Google Ads Reviews
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966 Reviews
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Google Ads is by far the Best PPC Platform if you want actual conversions
Reviewed on 08/06/2022
Overall experience has been very good I can say as if you're looking for Actual Conversions and not...
Overall experience has been very good I can say as if you're looking for Actual Conversions and not the attributed conversions unlike other Ad Platforms then you can get that here as they provide different attribution models which can help the advertisers to identify which Campaign or Ads helped in getting the conversions.
Pros
- It allows the advertisers to plan the keywords with the use of Keyword Planner which is their own offering
- Newly Launched Responsive Search Ads are far far better than the old Expanded Text Ads and it allows the Optimization scope for Text Ads
- Allows the advertiser to directly integrate with Google Analytics where the Advertiser can create the Remarketing Audiences and import them in Google Ads to be used in Ad Campaigns
- Allows the user to show ads on certain websites and website types and similarly exclude them if it is required.
Cons
- The Recommendations they provide using their AI is 80% of the time is useless.
- Display Ads and its Network is very poor and its Display Ads Targeting is very poor compared to other vendors in the market.
- No Option to allow the advertiser to showcase which Type of Website and Quality of Website they want to display their Ads.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The best marketing channel we have!
Reviewed on 11/03/2022
We have been using google ads for over a year and have spent quite a large amount during this time....
We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!
Pros
Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.
Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.
Cons
In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.
Alternatives Considered
Meta for BusinessReasons for Choosing Google Ads
Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel.Switched From
Meta for BusinessReasons for Switching to Google Ads
Google ads proved to give better returns over a long period of time.- Industry: Environmental Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
Good functionality but deceitful practice
Reviewed on 24/04/2023
Google is an auction house that is trying to get you to spend as much money as it can. The advice...
Google is an auction house that is trying to get you to spend as much money as it can. The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids regardless of their relevance. The platform can be incredibly useful. Go slow, take a few weeks between strategy changes. It's not as complicated as they try to make it look. Use lots and lots of negative keywords!Understand that google wants to show your product to customers; it's in their best interest to have every product listed, they just also want to milk you at the same time. Caveat Emporium
Pros
They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it.
Cons
The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers.
- Industry: Financial Services Software
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Essential to Paid Media Efforts
Reviewed on 02/07/2024
Pros
Google is the most widely used search engine, so being present on this platform is vital to compete with our market rivals. Google Ads offers the ability to track results and the adaptability to create a distinctive marketing campaign.
Cons
The customer service could be significantly improved without requiring users to interact with numerous agents to accomplish anything. It can also be quite time-consuming to create an effective campaign. The use of negative keywords is essential.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
A must-have for any company any business
Reviewed on 23/08/2021
Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost,...
Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.
Pros
"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement."
"I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads."
"I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results."
"I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."
Cons
"Overall, it was a bad experience. Platform is quite unprofessional."
"The user interface can be clumsy at times and has resulted in data loss on a few occasions."
"It's incredibly deep, with a lot of confusing elements."
"The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."
Alternatives Considered
LinkedIn for BusinessReasons for Choosing Google Ads
Facebook advertising did an excellent job of raising awareness and exposure, but they didn't do as well at translating those numbers into more business.Switched From
Meta for BusinessReasons for Switching to Google Ads
It's Google. You can try once if you serious about your Business- Industry: Nonprofit Organization Management
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
guaranteed outreach, solid results
Reviewed on 06/07/2021
Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest...
Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest cost, our campaigns on Google Ads have been the most impactful to our projects. With coverage on Google Maps, our campaigns are not only informative, but also quite actionable and has increased patronage of our (originally) least accessible locations greatly.
Pros
The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.
Cons
The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.
Alternatives Considered
LinkedIn for BusinessReasons for Choosing Google Ads
Our facebook campaigns were great at increasing awareness and visibility, but wasn't so great at converting those numbers into increased customer business.Switched From
Meta for BusinessReasons for Switching to Google Ads
LinkedIn didn't have enough reach within the pool of people we were targeting for our ad campaigns.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Uses many targeting parameters to reach wider target audiences
Reviewed on 15/10/2023
We design websites, create content, and help clients enhance their online presence through...
