Omnisend Reviews

After Jilt shut down, they recommended Omnisend for our marketing needs.
- All data from Jilt was imported without any problems, the contacts and tags as well.
- Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250.
- Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare.
- The email templates are easily editable, professional and sleek.
- Email customer support is nice and fast to respond, even for the free plan.
- All automations and workflows available in the free plan, no strings attached.
- Auto generated unique Discount codes with Woocommerce integration for free in the basic plan.

To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

There is not much to dislike, it is an overall amazing service.
- Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date.
- Interface is a bit complicated to navigate.

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

I like the design of the email templates.

The ease of creating and sharing link for landing pages could be more user friendly. There is currently no way to create a link for landing pages.

Omnisned has an extensive range of features for integrating with other products. The customer service team is fantastic and responsive especially through web chat. It has an extensive range of email automation features and the customer journey monitoring is superb.

For Creatives and Designers omnisend can be lacking. Despite having lots of great in-built features for automation and customer journey tracking the process for creating emails in-browser is too simplistic to be useful for experienced designers - it is easier to make assets for emails in seperate design software and upload to omnisend especially if you have your own typefaces, brand colours, etc.

I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!

The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.

It is very easy to use and I am able to drag and drop different sections into my email which allows for easy customization. I can easy duplicate previous emails to keep the template that I have used in the past. There are also new templates that I can choose from if I am stuck. Good price for everything that it offers and it links to my website.

being able to disable the SMS part for a slight discount and being able to sort contacts easier.

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

Integration of SMS and emailAutomationsSMS

Unable to sort campaigns by revenueHard to edit product grids

Our favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.

Would love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.

The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!

There is absolutely nothing that I would change about their service.

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it.
It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.

I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template.

Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.

It's relatively good and easy-to-use software. It'll handle all your basic email/sms marketing needs and maybe more. They're growing and evolving as we speak - like literally, they've added a new email builder and a new form builder in the last couple of months. They take feedback quite seriously.
THE CUSTOMER SUPPORT. They've got some amazing people behind the chatbox who go out of their way to resolve any and all of your queries.

PS. The new email builder is an amazing improvement over the last one. It provides you with way more control over your email - it still has space for more improvement.

A lot of things are missing at the moment. Since they switched to a new email builder, they lack the ability to edit your templates (built on the new system) after you've saved them. The forms from the old form builder are still a little volatile - for eg. we've had some major scaling issues on the website where the form wouldn't scale with the screen size. I personally design 60-70% of my emails in another software and import the images to omnisend; I would prefer more control over the layout and visuals as a designer.

THis software is intiutive and helps me gather data and launch campaigns at or above industry bencmarks.. This tools helps me really understand the power of email marketing and the risidual effects of the opt ins. FOr me, I love using sementation and building media audiences and connecting them directly to FB and Google.

The new email builder is tough to manage. It's clunky and you have to customize nearly everything before sending an email - and when you do an A | B test, it's just not efficient.

We have been using Omnisend for over 2 years now, we integrated it with our shopify store and it has been a breeze. I was a beginner at email marketing and still feel like I am, but Omisend makes me feel like I can get the job done. We love the templates and the drag & drop features. Everything is fast and efficient. We also love the Automations and the ready made templates for those as well.

There's nothing I dislike about the software, I would suggest more weekly "prompts" to give us fresh ideas on what to send out in our emails, or maybe an automation refresher? Things that can be fixed or adjusted to maximize profits.

Forms, automation rules, creating segments

There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.

Easy way to build and schedule the emails.

It's a bit hard to customize some of the elements. I am not sure when the copy template to other store would be available again.

This is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.

The only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.

Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.

The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.

Easy to set up, and learning curve is not too steep

The cost is a bit high for learners - especially as your database grows and may not be utilizing it to its full value

The ease of use, the look, and the simplicity of email creation. The customer service has been top notch

I wish at times the list management would be easier. The ability to make segments based on data is excellent but I would love to make a manual email list at times.

I like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...

when you need to go back if you forgot something, no option to open the next step in new tab

the ease of use, mobile friendliness and the way it allows me to customize and modify each slice

wish the website was a little more mobile friendly when having to edit/schedule an email send on the road

Seamless integration for ecomm websites, ease to create email's

Customer service is marginal, takes too long to get answers, and can be very frustrating