Winmo Reviews

As a Marketing Manager who creates go to market strategies and prospecting plans for a national sales force, the Winmo Edge insights, Kantar media data and client contacts are invaluable. My company uses several other prospecting tools and Winmo is by far the most user friendly platform we use. The recent acquisitions they've added to the platform have also been beneficial for me and my team.

Downloads are can be ate up quickly when using for mass prospecting activities which forces us to be much more strategic in what we export. For example, we call on agencies across the country and acquiring contacts across the account teams can be arduous project.

I love the ease in use of Winmo. There are tons of different options to filter when searching for companies and agencies, which is incredibly helpful. It's absolutely my go-to research tool!

The only con I could note about this software is that I've run into a few occasions where individuals I was looking to contact were not listed or the email formula had been changed, but Winmo is wonderful about responding to inquiries for specific contact info.

Ease of use and design. Very logically laid out.

On the Recent Contacts - it would be extremely helpful to have the Agency one color and the Brand Another color. If you're unclear what I'm referring to please reach out.

Current. Ease of use. Daily emails. Simple to use for looking up agencies, contact, companies.

No U.S. teritory (Puerto Rico/St. Thomas) information, but you can't have everything.

I enjoy the consistent publishing of prospecting triggers and the ability to drill into contacts - particularly their LinkedIn page to bypass LinkedIns limited free search.

I think it would be helpful if it aggregated creative examples of current campaigns on brand pages. Also, from a sponsorship perspective it would be great if it listed current partnerships that are apart of their portfolio.

If you want to find out about a potential client if you work in advertising, Winmo can give you the details on the company, including media spend, marketing contacts, agency of record, and virtually everything else you need in the new business world.

It is very pricey, and now that they've bought up their rivals, there is no real competition.

As we are in the business of prospecting for new business my team, and I, use WINMO extensively for a myriad of reasons. The information is pretty current and usually directionally correct or close to it.

Some of the contacts are out of date and some of the article info is a bit dated.

I am able to view industry articles, articles specific to my accounts/prospects, as well as see a breakdown of what accounts are currently doing when it comes to marketing mix.

Sometimes numbers seem to be outdated or inaccurate.

Ability to find correct people and scout ooh updates

Sometimes information is outdated
Emails Incorrect

A lot of information all in one place. Brand information is pretty accurate and lots of timely updates.

Not as much information on lesser known brands. There were a number of my clients who have locations nationwide who have absolutely no information in Winmo.

They have a lot of great reports that you can customize. They're Winmo Edge emails are helpful as well.

Sometimes the information is outdated or a couple months too late.

edge news feature, search function with filters by location/industry, contacts

infrequent updates, lack of filter by sport/property, little information on sports marketing agencies

Great interface, easy to find key pieces of critical information. Winmo Edge is a great service in and of itself as well - interesting insights to high-growth spaces or areas of my agency's particular interest.

I have found certain pieces of information to be out of date - i.e. spend, agency roster, etc. Tough to get a list of prospects based on industry.

I like how I can find media spend on pretty much every major advertiser

When the contacts provided are incorrect

Helped a couple of clients with this software, and man, is it great! As a marketing nerd, I loved being able to explore the software and utilize it for my clients' benefit.

It's pricey! Personally, as a sole proprietor, I wouldn't use it for my own business. But for larger-scale enterprises, it's a different story. It's an investment, but with big investments come big returns.

My favorite aspect about Winmo is the fact that all of the information is in one place. I mainly use it to get contacts from companies that I am reaching out to and having all of the information like phone number, email, etc., is super convenient.

I think sometimes it can be a little bit difficult to navigate through customizing lists.

It has a lot of good industry contacts and great user interface

Sometimes it isn't fully updated from a contacts perspective.

Easy to use, data no one else has, helpful for knowing when to target potential buyers

Not all accounts have the same information

Winmo saves me so much time when it comes to lead generation and finding key contacts. When I can't find what I'm looking for the Winmo customer service team is always there to help research. I'm very happy with the service.

Not all business segments are covered and sometimes the contact email addresses aren't valid.

I like the Kantar spending data being available by type of medium

I wish the spending data was updated sooner. I am not impressed with the contact information. Pretty decent on the client side, though very outdated. Terrible for agency contacts and agency affiliations. Should have more in-depth info. as to what the agency handles for the account, what the media people handle for an account - especially with big conglomerate accounts with many brands

I really like how youre able to find emails within the program. Also, being able to just search Fashion & find all companies that relate to this.

Sometimes I find an email that is incorrect but that's all that I've had trouble with.

It's easy to use. Clean interface. Search is prominent.

Doesn't link to sfdc no one click link to help desk if I can't find a contact.

The predictive insights are really helpful and the daily digests and customizable alerts allow me to stay really up to date with the industry, what’s happening, and be proactive before things are very widely known.

The database itself is insanely expensive for what it is. It’s often inaccurate (outdated) and really really heavily focused on the most massive companies - which I actually find are the easiest to uncover contact information for on my own anyways. If you plan to build large lists and export for any reason, this is absolutely not the most cost effective platform for you. Same goes with needing mid sized or smaller business contacts, definitely not the place for it.

Winmo is invaluable. The insight that you can find on any given advertiser is amazing. If something you are looking for isn't there? Not to worry, just ask and they will find it for you! I can't live with out it.

nothing. To be honest, the only CON is there could be too much information, but is that really true? not in my opinion.

I use Winmo almost daily! It is great for finding contacts at brands or agencies and keeping up to date on daily news across marketing topics. It's Winmo Edge feature is especially useful (Winmo's news platform that publishes content on everything from campaign launches to RFPs.)

Not a lot to complain about here. Sometimes there isn't a ton of information on smaller brands or startups - however, Winmo allows its users to request information that isn't already available, such as contacts.