Drip Reviews

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.

I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Drip is hands down the easiest, most intuitive software for us for creating automated email sequences. The templates, along with ease of use, and integrations with all the other platforms and software we use makes it so valuable for us.

The lack of certain features offered by other platforms, such as tighter integration with Shopify, App, app-based notifications for things like resending non-opens etc mean that we have to double up on some software instead of solely using Drip and that is a major pain.

The UI is amazing and gives a visual overview of the activity without the need to look at numbers. The automated workflow and the newly added feature of a visual email builder are a treat to the modern marketer. Using Drip for over 3 years now, I have yet to come across an email service that is more of a CRM for small businesses. The chat support is always available and qualified to assist with any challenges if they do arise.

The limited options for Lead capture forms. The platform has just one form that is designed and since lead capture is what builds the list, having a library of well designed forms would really help.

If you've used any email autoresponder system in the past you know that they can be very complicated and to get the most out of the systems normally requires some behind the scenes hacking.

Drip is a refreshing alternative! Similar features and functionality as you'll find on apps that cost 5-10x the price, intuitive drag-n-drop campaign builders, amazing segmentation options and some really useful javascript extensions make this a great tool if you're focused on lead generation and then maximising your email marketing ROI.

The few times we've needed to contact support we've found the team to be a bit hit and miss - sometimes you get the right answer straight away, other times you need to chase and escalate.

The actual software itself is great though and thankfully we've not needed too much support so far.

Drip offers some great features that surpass regular email, including things like automated resending to people who don't open, lead scoring, automated sequences and much more.

The color scheme can be a little hard on the eyes, but it is better than when it was first updated earlier this year. I would also like a better way to manage tags, rules and automations as once you have a number it can become tricky to keep track of them. This could be solved by having a "used in" list for tags, or a resources list for automations so you have a quick list of what is used where. This would also make it easy to retire tags and automations without losing customers through gaps.

The visual workflow builder for automation. This makes it easy to walk through your funnels and make sure all the steps are there and make sense for both your business rules and the customer experience.

I'm also a fan of being able to use liquid statements to customize content and functionality. This saves a ton of steps in workflows and allows for personalization, helping you convert better.

The subscriber profile is presented as a timeline. I would be much better served if subscribers were given a better visual presentation, more like a CRM would provide, in addition to the timeline.

The many options it has! It works way better than mailchimp, so for that reason Drip is our favorite to work with.

Sometimes its not clear what the differnce is between a campaign or a workflow. It would be nice to have a guide for new users. When we have new interns we always have to explain what the differences are because the internet doesn't really outlines the benefits of both.

It has integrated well with our custom website. Since we don't use shopify or anything like that, it was difficult to find a solution for email marketing that would integrate with our site. So far there have been a few hiccups, but overall I'm happy with what we are seeing.

I have not been impressed with the customer support I have received. Apparently, we are paying enough to get a dedicated customer success rep, but he doesn't seem to have answers to many questions I am asking. It has been mildly frustrating.

My sales team absolutely loves this software! Setting up email campaigns and keeping in touch with clients has never been easier for them. Before, it was a daunting task and seemed to take weeks just to initiate a simple campaign, but with Drip, it was done in a matter of hours. The system is intuitive and has increased our client engagement significantly.

There's nothing to dislike. The team loves using it, and our clients are interacting with us more than ever! I can't find a downside.

I think what I enjoyed most about Drip was that any time I had an idea of what I'd like to *try* to do with the product, I was able to do it. I also didn't have to involve our developer in order to implement the Drip snippet or to import my subscribers. The workflows and automation tools worked really well (too well, actually, as I accidentally imported way too many old customers and ended up paying too much, but that mistake was easy to correct later). The emails looked slick and I loved the reporting features.

I started using Drip around the same time they were rolling out a redesigned interface for creating messages, and the software seemed to have trouble remembering which interface I had chosen. This was a little while ago so I don't recall which design I preferred, but it was a little confusing to switch back and forth between the two input options. I'm sure all of that has been resolved by now though.

Ease of setting up workflows and subcriber tags. The ability to qualify my leads with a lead score.. the integrations with other software is awesome!

So many choices, one can get confused between campaigns and workflows and when to use which.

(1) Dynamic content for easy personalization
(2) Drag + drop workflows that are really easy to use
(3) Text-based emails for stellar delivery

Honestly, not much! I LOVE Drip and recommend it to every client it's right for.

I like the workflow and rules capability. Also the unlimited tags and the easy integration with Salesforce and Zapier is important for me. Support is usually fast, friendly and competent.

Sometimes, the app could be faster. Also, there is not a preview function for one-off emails. Sometimes, it takes too long until an immediate broadcast is sent out.

I think that the customer support does a great job at letting you know when they will and will not be available - there will be popups that let you know when you can chat. Chat is also pretty responsive.

I think that there are a lot of features, which means there is a lot to take in. Some more video tutorials or how-to guides on how to use Drip would be helpful.

It’s ease of use when it comes to fully automated workflows, when you delve into it, Drip becomes an extremely powerful marketing tool

The default page you see when you log in is pretty useless, in the sense that it shows you three stats that have no actual meaning for us. Maybe it’s just the way we are using Drip, but I don’t have any need to see the monthly website visitors when we are checking that in Google Analytics anyway

I was most impressed by the sales and customer support team at Drip. When we first got the system set up their team was responsive and helpful, eating their own dog food and communicating with us through the drip chat tool. When the team didn't know about an error, they quickly connected with their dev team on it and had a response to us by the end of the day. They are a truly wonderful team to work with.

We've liked pretty much everything about the software!

You can do a LOT with Drip. The workflow actions are vast and the visual builders are really awesome.

Still feels really "techy". There's a lot of steps to complete to add Rules, Tags, and Actions. I feel like I need to back out of where I'm at regularly to go back and do one more thing elsewhere. It just feels clumsy sometimes.
And it doesn't function very well on mobile.

Migrating over from Mailchimp, this offering is infinitely more functional and will allow us to implement more automated marketing efforts.
Tracking subscribers across multiple platforms through official integrations or by utilizing Zapier makes the system even more powerful.
Filtering subscribers to target them for cross-selling our various products/services is incredibly powerful.

Setup is very complex and it takes quite a while to get things really setup and working properly.
Support is sometimes a bit slow in responding.

The ease of customization made it possible for us to create just about anything we wanted.

Campaigns are hard to set up on the fly. I would like to be able to add an email to a campaign at anytime without interupting the campaign. Its a guessing game if you send an email out 1 week and the next email has to be sent on a random time variable instead of immediately or with the option to schedule.

I love the flexibility. Coming from other software that relies on lists, it was a breath of fresh air to work with custom fields and tags, powerful segmenting options and more advanced features like lead scoring that used to only be available in software packages considerably more expensive.

There is a learning curve, but it's gotten lower over the years as the software has progressively improved. As Drip moved from text-only to bringing out a WYSIWYG editor, it didn't always play nice with corporate (i.e. Outlook) inboxes that like to strip styles from email. They have been implementing workarounds for this as well.

The software is easy to use and allows me to format my newsletters and track all the data I need. Their support team is fantastic and take the time to explain steps or find solutions to my business needs.

The price is a negative, but I realize getting a quality product with the support does come cheap.

Drip is an amazing software and ahead of its time for automation and lead routing. Very easy and robust once you get to know the software and can help boost conversions and qualify leads.

Kind of expensive once you have a medium number of subscribers, but they do offer a lot for what you end up paying.

The option to have HTML image-based emails now.
It works easily and is clear with the new branding.
Options are endless.

Lack of help with the logic of flows and being able to test them to see if they are working.