Not meant for small businesses or startups
Pros
Glew has amazing analytics that tell you a few insights that are hard to get anywhere else unless you have a financial analysis on staff. Some things I find incredible are the analytics that actually allow you to see suggestions on different items to offer customers as a bundle deal. You can also see quite easily which items don't bring you enough profit to make it worth advertising and keep focused on only the most profitable items in your store.
Cons
This application is incredible but way too much for any business not bringing in at the very least $50k per year. If you bring in less than this, utilize whatever free tools you can find until then. For medium-larger businesses, this tool seems practically essential.
Great tool for our Agency
One of the key highlights is the customer service. There is support through chat and they are usually very responsive in resolving any issues that I have.
Pros
Most features are fairly standard on an analytics tool like this but the biggest value for us is the ease of customer segmentation to assist us in building out re-marketing and lookalikes.
The lifetime value feature also helps us benchmark success targets for our clients.
Cons
Most of the reporting are not customizable to our personal needs, but we are acquiring access to BI Tunnel which will solve this issue.
Great insights with great support!
The entire experience was great! The tool and team are very helpful!
Pros
I liked how easy it was to navigate with little to know training.
Cons
Sometimes manipulating the data for custom problems became troublesome.
Powerful and fast insights
We are getting faster to actionable insights and KPIs that we look at to make every day business decisions.
Pros
It was very easy to set up and the team is super responsive in helping to set up. The insights generated are great.
Cons
While all the features are great, one has to think different from all other mainstream analytics tools which makes getting used to the platform a bit more time consuming.
Fantastic CRM & BI Tool
We are solving CRM, customer data, product data and inventory data insights and issues with Glew.
Pros
Integrating all of the data is very simple and easy through custom API calls. Sync your accounts, hit sync and data is there in 24-28 hours.
Cons
If you use Enterprise, you really need a skilled team to develop dashboards who know SQL, Python and R.
Excellent out-of-box analytics & turn-key integrations for ecommerce
Overall, this is an excellent product to quickly integrate multiple data sources critical to your eCommerce environment and get actionable insights. The GLEW team is constantly rolling out new integrations and expanding the out-of-box analytics for added value.
Pros
The deployment is minimal effort due to the out-of-box integrations and robust reporting included. The standard integrations with Magento, Google Analytics, and Facebook with the baseline product are easy to setup. The insights GLEW provides to our team have proven to be valuable and actionable in many ways.
Cons
You can't do deep customization on the reports without upgrading to the Pro version which is much more expensive - but that is to be expected to get that level of enterprise capabilities.
Advanced Analytics for eCommerce
Glew makes it easy to segment and target very specific customer demographics or cohorts, plugging in easily to your ESP. It enables customized reporting, combining data from all of your essential sources.
Pros
It aggregates data from many sources, giving you a centralized hub to understand your online business. It makes data visually appealing, easier to understand, easier to segment for marketing and customize for reporting. It is affordable for really any merchant and an essential tool for insights and growth.
Cons
I don't have any issues that are troublesome.
Best tool for small to medium ecommerce businesses.
After using Glew for over a year now my experience has been really positive. The account management with support team is always excellent.
Pros
What I like most about Glew is their preloaded customer segmentation and LTV for each audience. We're able to rapidly pull segments of our audiences and load them into FB ad manager with ease. This gives us greater flexibility in creating look alike audiences while scaling paid FB spend.
Cons
I wish we had more direct access to cohorts on a running 12 month basis. It would really help small brands better understand the quality of the customers they're acquiring and if their retention efforts are working properly.
I use Glew all day and it is awesome!
Glew became our reporting and analytics engine and we use it constantly to run our business.
Pros
It is so fast and the information is quick and easy to use. Integration was smooth and fast. The support has been excellent.
Cons
I do not have any cons and any small tweeks I have requested have been put in a later update.
Super easy to use!
Great customer support experience and the support staff has been super helpful with the 3 brands I have launched on the platform.
Pros
Makes data easy to access, analyze, and share across departments.
Cons
Would like to be able to customize reports a bit more.
A Business Tool That I Would Recommend
It's a useful product, gives me an hourly breakdown of revenue generated that I monitor daily. Would have loved to have made more use out of its functions at the company.
Pros
The daily email snapshot of Revenue, AOV, Refunds and other key metrics. The customer segmentation functions and cost manager section.
