Dotdigital Reviews

The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes.

Not much to be honest. I have not had any issues with it so can't really say anything negative.

The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

Although the email templates are easy to use, I wish there was a little more customization available.

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

Some limitations on quantity of campaigns, and some of the custom complexities are a bit cumbersome to learn.

Easy to use and made our business move at a lightning pace. We increased conversion beyond what we ever had done in the past.

Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export The List, change everyone's rep to Jane, and then import The List again.

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch.
The option to send sms to our contacts is an added bonus for Dotmailer.

I sometime experience Lag on the Dotmailer website. Also when working on newsletters,it will be great for work to be autosaved,ensuring if I suddenly get disconnected from the internet ; I do not need to start all over again.

1. Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc.
2. Easy to sync to your Shopify store.
3. Ability to send transactional emails to store customers who may not agree to receive marketing.
4. Strong data capabilities - easy to locate, filter and segment based on data points.
5. Very active and engaged customer success team.

1. Aesthetic of the interface. The design could use a facelift! The buttons and menu bars all feel antiquated.
2. It's difficult to find revenue data vs. being front and center. Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business.

Dotmailer is a onestop shop for all your email campaigns. The organization of the software helps to keep all contacts and campaigns in order, while still making everything easy to find. Although very user friendly, I have run into minor glitches

The option to build the entire email using code makes it difficult for the average user to create an email campaign. However, There are other ways to do it. One other set back is the time it takes for customer care to respond to any ticket you submit, response time isn't always great.

It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages.

If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs.

Another issue is the survey form only allows you to send the acknowledgment to 1 email address only.

Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

For us (small online retailer), we love the ability to craft targeted emails based on what the customer is buying or is sitting in their cart. We were also able to use it to ask customers for business and product reviews.

I would like the Segment creation to be a little more intuitive. If I want to send a targeted group of customers an email to remind them to review, the field you use is confusing and you can just say - pick x group who purchased 7 days ago, you have to do something like 7 days but exclude those 6 days or fewer. I was also using last purchase date as suggested by support but when I spoke to our account manager it was a completely different field.

List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

- Ease of building emails
- Ease of managing contacts

- Some offerings are siloed to certain parts of the system (i.e. countdown clock)
- One-off emails & triggered email separation is a bit clunky
- The account manager is not incredibly helpful/insightful

dotmailer has the ability to do most of what you will need out of a marketing automation platform. It can send automated campaigns via email, SMS message and even Facebook Messenger. Once the programs are up and running it is a powerful tool in a company's marketing mix.

There are two areas that need some improvement. The first is the overall UX. The interface is clunky and sometimes difficult to navigate. Once a user gets a feel for it things get easier, but anytime there's a new functionality I need to explore it takes some time to get the proper feel for it.

It's intuitive and powerful. I can build an automated program to do anything I can imagine with my contacts. The only limits are within the quality of my own data or imagination. If I'm ever stuck on what to do I can get a knowledgable rep on chat within seconds to help.

The integration with Magento 2.0 leaves something to be desired. It does not pull in sale prices (only MSRP) and it's glitchy to modify the product blocks that pull in dynamic content.

I like the Overall Functionality. The best part is its Now dotmailers is a part of the Magento.

As an ecommerce that is always a advantage to use the Inbuilt functions.

Integration with other Software like Optionmonster and some other makes troubles.

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

Ease of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great!

Limited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone.

Mostly it's about customer service. Dotmailer has always met us halfway in being communicative and thorough with us when it comes to providing the solutions to our requests and helping us getting acclimated to the features. It's this kind of tailor-made customer service, that has allowed us to be able to become more acclimated with the system that has allowed us to reach to our constituents and corporate partners with some of the most professional and well-thought marketing campaigns I've seen in years. I also want to give a special tip of the hat to support team from dotmailer.

That we did not discover the service sooner :)

The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

The cost seems a bit high, but well within reason, and comparable to bronto in almost every way. Add a bit more value for cost and you did beat out bronto all day.

Definitely, the user-friendly aspect and the ability to pull detailed reporting on a triggered sent or an email. I also like the drag and drop automation builder - very user-friendly and intuitive. One of the best thing though really is the customer service. I have asked countless questions and have always gotten a response immediately - something that other ESPS I have worked with don't have and it really is a problem and can be frustrating especially when something is going wrong in the moment.

I wish when sending AB tests I could send the test to 100% of people instead of just sending to 60% or less. I also would like to be able to glean more information than just opens and clicks for Transactional emails.

features are easy to use, program. Amazing customer service, campaign test options are easy

get confused with email contact list. Wish there was a delete option.

dotmailer offers a seamless, state-of-the-art automation workflow. Their software has all the features a business could ever need from the EasyEditor template builder to dynamic content to deliverability and geotargeting metrics. We also get our personal account manager which is great value-add.

No white-label option - I wish they had it. Perhaps that can be part of a future release or an enhancement..

Customer service is outstanding. Any time we've had an issue or question, we received a prompt and thorough response. It's also one of the most robust email platforms we've ever used. The email templates are also very helpful.

The surveys and forms are a bit limiting in functionality right now. We were trying to include a pop up on our website to encourage email sign ups but we were extremely limited in our ability to customize it to make it match our brand standards.