We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads.
Pros
I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions.
Cons
Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience.
- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Excellent tool to kick start sales and bring in revenue
Reviewed on 22/09/2021
Great experience. For every dollar we spend in advertising we bring 7-10 dollars in sales....
Great experience. For every dollar we spend in advertising we bring 7-10 dollars in sales. Excellent return on investment.
Pros
It generates me sales. It helps me drive traffic to my site and expose new people to my products. This along with facebook ads is a MUST for all businesses.
Cons
It can get quite complicated and the redesigns to the site don't help.
Alternatives Considered
MailchimpReasons for Switching to Google Ads
Google is the biggest search engine in the internet.- Industry: Media Production
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 6.0 /10
Confusing Interface With Deep Features
Reviewed on 12/01/2023
I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads...
I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads on a few occasions. Like my review stated: it was very hard to understand and set up, and I often wasn't sure if I had made the right choices at all. But I am certain that I increased sales. But this can get very pricey, very quickly!
Pros
Google Ads allows you to reach large highly-targeted markets and generate new leads, with truly granular control. YouTube integration is seamless and easy to set up, once monetized.
Cons
The interface is so complex and daunting, with confounding nomenclature, that new users must be prepared to spend hours combing tutorials to try to understand what they're doing. Even worse, Google constantly changes features and rules, so by the time a user has read an article, that advice is irrelevant. It should be much easier to set up ads in the modern internet age.
Alternatives Considered
InstagramReasons for Switching to Google Ads
Google Ads has the broadest reach and integrates with YouTube.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 6.0 /10
Good alternative for medium to large companies, not the best for small start ups
Reviewed on 02/04/2024
Good experience with the interface and customer supports. However got better results in alternative...
Good experience with the interface and customer supports. However got better results in alternative platforms.
Pros
Amazing customer support to understand better how to select most suitable alternative to set up in campaings. Your can manage maximum money you want to spend.
Cons
Even though the platform has the biggest reach in the market, it can get quite expensive for small businesses
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
amazing channel for cpc advertising
Reviewed on 23/03/2021
it's great experience because i need the costumer who search for my service & products
it's great experience because i need the costumer who search for my service & products
Pros
i like the variety of bidding strategies that can suit our campaign goals
good google guide for making different campaigns
real time tracking
better way of scaling
Cons
it takes a long time to start a new ad
it takes about one week at the learning mode phase then my campaign start getting better result
Alternatives Considered
InstagramReasons for Choosing Google Ads
better control of your result my facebook ads account has been disabledSwitched From
Meta for BusinessReasons for Switching to Google Ads
the first reason is you have good control of your campaign goals people search for your site not just watch your ad while scroll- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
"A User's Review of Google Ads: What You Need to Know"
Reviewed on 09/01/2023
As a user who has used Google Ads, I have discovered the platform to be a useful tool for reaching...
As a user who has used Google Ads, I have discovered the platform to be a useful tool for reaching my target audience through targeted advertising. The ability to target particular demographics and interests has been very helpful in getting my ads in front of the right audiences, and the thorough tracking and reporting features have allowed me to see how my campaigns are performing and make adjustments as necessary. Having said that, it's crucial to remember that using Google Ads has expenses and restrictions. Businesses must adhere to specific rules for ad content and design because the pay-per-click model can be expensive, particularly in sectors with fierce competition. Additionally, because it's typically a short-term investment, campaigns must be continuously monitored and adjusted to ensure success. In general, a number of variables, such as your business's industry, target market, spending limit, and marketing objectives, will determine whether Google Ads is a good fit for it. You can decide if Google Ads is the best option for your company by carefully weighing these aspects and carefully weighing the benefits and drawbacks of using the platform.
