HubSpot CRM

4.5 (4,311)
Write a Review!
Everything you need to sell in one integrated suite

Overall rating

4.5 /5
(4,311)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support Software
4.4/5

93%
recommended this app
Sort by

4311 Reviews

Jonathan
Jonathan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Best For Scaling Small Business RevOps

Reviewed on 15/02/2024

We are excited to keep trying new features on HubSpot that continue to augment our marketing and...

We are excited to keep trying new features on HubSpot that continue to augment our marketing and sales processes. Our team is gearing up this first quarter to implement there new AI integration into our business processes, excited for the year ahead!

Pros

There are so many features that have been added on throughout the last few years, and we think AI is going to augment that. The most important process is moving leads down the pipeline for us with different automations, and assigning different team members self-qualified leads that can book calls through the HubSpot calendar.

Apart from automations we are also very happy with how the Hubspot chat features connects to other social networks, critical for connecting leads to sales and customers to support.

Cons

Lead capture feature isn't as flexible as other form competitors like TypeForm, it would be nice to have a component that didn't initially overwhelm visitors with the input fields.

Alternatives Considered

Salesforce Starter

Reasons for Choosing HubSpot CRM

More functions that integrated into our tech stack ecosystem available on Hubspot.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

Easy of use compared to having a consultant set up SalesForce for us.
Kayla
Overall rating
  • Industry: Construction Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Wonderful Program- Best CRM!

Reviewed on 23/01/2025

Wonderful, I love using all the features to automate my outreach seamlessly.

Wonderful, I love using all the features to automate my outreach seamlessly.

Pros

Easy to use. Lots of features like templates, emails, and sequences. Giant video library.

Cons

Admin locks lots of features, which does make it cumbersome when we need specific features.

Mike
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

HubSpot - Good Sales and Comms Tool but Limited for Small Businesses

Reviewed on 22/10/2024

Pros

Its centralised communication and sales journey tools

Cons

It's constantly changing without notification and seemingly aimed at large businesses, leaving small businesses with a disjointed experience and support.

Brian
Overall rating
  • Industry: Law Practice
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

HubSpot CRM is our custom dream home - housing all of the essentials.

Reviewed on 04/11/2024

We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and...

We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and features, automation, workflows, internal noting, task assignment and more!

Pros

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Cons

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot met all of our objectives and was price aligned!
Jan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Hubspot: The CRM for everyone!

Reviewed on 24/01/2025

Pros

Hubspot is the CRM for everyone! Comprehensive CRM tailored for companies of all sizes - medium-large organizations and enterprises.

Cons

It can feel a little clunky at times. There are a lot of annoying pop-up guides and tours that I wish could be disabled.

Kent Dominic
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Integration of your favorite software on HubSpot.

Reviewed on 29/01/2025

Experience is great for you can integrate RingCentral, LinkedIn, WhatsApp and so much more.

Experience is great for you can integrate RingCentral, LinkedIn, WhatsApp and so much more.

Pros

What I like the most is the integration of other software.

Cons

The GUI could be better for a greater user interface.

Brenda
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Hubspot is the spot

Reviewed on 21/01/2025

Overall the teams performance has improved and our ability to report on trends is greatly improved

Overall the teams performance has improved and our ability to report on trends is greatly improved

Pros

The ability to integrate it with our operations software.

Cons

Having to get used to working out of Hubspot for email was tricky at first.

Jace
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Time to step up your CRM game

Reviewed on 16/12/2024

Pros

It will help you track your customers all in a centralized location, but the amount of detail contained in each customer is what makes it stand out. Track each oppurtunity, any documents shared, meetings help, and status.

Cons

It takes some time to get used to and learn how to utilize all the different features. It does take some effor in keeping it organized and avoiding duplicate customer information

Harieth
Overall rating
  • Industry: Recreational Facilities & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

My new shift into Hubspot!

Reviewed on 17/01/2025

Hubspot is easy to learn and intergrates with a variet of other apps.

Hubspot is easy to learn and intergrates with a variet of other apps.

Pros

the ease of use. Functionality is great! I love that there are so many functions and looks in the CRM that helps with my day to day prospecting with businesses at a Sales representative.

Cons

the integration with other apps could be at times a little tedious.

