Opteo Reviews

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

— Opteo optimizes for the client's best interest.

— Opteo encourages engagement between the marketer and the account.

— The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.

— Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.

— Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.

— Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.

— Opteo sales team are not pushy, and support is very helpful.

— Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

- The level of detail and granularity with recommended optimizations
- The design/ux
- Seamless integration with Google Ads accounts
- Ad optimization features

- The CPI (conversion per impression) model is still something I need to be sold on
- The negative keyword addition functionality is limited
- I'd love to see deeper competitive insights

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements.

I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user.

UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

None that spring to mind, which is pretty rare.

If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

Very easy to use. Just click, click, click, optimization done.
For every optimization there is plenty of help and knowledge.
Support responds really fast.
Great price.

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.

The tool makes it's very easy to adjust bids, write ads and isolate good or bad keywords.
With this tool we are very efficient in managing our ads and most important lower our CPA.
This tool is value for money and a must have for PPC marketeers.

Maybe a automatic reporting tool so you can send pdf's to clients.

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision.

It's super user friendly, and keeps good track of my budget/spend.

I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it.

Great product; and nice support team as well.

Very little. I don't really have any bad things to say.

I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing.

More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes.

If you know what you're doing with Adwords this is a powerful tool.
The data on WHY it makes a recommendation + the video explanation are a great compliment.
Makes it easy to spot insights.
Directly connected to Adwords to make changes at the click of a button.
Smart algorithm and based on best practices.
It works!

Lack of budget management and pacing features.
Lack of bulk edit ability.
Somewhat complicated UI, it's hard to bounce between client accounts quickly.
Could be too much for inexperienced Adwords users.

machine learning aspect, very good insights

would like to setup custom segments in reports

It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo.

Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing.

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

Opteo helps to identify and fix issues within google ads accounts. It saves my team plenty of time, that we would've spent analysing performance of campaigns manually. On top of that, their support is very helpful and responsive.

The AI is a bit limited, which is a common issue for such software. It doesn't understand context, making some suggestions pointless.

Ease of use, very good customer service and effective co-management of my ads campaigns

I would love it to do more Google Shopping ad management - but I know its on its way this year. Can't wait!

It saves me an enormous amount of time and I can improve my adwords a little bit every day. There's always a suggestion on how to maximize of adwords campaigns and cut costs.

I'd like to get more suggestions of improvements. After the first huge batch was done we get a few every day but some more suggestions would certainly be welcome, particularly on how to improve quality scores.

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Nothing major. Would be nice to be able to export reports to PDF that look as good as the online report.

Very easy to set up
Great reports and optimisation tips
Works well for monitoring large number of accounts at the same time
Quick responses to questions, love their support!

No problems identified so far.

Ease of use, constant in app improvement, substantiated recommendations.

Pricing is a bit high but worth it while my accounts have a positive ROI.

- I can manage 10 clients in the time it used to take me to analyze one
- It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100
- A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis)
- The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords

My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon!

This software is very user-friendly. It is also fantastic at telling you what to improve in your campaign and helps find mistakes in your campaign.

I wish it had a robust reporting software so that I could do everything through one interface.

Opteo has more insights than any other Adwords tool that I've used before. The implementation was a breeze and for anything that they couldn't do through API, they had a complete step-by-step on how to do it yourself.

The only thing better was the customer service. From complex Adwords questions to prompt help with billing, this is a deadly combination for any of their competitors.

It was slightly hard for me to get into it in the first place. Took about two weeks to get into the habit of jumping on and getting involved but once that finally clicked, the results skyrocketed.

Opteo allows you to multiply your productivity with high-levels of insights for your PPC campaign that are given to you, clearly and easy to implement. It's an amazing tool for optimizing campaigns. Also, the dashboard allows you to export a report for potential new clients. This feature helps me land so many new leads!

It's not made for building campaigns, so if you want something to simplify the process of making a campaign, this isn't the tool. But, once it's built, you have Opteo to really improve your CTRs and Conversion rates.

Managing my Google AdWords campaigns is even easier and faster. In a few clicks I do the optimization work that would take at least 1 hour.

The language is only English: this is now the only limit.