Winmo Reviews

As a Marketing Manager who creates go to market strategies and prospecting plans for a national sales force, the Winmo Edge insights, Kantar media data and client contacts are invaluable. My company uses several other prospecting tools and Winmo is by far the most user friendly platform we use. The recent acquisitions they've added to the platform have also been beneficial for me and my team.

Downloads are can be ate up quickly when using for mass prospecting activities which forces us to be much more strategic in what we export. For example, we call on agencies across the country and acquiring contacts across the account teams can be arduous project.

- capability to search from multiple directions to arrive at the same research goal.
- I never got a bounce back on an email I found on Winmo.
- Winmo Edge is my favorite.
- Great for top down searches.

- There was a deficit of contacts in the level that I needed to connect. (Directors and Account Managers)
- Phone numbers were generally not direct numbers, but company numbers.
- Every time I change from agency search to contact search, etc., the page has to reload.
- I don't like the contact management within Winmo. I have to export them to use them effectively.

This software congregates some of the hardest + also most time consuming information to find when prospecting for sales-- phone numbers + email addresses! It's an absolute game changer for quickly and efficiently reaching those in charge and moving the needle forward in your sales pipeline.

Some information can be outdated (which is to be expected with how often people switch jobs)

The predictive insights are really helpful and the daily digests and customizable alerts allow me to stay really up to date with the industry, what’s happening, and be proactive before things are very widely known.

The database itself is insanely expensive for what it is. It’s often inaccurate (outdated) and really really heavily focused on the most massive companies - which I actually find are the easiest to uncover contact information for on my own anyways. If you plan to build large lists and export for any reason, this is absolutely not the most cost effective platform for you. Same goes with needing mid sized or smaller business contacts, definitely not the place for it.

Winmo is a massive time saver when it comes to prospecting for the marketing world. With a few clicks, you can create vertical-specific prospect lists that are typically up to date. I love the company profiles as well as being able to sort companies in so many ways.

I don't like that there isn't an "emerging brand" category and they don't have a plethora of small-cap companies.

Timely & relevant, identifies current agency relationships, new hires, identifies title and contact information, HQ office and more.

I can't say that I have any cons to note about Winmo at this time.

I love the ease in use of Winmo. There are tons of different options to filter when searching for companies and agencies, which is incredibly helpful. It's absolutely my go-to research tool!

The only con I could note about this software is that I've run into a few occasions where individuals I was looking to contact were not listed or the email formula had been changed, but Winmo is wonderful about responding to inquiries for specific contact info.

I love the access to look up all categories of business, and the ability to find the right points of contact for collaborating on strategic partnership offers. The industry news, accounts and people on the move are all extremely important.

there is nothing I do not like about this software

Ease of use and design. Very logically laid out.

On the Recent Contacts - it would be extremely helpful to have the Agency one color and the Brand Another color. If you're unclear what I'm referring to please reach out.

I really like the entire database. The easy accessibility to find contacts at companies makes it very easy to prospect. My favorite tool, however, is Winmo Edge. Having access to those up to date articles is huge!

I would say that there are a lot of unbounces/undeliverables. If I were winmo, I would credit back all bounces/undeliverable emails.

Since going through a training with Shelby on all the functions of Winmo, I have been logging in as soon as I get to my desk to see new articles on WinmoEdge and really utilize the vulnerable accounts list in my prospecting efforts. I also like to see the wide array of companies you have data for as well as media spend, revenue, agency relationships and personality traits.

I think the challenge is keeping the info up to date. I do often times download a new contact and find out they have since left the company. Because you can only check on this info so often, I would propose a better process for Winmo users to requesting an append for contacts at a certain company or maybe this already exists and if so, I would like to be informed on what it is. Really glad that the duplicate feature was recently installed ... that is a big help! I also think offering companies an incentive for multiple users is a good idea because the more associates that use it within an organization, the more advocates you will have (again, maybe this is something you already do.. I was not a part of the purchasing process).

The added information on Brands and Agencies. The partnership integrations are very helpful. The amount of info on the contacts is very helpful. I also like the Salesforce upload process and managing contact lists.