Jonny
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A good CRM option for small med growing business

Reviewed on 16/01/2025

Great, would recommend. Good user interface once you get used to it. Lots of customisation options.

Great, would recommend. Good user interface once you get used to it. Lots of customisation options.

Pros

Easy to figure out. Works much better than Google Sheets!

Cons

Lots of features to try to learn to understand. Can be overwhelming. CRM part was easy enough to figure out and customise

Sam
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Comprehensive CRM

Reviewed on 26/02/2024

My overall experience with HubSpot CRM has been positive. Despite the issues with documentation,...

My overall experience with HubSpot CRM has been positive. Despite the issues with documentation, the platform has significantly improved our customer relationship management and streamlined our sales and marketing processes. With a bit more focus on improving user guidance, HubSpot CRM could be an unbeatable tool in the CRM space.

Pros

What I liked most about HubSpot CRM is its all-in-one approach to managing sales, marketing, and customer service. The platform is intuitive and offers a wide range of features such as email tracking, lead scoring, and detailed analytics. The integration with other HubSpot tools and third-party applications is seamless, making it a versatile solution for businesses of all sizes.

Cons

What I liked least about HubSpot CRM is the poor documentation. It can be challenging to find detailed and up-to-date instructions or best practices for some of the more advanced features. It would be helpful to dedicate a team to review and maintain the documentation.

G-Anne
G-Anne
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

User-Friendly CRM

Reviewed on 25/10/2024

Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface,...

Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface, especially with its advanced dashboard, but there are a few limitations in sequence reporting and re-enrollment that could be improved for more efficiency.

Pros

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Cons

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Christina
Overall rating
  • Industry: Hospitality
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A valuable asset for building strong relationship with customers.

Reviewed on 17/10/2024

Everything about our experience with Hubspot CRM has been amazing and more so, very productive....

Everything about our experience with Hubspot CRM has been amazing and more so, very productive. Hubspot CRM has given us an important platform to work on our customers interactions which has enabled us to create very strong relationships with each and everyone of them. It allows us to have a central point for organizing every detail there is about our customers.

Pros

Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships. It provides efficient live visual boards that offers real-time view of all our sales and customer interaction activities. Hubspot CRM has a live chatting feature with auto-replying ability that help us to engage with our customers quickly using instant messages. It is very flexible and easy to customize to match with our ever changing CRM and sales management needs.

Cons

The ride with Hubspot CRM has been smooth. No hiccups encountered and nothing there that does not suit our needs.

Morgan
Overall rating
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Cross Functional - A Company Necessity

Reviewed on 03/10/2024

I have utilized HubSpot within 2 different Organizations now, and have continued to learn how to...

I have utilized HubSpot within 2 different Organizations now, and have continued to learn how to better use the platform based on my needs, or position. With that to be said, I have worked in Sales, Marketing, and Customer Success departments and have continued to use the platform - its cross functional, and a needed tool.

Pros

The ability to integrate within other platforms utilized within an Organization. This is incredibly helpful to prevent from having to create extra spreadsheets, or use mannyy different platforms to communicate efforts and work. I also greatly appreciate the pipeline features. HubSpot Knowledge base is also an incredible "upskilling" tool to take advantage of.

Cons

I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a smaller pipeline by a few hundred or thousands in comparison with actual pricing expectations.

Nolan
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Hubspot: Incredible Pipeline Management and Reporting

Reviewed on 20/09/2024

Overall it's a great CRM compared to many that I've used in the past. It's very intuitive and has...

Overall it's a great CRM compared to many that I've used in the past. It's very intuitive and has many research and knowledge base articles for suggestions and their team has been great to work with. The integrations are simple to set up and we've created streamlined lead gen from our other systems.

Pros

Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.

Cons

The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.

Natalie
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The Premier Marketing CRM & Automation Platform

Reviewed on 08/08/2024

My overall experience with Hubspot CRM has been great. Their help center and customer service are...

My overall experience with Hubspot CRM has been great. Their help center and customer service are unmatched.

Pros

Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.

Cons

The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Hubspot for Small Businesses

Reviewed on 14/06/2024

Overall Hubspot does what it is supposed to do. The free version is good enough for small companies.

Overall Hubspot does what it is supposed to do. The free version is good enough for small companies.

Pros

I really enjoy the knowledge base (Hubspot Academy).

