iContact Reviews

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

IContact is a program that I use to create email templates. It is easy to create and modify templates using this program. It also integrates relatively well with Salesforce and is a much less expensive option than Pardot. The platform is easy to use and metrics are clearly displayed. The ease of use (meaning creating templates is much faster and more streamlined) is what I like most.

Templates are created with lots of extra lines and blank spaces, meaning I often have to remove those before I'm able to use iContact with Salesforce to send to effectively send an email to a list.

easy to use, keeping changes without saving

not enough options (template),not available report of users who opened or not . It would be helpful to have option of 6 month inactivity to easy remove inactive accounts. Also you count one person as 2 or 3 if i put it to different lists. It's the same email and should be counted as 1.

I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool. I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone.

The unsubscribe button is located on the left top corner of the email. Subscribers who are closing the message have sometimes inadvertently unsubscribed. It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.” The clipped message should be located in a more visible location. It would be great if these issues could be corrected.

We were able to create our own in-house templates to use for different divisions within the department. We are a government agency with an eclictic group of stakeholders we communicate with regularly. This product allows us to do that with minimal effort.

iContact recently changed their analytics graphics and I'm not wild about the "improvements." In the past, I could screenshot the graphics to put in my quarterly reports, but now I have to set up my own charts to present the analytics to my internal metrics groups.

I inherited this task from a retiring volunteer. The ease of passing the job from one to another was great. I copy reuse & recreate and get my weekly information to members without spending a lot of time. I can set up , go on vacation and have another person update and add any information needed while I am gone. The spam check results in minimum recipients that have our email in the spam box.

Having difficulty managing old e-mails that are in the data base. Not sure what happens when some one un-subscribes but wanted to get e-mails. (confirmations on unsubscribing?)

There are many options to create your page. The customer can use iContact's templates or use your own.

Every time I edit a page, it lands at the top of my messages. I would have preferred the page to land at the top only after sending it. That way it would help me send my messages in order.

We send out a weekly newsletter to our membership. The templates and stock images help us to create a very attractive newsletter. It's easy to copy/reuse content from week to week. The archive is great so that people can access back issues.

Would like the ability to do columns within a column

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message.

They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features.

Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution!

Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages.

Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

I can set up email blasts in advance. When I go on vacation, I set up 3 or 4 email blasts in advance that will go out as scheduled! The advance tier customer service is super helpful and easy to get in contact with. I give this company 5 stars on customer support.

With the latest revisions made, I have fewer critiques. Adding an image can be a little time consuming because jpgs need to be resized to no more than 200 kb. The spell check is a little time consuming. I typically cut and paste all my text into word to look for spelling errors. It's a bit quicker.

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.

Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.

Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.

We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.

I have a larger account and my dedicated iContact account reps are fantastic and do all sorts of things to help me grow my lists and increase my exposure to my clients. Integration with social media and many different platforms and apps is a huge plus, and their interface is plenty powerful while still being easy to use too.

They have a good number of templates available but I feel like they are too basic for normal needs, so that needs to be updated and broadened. I also would like to see their support for troubleshooting emails across different platforms and viewers extended.

The software is easy to use and offers enough flexibility to get our messaging out to our residents.

I would like it if the search function was more robust. In addition, there are times that what I see on my screen is not how it looks when I send it to myself to Q.C. I tend to keep layouts simple to avoid this challenge.

I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools.

The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch.

Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game.

Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails.

My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite.

Very easy to use and great customer support! They have helped us improve our email deliveries and upgrade our image, including our social media presence.

They do upgrade routinely and it takes a little time to get used to the changes. Even then, support helped us with it.

Clean reports- easy to read and understand.
Salesforce sync both ways. It's easy to set up and works nicely.
Good customer support. They offer great strategic support as well as help on technical issues. They are also easily accessible. You're assigned a rep, which often works better than getting a random person at any time. You can really develop a good working relationship.

List management can be confusing. There are both lists and segments to be managed in the software, and it can get confusing to figure out what's a list, what's a segment. But once you get the hang of it, it can be handy. I can't say I use those features as often as I just resort back to Salesforce to generate a fresh list.

Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses.

I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message.

I love the new functionality! the drag and drop makes creating a new email simple and easy which is great since some store owners are not technically savvy. I can't wait for the next release of software.

The reporting could be more robust instead of a list of every person that clicked, I would like to see the link with the number of clicks and be able to click on the number to see who clicked.

The dashboard would be easier to view if it was set up as rows so you can see more than 3 campaigns. In addition to have the ability to copy a campaign from the dashboard instead of having to go into Emails > Sent.

When trying to change the font color, the theme colors show, but not any standard colors. So when you want to change the font to black, you have to go into the color chart to select black.

As with any software, it has it's qwerks, but it's nice to now that iContact is actively enhancing the software.

iContact is great for companies who need to send out mass emails to their guests and customers. It's fairly easy to learn and has a variety of different features to use.

The one main con for this software is that it loads very slow. If you are looking to draft and email, it takes about 3 minutes for the landing page to load. 3 minutes might not seem that long, but when you have to draft numerous emails, it adds up.

iContact is very user friendly and doesn't require a designer or software engineer to use. Even the most basic WYSIWYG editor will allow you to customize emails your clients will want to read. Their design services are speedy and professional. Using their premium platform includes monthly customer support calls and services. The ROI is measurable and positive for our business.

I wish we were able to integrate iContact with our shopping cart (3dcart) but it's not a friendly API. Otherwise we've been very happy with iContact.

Ease of use and management of contacts, variety of email templates make creativity easy for all occasions

Lack of integration with other systems, I wish it would integrate with our pet sitting system to help us stay in sync in all our contact areas