MailerLite Reviews

MailerLite

4.7 (1,907)
Email marketing software for smart business

Overall rating

4.7 /5
(1,907)
Value for Money
4.7/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support Software
4.8/5

97%
recommended this app
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1907 Reviews

Temima
Overall rating
  • Industry: Executive Office
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

My most-recommended software

Reviewed on 28/11/2022

Overall, I am highly satisfied with the product and will continue recommending it.

Overall, I am highly satisfied with the product and will continue recommending it.

Pros

MailerLite makes it so easy to get started with email marketing. They do make you jump through a few hoops to verify your account if you don't have a website, but that contributes to their high deliverability rate.Once your account is approved, you can import your subscribers and send a campaign in less than an hour. And their customer service is top-notch!

Cons

There are a few advanced features that MailerLite is missing, so if you will be relying heavily on evergreen funnels to fuel your business, I would not recommend MailerLite.

Alternatives Considered

ConvertKit and ActiveCampaign

Switched From

Mailchimp

Reasons for Switching to MailerLite

I chose MailerLite over their competitors because you can't beat the offering on the free plan, or the ease of use as compared to other platforms.
Aisling
Overall rating
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A Great Resource

Reviewed on 06/11/2023

Pros

It's user friendly, excellent customer service

Cons

Having to migrate to new version, having to pay after 1000 susbsribers

Alternatives Considered

Kajabi

Reasons for Switching to MailerLite

Kajabi was too expensive, Mailerlite felt more doable for someone starting off
Darien
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

The new version is not worth it

Reviewed on 28/05/2022

Pros

The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

Cons

Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

nathan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Good for beginners but could have better features

Reviewed on 06/08/2023

It's really good if you have up to 10k subscribers on the email list, after this point I prefer to...

It's really good if you have up to 10k subscribers on the email list, after this point I prefer to use other software that have better automation and personalization of the email capture banners and pop ups.

Pros

The free plan is nice to start collecting emails, it's easy to use and delivers what is offered

Cons

The banner pop up feature is really basic and could be improved, the automation and segmentation also could be better

Response from MailerLite

Hi Nathan,

Glad to hear you've been enjoying working with us. We are however, super curious and keen to learn what features we could increase or make better for users above a 10k plan.

After all we are here to learn from our community!

Feel free to email us via this response and we can have a chat! We'd love to understand more 💚

Mary
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

MailerLite enables our organization to fulfill our mission.

Reviewed on 22/10/2023

MailerLite is easy to use, dependable, and has reports that are easy to find and understand. All...

MailerLite is easy to use, dependable, and has reports that are easy to find and understand. All members of our organization's leadership are able to navigate the interface, even the most technically reluctant members. As a non-profit organization, we appreciate the cost savings compared to other products. We also appreciate the non-profit discount from MailerLite. Thank you for a great product!

Pros

Easy campaigns - our newsletters and event emails look professional and we've never had an issue with the schedules or delivery of the emails.

Cons

I am looking forward to our upgrade to the New MailerLite, which I think will overcome some of the difficulties we had integrating with our internal lists in SharePoint. The developer API looks to be much more straightforward than that of the classic platform.

Lisa
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Function meets price perfectly

Reviewed on 24/10/2023

ML makes managing my subscribers a pleasure.

ML makes managing my subscribers a pleasure.

Pros

I like how ML is constantly adding new features that are actually useful. The interface is beautiful to use.

Cons

I miss the chat support that I used to access in the old plan, I believe this is now only available in the most expensive plan. It can take a while to access support at times, but once you're throguh to them, they are unfailingly quick and competent in sorting problems.

Wendy
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Mailerlite is the best, hands down!

Reviewed on 13/10/2023

Great!!

Great!!

Pros

The customer service is amazing. The ease of use is great even if you are not computer savvy. I love the automation function; it is easy to understand and runs in the background. The landing page sites are great for selling your products, and the integration with Stripe makes the process smooth and easy. Oh, let's not forget about the price. So reasonable for what you receive! I love this platform!