The filtering of contact results. Since its based on title names, it can be a challenge to find the right person. Another example is if a contact works on an account, say Toyota, it will have all the brands, not just that they work on Toyota, and you will get different results based on different brands of the same company. It can be a tedious process.

Also the Lack of international contacts. Digital Media is becoming more aligned globally, having access to agencies and brands globally would increase our use of the product expoendiatlly.

The new information about ads, trends, character of contact. The best!

Dated information. It's frustrating to reach out and find out someone hasn't been there for a while. Also there should be a function for do not reach out again, so I remember who told me not to do so.

Winmo is invaluable. The insight that you can find on any given advertiser is amazing. If something you are looking for isn't there? Not to worry, just ask and they will find it for you! I can't live with out it.

nothing. To be honest, the only CON is there could be too much information, but is that really true? not in my opinion.

-The ability to query the holding company or a division within a holding company provides the results you need.
-Like how the DiSC assessment in included in a contact's profile

-Not a fan of the pop-up query before every search
-When doing a query, you go into your list, review a contact and then hit back, it's like you have to start the query over

I like that it is super easy to use, and is a top source in my industry to find contact info for sponsorship and marketing decision makers.

I have really struggled with finding accurate contact information in the last year. I always have to double-check LinkedIn to make sure titles are correct, and often there are discrepancies, or the people no longer work at the company. There is also a lot of missing info all together... I find a lot more people on LinkedIn than are included in the Winmo Database for various companies, which is frustrating... because my purpose of using Winmo is to get those email addresses and phone numbers.

Without Winmo, prospecting in a sales job would be next to impossible. The in-depth information allows me to find and connect with potential partners. From contact and company information to brand planning and budget trends, Winmo provides an overview that is not available anywhere else.

I would love a feature to populate a company or find a contact if it is not listed in Winmo.

I use Winmo daily for research and intel on the account/contact level. Everything from key contacts specific to your niche, to compelling events happening at the account uncovered through someone at Winmo writing easy to consume points that sellers can use from 10k's, quarterly earnings reports, agency and leadership transitions, quotes, linked articles, - basically gold.

I work on the brand side, some of the intel can be agency heavy/focused.

With great ease - you can discover who is the most likely name to go after within each company or agency listing. I also love the fact that OOH is in the breakout of media spend - as it should be.

Sometimes some of the newer companies I prospect are not in the database and I have to reach out to customer support for help in finding them. But that does not happen often.

Large amount of contacts in their database so that you can get in contact with the correct person. The information is not outdated and typically up to date. Really liked the list building feature

there are some occasions where the information is not correct but that is to be expected. I'd like to see more integrations with other sales software tools

I use Winmo almost daily! It is great for finding contacts at brands or agencies and keeping up to date on daily news across marketing topics. It's Winmo Edge feature is especially useful (Winmo's news platform that publishes content on everything from campaign launches to RFPs.)

Not a lot to complain about here. Sometimes there isn't a ton of information on smaller brands or startups - however, Winmo allows its users to request information that isn't already available, such as contacts.

What I liked the most about Winmo is it's added features. That is what separates it from other sales prospecting tools. With WinmoEdge, it provides the latest news on companies and brands. You'll be able to use Adbeat to view media/ads stats of brands. You can also see media spots from the previous campaigns they ran. I also love the company filter 'Social Demographics' (Beta) giving more filtered results as well as the 'Company Specialty' which helps me better look for companies and brands that fits our target market perfectly.

As a sales prospecting tool, you'll expect to have data for most of the companies you are searching for. The common issue with most of these tools is that they are very limited with small to semi-medium companies and start-ups. I think that's what will make Winmo better if it starts adding data for small to medium enterprises more.

Current. Ease of use. Daily emails. Simple to use for looking up agencies, contact, companies.

No U.S. teritory (Puerto Rico/St. Thomas) information, but you can't have everything.

I like the search functionality and how we the brand team is separated by the company contacts. I do appreciate the level of information offered on the individual account.

I wish it would update more frequently as I sometimes see discrepancies between what I cross reference on LinkedIn.

I like that I can basically google search the account or agency that i need to reach out to.

very frequently the email info is wrong and also some of the companies are not listed and I have to google on line for the company website but again does not have the contacts that I need on it