HubSpot Marketing Hub Reviews

HubSpot Marketing Hub

4.5 (6,165)
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All in one inbound marketing platform

Overall rating

4.5 /5
(6,165)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support Software
4.4/5
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6165 Reviews

sarad
sarad
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

HubSpot for email marketing and overall digital marketing

Reviewed on 15/10/2024

overall experience has been positive with HubSpot .It helpes us with lead generatioon.

overall experience has been positive with HubSpot .It helpes us with lead generatioon.

Pros

I liked its overall marketing features ,It has social media management, SEO as well as email marketing which helped me a lot.

Cons

there is limit to the number of emails we can send according to subscription plans.

Gabriel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Great inbound and outbound marketing tool with many offerings and wonderful support

Reviewed on 11/12/2024

I've leveraged this product for a variety of uses including content marketing, CRM, competitor...

I've leveraged this product for a variety of uses including content marketing, CRM, competitor analysis, and both inbound and outbound marketing.

Pros

It's intuitive, expansive, covers off on most marketing needs of a respective company no matter the size, and has great support.

Cons

Probably the price, which is understandable given the diversity of needs met by the platform.

Nicola
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Good software, wreaked by ill thought out and infuriating pricing tiers

Reviewed on 24/08/2024

Absolute basics are fine but overall it's super frustrating as the menu system still shows all the...

Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an upgrade page. Honestly if you're starting out DON'T go with Hubspot since you'll likely need to suffer the disruption of moving away on cost grounds. Their PRO plan is ridiculously expensive for the immediate next tools a growing SME needs.

Pros

The Hubspot UI in general is clearer and their email builder less laggy or buggy than some other CRM's we've used.
Basics like import and export of contacts is very easy to do.
Custom fields easy to setup.

Cons

Absolutely detest their pricing structure and use of paid marketing contact thresholds. Of ALL the many software packages we use the Hubspot pricing is the most complicated and infuriating. There is also a simply MASSIVE jump up in cost from their Starter plan to the PRO plan. And guess what so very many of the pretty essential marketing tool (split tests, automation etc etc) are only available on the PRO plan. It's just ridiculous that Starter is £14/mo per seat and the PRO plan is £700pm + £40/mo per seat!! Talk about NOT offering a transition plan for their customers as they grow.

Alternatives Considered

Zoho CRM, ActiveCampaign, and Mailchimp

Reasons for Choosing HubSpot Marketing Hub

For the Sales and Service hubs within Hubspot - liked the all-in-one solution offered by Hubspot

Switched From

Brevo

Reasons for Switching to HubSpot Marketing Hub

All-in-one solution covering sales and service as well as marketing
Himanshu
Overall rating
  • Industry: Real Estate
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Managing Email campaign

Reviewed on 09/12/2024

Managing and analyzing email marketing campaigns, tracking engagement, and accessing your contact...

Managing and analyzing email marketing campaigns, tracking engagement, and accessing your contact database. HubSpot's tools seem essential on our process of refining your email strategy, understanding what resonates with your audience, and maintaining an organized approach to customer communication.

Pros

1. Extremly powerful tool for Email Marketing with ton of features and facilities. The flow is quite simple to easy and understand.
2. Live chat support is one of the best part of this company.
3. Easy to analyse and doing campaigns connected to our social media accounts.

Cons

1. It require little time for learning and basic understanding otherwise it will be a big problem.
2. Many important features are available on upgrade version only.

Cara
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

All-in-one for smaller company

Reviewed on 09/12/2024

Very positive experience. We were able to consolidate from salesforce, so now we have marketing and...

Very positive experience. We were able to consolidate from salesforce, so now we have marketing and sales hub working together. We are looking at service hub too.

Pros

Everything integrates, a single source of truth.

Cons

Nothing really, would be good if it also integrated into Gainsight PX (right now it's just Gainsight CS).

Cristina
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Great Tool for Marketing

Reviewed on 27/01/2025

Overall, it’s a very helpful tool that has made marketing simpler and more organized for my team....

Overall, it’s a very helpful tool that has made marketing simpler and more organized for my team. It’s worth using if you want to grow your business.

Pros

HubSpot is easy to use and brings all your marketing tools into one place. It’s great for managing emails, social media, and tracking leads. The reports are clear and helpful.

Cons

It can be expensive, especially for small businesses. Some features take time to understand fully.

Melanie
Overall rating
  • Industry: Commercial Real Estate Software
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Free Version is Great for a Simple List

Reviewed on 02/12/2024

It is perfect for the price (free version). If I were to pay for a service, I would probably choose...

It is perfect for the price (free version). If I were to pay for a service, I would probably choose a different CRM.

Pros

I use the free version for a one time capital raise for an investment. I didn’t need anything complicated, and the free version is perfect for management of a small group and a monthly newsletter.

Cons

It took a while to learn how to use. It didn’t have a tag option, so moving to the platform from another CRM took extra work.