Cons

Honestly, nothing comes to mind, and I am not associated in any way with this company except as a customer.

Luis Guillermo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great list management features, good deliverability and sensible price options

Reviewed on 20/10/2023

So far it has been a great addition to my business and I look forward to continue doing business...

So far it has been a great addition to my business and I look forward to continue doing business with them

Pros

The interface is quite straightforward including scheduling options, makes easy to run recurring campaings. The prices are competitive and support is always available even though they seem to be located in Europe. They also have spanish support available.

Cons

The account approval limit is somewhat cumbersome but I know it´s a measure to ward off any problematic senders.

Tamás
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to learn, rich functionality, amazing customer support

Reviewed on 08/10/2023

It is very easy to do e-mail marketing and automate marketing processes. Using MailerLite definitely...

It is very easy to do e-mail marketing and automate marketing processes. Using MailerLite definitely saves me countless hours and lots of headaches.

Pros

Customer support via chat is always there 0-24/7 and response is typically under 4 minutes

Cons

Actually, right now I can't think of any cons, I am a great fan of MailerLite.

Ellie
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great Marketing Resource!

Reviewed on 13/10/2023

Exceptional product that allows me to easily send, automate, and track email marketing metrics.

Exceptional product that allows me to easily send, automate, and track email marketing metrics.

Pros

Ease of functionality and excellent customer support.

Cons

I wish the price wasn't as high, but the features are easy to use and customer support is great.

Mohammed
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Allows you to automate your way all the way through to your marketing and outreach goals

Reviewed on 21/07/2021

My first experience with MailerLite for conducting academic research was a huge miss from the very...

My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.

Pros

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

MailerLite had the best promotional ads and online resources.

Response from MailerLite

Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at [email protected] - we love to hear from our community.

Ashtyn
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

[sensitive content hidden] was AMAZING

Reviewed on 20/04/2023

Overall, minus the challenges in the beginning, I would say my boss and I are very happy with what...

Overall, minus the challenges in the beginning, I would say my boss and I are very happy with what MailerLite has been able to provide.

Pros

To be honest I was very skeptical of MailerLite in the beginning. My boss and I were having far too many issues and we were unable to get ahold of ANYONE to help us with our issues. We were trying for weeks to get things figured out with no success. Luckily after a few trys we were able to come in contact with [sensitive content hidden] who helped us SO much and is the sole reason we were able to get things running. Truly cannot say enough good things about his service and help in the process of starting our newsletter.

Cons

I really enjoyed the Instagram embedding feature MailerLite used to have and I'm quite bummed it's no longer there. I also would recommend all customer service staff learn from [sensitive content hidden] in how to better help people.

Alternatives Considered

HoneyBook, Gmail, Mailchimp, and HubSpot CRM

Reasons for Choosing MailerLite

MailChimp didn't have all the features we were looking for. We really like the countdown clock and social media intergration drag-and-drop features.

Switched From

Mailchimp
Verified Reviewer
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Great landing pages

Reviewed on 24/04/2021

MailerLite provides beautiful landing pages, an easy to use drag-and-drop email builder, and nice...

MailerLite provides beautiful landing pages, an easy to use drag-and-drop email builder, and nice sign-up forms. It is amazing and really helpful that they allow free users access to their email automation feature.

Pros

Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Cons

Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Response from MailerLite

Hi there, thank you for leaving a review for us. Such a lovely business idea you have.

We genuinely appreciate you giving us the feedback of some of our users not having a website - this is something I will make sure to add to our feedback data.

Have a good one!

Carolyn
Overall rating
  • Industry: Cosmetics
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Looking Forward to a Long and Happy Journey with Mailerlite! 🤩

Reviewed on 08/06/2023

I'm in the setup process right now, but from what I can see so far it looks like the features are...