Cons

I wouldn't say I like the way it looks nor do I like the costs.

Alternatives Considered

Zendesk Suite
Muresan
Overall rating
  • Industry: Insurance Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

HubSpot CRM is a simple CRM tool but with impeccable ability.

Reviewed on 13/08/2024

Our clients relationships were given a huge improvement by HubSpot CRM by allowing us to have a...

Our clients relationships were given a huge improvement by HubSpot CRM by allowing us to have a simple interaction space. The overall experience with HubSpot CRM has really stood out and has matched so perfectly with all our clients engagements needs.

Pros

There are chatting and meeting features available in HubSpot CRM which makes our conversations with clients so efficient. HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships. It also has clear visual boards that gives us clear eyesight onto all our clients engagement activities.

Cons

HubSpot CRM has reigned so well and has met all our needs without a problem. No dislikes towards it.

Sonia
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Hubspot CRM is a landmark for maintaining strong customer relationships.

Reviewed on 17/09/2024

We have excelled so well in customer engagement since Hubspot CRM. It has been a incredible journey...

We have excelled so well in customer engagement since Hubspot CRM. It has been a incredible journey working with Hubspot CRM which has helped us keep our customers relationship stronger at all times. With Hubspot CRM, managing our customers data, information and interactions has been so effortless and efficient.

Pros

Hubspot CRM has task automations so we no longer have to waste much of our time and energy attending to the repetitive and tedious tasks. It has outstanding communication tools which keep us connected with our customers easily. Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships.

Cons

It has been a smooth ride with Hubspot CRM and it has nothing to be disliked.

Gavin
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A great alternative to Salesforce

Reviewed on 06/06/2024

Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to...

Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to your needs.

Can be expensive though and on occasion difficult to find the exact function you need because of how much there is to the platform.

Pros

Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.

Cons

Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.

Lucien
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Hubspot is a industry leading CRM and a must for fast scaling businesses

Reviewed on 06/05/2024

Absolutely fantastic and highly recommend. Hubspot has scaled from 4 of us to over 200 and they are...

Absolutely fantastic and highly recommend. Hubspot has scaled from 4 of us to over 200 and they are constantly innovating.

Pros

We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.

Cons

The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.

Alternatives Considered

Salesforce Sales Cloud
Verified Reviewer
Overall rating
  • Industry: Accounting Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best CRM Out There

Reviewed on 08/09/2024

Pros

It's a very easy to use CRM at it's core, but contains so much depth and the ability to always take it a step further with automations and workflows

Cons

The cost adds up quickly, and there are a lot of features that you have to upgrade to gain access to. The simple act of clicking a button you don't have access to will trigger Sales Reps to try, fairly aggressively, and get you to upgrade

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Great solution, slightly too glorified but still my go to CRM

Reviewed on 26/08/2024

I've used pretty much any module of Hubspot's Marketing Hub, from workflows to reports, and what I...

I've used pretty much any module of Hubspot's Marketing Hub, from workflows to reports, and what I like is that the few times I'm in doubt how to do something, it's easy to figure it out.

Pros

Easy to set up, tons of integrations, and great knowledge base. I have used Hubspot at multiple companies (both in-house and with clients as a consultant) and it's a solid solution.

Cons

Support has been a hit or miss, when it comes to tracking issues they are usually not helpful (support is pretty good otherwise). Also it's annoying that somewhat standard features are not included in the already expensive Pro plan and require Enterprise.

Andy
Overall rating
  • Industry: Primary/Secondary Education
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Prepare to scale up your sales funnel

Reviewed on 15/06/2024

Has changed the way we deal with customers entirely both from a sales and comms standpoint

Has changed the way we deal with customers entirely both from a sales and comms standpoint

Pros

The ability to manage customers higher up in their funnel experience where they are years from purchase

Cons

The marketing emails could be better to allow easier customisation and a quicker setup process.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Pricing was the deciding factor in the end.
Giuliana
Giuliana
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Range of products

Reviewed on 10/02/2024

Is one of the best. Its ability to centralize and streamline customer relationahip management...

Is one of the best. Its ability to centralize and streamline customer relationahip management processes is one of my favorite things.

Pros

Its a platform that includes contact, deal, and task management.

Cons

Its essential to be awared of potential limitations and drawbacks.