Pros
In my experience as a user, Google Ads have proven to be a crucial tool for putting my goods and services in front of the right customers. The platform saves me so much time and makes it simple for me to set up and launch advertising campaigns. Targeting particular demographics and interests is one of the best features of Google Ads. This has greatly increased the effectiveness of my campaigns by putting my ads in front of those who are most likely to be interested in what I have to offer. Google Ads have helped me not only to reach the right audience but also to gain more knowledge about my clients. I can monitor the performance of my ads and make any necessary adjustments thanks to the thorough tracking and reporting features. I also value Google Ads' flexibility with regard to spending. I can find a strategy that works for me whether I have a small or large advertising budget. Finally, the ability to test and experiment with various ad campaigns has been a huge benefit. I've had the opportunity to experiment with various ad copy, targeting options, and other elements to determine what works best for my company. In general, I heartily endorse Google Ads to any company wishing to connect with their target market and enhance their advertising efforts.
Cons
Google Ads has its share of drawbacks, in my experience as a user. The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of the main problems. The cost per click can be significantly higher in sectors with intense competition, making it challenging to achieve a positive return on investment. The fact that Google Ads are typically a short-term investment is another disadvantage. This implies that in order to make sure your campaigns are effective, you will need to continuously evaluate them and make necessary adjustments. Although it is possible to set up long-term campaigns, it is typically more effective to be more proactive and make adjustments as necessary. It can take a lot of time and work to succeed with this. It's also important to keep in mind that there are restrictions on what you can put in your advertisements. Before beginning to create your campaigns, it's crucial to become familiar with the specific guidelines Google has established for ad content and design. Businesses with distinctive goods or services may find this frustrating because they may feel constrained in how they can market their offerings. Overall, Google Ads can be a useful tool for reaching your target audience, but it's important to be aware of the potential costs and platform restrictions.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The most powerful advertising platform that helps bring in the best traffic and interaction
Reviewed on 10/06/2022
Google Ads does a great job of helping us manage all of the steps we need to take to create an...
Google Ads does a great job of helping us manage all of the steps we need to take to create an integrated advertising campaign. It also helps us get more traffic and get a good return on our ads.
Pros
I like that Google Ads settings are simple and that its services are efficient and reliable, allowing anyone, including individual users, to deliver their ads to the largest possible segment of interested people at the lowest possible cost, and with the best possible Google support, which is difficult to match with other competing platforms. I like that there are ready-made templates available, as well as the opportunity to use them to quickly generate creative concepts and inventive advertising methods. I like how it integrates with other Google apps, as well as how easy it is to use and share on various social networking sites. I also like how you can utilize search engines to identify keywords to publish your activity through, and how you can analyze data by exporting it to Google Analytics. It's fantastic to set up a campaign and measure and analyze traffic, as this allows you to evaluate how well you've done with your outreach and what improvements you need to make for future campaigns.
Cons
I had no negative experiences with Google Ads, and this is due to its integration with Google applications, which simplifies all of the steps, as well as receiving full-featured support from Google, which includes educational materials and direct assistance, as well as reasonable subscription prices.
- Industry: Professional Training & Coaching
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Google ads review
Reviewed on 24/07/2021
Overall, it is satisfactory.
Overall, it is satisfactory.
Pros
The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion.
The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms.
The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number of clicks, conversations. cost per conversation etc.
Another advantage is its precision, in the location, time, day, keywords etc.
It is very straightforward, ie. if someone type a keyword on search engine and if the keyword matches with ours it is very advantageous for us(campaigner).
For small business it has simplicity.
It will give faster website ranking compared to the normal longer periods.
Demographic targeting is an added advantage of this platform - it specify features like age, gender, income, exemption etc.
The automated and manual features for bid is also a very good part of Google Ads.
It will bring the website on top of the first page of the search and thus no fear of competition.
User friendly dashboard.
Conversion rate is higher in this platform.
Cons
Cost per click is higher in Google Ads comparing to other similar platforms.
For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads.
Expensive keywords.
Initial budget is higher for beginners.
Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner.
Have to continuously test and track the campaign for a a long period to get good results.
For some sector or businesses the number of clicks will be very less, so they to pay for a longer period.
- Industry: Automotive
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Google Ads
Reviewed on 31/05/2024
When you need more sales Google Ads is the perfect solution. Easy to setup the account and start...