I'm in the setup process right now, but from what I can see so far it looks like the features are easy to manage. Plus there are lots of Youtube videos for help. I had Mailchimp for a while but it's difficult to manage and kind of "buggy" at times. Plus, the biggest drawback is... as soon as you figure out how to operate the features, and by the time you come back, they have rearranged everything. Oh boy!!😵 Now that I got my challenge solved, I'm pretty optimistic and looking forward to using all of the MailerLite features for my email marketing needs. ~ One thing though before I sign off. MailerLite and GoDaddy need to have a serious chat and get your platforms to play nice with each other. No shade on customer service. They were great!!One more thing, I think going forward the Growing Business plan should have at access to least one or two 24/7 chat sessions per month. If it was not for the chat feature I would not have gotten through my dilemma.

Pros

The systems are fairly easy to set up and get going. Chat customer service is great.

Cons

My profession email account is with GoDaddy Office 365. At this time, the Mailerlite platform is not compatible with Office 365. Yesterday, I spent about a half hour with [sensitive content hidden] to trouble shoot why I was getting a warning notice on emails while sending them to myself in test mode. [sensitive content hidden] thought the trouble was because of the word "test" in the subject line and recommended that I send myself an actual campaign. Which I did...Still no luck. So today, I contacted Godaddy, waited on hold over an hour, explained the problem to [sensitive content hidden] (Godaddy), then he stayed on the phone while I communicated [sensitive content hidden] (MailerLite) . Who figured out that we needed to update the coding on the GoDaddy Office 365 account. So for 2 hrs she and [sensitive content hidden] went back and forth with rewriting the codes so that Office 365 would Authenticate my account. I just tested a campaign and it's working. Yay!! Let me give a shout out to both [sensitive content hidden] for their help and patience.

Gen
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Hats off to the tech team and support functions at MailerLite

Reviewed on 02/03/2023

Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal...

Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal Client and pops them on my email list, via a landing page2. a product that I'm selling directly out of Stripe via an integration with MailerLite that sends all sorts of wonderful automated emails 3. landing pages for an upcoming Masterclass that hopefully attracts my Ideal Client - I just feel very empowered and feel like I've elevated my business to a new level of automation which I didn't dream possible - because I am, as stated, a technophobe.My experience has been made even more positive because of the tech team support.

Pros

The thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.

Cons

Hmmmm - I don't have enough to compare with and make meaningful input here.

Mojca
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use

Reviewed on 21/02/2022

I use it for myself, for my clients and I teach others how to use it. I really like this tool for...

I use it for myself, for my clients and I teach others how to use it. I really like this tool for campagnes, landing pages, and forms. At this moment I have no need to search for any other tool because I am fully satisfied with Mailerlite.

Pros

I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.

Cons

Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.

Alternatives Considered

Simplicity

Reasons for Choosing MailerLite

To complicated, to many functions that are necessary in that kind of tool (Facebook adds - for example)

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, simplicity, help desk, videos on You tube
Terra
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

I keep coming back because they're that good!

Reviewed on 22/06/2023

I first started using Mailerlite for my author business and found it very useful. Then we started...

I first started using Mailerlite for my author business and found it very useful. Then we started using it for our digital media company because the ease of use is wonderful for my whole team.

Pros

They keep improving their product and making it better and better for my company.

Cons

In the past, I wanted the automations to be stronger and more skilled with triggers. This has definitely improved over the years.

Alternatives Considered

Leadpages

Reasons for Choosing MailerLite

The pop-ups are so good with Mailerlite. I was unhappy with the pop-ups on the other platforms.

Switched From

ConvertKit, Drip, and Kajabi

Reasons for Switching to MailerLite

Mailerlite integrates with my Shopify website, and I can get all the tools I need with both alternatives.
Konstantinos
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

An excellent service.

Reviewed on 27/10/2022

Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms,...

Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms, and works very well. To make the experience even better, there is a friendly and knowledgeable support team to assist you quickly and conveniently should you need any questions answered.

Pros

It is easy to work with, and integrates well with most popular platforms.

Cons

The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

Alternatives Considered

ContactPigeon and Mailchimp

Reasons for Choosing MailerLite

Mostly it was because of the lower cost of Mailerlite's, but also the UI was friendlier.