Cons
I don't feel like it pulls Ad Spend or email marketing data correctly. Customer service has had a hard time figuring out why Glew can't pull revenue data for Mailchimp campaigns that include A/B tests.
11 days no response / over $4k spent with them
Poor.
Feel cheated.
Not valued, not looked after and most of all conned.
Do not go near them, it's just a waste.
Pros
Glew delivers some key stats which is great.
Nowhere near the value they purport.
Cons
The 12 month lock in is a con.
No interest in answering questions about my needs, which really is just the stats that I get being correct.
Response from Glew
Hi there, Abby here - I¿m Director of Communications here at Glew. I¿m sorry to hear you didn¿t have a positive experience with Glew. We work with our clients and our tech partners to ensure that the data presented in Glew is accurate, and we believe our annual contracts provide added value and convenience for our users. However, we appreciate any feedback to help us serve our clients better. If there¿s anything we can do for you in the future, please reach out anytime.
Great software!
Pros
I love the ability to standardize analytics across web properties.
Cons
Integration can be complicated. Given history with analytics configuration can be complicated.
Exactly what we needed
For the first six months at my company, we quite literally couldn't export sales data [that contained the SKUs] from Magento. We tried everything. No stones were left unturned. Believe me, I know how crazy that sounds. I was completely dumbfounded and frustrated by this for a long time. Consider the wide array of limitations associated with being unable to export *any* historical sales data... Before I found Glew, I used Google Analytics and a custom purchasing dashboard in Magento. neither of which suited our needs very well.
I have experienced a few issues with Glew and the data veracity and consistent accuracy thereof, but the support team is generally pretty responsive and helpful. Naturally, the more complex the problem, the longer it takes to resolve. The one pain point of Glew is the occasional instability and inaccuracy of data aggregation. Unless I notice sales data that's obviously wrong or new SKUs that are missing, it's highly likely it will fly under the radar, which concerns me. I wish an error code was thrown or a flag raised if data is not aggregating correctly.
Glew was exactly what our company needed and alleviated a few high priority pain points. Everyone in our company receives the daily snapshot, which is an awesome feature. When it comes to sales and purchasing, I cannot think of one question that arose and was unable to be answered by Glew or exportable data from Glew. I, quite literally, use Glew multiple times every single day. Couldn't live without
Pros
- Glew provides much of the data that we were unable to export from Magento in an easily accessible way.
- Even people with little or no Glew experience can navigate and utilize for simple tasks, but the capabilities are vast and the features are robust which opens the door to great insights.
- Bespoke reports can be set to be delivered to your inbox at a specific time.
- The vast majority of data is exportable in CSV format, so even if Glew doesn't have the report you need, you can export the data and make it yourself.
Cons
- every time we create new products, they are not automatically included in the next import. I typically have to generate a ticket for the Glew team.
- it is occasionally prone to data aggregation errors . There have been instances where I have noticed sales data is incorrect. With the help of the support team, we always get to the bottom of it, but I wish it was more consistently accurate.
Glew Brings It All Together
Pros
Glew is an easy to implement data analytics tool for marketing teams that would like to begin utilizing their data in a meaningful way.
Cons
The report builder in the software could be a little better, but over all no real cons.
The Best Tool for Insights
As an agency, we help businesses achieve their growth-related goals. We do that by leveraging Glew to gain a deep understanding of our clients' businesses quickly and make strategic decisions based on data that lead to measurable results.
Pros
The integrations are incredibly easy and streamlined. The data visualization and reporting tools that come out of the box are top-notch.
Cons
The Magento integration is a module, not an API, so we need to wait for our deployment/release cycles to get started with each of our big clients.
Response from Glew
Hey Alex, thank you so much for your great review! Just wanted to give you a heads up - we have an update scheduled to move away from the Magento plugin and use their API, so that should be resolved very soon. :)
Great resource. Does more than expected
It's been a great experience. I have found the technical support to be extremely responsive and helpful.
Pros
This app has everything we need. It is easy to use and provides all the needed reporting to run a successful e-commerce business
Cons
There are no cons. I have not had any regrets adding this app. Very helpful.
Glew gives amazing insights
Pros
As an agency with this gives amazing insight and actionable information across a wide range of channels and clients. The native integration Google Ads, Facebook Ads, Big Commerce, Dot Mailer are a great feature.
