Klaviyo Reviews

1. Very easy to setup the account
2. Amazing flow templates
3. High quality email templates library
4. Top level of analytics
5. Site tracking with all events
6. Customer Journey

1. Email reply tracking feature is missing

Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly.

They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Deliverability is a concern. Support is slow to respond.

With Klaviyo, it's easy to run successful social media and email marketing campaigns. Klaviyo facilitates the entire process, from generating contact lists to posting promptly. The Klaviyo also gives a number of premade templates for incorporating advertisements (including images, links, and videos) into the email itself. I particularly like the segmentation tools because they allow us to make several sub-lists and split the primary campaign up into several sub-campaigns to reach all clients based on sub-lists. I appreciate how easily we can connect with the most popular social media advertising platforms, which provides us with more options for both publishing and collecting data. Klaviyo's data collection provides us with all the information we require, and we appreciate the clear presentation of the analytics in the reports and dashboards.

It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of specifics. One of the things I don't like is the difficulty of presenting the results of some analyses.

I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

The Klaviyo application is very powerful, no doubt.

The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement.

When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved.

Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people.

The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder.

Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).

I like how detailed the email flows can get, and that you can customize the integration to get the exact flow you are after.

It's not exactly cheap and it's priced on the high end.

I love that I can set up these great flows to winback customers, and offer discounts. It links really easily with Shopify, and we were up and running really quickly. I like the layout and UX of the platform a lot.

Sometimes I have emails that do not get delivered and it is a difficult to know why this happens here and there, but my customer success manager has addressed this with me.

If you're looking for a powerful, intuitive, and revenue-driving email service provider, go with Klaviyo. It has tons of features, but is easy to learn, even for a beginner. And, their support team is awesome. From creating flows to segmenting your list, Klaviyo can do it all.

No complaints! Some features are a bit confusing, but that's to be expected with that level of power.

Klaviyo has exceptional segmentation capabilities that have allowed us to target subparts of our customer base granularly, which has produced a higher ROI for us

Unable to customize the line and paragraphing space except via HTML

Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.

There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Klaviyo's most impactful features include its automation capabilities, personalization options, list segmentation and management, email campaign management, and data analytics and reporting. These features can help businesses improve customer engagement, increase sales, and drive growth.Klaviyo is designed to be user-friendly and intuitive, with a drag-and-drop interface that makes it easy for businesses to create and send email campaigns, set up automations, and manage their customer data. Integration with existing business processes: Klaviyo integrates seamlessly with a range of other business tools and platforms, including ecommerce platforms like Shopify, BigCommerce, and Magento, as well as CRM systems like Salesforce and HubSpot. This makes it easy for businesses to integrate Klaviyo into their existing workflows and processes.Some of the best benefits or advantages of Klaviyo include its powerful automation capabilities, which can help businesses save time and increase efficiency, its personalized messaging options, which can help businesses build stronger relationships with their customers, and its data analytics and reporting, which can help businesses make data-driven decisions to improve their email marketing strategies over time.

1.While Klaviyo offers a range of pricing plans to suit different business needs, it may be more expensive than some other email marketing platforms on the market. Businesses with smaller budgets may find it challenging to afford Klaviyo's pricing, particularly if they have a large subscriber list. 2. While Klaviyo is designed to be user-friendly, there may still be a learning curve for businesses that are new to email marketing or have limited experience with marketing automation tools. 3. Some businesses may need to invest time and resources in training their staff on how to use Klaviyo effectively.4. Some businesses may have concerns about the privacy and security of their customer data when using Klaviyo.

I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to create new campaigns by using the ready-made templates provided by Klaviyo, and I also like the ease of importing and preparing contact lists and also scheduling send dates. I appreciate the excellent reports that Klaviyo provides us with, which give us a comprehensive analysis of the interaction of customers with our campaigns, and we can determine by means of these reports the extent of the success of those campaigns.

I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times.

Klaviyo is honestly amazing. We have 260,000 contacts and spend $2100 a month. I love how much revenue it generates for us!

I would say just more integrations would help.

Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets.

Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt.

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

It's very user friendly and can be well understood by new users. Very helpful support team! Quick learning videos that really help with self learning.

I wish they had more options to create a more targeted segment to send emails. Although there is a lot one can play around with but some more can help target customers as per their behavior.

love that you can combine email and sms marketing, the ecommerce automation, the prebuilt templates which helps first time user, social advertising and the integration of many different software. you can complete almost all your marketing on it and to grow your revenue.

sometimes you come across some customer services rep that lack the ability. price increase

There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!

The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

This is by far the best email marketing software I’ve ever used. It’s easy to set up and use, very self-explanatory, has every function you could want and is a great value for money compared to competitors.

Absolutely nothing. I’ve had only great experiences with Klaviyo, both the actual software and their customer support who are top notch.

It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

I guess it could be a little cheaper, but I believe you get what you pay for.