Switched From

Mailchimp

Reasons for Switching to MailerLite

It was the better choice overall.
James
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Really Solid Software and Customer Service

Reviewed on 06/01/2021

Love it. Will be hard to ever leave.

Love it. Will be hard to ever leave.

Pros

Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons

I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

Mailerlite is better and cheaper. That simple.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Design capabilities are more intuitive.

Response from MailerLite

Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing!

- Lay

Peg
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A Welcome Answer

Reviewed on 29/09/2022

The best.

The best.

Pros

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

Cons

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.

Switched From

Constant Contact

Reasons for Switching to MailerLite

Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.
Jade C
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Happy Mailerlite Customer!

Reviewed on 18/02/2022

MailerLite helps me reach my readers with beautiful emails that are simple to design, and their...

MailerLite helps me reach my readers with beautiful emails that are simple to design, and their tracking features let me know how successful a particular campaign has been.

Pros

Some of the things I love about Mailerlite are the affordability, the ease of use, the knowledge base, and--when you can't figure out how to do something--STELLAR customer service. Every time I've had to reach out to someone, they've helped me quickly, giving me the information I need and the tools to find what I need next time. And they are consistently improving. Several years ago, I switched from another provider to Mailerlite to save money and expected fewer bells and whistles, but Mailerlite has not disappointed me.

Cons

There are minor automation features I'd love to see deployed in the future, but when I say minor, I mean it. I could live without those tweaks for the rest of my life and still be thrilled.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

Cost. Mailchimp's pricing got to be too much for me. I also tried other services and found MailerLite to be more affordable without sacrificing service.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Affordability.

Response from MailerLite

So glad to hear that we've been able to support your business and help you reach your audience. Thanks a lot for the review, Jade.

Eloy Millennia
Overall rating
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

An amazing solution to email marketing!

Reviewed on 12/03/2022

The insights we gained about our email marketing, just by looking at the statistics and analytics...

The insights we gained about our email marketing, just by looking at the statistics and analytics of our campaigns, are stunningly beneficial! MailerLite helped us increase our revenue by more than 100%, just by testing and improving our email content.

Pros

The drag-and-drop template builder is very easy to use and the created templates show in every email client I can think of. So far, nobody had to open our email in their browser because of displaying issues.

Cons

Unfortunately there are no integrations available for our webshop platform called OpenCart.

Alternatives Considered

Brevo

Reasons for Choosing MailerLite

I try to keep this short but there's a lot wrong with MailChimp. They kept bothering us with their own marketing emails and their very own unsubscribe link didn't work, for several months while I used their platform. I wouldn't trust this giant with our company emails. Maybe it changed by this time, but it was a huge pain to get in touch with their own customer service. I get the feeling that MailChimp has become a bit arrogant about their position on the market. Their paid plans are too limited and expensive, simply because they can.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Our marketing agency recommended MailerLite. MailerLite simply stands out because of the clarity and transparency about its paid plans. No limits, other than your number of subscribers and emails sent. It just makes sense! Every alternative I could find has limitations on layouts, templates, or even has elements on templates that you could only use if you upgrade your plan. Nothing feels worse than constantly being confronted with features you cannot use, while paying for a product you expect to be fully functioning.

Response from MailerLite

What an amazing achievement you guys have done with your revenue. We're so proud to hear this!

We'd love to share your story and get to know more about it. Feel free to reply to us, so we can have a chat.

Monica
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Only The Inexperienced User Grumbles About Mailerlite

Reviewed on 12/11/2021

If you haven't figured out that Mailerlite is one of those hills I die on in loving the app, then...

If you haven't figured out that Mailerlite is one of those hills I die on in loving the app, then you didn't read my review thoroughly

Pros

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the user needs to know how to manipulate it to their advantage by know how to entertain, hone their lists, and maximize their mailings. MOST OF ALL EMAIL REPUTATION is crucial. Few users get that. A smaller tighter list of 5k subscribers is worth more than a list of 15k because most of that 15k sign up then never read or click through. Wastes money, time, and message focusing.

