ActiveCampaign Reviews

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

The marketing automation sequences are easy to visualise and build - with options to integrate directly into most CRM solutions for easy lead capture and management. The email deliverability is robust and the pricing model is significantly better value than most in the market for each new 'tier' of contacts.

It would be great to have a live chat function for any quick workarounds however the ticket support is relatively quick to respond (usually <24 hours).

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

Active Campaign is arguably one of the best email marketing software options available, providing all the necessary features without any limitations, including complex list segmentation.While the initial price may seem steep, once you begin using Active Campaign, you'll recognize how cost-effective it can be for sizable companies with thousands, if not millions, of subscribers.Moreover, the software comes with comprehensive support whenever you require assistance.

Active Campaign may not be as robust as other email marketing software such as MailChimp and Aweber. While it doesn't offer pre-made templates, they are provided free of charge.Compared to MailChimp and Aweber, the customization options in Active Campaign are relatively limited.Additionally, the list segmentation capabilities may not be as powerful. However, for most users looking to send emails to their list, this is not a significant concern.

All-in-one platform for email marketing, automation, and sales CRMUser-friendly and intuitive interfaceAdvanced automation and segmentation capabilitiesIntegrations with popular tools and platformsAffordable pricing plans and flexible options.

Limited design customization options for email templatesNot as well-known as other marketing automation toolsSteep learning curve for complex automation workflowsLimited phone support for lower-tier plansLimited A/B testing options for emails.

I love the automation layout and the different options in which a campaign can go. I love the fact that you can customize and email campaign for every contact but still do one email blast. Adding the CRM software has been a serious gamechanger for me and my clients

The cost is sometimes just out of affordability for clients

A good tool for marketing and campaign management, its price is very reasonable compared to other platforms. Its customer support is excellent, it helps a lot in automating sales and contacts, and it is easy to use. Customers are awarded points with the possibility of winning. Professional email marketing.

Sometimes an error email may be sent. Templates need to be developed and in better forms. Although it is easy to use, you may need some practice at first.

I use it daily and its great! Has everything you need for a small business and I've also used it in my old work where we got really intricate with it. Sometimes its a bit glitchy but it slowly gets over itself. All round - good software!

The glitches... sometimes it will reset itself. Also you have to put a bit of effort into creating your own template.

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star.

They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.

I don't really have anything to add here. It's easy to use and the support is fantastic.

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need.

The email build is superb.

I've been able to integrate Active Campaign via Zapier to every other platform we use.

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features.

I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

I like how straightforward and intuitive the software is. -- I can actually see a visual flow map of the customer journey, I can create automated series and then schedule them easily, I can create a standard template for my weekly video campaign and then customize it without revisiting old or pre-designed templates; I wasn't able to do any of those things intuitively with MailChimp. I have fewer than 400 subscribers right now, and I'm really glad to be making the switch now instead of later down the road. ActiveCampaign is where I want to build the foundation for my email marketing from here on out.

Also, I had to buy a whole separate online course to learn how to use MailChimp and ActiveCampaign includes a startup course, "Getting Started," in their platform. Much appreciated!

This is turning into a MailChimp critique, but the other thing I didn't like was how I couldn't just type directly into the body of the email like how a NORMAL email works; I had to write in a separate box to the side and it made it hard to see what the actual email would end up looking like sometimes.

Honestly I don't have any feedback about what to improve yet; I've been using ActiveCampaign for just a couple weeks.

I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers.

I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

I love how robust Active Campaign is and at a great price. It integrates well with the many online services and I haven't needed to reach out to customer support for help. I look forward to learning more ways that I can use Active Campaign to grow my online business.

As I progress through all of the available options and features Active Campaign has for me, I do struggle with knowing which features will help my blogging and email marketing business the most. There are many digital marketers providing courses on email marketing. Yet, I feel held back because I need to learn more about Active Campaign's platform and how it will best help me as a blogger before I can implement many of the techniques recommended to me.

I came from a different autoresponder which had many, many limitations.

A marketing guy suggested ActiveCampaign, so it was one of many I explored when the limitations of the old autoresponder company foprced me to move.

I am glad I moved, and I am very happy with ActiveCampaign. It allows you to set up marketing funnels, forms, capture lead data, tag your visitors and put them into marketing funnels for follow up.

I do not use all of the features, but. I have been able to build pretty elaborate follow up processes for my marketing sytem using ActiveCampaign.

There are a slew of new competitors which CLAIM to do what ActiveCampaign does for less money, and several services which offer website hosting, autoresponder, everything, for more money. I am glad I am with ActiveCampaign because they are established and their have a mature, stable product.

Not the cheapest, but it has features of more expensive platforms. I'd recommend it.

As with all autoresponders, the user interface and names and locations for things presents a learning curve. Especially for newer people, they could improve their intro and training videos to be more clear.

I held back from investing in ActiveCampaign for over a year because of the overall cost. What I didn’t realize then was that I would be able to cancel FOUR other software subscriptions thanks to the robust suite of features that AC has. This software has played a critical role in my ability to grow my business by over 150% this year and I would recommend it to anyone!

I would give my left leg for AC to have mobile functionality. They don’t have an app and the mobile version of their site is non-functional. It quite literally can only be used on a computer. This is the one place where AC is severely behind their competitors.

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

There are situations when you may want a tool that is at the "enterprise" level (e.g., Salesforce) that may provide more options and span more actual product lines. I think it's very situational. But for specifically email marketing and marketing automation for small to mid-sized businesses, AC almost always is a more desirable fit than other platforms considered (e.g., more opportunity provided than MailChimp, all-around better than the terrible system that is ConstantContact, etc).

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

I enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers for any product or service you offer, then email them offers. You can also customize ActiveCampaign to track the success of your marketing campaigns, which enables you to develop more distinctive campaigns and sustainable marketing strategies. ActiveCampaign's charts, suggestions, and reports will ensure that you always make the best choices. I appreciate how you can improve content viewing and automatically track engagement across many social media platforms, allowing you to have a better understanding of how your consumers and new customers react to it.

I had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results.

Active Campaign features the finest Automations offered, with pre-built templates and a simple and convenient workflow editor that provides a comprehensive picture of the project. Perfect for practically any company's automated procedure. In addition to Active Campaign's amazing categorization, automation, and customization options for email advertising and consumer tracking, I adore and am astonished by how much attention it has invested into its customer support. They are extremely attentive and never failed to respond to any queries or problems I have regarding their service.

The prices are quite exorbitant. They have little built-in third-party connectivity; we must utilize Zapier to connect, which incurs additional costs. It wasn't the most user-friendly tool. It's all solvable, although it often takes more energy than I prefer. Other rivals have simplified things, however at the price of high-level flexibility which Active Campaign provides.