When you need more sales Google Ads is the perfect solution. Easy to setup the account and start the campaigns. The price you pay is good and return of the investment is high.
Pros
When you want to get more sales Google Ads is the best option. Creating a campaign is easy, even if is your fist time you will not have any problems creating campaigns. Keyword planner really gave me some good keywords ideas.
Cons
There are no cons for Google Ads, ads are running as it should be at the wright price.
- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The go to platform for Paid Search Advertising
Reviewed on 15/08/2023
Pros
Ease of use and the ability to scale campaign activity to meet various goals. Lots of campaign options targeting different customer journeys and stages of the marketing funnel in 1 platform.
Cons
Google are increasingly moving towards more 'black box' campaigns that reduces control, data and insights of a campaign. Increasingly need to rely on Google to assume they know what's best for the business, than letting in-house marketers control this.
- Industry: Information Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
"Google Ads: An Effective Platform for Targeted Digital Advertising"
Reviewed on 10/01/2023
Overall, my experience with Google Ads has been very positive. It has allowed me to create and run...
Overall, my experience with Google Ads has been very positive. It has allowed me to create and run targeted digital advertising campaigns effectively, and the detailed insights and analytics have helped me measure and optimize campaign performance. The platform is user-friendly and easy to navigate, making it easy for me to manage my campaigns. I also appreciate the ability to reach a large audience and attract potential customers to my website. While the cost of running a Google Ads campaign can be high, it has been a worthwhile investment for me. Overall, I have found Google Ads to be an effective platform for targeted digital advertising.
Pros
Google Ads allows me to create and run targeted digital advertising campaigns effectively.The platform provides detailed insights and analytics, allowing me to measure and optimize campaign performance.It is user-friendly and easy to navigate, allowing me to manage my campaigns with ease.The ability to reach a large audience and attract potential customers to my website.
Cons
The cost of running a Google Ads campaign can be high for some businesses.It may require some time and effort to set up and optimize campaigns to achieve the best results.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Gets the job done
Reviewed on 13/06/2024
It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for...
It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising
Pros
How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me
Cons
The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated
Alternatives Considered
Facebook Business Suite- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The Most Powerful Advertising Platform on the Planet
Reviewed on 15/11/2022
As someone who does PPC for a living, Google Ads is where I spend 90% of my time at work and I...
As someone who does PPC for a living, Google Ads is where I spend 90% of my time at work and I wouldn't have it any other way. Although the platform can be a bit clunky and difficult to use in the beginning, you are able to pick up certain tricks along the way and optimize your workflow in a way that makes the most sense for you, your campaigns and your business.
Pros
I run ad campaigns for a number of clients and am able to tailor each campaign to fit my clients' unique needs. I am able to leverage Google Analytics data and goals to create the most effective and targeted campaign possible. Google Ads keyword planning functionality is so comprehensive despite being free that there is little need for paid keyword platforms. The powerful tools within Google Ads allow me to analyze and optimize each campaign so I can provide amazing results for my clients.
Cons
It is a difficult platform to master and there is always something new that can be learned but that is also what makes it so powerful.
- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
D.I.Y. Advertising Optimization: Google Ads
Reviewed on 21/10/2022
Overall, Google Ads is a great tool to grow your advertising campaign without the need for a...
Overall, Google Ads is a great tool to grow your advertising campaign without the need for a professional. Anyone can dive into the many creative options and price plans that Google has to offer. Perhaps doing a bit of research on advertisement analysis beforehand would be ideal if you want to get the most from the app and all that it has to offer..
Pros
I mostly like Google Ad's ease of choosing your intended geographical targets. Narrowing that type of option really has made a huge impact in successful customer engagements, increasing web traffic and exposure. I also enjoy and feel good about choosing the amount of money that I'm willing to spend on my advertising campaign. You are completely in control of your spending to meet your needs and that amount can be adjusted at any time you desire.