I have NEVER had any of the problems I see others complain about. No one can be an expert in everything, and while newsletters are crucial to an author, few of them get that it take a strong understanding of mailing list marketing, and creative thinking to use Mailerlite to it's fullest potential.
IMHO Mailerlite can't be beat with their innovative offerings for the budget-mined businesses. BUT you need to know how to use it. Most complainers have unrealistic expectations. They're not looking at the overall picture. The only other vendor I would choose over Mailerlite is AC, but I can manage w/o extra bells and whistles because my expertise is in marketing and the app's abilities to build strong lists.

Cons

The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems to be some server delays as certain times of the day the app churns while trying to get from one place to another. But AC has similar problems. I don't know if that's completely their fault though with more and more people working from home, it's bound to impact local traffic on the user's end. However, I'm on 5G and I still have issues with load times . So it's something they need to be aware.

Response from MailerLite

I think your phrase "one of those hills I die on" genuinely just make me spit the tea out of my mouth.

Thank you so much for such an amazing review - I always find it amazingly entertaining to read reviews that have been very creatively crafted and left behind.

I would love to ask you for some details and send you a little gift from my end. Feel free to reply to this, and we can get in touch.

Eleda
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Get it for the program - Keep it for the great support

Reviewed on 01/09/2021

ML makes it easy for me to shoot out emails to our customers to announce new products, sales, and...

ML makes it easy for me to shoot out emails to our customers to announce new products, sales, and events. We used them for over a year originally, then decided to give Shopify's new built-in email program a try. It was painful to use, extremely limited, and there was not one feature that was as good as MailerLite. We stuck with Shopify Email for almost a year, amid promises it would get better, but finally went back to MailerLite, and immediately remembered how painless - dare I say, even fun - it could be to send out emails.

Pros

The program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts and tons of other items in your email anytime.

So, features are great, but at some point, you're going to run into something you don't know how to do. That's where it's important to have a great support team backing up a product, and MailerLite's is SUPERB! They usually get back to my email within a very short time, and they almost always can point me to a tutorial video for just the thing I'm trying to do, as well as giving me an answer within the email and an invitation to write with further questions. Their tutorials are professional, well-planned, and easy to follow. Everyone I've spoken with through the years has been friendly and happy to help.

Cons

My biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!

Response from MailerLite

What a lovely review, Eleda - and also the use of the word "superb" is by far my fave - it's a favorite of mine.

I also wanted to thank you for your feedback regarding the segments - should you wish, you can always request these add-ons through your personal profile. Here, other users of the Community can also upvote the feature.

Noel
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Mailer Lite to the Rescue

Reviewed on 26/04/2023

Overall, MailerLite is a user-friendly email marketing software that offers several useful features...

Overall, MailerLite is a user-friendly email marketing software that offers several useful features for businesses and organizations. Its drag-and-drop editor, automation workflows, and email campaign management tools make it a popular choice for many users. Additionally, its affordable pricing plans and free plan for up to 1,000 subscribers make it accessible to businesses of all sizes.However, as mentioned earlier, MailerLite has some limitations when it comes to integrations, design flexibility, and reporting and analytics features. Businesses that require more advanced features and integrations may find MailerLite lacking. Additionally, some users have reported issues with deliverability rates and email bounce rates, although these issues seem to be relatively rare.

Pros

MailerLite is an excellent email marketing platform that provides a comprehensive suite of features for businesses of all sizes.One of the most significant advantages of MailerLite is its ease of use. The platform is straightforward to navigate and offers an intuitive drag-and-drop editor that allows users to create professional-looking email campaigns without any prior design experience. The platform also provides a wide variety of templates to choose from, making it easier for users to customize their email campaigns to fit their brand and style.

Cons

My fist con is that Mailerlite has limited integrations: MailerLite has limited integrations with other third-party applications, which can be a drawback for businesses that rely on several tools for their marketing activities.Limited automation options: Although MailerLite offers automation features, they are relatively limited compared to other email marketing tools. This can be a disadvantage for businesses that require more complex automation workflows.