MailerLite Reviews

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.

I also am intrigued by the MailerLite Academy and want to enroll in that.

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

This software could not be any easier to use, it is totally beginner friendly, has a cool user interface with a great free plan to use if you just want to see what it is capable of. It comes with a great email automation tool, allows up to 1000 subscribers/12000 emails plus if you do choose to make an upgrade to a paid plan, it is super affordable to do so.

I don't see any cons with this software, it meets my everyday needs, it does not come off as spam to my subscribers, they must just keep it up. So far so good.

What I like about Mailerlite is that it is easy to use. The help-tutorials are very informative. I know it has the capability to do more than I am utilising at the moment, so I trust that it will serve me in the future as my mailing list grows. I also value the quick response I get from the help team when I can't find my answer in the help menu. They are friendly and willing to answer any question. The value for money is exceptional.

When I select a group and open the list of subscribers in that group, the Group List name doesn't appear above the list of subscribers. Instead the wording is "this list contains 36 subscribers". It would be helpful if that sentence says "this (name of group) contains 36 subscribers". I can easily forget which group I'm looking at without the name appearing at the top.

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

1) Highly Optimized And Responsive: MailerLite helps me to design and create newsletters that look amazing on desktops, tablets, and mobiles.

2) Design Capabilities: It's safe to say that the design capabilities that MailerLite gives you are far better than any other similar product in its segment. What I mean to say is, the "little things" that MailerLite allows you to do can add significant value to the way you market! For example, there are a number of templates that can enable you to have "buttons" attached to an image (Perfect CTA's by the way). Also, there are several heading options for my newsletters where I can have my company name and logo or either one at the beginning of them. These, of course, are just a few examples I could think of straight off the bat.

3) Easy Integration: Connection my domain with MailerLite was a lot easier than I expected - with a swift and seamless integration process.

4) No Learning Curve Required: MailerLite is incredibly simple to use and it won't take you long to get the hang of it.

5) Affordability: The title of my review says it all! MailerLite is a blessing for startups on a budget who don't have money to throw around. There are 5 different pricing models that include one "freemium" version as well. However, if you are using it for business purposes, I suggest you use their starter plan that will unlock all features and allow you to send unlimited emails. Remember, looking professional is key!

1) Slightly Laggy: MailerLite can occasionally become laggy and starts freezing when you import a lot of contacts. Now, I don't really know if this is due to my hardware set up (which is quite recent), but I've asked around and I've gotten mixed opinions about this.

2) Customization Options: It would be really great if MailerLite introduces some more Landing Page customization options in the near future. Whatever be the case, it's still the best E-mail Automation software, in my opinion.

The best thing about this software is tutorials and triggered automation. The time-saving features like this one make sure the subscribers are organized and receive only what they have agreed to receive (through triggering 'group' additions and removals).

The scalable pricing gives smaller startups a place to begin and grow.

The report feature could be improved. When we want to export a list of subscribers from a specific group, we can do that, but the report is missing the details (if this is a settings issue I'm still not finding it). I would like to have the report include all of the 'fields' that were completed during the opt-in. These answers ARE on each subscriber's profile page, but, not on the download.

Mailerlite is very easy to use. Each section of an email seems to have a ready made drag and drop component. The components can be moved around or deleted with ease. It also integrated seamlessly with our ticketing software and the email signup web setup is straightforward. The support is the best I have ever experienced. I have literally never had to wait more than a minute for someone to jump in and help with any question or setup.

There are really no cons. There are a couple possible features that I thought MIGHT be useful. 1) Sub group possibilities and 2) Some ability to enter html in the very top header (where it says view in a browser). These are rather minor. They are looking into what might work.

The simplicity of the system is great! I support people a lot with small businesses that might not yet have the techy knowledge that they would otherwise need to grow their business. Mailerlite works in a way where if you can draw your idea on a piece of paper, you can likely map it out in mailerlite!

The survey feature needs a little update to make it a little more option rich, but it's early days and there is a lot in the roadmap! Some more blocks for landing pages would be nice too just so we have more design options.

We came across MailerLite right after walking away from a similar service by Sendinblue, which failed our expectations, and we had no regrets ever since. What we love about MailerLite is the ease of use - the templates management is simple and comfy to administrate even by less digitally savvy teams. Also, additional praise for the immediate customer support that isn't a service bot but actual stuff members. So rare to find these days and so great to have.

