapage I have been averaging a 40-65% conversion rate and on one of my sites, I have seen that conversion rate in the mid-90's. What? What the what?! Ya heard. Testing, changing, surveys, journeys...it's all been a snap and it looks extra pro say my customers. It's like strapping my sites to a rocket ship and launching them into outer space. Success! Thank you and your team. Amaze!
Pros
ease of use, flexibility (testing, more testing, speed to implementation, journeys, surveys, touchpoint identification)
Cons
not many, have some small technical issues once and a while. No big deal.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
User-friendly and highly customizable
Reviewed on 10/12/2019
Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
Pros
I loved the liberty the builder gave us, and yet how intelligently we could apply certain elements across all landing pages.
Cons
There was a time during which some features were a bit buggy - like the font would change automatically, without a reason, when we were writing on the page. Or there were some silly limitations when placing images at the edges of the strip, but other than that we always had a lot of flexibility
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
Absolutely an All-Round Great Customer Experience
Reviewed on 02/02/2017
Hi,
I'm Claudiu, I am doing Marketing for a startup Educational Company, and have been using Instapage for the past four months, in response to our needs of getting new learners onboard as well as managing their interaction with our online marketing efforts and giving a great experience with those interacting with our company.
So much efforts have been put into Instapage's Customer Service that I cannot even begin to describe - they're responsive, they're precise and they're very supportive along the : Design of Landing Pages / Custom Domain Publishing / Integrations with other Marketing Automation Software such as Autopilot, Twilio, Mailchimp, Integration Software such as Zapier. You will get the support needed to use Instapage at its true potential.
I admire the efforts put into the Customer Support by Instapage and warmly recommend it to any Marketing Manager or Social Media Manager because it is a beautiful solution to : Landing Page Creation ( No Coding Needed ); Lead Capture with instant lead notifications right in your email, right on your phone , as soon as someone signals interest in any of your products, you will be sure to be instantly connected to that potential customer.
Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys !!! And thank you for an awesome product such as Instapage!
- Industry: Human Resources
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Instapage
Reviewed on 17/07/2019
Pros
-Easy to use
-Drag and drop builder.
-It is a very good testing tool.
-The new instablocks are very efficient.
Cons
-Pricing can be better.
-Difficult to use custom code.
- Industry: Hospital & Health Care
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Review for Instagram
Reviewed on 07/10/2020
Pros
I love scrolling seeing people’s pages and there pictures and videos
Cons
After awhile Instagram gets boring it needs something to bring some light to it
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Easy to use and has increased revenue
Reviewed on 10/07/2017
Increased revenue, integration with other software and marketing products and a more structured sales process
Pros
I like the fact that I can create a landing page without having to know HTML and other coding languages. I also find the integration useful as I use ZOHO CRM and Facebook pixel. Probably the biggest pro for me is that my conversion rate for securing leads has increased 37.00% in one week and my landing page now forms an important part of my sales funnel.
Cons
I am based in Australia (AEST) and find it impractical that I would have to stay up until 1am my time to utilize you live support chat which I pay for as a part of my subscription. A suggestion would be to outsource a support team during your off times to service people in other time zones. I have done something similar by hiring VA's in Singapore... This has been very cost effective and productive.
