Winmo

4.5 (131)
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Sales prospecting tool for marketing teams & agencies

Overall rating

4.5 /5
(131)
Value for Money
4.1/5
Features
4.4/5
Ease of Use
4.6/5
Customer Support Software
4.6/5

92%
recommended this app
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131 Reviews

Chris
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Super smart and effective biz dev resource

Reviewed on 14/05/2019

It has taken hours and hours of manual or multi-solution research off my plate, allowing me to...

It has taken hours and hours of manual or multi-solution research off my plate, allowing me to focus on better, higher value prospects.

Pros

It gives interesting insights you can leverage in outreach that'll be more highly valued.

Cons

At times the contact lists are out of sync. That said, with the pace of change it's remarkably accurate and they are always standing by to make an update for you if needed.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Since learning about WinmoEgde, it is now the first thing I open up when I get to my desk

Reviewed on 14/05/2019

Overall, as someone who is one the phones and constantly prospecting, I would recommend Winmo to...

Overall, as someone who is one the phones and constantly prospecting, I would recommend Winmo to anyone who wants new data at their finger tips that can seamlessly integrate with their CRM. I notice your efforts to constantly be improving and listening to feedback and appreciate that as a customer.

Pros

Since going through a training with Shelby on all the functions of Winmo, I have been logging in as soon as I get to my desk to see new articles on WinmoEdge and really utilize the vulnerable accounts list in my prospecting efforts. I also like to see the wide array of companies you have data for as well as media spend, revenue, agency relationships and personality traits.

Cons

I think the challenge is keeping the info up to date. I do often times download a new contact and find out they have since left the company. Because you can only check on this info so often, I would propose a better process for Winmo users to requesting an append for contacts at a certain company or maybe this already exists and if so, I would like to be informed on what it is. Really glad that the duplicate feature was recently installed ... that is a big help! I also think offering companies an incentive for multiple users is a good idea because the more associates that use it within an organization, the more advocates you will have (again, maybe this is something you already do.. I was not a part of the purchasing process).

Lindsay
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Winmo Review 2019

Reviewed on 25/07/2019

I'm unsure of the cost of the product and I believe my company had a lower level tier so depending...

I'm unsure of the cost of the product and I believe my company had a lower level tier so depending on the different pricing thresholds and offerings, I think I would need to evaluate my options before deciding to move forward with the software.

Pros

It's great for prospecting clients/agencies and finding out more information about a company

Cons

The product isn't the most up to date and has a ton of limitations in terms of the information available

Alternatives Considered

MediaRadar
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

AMAZING!

Reviewed on 14/05/2019

Prospecting for new business is always a struggle and Winmo is my life saver! without it, I'm not...

Prospecting for new business is always a struggle and Winmo is my life saver! without it, I'm not sure I would survive. It is my life line to all that I do. I can dig and search for about anything and EVERYTHING I do. I recommend this software to anyone and everyone I come into contact with, whether client/agency/prospect... I absolutely am their biggest advocate.

Pros

Winmo is invaluable. The insight that you can find on any given advertiser is amazing. If something you are looking for isn't there? Not to worry, just ask and they will find it for you! I can't live with out it.

Cons

nothing. To be honest, the only CON is there could be too much information, but is that really true? not in my opinion.

Verified Reviewer
Overall rating
  • Industry: Broadcast Media
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Navigation perfected

Reviewed on 21/05/2019

Winmo/Addata has been instrumental in business development. It is essential in navigating the a...

Winmo/Addata has been instrumental in business development. It is essential in navigating the a landscape where the average CMO tenure is less than 24-months. Everyone is moving all the time and Winmo is the must-have to help one navigate. Would pay for it even if my company didn't.

Pros

-The ability to query the holding company or a division within a holding company provides the results you need.
-Like how the DiSC assessment in included in a contact's profile

Cons

-Not a fan of the pop-up query before every search
-When doing a query, you go into your list, review a contact and then hit back, it's like you have to start the query over

Verified Reviewer
Overall rating
  • Industry: Sports
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Winmo for the Salesperson

Reviewed on 14/05/2019

Throughout years in sales at different companies, Winmo has always been a tool that I have taken...

