Drip Reviews

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.

It's occasionally buggy with our RSS feed
Also, the reporting sucks, as it's a whole day before analytics appear after an email send

Hi

I am currently setting up Drip and have had about 1 week with it and can give my initial 2 cents. I really like how many things you can do if you are willing to put in time and some effort. The integration is easy with many shopping carts and other apps, and the segmentation is very advanced. It is how these segmentation work together with the Email workflows helps make it easy to craft automated emails at every step of buying process. From ecommerce cart abandonment to sending one off emails , to sending out win back campaigns everything seems like it is possible with Drip. The email editor is easy to use and the templates give you enough to get going. I imagine more people use regular html emails with Drip.

Drip is a tool and it is how you utilise that tool is what you will get out if it. Drip does not hold your hand and offers everything you need for a successful email marketing but what is there in terms of the editor is fairly basic. It gets the job done but I wish for a more robust features like bringing in product by name into the emails.

We handle a lot of our email marketing through Drip and we're able to set up some complex workflows and rules to save a lot of time, while still offering our own customers a good, consistent experience.

Drip's UI can change quite a lot, and their latest move to a side menu (instead of a top menu) has added a lot of clicks to everyday work. The menus used to have a hover effect, so you could select a sub item with one click. The new design requires a click to activate the menu, and a second click to select the subitem. You multiply this over the days you use Drip and this really adds up.

I also find it disruptive that I can't save my preferred views in each category. I have my own sign-in and yet the views for broadcasts (single emails) always defaults to no tags. I'd much prefer to see the newsletters and webinar emails that I send, while filtering out the sales emails that are also in that list.

I love that Drip is simple enough for someone with no marketing automation experience to pick up and use pretty easily. But that, once that initial hurdle is conquered, there are incredibly advanced features, as well. I have barely scratched the surface of what it can do, but I know that it'll be quite a long time until I figure it out all. However, along the way, I'll have exactly what I need to do the basics, and don't need to hire someone to do it for me.

The analytics take a bit to dig into, sometimes. They're on so many screens, so it's hard to decipher some of the more insightful information.

Also, the workflows aren't always the most intuitive things, but simple tutorials are helping with that. It's better than most other systems.

The best thing about Drip is the power it gives you. It takes a little bit of technical expertise, but between the tags, custom fields, and their powerful visual workflow builder you can build automated drip campaigns that maintain a personal, relevant touch.

It is difficult to bring in your own custom HTML responsive email templates without being a programming expert.

easy to use
very powerful
great price

email templates are somewhat basic, but they work well anyways.

Uses tags & segments instead of creating multiple list so you have a person in the database once instead of multiple times like other systems

Easy to create workflows/automations and creating rules for simple tasks like adding a tag or starting or stopping a campaign.

Can have multiple lines of business under one account. I have 3 separate lists in 1 drip account

Easy to see each subscribers activity and scores

There doesn't appear to be a way to see who opened an email from within a campaign. You can see how many opened it as a number and a percentage of those who were sent it, but cannot drill down to see which people opened it without having to go to the individual subscriber

Support is slow, it can take many days to get a response. Even with a chat option many times no one is available to chat

The most positive aspect is that the free plan offers comprehensive functions for companies with 100 subscribers, the creator of visual workflow is very intuitive and easy to handle, also has new integration with Facebook Custom Audiences.

A negative aspect is that it is intended Drip companies business customers (B2C), especially retailers.

I really like the the drag and drop functionality and visual approach to creating a followup system. I also like the fact it works well with Zapier as I have it set to detect sales from my cart and then send the customer into another sequence of emails.

There are just a few limitations but you can get around them with apps like Zapier.

workflows baby!
it's the automation tool that makes any kind of funnel go.

the new color scheme.
the old one wasn't broken but hey it's your call

I really like a combination of features that Drip has that makes it a very powerful lead nurturing tool.
It has workflows and automation combined with lead scoring and tracking.

There is a bit of a learning curve but well worth the investment in time!

Drip easily automates, tags, and tracks conversions, making it a powerful tool for my business. I can easily see how much money my emails have made me, and now with split testing, I can improve my email conversions. The ability to copy emails and workflows makes it easy to repeat launches.

Drip's opt-in forms could use improvement.

The visuals of the platform are modern and easy to use. All the features make sense and are very useful. Customer support is quick and easy to deal with.

Conversion tracking is the most difficult feature to work with, but it still works.

We've been able to create very customised marketing automation workflows with Drip

It's a steep learning curve when getting started

Primarily, it's easy to use. If you don't want to have to take an advanced course in email marketing, Drip will serve your purposes. Writing the emails is easy. Setting up the options is a snap. Overall, I have found it easy to use and popular for all services that I need it to integrate with.

I wish I could tell you one thing, but overall, I do like most of the features and the interface. It's clean and easy to use. Maybe more templates would be useful.

What I like most about Drip is the ability to easily get new subscribers uploaded and launch broadcasts with ease.

Drip does not use 'lists' they use 'tags'. Though a cool idea in theory, the execution is pretty terrible. I have been using Drip for six months and still have not be able to get it reliably set up so that it accurately reflects the active paying customers that I have. Despite numerous calls with their support team (who are great btw) the Stripe integration does not sync as well as I'd like. This causes me to have to do a manual upload of a list every time I want to send an email. This is unsustainable and a giant pain.

Good deliverability. Emails easy to customize.

The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software.

Similar in automation to ActiveCampaign, Drip comes with a very powerful combination of segmentation through tags and lead scoring and high flexibility through automation capabilities.

MailChimp's lacking in the area of automation prompted us towards trying out Drip. For the time being, we'll stick to MailChimp due to Drip being comparatively more expensive.

I like Drip b/c it's easy to learn and use and the customer service is very helpful. They often respond with personalized videos on how to solve my issue or sometimes they just fix the problem for me if I ask so that I don't have to do it at all.

No cons really. Everything has been great!

It's very easy to use, and I really like the interface. It allows me to create personalised journeys and content.

I would like some more information on actions. E.g. what links subscribers have clicked. And more reporting features and overall numbers on performance.

We just started using this with one client and it was super easy to explain how everything worked to the client (who doesn't really understand marketing). It also integrates with Shopify which is convenient. It also allows you to build your own customer segments with a point system which is very cool.

I haven't found issues yet. I didn't love the layout of their actual website when choosing Drip.

I like that Drip has a visual way to keep track of funnels and automations.

Becasue it has so much functionality, it can be tough to know you set it up right.

Looks nice and works well for most applications

Customer service. They charged me for the free trial, which my bank suspected was a scam and locked my account. I contacted customer service about it twice and they never bothered to contact me.

Excellent UX, great support, powerful features, good price.