Cons
The downfall of Google Ads for me personally is the lack of an explanation when it comes to deciphering the many analyses. I am willing to invest some time in learning how to get the mostf from this software but the direction to do so is lacking. A user would almost have to be pre-exposed to the analytical terminology and how to gain insight from these measurements.
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Journey Through Online Advertising
Reviewed on 17/03/2023
All things considered, Google Ads has been a useful tool for my company's online advertising...
All things considered, Google Ads has been a useful tool for my company's online advertising efforts. The ability to target specific audiences and track ad performance has been invaluable. However, it's essential to be prepared for the learning curve and to keep an eye on your spending. If you can manage that, Google Ads can be a great way to reach potential customers and grow your business!
Pros
So, I've been using Google Ads for my company's online advertising, and I've got to say, it's been quite the experience. The best part about Google Ads is how easy it is to target specific audiences. I can really focus on the people I want to reach, and that helps me make the most of my advertising budget. Plus, I love how I can track the performance of my ads in real time. It's pretty cool to see how many clicks and conversions my ads are getting, and it helps me make better decisions for my campaigns.
Cons
Now, while there are some great things about Google Ads, it does have its downsides. First off, the learning curve can be a bit steep. I had to spend quite some time figuring out all the ins and outs of the platform, and even now, I still feel like there's more to learn. Another issue is that the costs can add up pretty quickly, especially if you're not careful with your bids and budgets. I've had a couple of instances where I ended up spending more than I intended, just because I didn't fully understand the system.
- Industry: Internet
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
My google ads experience...peaks and valleys
Reviewed on 21/04/2022
Smiles and frowns, best friend and worst enemy. Depends on what Im advertising and the intent of...
Smiles and frowns, best friend and worst enemy. Depends on what Im advertising and the intent of the campaign. When I have a campaign that is running smoothly and not being bogged down by B.S. red tape, it is very fruitful for my clients. When I have to deal with bugs, tech issues, and bogus policies, you are at the mercy of their support team, which is typically foreigners that have limited knowledge. Response times are all over the place.
Pros
Gives me an opportunity to broadcast and market my clients to their target consumers they wouldnt otherwise be able to. Gives indepth marketing data they can use for their overall marketing strategies
Cons
Inconsistency with their policies. Cant tell you how many hours Ive wasted trying to weed through bogus and flaky policies that prevent me from advertising, that arent consistently enforced in the wild.
- Industry: Facilities Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Google Ads Drive Sales, But It's Not As Easy As You Think
Reviewed on 15/08/2023
Google Ads is a staple in our marketing plan, you just need to take the time to understand the...
Google Ads is a staple in our marketing plan, you just need to take the time to understand the platform.
Pros
Google Ads should be part of all local small businesses marketing plans. When managed correctly, Google Ads can achieve your adverting goal, at typically a lower cost than other media, and it gives you exposure on SERPs page results for the keywords that you determined to drive sales.
Cons
It is not the easiest platform to learn, maintain, or optimize for the best results. Google does offer a lot of learning tools, training, support, and even automated options. But at the end of the day, it's your responsibility to understand
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
A great marketing channel, if you know what you're doing
Reviewed on 23/04/2022
This is our primary marketing channel. We run Google Ads campaigns in 3+ countries for several of...
This is our primary marketing channel. We run Google Ads campaigns in 3+ countries for several of our online stores.
Pros
Running ads on Google Ads is simple and can be very efficient, provided you have some experience with setting up & managing PPC campaigns. The biggest advantage of channels such as Google Ads is the control it gives you over budgets and price you pay for each customer. Also, the AI bidding is quite mature now.
Cons
Sometimes it's very hard to get a quality response from customer support. Google is a little bit of black box. There are situations when even people on the support don't know the answer. The biggest con is that when a market is saturated, the price per click can go up to several EUR, making it very hard to maintain a positive ROI.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Good but have lots of limitations
Reviewed on 26/03/2022
Pros
Easy to launch campaigns. Easy to play around with it and find what you’re looking for
Cons
Limitations on the ads that can be used. Sometimes they suspend accounts due to fraudulent activity when it was just created. So hard to reach customer support. Usually they don’t have answers and just wait your time.