Throughout years in sales at different companies, Winmo has always been a tool that I have taken with me for my career.

Pros

Without Winmo, prospecting in a sales job would be next to impossible. The in-depth information allows me to find and connect with potential partners. From contact and company information to brand planning and budget trends, Winmo provides an overview that is not available anywhere else.

Cons

I would love a feature to populate a company or find a contact if it is not listed in Winmo.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Useful new business tool

Reviewed on 14/08/2019

Pros

Winmo has a useful ability to be able to track down and identify prospects - the interface is fairly easy to use and the morning 'round up' emails are useful to keep an eye on what is happening in the market.

Cons

The price point is quite high for the software provided

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Winmo Review

Reviewed on 14/05/2019

Overall we really like using Winmo. We use it for research and prospecting.

Overall we really like using Winmo. We use it for research and prospecting.

Pros

Winmo Edge is great for finding new opportunities.

Cons

There could be a better way to establish clients who are spending with specific agencies.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Love this for Ad Sales

Reviewed on 31/01/2019

Pros

This is a great tool for AE, SDRs, Outside and Inside Sales Associates, etc., that are in the ad sales space. I love that you get weekly updates on "what's happening" in the ad world. Agency, direct, and people looking for RFPs for upcoming buys are all important pieces of intel that help me do my job better.

Cons

I've found on a few occasions that as with all informational outlets sometimes the information that you find hear can be lagging behind.

Mithil
Mithil
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

A good tool for marketing agencies.

Reviewed on 08/04/2021

I loved it initially but it soon made a dent in our budget in terms of ROI if you are not using it...

I loved it initially but it soon made a dent in our budget in terms of ROI if you are not using it much. Mainly because they require an annual commitment.

Pros

They have a good database and search functionality overall. It's a good tool to have in your marketing arsenal for prospecting. Especially for marketing agencies.

Cons

The contract runs annually so can become costly. It's a bit more expensive than some of the tools out there.

Jackie
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Winmo Review

Reviewed on 21/05/2019

Pros

I like that it is super easy to use, and is a top source in my industry to find contact info for sponsorship and marketing decision makers.

Cons

I have really struggled with finding accurate contact information in the last year. I always have to double-check LinkedIn to make sure titles are correct, and often there are discrepancies, or the people no longer work at the company. There is also a lot of missing info all together... I find a lot more people on LinkedIn than are included in the Winmo Database for various companies, which is frustrating... because my purpose of using Winmo is to get those email addresses and phone numbers.

Response from Winmo

This is helpful feedback for us Jackie, thanks for taking the time to provide a review. I'll have our account management team reach out to address some of your missing info concerns - and an inside scoop - we're in the process of a big sponsorship contact addition project which will hit Winmo shortly, I think it will be a big help! Thanks again for your feedback.

Francesca
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great resource for vendors

Reviewed on 14/05/2019

Overall experience has been great. I continue to use Winmo daily as a primary resource for news...

Overall experience has been great. I continue to use Winmo daily as a primary resource for news and contacts.

Pros

I use Winmo almost daily! It is great for finding contacts at brands or agencies and keeping up to date on daily news across marketing topics. It's Winmo Edge feature is especially useful (Winmo's news platform that publishes content on everything from campaign launches to RFPs.)

Cons

Not a lot to complain about here. Sometimes there isn't a ton of information on smaller brands or startups - however, Winmo allows its users to request information that isn't already available, such as contacts.

Blanche
Overall rating
  • Industry: Broadcast Media
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Feedback on Winmo daily use for Sales Prospecting

Reviewed on 14/05/2019

Its a helpful tool to use when prospecting for business would like to see it categorize by industry...

Its a helpful tool to use when prospecting for business would like to see it categorize by industry by city

Pros

I like that I can basically google search the account or agency that i need to reach out to.

Cons

very frequently the email info is wrong and also some of the companies are not listed and I have to google on line for the company website but again does not have the contacts that I need on it

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

A must if you're hunting for business

Reviewed on 21/05/2019

Winmo is my top source for gaining insights on businesses and people and their marketing activities....