The support team over at Glew are alway happy to help and give great trainig.
Cons
Only a small con but there's isn't a link to Google Webmasters' Data
Invaluable inventory insights
Great customer support as well - also occasionally provides free and helpful webinars.
Pros
My company was looking for a more intuitive way to track sales (and non-sales) in our inventory system - Glew offers an exportable file with all the information we needed. It does much, much more, but this simple tool has already proven invaluable.
Cons
There's a lot to take in with Glew - it has many incredible uses but sometimes its hard to know where to start. They offer a Glew Academy via YouTube, etc. but it's not always easy to follow along (or get to the meat and potatoes of what you want to know).
Super easy to use analytics software!
Really helping us track key metrics over time
Pros
Daily email, customer segmentation and LTV
Cons
Still working on some ways to segment customers
Referred Glew to all of my friends and peers!
Pros
The dashboard is intuitive and accessible.
The customer service is excellent; they respond to inquries in minutes!
Cons
I wish there would be a report tht gives actionable items. Right now, I just ask one of the VP's and they are helpful in dishing out some potential action items.
Great for what I need
Overall it's a great program. I really enjoy being able to learn more and more about my target market.
Pros
The amount of information that is available. I am able to segment exactly who I want and deliver the correct message to the correct audience.
Cons
Sometimes it is a little confusing to find specific information, but a quick call/email to our rep solves all those problems.
Terrible customer service and a platform that has a lot of data, but not all connected.
Terrible customer service, they tell you that their software can do one thing, you sign the contract, then they delay delay delay to hold you in and say sorry we don't have that feature and you're under contract.
Pros
Interesting dashboard, but limited in it's functionality and usefulness.
Cons
They can't compare data to the previous year on the main dashboard. It wants to report against the previous "30 day" period, but won't compare to the previous year same period as a default. This is crazy that it can't do such a basic task.
All in one eCommerce strategy planning machine
As an Shopify Plus Partner agency, our many merchants that are using our white labeled version of the platform (https://analytics.roswellstudios.com) provides a personal touch - which is awesome. We've dubbed it Roswell Analytics (powered by Glew Plus). It solves our merchants main problem: where should I spend my time and money to get the best ROI. Simply put - Glew provides the answer.
Pros
As an executive in the eCommerce ecosystem, I rarely give a platform 5 stars across the board. However when reps from the Glew platform approached me, he didn't try to sell me on the platform, he worked with me to help empower my merchants to understand how the holistic approach to analytics is the only way to strategically advance your KPIs. As a Shopify Plus Partner, Roswell Studios provides design, development AND strategy / consulting. The Glew platform has enabled us to provide a 4th dimension solution to the age old question - what is working, how and why?
By connecting a dozen analytics dashboards in one central place, and combining the granular filtering, with profitability gauges (through the input of COGS) - our merchants can assess, with agility, whether to spend more on paid ads, social ads, email marketing, SEO etc. So - instead of having 7 tabs open - exporting to XLS, then using pivot tables and other madness to engage in quantitative analysis - Glew does it for you in a matter of a few clicks. Just connect your eComm platform, Google Analytics, email service provider, Ad Words, Bing Ads, Facebook, Subscription App, Shipping Platform, Rewards Platform etc. - and utilize the built in reports to get going. Custom reports are a cinch. And if our merchants need a more in depth analysis that isn't out of the box - we access MODE to engage in the BI tunnel to create super customized reports (does require development however).
Cons
All of the integrations can initially seem intimidating - and then understanding their attribution model (first order attribution: https://glew.io/making-sense-attribution-modeling/) - and making sense of it versus Google's attribution model (last click) when your merchants are married to GA presented some initial challenges. However, reading further into the science / understanding of the attribution models and educating our merchants proved to be difficult, but eventually rewarding.
5 Star Customer Service!
Pros
Great reporting and analytics that our key to business decisions on our E-Commerce platform. Customer service is always spot on, and I receive personal support with any reports that I need. Great product!
Cons
Great reporting and analytics that our key to business decisions on our E-Commerce platform. Customer service is always spot on, and I receive personal support with any reports that I need. Great product!
During the time we used Glew, it was exceptional insight into our business without having to do too much digging across multiple applications. It gave us some valuable suggestions to allow us to focus on the right items in our store and reposition our brand.