When we were settling in there was no possibility to code your very own personalised template. But with time we learned that the variaty of options and in-house templates and styles was vast enough and easy to customise and bring it as close as possible to our own branding.

I like the automation sequence although it needs a few tweaks in terms of enabling users to add more than 1 trigger. It's logical and clear to set up and change email formats in the automation. However, the customer support is FANTASTIC. As soon as you email them, you get a clear response. Very impressed!

There are some tweaks that could be made for instance adding more than 1 trigger to the workflow. I am also finding it difficult to work with emails in Campaign as the commands and final outcome look different to the workflow emails.

I love how easy it was to implement my newsletter and set up automations. It was much more intuitive than previous platforms I've work with. The end result is professional and modern, and I'm better about sending my newsletters because it's so easy to do. I also love that there are quite a few useful features even on the free plan.

The only thing I'm not happy with is how long the integrations haven't been working. The Facebook and Instagram api isn't functional and hasn't been for a while, and those are two places I really count on to grow my newsletter. I reached out to customer service, and while their initial response was prompt and polite, I haven't heard back since and just keep going back to check to see if it's functional yet.

It's very easy to use. Once you get the hang of it it's very simple and pleasurable.

Can't fault it. I had a bit of ​trouble with confirming my email address but when reached out to customer service, they addressed my problems in a timely manner and very efficiently

Amazing functionality and ease of use...

none, everything is fine for now, than you for that

The free version might have worked for my purpose, but the $10 per month was inexpensive for the chat tech support vs. the email support available for free. The $10 price should carry us well into the growth of our business before needing something more expensive.

I am unfamiliar with email automation to begin with, so I don't know how this compares to other products, and I am still learning how to use this, but it seems that there is room for improvement in the process of designing workflows and in storing/retrieving templates. They reported that they are working on technology to increase the speed of automated responses and repetitive processes.

MailerLite's customer service is the best. You don't have to pay more money to get access to excellent customer service. Their chat feature allows you to connect with customer service in under 5 minutes. They actually answer your questions too, none of that templated response bullshit.

For anyone moving away from Mailchimp's free trial, I recommend moving over to MailerLite. The platform is super easy to use and integrates with many other popular marketing/sales tools.

There is nothing I don't like about the platform after 6 months of use.

I love that it is easy to use and is available in more languages, not just in English.

Would be nice if the knowledge base and support was also available in French.

I like that my email marketing automation is easy to create, schedule and deliver at a price point suitable for bloggers not yet making a profit.

There are so many features and functions I don't use the tool to its fullest capacity. It's so robust I haven't even figured it all out yet.

very intuitive. i can manage my newsletter very fast

i would like to be more explanations about all features

Drag and drop features and templates. Easy to use existing campaign and adjust content so you remain on brand. Automation sequence is also handy when onboarding new customers.

Some times drag and drop gets a bit unwieldy when using larger images and text blocks but it's a minor niggle.

I like most that you can track all the user information super simple (signup confirmation, which emails they received etc). So when you get a request of a newsletter subscriber you can just send him this document they offer.

Sometimes the support during rush hours is not the fastest.

Great value. Just getting started with the platform, but initial impression is MailerLite is as fully featured as the well known names...for a fraction of the cost. I hope their deliverability is as good.
Customer support has been exceptional! VERY responsive, helpful and knowledgeable. So far I would say MailerLite's support is industry leading. [SENSITIVE CONTENT HIDDEN] in particular is amazing!

Haven't encountered any cons yet. If I do, I'll update.

Mailerlite provides a complete email marketing solution.

What makes it unique from others is its EASE OF USE.

The intuitive and user-friendly interface makes it easy to design beautiful and highly converting landing pages and pop-up forms.

Their dashboard makes it easy to manage subscribers.

The price is flexible and affordable relatively compared to the value gotten from the service.

As simple and easy Mailerlite is, the least thing I liked about Mailerlite is the fact that I find it difficult to get new accounts approved even though all requirements are met verifying with a custom email account.

And the support team doesn't have any tangible reason to backup their claims.

As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

The price is reasonable compared to alternatives
The design flexibility is awesome
Customer service is amazing
The vast knowledge base

Setting up domain setting to improve deliverability was tricky

I love the support - the software is so easy to use, but when I have questions, the support team helps me very quickly and very friendly

I can't integrate mailerlite directly with our other software without using Zappier