Winmo is my top source for gaining insights on businesses and people and their marketing activities. I find the insights incredibly value and the database of information always current.

Pros

Navigation and searching
Depth and maintenance of data
Always adding new features

Cons

Users are a mix of media and creative, being only focused on creative wish I could filter out "media" news

Bruce
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Incredibly Useful

Reviewed on 14/05/2019

Excellent

Excellent

Pros

As we are in the business of prospecting for new business my team, and I, use WINMO extensively for a myriad of reasons. The information is pretty current and usually directionally correct or close to it.

Cons

Some of the contacts are out of date and some of the article info is a bit dated.

Michael
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Customer Service

Reviewed on 14/05/2019

The team is amazing to work with, I'm not sure where we would be without my daily dose of Winmo!

The team is amazing to work with, I'm not sure where we would be without my daily dose of Winmo!

Pros

Every time I need to talk to an administrator, they're available, almost immediately via chat.

Cons

I can't follow certain contacts or get notifications when they're listed under an account.

Barbra
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great resource for prospecting

Reviewed on 14/05/2019

Pros

As we travel to different cities to visit clients and set up additional meetings, being able to search prospective companies by city is extremely helpful.

Cons

Many newer tech companies and start ups are not yet a part of Winmo.

Samantha
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Invaluable tool for account managers!

Reviewed on 21/06/2022

Necessary for anyone in marketing sales/advertising! Extreme time saver!!

Necessary for anyone in marketing sales/advertising! Extreme time saver!!

Pros

This software congregates some of the hardest + also most time consuming information to find when prospecting for sales-- phone numbers + email addresses! It's an absolute game changer for quickly and efficiently reaching those in charge and moving the needle forward in your sales pipeline.

Cons

Some information can be outdated (which is to be expected with how often people switch jobs)

Catherine
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

A necessary resource !

Reviewed on 08/06/2021

Winmo helps me find contacts for clients, which agency companies are with and their services, and...

Winmo helps me find contacts for clients, which agency companies are with and their services, and new opportunities and new marketing insights. I use it everyday and I could not imagine doing my job without Winmo, It would be 10x harder.

Pros

The amount of information on this website is amazing! You can find anything from contacts to spend to new opportunities.

Cons

It does not have all the smaller/independent companies, brands, or agencies that I sometimes look for, it has all of the bigger and more known companies.

Tim
Overall rating
  • Industry: Media Production
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Winmo fan

Reviewed on 06/06/2019

It is a great help for prospecting which is necessary in my work. Big fan.

It is a great help for prospecting which is necessary in my work. Big fan.

Pros

Ease of use and the quality of the data. They keep the information current.

Cons

Sometimes wrong email addresses but not often.

Robert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great resource

Reviewed on 28/05/2019

Pros

It's a great resource for researching target companies and getting contact names and addresses.

Cons

The information is about 75-80% accurate in my estimation.

Amy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Good lead source

Reviewed on 21/05/2019

Good experience

Good experience

Pros

Ability to find correct people and scout ooh updates

Cons

Sometimes information is outdated
Emails Incorrect

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great Lead Database

Reviewed on 14/05/2019

Pros

Winmo Edge and the thoroughness of each profile

Cons

Certain advertisers are not listed and it is a bit pricey

tina
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Expensive for # of users

Reviewed on 21/05/2019

Great for finding leads

Great for finding leads

Pros

Great brand insight, industry trends, leads and contact numbers

Cons

The cost to # of users ratio. I am the DOS of a sales organization that has 30 sellers. The cost of Winmo is very high when only two on my team can use it.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Winmo Review 2019

Reviewed on 14/05/2019

We use WinMo to find individuals who may benefit from our software and have been connected with a...

We use WinMo to find individuals who may benefit from our software and have been connected with a few great agencies/ business through the Winmo platform.

Pros

I really enjoy the Crystal feature. It gives you a good idea of the individual you are reaching out to before you contact them.

Cons

I received many bounces on contacts' email addresses which I found frustrating but also understandable.