Tabytha
Overall rating
  • Industry: Higher Education Software
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Industry standard

Reviewed on 09/01/2025

Overall positive, emails, campaigns, workflows, forms are all working well so far. I've helped to...

Overall positive, emails, campaigns, workflows, forms are all working well so far. I've helped to onboard others who have uses other CRM products in the past and they find it pretty straightforward and like the features as well.

Pros

Ease of use, availability of tools, support.

Cons

It's a lot at first and some of the tools only come with higher subscriptions, especially related to data.

HAZRATH ANSAR
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

single platform or a tool with many features

Reviewed on 09/12/2024

overall i had a positive experience interms of it's comprehensive features and ease of use .

overall i had a positive experience interms of it's comprehensive features and ease of use .

Pros

single platform,many tools,user friendly interface and offering excellent customer support

Cons

little expensive for advanced features,and some user limitations

Marvin
Overall rating
  • Industry: Construction Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Hubspot the only way to do it right!

Reviewed on 10/12/2024

HubSpot provides an intuitive platform that streamlines our email marketing efforts. With features...

HubSpot provides an intuitive platform that streamlines our email marketing efforts. With features like open and click-through rate tracking, as well as comprehensive email performance reports, we can easily optimize our marketing campaigns for maximum impact.

Pros

The ability to have all the contact emails at hand ready to go with all the marketing for the company a click away.

Cons

The individual cist gets pricey if you subscribe as one for personal use

Andy
Overall rating
  • Industry: Primary/Secondary Education
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Excited to develop our processes

Reviewed on 02/09/2024

Covering automation, emails and social media it has been an incredible useful tool when used in...

Covering automation, emails and social media it has been an incredible useful tool when used in conjunction with contact data. There could be improvements as some features are limited or long winded.

Pros

The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Cons

A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

Alternatives Considered

Zoho CRM, iSAMS, monday CRM, and Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Overall it offered the best value of money against ease of implementation. The integrations were extensive too.
Michael
Overall rating
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Top of the line marketing platform- but very pricey

Reviewed on 09/08/2024

We used Hubspot as our CRM, Marketing Hub and Sales Hub. All of our marketing assets were tracked...

We used Hubspot as our CRM, Marketing Hub and Sales Hub. All of our marketing assets were tracked and directed down our funnel.

Pros

Top of the line marketing software. You are able to drill down into the nitty gritty with Hubspot

Cons

Very expensive and requires a lot of learning to use. Not for the average team member

Nabil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Fantastic products - incredible support

Reviewed on 11/10/2024

Wide range of products that are being updated constantly, exceptional support available. Have used...

Wide range of products that are being updated constantly, exceptional support available. Have used HubSpot for 10+ years now.

Pros

Huge suite of tools that are constantly adapting and being updated to keep with the current market. Exceptional support available.

Cons

Price can be quite steep, and you often pay for tools you may not make full use of.

Reasons for Switching to HubSpot Marketing Hub

Overall the UI is modern and much more user friendly, makes daily use a breeze.
Jonathan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Internal or External - Solid Email Management, Data Collection and CRM

Reviewed on 01/04/2024

It did the job we needed it for within the confines of one tech product w/o needing separate...

It did the job we needed it for within the confines of one tech product w/o needing separate services. Typically we'd need an ESP like MailChimp + Landing Page/Funnel Designer like ClickFunnels + CRM like LeadsPedia + plugins to make sure they all spoke to each other. I did all of those things in HubSpot.

Pros

It made using all of the elements under one brand/UX easier to manage. The email portion was effective and tied in with the landing pages we created which then sorted our B2B CRM. It was an effective tool.

Cons

It has a bit of a learning curve and there are plenty of features we haven't used simply because they appear to be complicated and not self explanatory.

Alternatives Considered

ClickFunnels, LeadsPedia, and Mailchimp

Reasons for Choosing HubSpot Marketing Hub

I'd used the three separate services in different ventures in the past. Someone turned me onto HubSpot and showed me I could do all three in one.

Switched From

ClickFunnels, LeadsPedia, and Mailchimp

Reasons for Switching to HubSpot Marketing Hub

I used them before, but someone showed me HubSpot could do it all, including the email part. That was the biggest selling point.
Elena
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Excellent tool for small B2B marketing department

Reviewed on 25/11/2024

Pros

Great user interface, genuinely helpful support, very little time to value.

Cons

Honestly, I haven't really discovered anything I don't like so far.

Grant
Grant
Overall rating
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Quick & easy to launch marketing campaigns.

Reviewed on 07/02/2024

Great free tool to start executing marketing campaigns simply and easily with little to no...

Great free tool to start executing marketing campaigns simply and easily with little to no experience needed.
Can also grow with your needs provided you'll have budget.

Pros

Straight forward process via templates & wizards to execute campaigns.

