CleverTap

4.4 (56)
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User Retention Platform for High-Growth Mobile Apps

Overall rating

4.4 /5
(56)
Value for Money
4.1/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support Software
4.3/5

91%
recommended this app
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56 Reviews

Ernesto
Ernesto
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

An amazing and powerful Mobile marketing swish-knife.

Reviewed on 02/08/2022

We are more than happy with current product and future roadmap.

We are more than happy with current product and future roadmap.

Pros

To have real-time analytics and create push and in-app campaigns based on real user data.

Cons

Price is a bit on the upper side and not so clear as startups.

Alternatives Considered

MoEngage

Reasons for Choosing CleverTap

More features

Switched From

Google Analytics 360 and Flurry

Reasons for Switching to CleverTap

Robust and with better performance.
Akshata
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great tool for tracking user activity and real-time user database

Reviewed on 26/08/2022

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics...

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Pros

User tracking, campaign management, notifications,user activity tracking,

Cons

1.Fcm token of some user are missing.
2. Not supported for web applications.

Alternatives Considered

Firebase

Reasons for Switching to CleverTap

It's provide greater features as compared to firebase
Alok
Overall rating
  • Industry: Financial Services Software
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Alok's Clevertap Review- What and why?

Reviewed on 28/07/2022

As we are using this product since the beginning, our CRM team has ease of using this and they are...

As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature.
Tracking the engagement of the user is one of the best suited for us.

Pros

The scheduled campaign feature and integration with service provider.
Also you can customize you apis for sending notifications

Cons

The new UI still have flaws and I also reported the same with the team.
Not able to add webhook in the UI
Once you add a webhook you can not modify or delete the webhook.
Webhook name does not visible in the U, no search optionI

Alternatives Considered

MoEngage

Reasons for Choosing CleverTap

Cost factor. Ease of use Good support

Switched From

Amplitude and MoEngage

Reasons for Switching to CleverTap

Cost factor. Ease of use Good support
Sara
Overall rating
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

It enables us to find the right path to deliver campaigns to customers

Reviewed on 26/07/2024

With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we...

With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

Pros

CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.

Cons

No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.

Verified Reviewer
Overall rating
  • Industry: Market Research Software
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

CleverTap Highly Advance and Analytics Engagement platform

Reviewed on 19/06/2021

With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more...

With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

Pros

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

Cons

WhatsApp integration is not available. It take more time to segment data when you work on large database.

Alanna
Alanna
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Good value for money for marketing automation & user engagement

Reviewed on 02/08/2022

I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for...

I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.

Pros

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

Cons

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

Alternatives Considered

Braze
Keyur
Keyur
Overall rating
  • Industry: Accounting Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Perfect for Analytics & Engagement

Reviewed on 29/10/2017

Pros

We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively.
They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons

The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

Deepa
Deepa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Definitely a valuable tool for any marketer to use in real time

Reviewed on 07/08/2022

Pros

Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.

Cons

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Anirban
Anirban
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The perfect communications platform for all our marketing needs

Reviewed on 08/01/2024

With CleverTap, we can not only send communication but we also actively use it to build segments,...

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

Pros

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

Cons

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

Nitya
Nitya
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

CleverTap- Best in class Retention and Engagement automation tool

Reviewed on 08/06/2022

Pros

In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.

Cons

The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

Nikhil
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

To successfully get the most effective and productive Business Intelligence Software for your...

Reviewed on 14/01/2018

The data is then presented in an easy to digest form showing how many people had positive and...

The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

Pros

Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons

The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

Kim
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

THIS COMPANY SCAMED ME

Reviewed on 05/05/2024

This has been a horrible experience, in a 4 day time span. They have scammed me and they should not...

This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

Pros

I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

Cons

I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.

Shakti
Shakti
Overall rating
  • Industry: Entertainment
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Power Infra and Realtime Engagement

Reviewed on 11/09/2017

Pros

I have been using CleverTap for over three years now.

We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability.

CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Shitij
Overall rating
  • Industry: Consumer Goods
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Clevertap review

Reviewed on 02/08/2022

Pros

Mobilee analytics is pretty good. They support parquet format and campaign management is also easy. Engagement is super helpful

Cons

UI is not intuitive. API is limited. Documentation is very outdated. Very few integrations. No real time export of data

Alternatives Considered

Mixpanel
Sunl
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Very easy to integrate and use

Reviewed on 02/08/2022

Pros

Push notification campaigns and their targeting

Cons

Pricing is slightly on the higher side when scale of events is very huge.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A powerful and comprehensive platform for user engagement

Reviewed on 08/10/2018

Pros

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Clevertap helps make organisation target based on user behaviour pattern

Reviewed on 05/08/2022

Clevertap has been essential part of business since last five years to target users basis their...

Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.

Pros

Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.

Cons

Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds

Alternatives Considered

Mixpanel

Reasons for Switching to CleverTap

Efficient User targeting
Anshuman
Overall rating
  • Industry: Hospitality
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

What I liked most and least about Celevertap

Reviewed on 02/08/2022

Pros

Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels

Cons

1.customer support is too slow and lacks technical understanding of product which often leads to lengthy conversations with no conclusion.
2. Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter .

Sudhama
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

It's a great product, pretty easy to integrate and start tracking user behaviour.

Reviewed on 05/09/2017

Pros

It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well

We also really like how you can create these campaigns to show in app custom popups without pushing any code.

Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed.

All in all, very useful !

Cons

Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled.

Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

Akash
Overall rating
  • Industry: Consumer Goods
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

My Experiences

Reviewed on 12/02/2020

Pros

The UI is very good. The time taken to train my team about the usage of this tool was not much due to the good design functionality. The process of doing analysis and then creating a segment out of it and then setting up a campaign is very smooth and fast one a user gets used to it.

Cons

In case your use case doe not fall in the standard/templates available, it becomes almost impossible to achieve that use case.

Shreyas
Overall rating
  • Industry: Internet
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Clevertap is a Good Omni Channel Marketing Tool !

Reviewed on 16/10/2023

Pros

The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns

Cons

The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive

Todd
Overall rating
  • Industry: Financial Services Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Good Value

Reviewed on 02/08/2022

Pros

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Cons

It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.

Alternatives Considered

Airship, OneSignal, and Iterable
Lee
Overall rating
  • Industry: Financial Services Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

CleverTap Review

Reviewed on 28/07/2022

I have had a very positive experience with CleverTap. I have been using the software for a year now...

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Pros

The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.

Cons

The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap.

Rodrigo
Overall rating
  • Industry: Financial Services Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

using Clevertap, easier everything

Reviewed on 02/08/2022

customer awareness, increased conversion from download to full log, journey tracking, etc.

customer awareness, increased conversion from download to full log, journey tracking, etc.

Pros

it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better

Cons

in general everything is good, only when you have to delete events should be done by the tech team and not yourself

Amit
Overall rating
  • Industry: Consumer Goods
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Awesome product with value for money!

Reviewed on 04/02/2022

The overall experience has been good. I would rate 8/10 with multiple scopes of improvements.

The overall experience has been good. I would rate 8/10 with multiple scopes of improvements.

Pros

Easy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.

Cons

User logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive.