Drift Reviews

I inherited drift from my predecessor, and immediately found it to be a very powerful and useful platform. It offered simple chat solutions, sent follow-up emails to people who didn't see your chat automatically, and provided numerous other useful features. It had a simple chat window that caught people's attention and generated chats, all of which we found very useful for our needs

Drift has a couple key problems - one being the overly simplistic and confusing backend UI. For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused. This likely would have been different if I'd been part of the team that set it up, but starting to use the platform required quite a learning curve to customize it to our needs.

Perhaps more significantly, I used Drift for a period of time while updating my companies website - and upon switching to Wordpress and using Drift, I started to notice a significant increase in load time - with lighthouse & gtmetrix revealing a significant load time (I believe it was over 1.3 seconds of load time) caused by Drift's code. Needless to say, load time is key in website conversions, so I switched away from the platform pretty quick after that.

Lots of features that are likely to appear to enterprise B2B companies like lead routing, instant meetings booker, help centre article look up.

Had issues with bugs in various areas several times and had to contact support and wait till they were resolved. Not very straightforward how to configure the tool in the best way and debug playbooks. Documentation could be better.

- The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly.
- Advanced bot and automation capabilities based on tags and other attributes
- Live view of prospects on your website with direct contact via web chat functionality
- Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.

- Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just the support by Drift and the quantity of usage restricted? Why do I have to see the restrictions within your account always and cannot just hide them if I cannot afford? Are they in need of that kind of marketing?
- The calendar cannot be completely translated into the language of your choice and you can't use a custom domain.
- Help center is branded with drift, even if your plan support branding free chat widget.
- I've received lots of emails from Drift about their Hypergrowth Conference (at least 10 in the last few months), which is quite annoying, no matter how personal and funny they have been written.
- I receive quite some emails regarding extensions of the core product like Drift Signature and Drift Help Center, but I've never gotten an update what has changed in the core product. After a while looking into the bot creation section, I've been flabbergasted that the whole design of the visual builder has changed, without me receiving any message about the advantages the new design and process brings with it.

The team and the development of the tool. The people are incredible. They are helpful, involved, and genuinely enthusiastic.

Being an early adopter, the best practices weren’t written well into our first few years and the software itself has gone through impressive, but drastic change.

Drift is an easy way to bring chat to your site - especially when people are less and less willing to browse your site for answers and don't trust you'll ever respond to your "contact us" form. We've enjoyed using Drift and really like how seamlessly it integrates in with HubSpot.

The only complaint I have about drift is some of the functionality that's behind a paywall. I understand they need to make money, but some functionality that seems like a basic requirement to me is behind a paywall and eliminates itself from the conversation of some smaller businesses that don't always have someone able to answer immediately at all times. That being said, even Drift's paywall is easily justifiable for the benefit it provides.

Drift is a chat tool with some rudimentary marketing automation.

Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.

I purchased Drift against the recommendation of our developers on the promise of its segment.io integration. Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).

Easy to set up and inject directly into your homepage. Can set up routes and automated conversations (albeit this process can be streamlined/cleaned up a bit)

Software can get a little clunky - leading to significant amount of resources rendering and setting up the chat button/bubble upon website load.

I implemented Drift in my website. The reason is not just I want to connect with my customers. but to show them that behind that e-commerce store there is a real person.
Nowadays, people loves connecting by others by typing what they need or what questions they have.
I use Drift app on my smartphone so I can answer fast to my customers.

My suggestion is to offer an option to choice louder or another sound notification when there is a user on the other side. Very often I can't hear that someone has just sent me a question. And then I miss the opportunity to answer.

Drift was very easy to use. The conversation-building tool was fun to use and change. It is very well done.

It didn't capture leads for us. I think our buyers hated the bot.

First and foremost, Drift was incredibly easy to setup and integrate into our existing website using just a small snippet of code. Once it was setup, Drift has successfully engaged with countless visitors to our website who may not have otherwise remained on our site or found what they were looking for. It's scheduling features are a great way to organize and rotate "on-call" teammates.

We were excited about testing the conversational bot feature that Drift has rolled out to supplement the standard chat window. We are somewhat disappointed with the current capabilities of that feature to personalize a landing page to our branding. As a result, users experience a somewhat jarring shift to a landing page that looks nothing like your own on a completely different URL.

Conversational Marketing is a great tool because it allows you to interact with your customers automatically.

The tool is very useful there isn't much bad to say about it. The tool requires you to learn how to use it.

It syncs well with our CRM (Salesforce).

I find it not very user-friendly. As someone who came into the administrator role after the account was already set up, I had a difficult time navigating. The chatbot script creator could be much cleaner. I find myself having to write the script in an excel document with a complex numbering system in order to easily input it into Drift. I also wish it had more features that some other chatbots have, like heat and click maps.

It took me 5 minutes to have it working from sign up to installed on the site. Our staff uses it and rotates days answering peoples questions from our website and mobile church connections site.

I wish there was a way to use it as a nonprofit with some kind of break. We don't have a lot of resources and would love to have multiple logins, but we don't have the budget for all the things we wish we could do with Drift.

We are so glad we added Drift to our marketing site. It is now one of our top 3 pipeline channels. We've seen very high quality leads come through who want to quickly talk to a rep.

Building the playbooks can be tedious but overall the software is very intuitive. Reports are pretty generic.

This customer chat tool was easy to add and integrate into our website. It makes it really easy to connect with website visitors who might have questions or learn more about us. I also love the integration with Slack.

No major concerns with using Drift at this point. So far it's worked well for us.

The new affordable monthly subscription. Drift or Intercom? Finally, I choose Drift forever. Because Drift allows me to get free access to software to going learn slowly.

I can't get access to bot feature with my plan. And I have to looking for another software. I'm waiting catalan language option in menu.

The interface is nice and easy to navigate. Support is great as one would expect. Easy to set up and use workflows

Some of the training content was elementary level and the mobile app isn't quite as easy to use as other programs Ive used.

I like that we can have the live chat open on mulitple pages of our website. The 'chat bot' is kind of cool and can draw customers in.

There have been a few times that I wish the notifications had come through faster. Other than that, I haven't had any complaints.

If you have a booming business or you are running short of your support or sales team then this is the best app to look forward too. One it cuts down man power cost and second and most important thing is that it lets you profile your user before making them have a convo. this helps your sales team to understand the user and engages your user rather than keeping them waiting

It is the best but the best comes at a cost. Good for organization but can have a cheaper plan for small scale companies or start-ups

It's very good in terms of user engagement, user support (through the chat feature) and also lead capturing.
The ability to book meetings automatically is very useful, and in a way Drift is like a sales machine that's working on its own while you're away.

Not all features of Drift are fully customizable.
Also, some features are not easily accessible from the main menu, and you have to dig deeper into the settings to access them.
Also, the LeadBot is only available on the monthly plan, which is very expensive.

It free, works with wordpress, shows an online presence, send email instantly, great for getting leads!!!! What more could I want...

Nothing really. The individual paid plan is VERY expensive. But since i dont use that, i'm fine with free.

What I like about this product is it was really simple to set up and integrate with my websites. Very user friendly

The only part I was concerned about was it being a 3rd party platform, but this has worked out really well.

I like their ads, landing page and messaging

Drift is messy and very limited. They don't allow to see what's inside. If you want then you have to pay. So we paid their monthly subscription just to view their admin dashboard and to see they don't provide what is advertised.

I'm using Drift to stay in contact with my clients. It0s really easy to use and even easy to set up on WordPress.

Wha I like least about Drift is the Ui of the button. I think the user should be able to select the shape.