Cons

Expensive when you need somewhat slightly more features as you grow

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Was an incumbent and whilst having extensive Salesforce experience, Hubspot had everything we needed.
Hakan
Hakan
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Hubspot is the best helper for me

Reviewed on 29/07/2024

Everything is good for us, so it is great to use it .

Everything is good for us, so it is great to use it .

Pros

Ease of Use, Comprehensive Analytics, Integration Capabilites, SEO and content management, Automation and Personalization

Cons

It costs too much and is difficult for beginners.

Clifton Gage
Clifton Gage
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Hub spot is Revolutionizing Marketing!

Reviewed on 06/06/2024

My overall experience with HubSpot Marketing Hub has been excellent. It's a powerful tool that has...

My overall experience with HubSpot Marketing Hub has been excellent. It's a powerful tool that has helped me streamline my marketing efforts and achieve better results!

Pros

What I like most about HubSpot Marketing Hub is its user-friendly interface and the comprehensive tools it offers for managing and optimizing marketing campaigns.

Cons

I found it hard to pinpoint anything specific that I disliked about HubSpot Marketing Hub. Any minor issues I encountered were too small to mention.

AATTAF
AATTAF
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Unlocking Marketing Success: A Comprehensive Review of HubSpot Marketing Hub

Reviewed on 03/06/2024

Overall, HubSpot Marketing Hub has significantly improved our marketing efficiency and effectiveness...

Overall, HubSpot Marketing Hub has significantly improved our marketing efficiency and effectiveness, despite minor pricing concerns. Highly recommended for businesses seeking comprehensive marketing solutions.

Pros

The comprehensive suite of marketing tools centralized in one platform, intuitive interface, and robust analytics.

Cons

The pricing structure could be more flexible and transparent, especially for budget-conscious businesses.

Tyler
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The perfect CRM for new businesses

Reviewed on 24/10/2024

I've recommended HubSpot to my clients for its ease of use and simplicity to set up. They also have...

I've recommended HubSpot to my clients for its ease of use and simplicity to set up. They also have simple integrations with SSO that make managing your contact lists super easy.

Pros

I like the affordable pricing plans they have, and even with a basic plan you can pass through up to 10 unique UTMs to better measure conversions throughout your funnel more efficiently,

Cons

I like everything about it for a small to mid sized business.

Timmy
Timmy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

HubSpot: Where Marketing Spells Come to Life!

Reviewed on 12/07/2024

As a user, I’ve found HubSpot Marketing Hub to be an all-in-one cauldron of marketing magic.

As a user, I’ve found HubSpot Marketing Hub to be an all-in-one cauldron of marketing magic.

Pros

Efficient All-in-One Solution: HubSpot combines CRM, automation, and analytics seamlessly. It’s like having a Swiss Army knife for marketing.

Cons

HubSpot Marketing Hub’s learning curve can be steep, and some integrations are limited. Also, the price may be a hurdle for smaller businesses.

Ngwanagae Sabina
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

To go with HubSpot Marketing Hub!

Reviewed on 30/07/2024

I truly love their program and I recement people to use this HubSpot marketing it make your worker...

I truly love their program and I recement people to use this HubSpot marketing it make your worker easy, fast and professional. this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation.

Pros

The contacts to email and social marketing it's efficient and user friendly. I sometimes had a problem to login, but they assisted me fast. Marketing hubs allow us to aggregate our efforts to a single location and tool. The ability to build, deliver and track in one location is amazing.

Cons

HubSpot has annual contracts, meaning you that you have to pay for the complete period even if you terminate early

Nikki
Overall rating
  • Industry: Design
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Highly productive and successful in terms of aviation marketing

Reviewed on 05/03/2024

Over the past 12 months as an Aviation Marketing Coordinator, I've had an exceptional experience...

Over the past 12 months as an Aviation Marketing Coordinator, I've had an exceptional experience using HubSpot Marketing Hub. The tool has been instrumental in the comprehensive management of our campaigns, from creation to lead tracking. Task automation has significantly optimized my time, allowing me to focus on more strategic and creative strategies.

Pros

The integration of HubSpot Marketing Hub has been a notable advantage in my role. The tool facilitates efficient campaign management, lead tracking, and content personalization. Its seamless integration with our CRM enhances collaboration and provides real-time analytics, thus optimizing our marketing strategies.

Cons

However, it's important to mention that, initially, it may require a learning curve to fully leverage all features. Additionally, some advanced features might involve additional costs.

Kaitlin
Kaitlin
Overall rating
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Greatest small business resource

Reviewed on 05/09/2024

Pros

Hub spot has made marketing cost effective basic and pain free. Not mention the has best perks and offers when it comes to other useful business essentials. The seamless integrations the quick feedback 100! My go to

Cons

There is not a thing I dislike about hubspot.

Sacide
Sacide
Overall rating
  • Industry: Media Production
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Best for Email Marketing

Reviewed on 09/05/2024

Pros

I like to manage everything related with our marketing efforts under one roof.

Cons

The result file formats needs to be more diverse to be compiled.