Keap

4.1 (1,231)
An all-in-one CRM, sales and marketing automation software

Overall rating

4.1 /5
(1,231)
Value for Money
3.8/5
Features
4.1/5
Ease of Use
3.5/5
Customer Support Software
4.0/5

79%
recommended this app
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1231 Reviews

Simon
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Literally does everything needed

Reviewed on 28/08/2019

I really like that I now have everything in one place that I can check in on and work within. So...

I really like that I now have everything in one place that I can check in on and work within. So now my landing pages and emails database and campaigns are all easily accessible.

Pros

I think it is great that the software will recognise what my users do and act accordingly which means my system becomes automated and leaves me free to work on what I am best at.

Cons

The one problem with the software is that it is a beast of features and I can easily get lost in the minefield.

Alternatives Considered

Mailchimp and AWeber

Reasons for Choosing Keap

I needed a bigger platform and also to know that what I was going to do would work.

Reasons for Switching to Keap

I had someone who could help me and they understood the infusionsoft/keap platform better and bascily told me that this was the king of marketing and with what I was trying to do.

Response from Keap

Simon,
Thank you so much for the high marks and your valuable feedback! So glad to hear Keap is helping you in your business and gives you the freedom to do what you are best at!

All the best,

Paige, Social Media Specialist at Keap

Joseph
Overall rating
  • Industry: Information Technology & Services
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

"Very complete program I highly recommend."

Reviewed on 03/02/2023

I have mastered it to the point of obsession and thoroughly enjoy it. It has helped me organize and...

I have mastered it to the point of obsession and thoroughly enjoy it. It has helped me organize and maintain thousands of data while allowing me to create and send out countless unique marketing campaigns. It's been a long process, and it might be challenging to keep everyone who has to be involved in it well-trained. However, it serves its purpose as a sophisticated customer relationship management system.

Pros

Keap is a great tool for innovative marketing and commercial strategies due to its many compatible connectors. Keap not only meets but also makes it simple to integrate beyond our immediate needs, including lead management, email campaigns, VOIP, and Gmail.

Cons

There isn't anything I don't like, however it would save time if you could import numerous emails into a campaign instead of having to write each email from scratch. Also, a simplified contact view would be helpful for basic users who only need access to contact records. Lower-level Keap users get access to a very beautiful basic view, but individuals who need the full suite of features offered by the Keap/Infusionsoft integration will not be able to use it.

Response from Keap

Hello Joseph!

We appreciate the review. We love hearing about how people use Keap to better their businesses.

We are working to further simplify the contact view for Max Classic, be sure to keep an eye out for it in the coming months!

Erick
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Keap is great but it could be better

Reviewed on 03/08/2023

My overall experience with Keap its in the mid-level. Been using for over 5 years since it was...

My overall experience with Keap its in the mid-level. Been using for over 5 years since it was named Infusionsoft and it's been a good tool to have in our email marketing campaign

Pros

What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile.

Cons

Not so great on the flow of their website management. Its hard to understand how to organize contacts, tag emails and the automated email marketing its great but again you have to dig in to learn how it works.

Response from Keap

Hello Erick,

Thank you for taking the time to leave us a review and for being a long-time customer of ours!

We appreciate the feedback regarding ease of use on some of our features. We are working to release more resources and extend our help articles and Keap Academy Courses to help new Users get up to speed more quickly.

Martin
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

I've never felt so uncared for as a customer

Reviewed on 25/05/2021

After 3-4 months of use, I want out. All because of the complete lack of customer service and...

After 3-4 months of use, I want out. All because of the complete lack of customer service and support.

I had high hopes for Keap, not gonna lie. Several other businesses in our industry has been using Infusionsoft (not to be confused with the other Keap offerings), and so it looked as if Keap could be of tremendous value and replace the handful of systems we used previously, allowing us to centralize our customer engagement around one platform.

The migration of our other assets to Keap took a little longer than the max allotted time Keap had promised, and when it did come back it wasn't done. No updates on the progress, nothing of that sort to let your customers know how things are going. And no response from the person in charge a month after "I absolutely plan on looking into this and rectifying any and all issues." He may absolutely plan on doing it, maybe in 2022 but I wouldn't know since he's not responding, and the two customer success managers assigned to me aren't as well.

I had a call with the first customer success manager who seemed awesome, only to be replaced with someone who keeps saying he will call me and email me back. No calls, no emails, no direc responses to emails.

A great platform - mostly - where you can't get Ecommerce unless you opt in for the legacy version of the service, losing all your sales pipelines and deals data, with an excellent marketing automation engine, but terrible email and landing page builders, and atrocious support.

Pros

First I want to give credit where credit is due - Keap is an absolute monster in terms of features and the level of detail in which you can build automations and customer engagements. With well over a decade having started as Infusionsoft, there's plenty of complex structuring and intricate details that you have at your fingertips.

Keap also offers the necessary parts of a complete customer lifecycle management, like sales pipelines and fairly solid contact views, although not as detailed as the HubSpot CRM for example.

The onboarding experience was great and I worked with an expert who knew Keap inside out, and without it, the learning process would have been extremely steep I feel.

However, Keap has custom fields and forms that you can use to tag and tie data to customers with, which makes it very powerful and offers excellent customization features, something I find very valuable to meet our business needs, versus being boxed in, in a one-size-fits-all contact view.

Cons

While the strength of Keap is its richness in detail with which you can create various engagements and automations, it's also overwhelming in the beginning to wrap yourself around that part. They could do a better job of integrating their knowledgebase inside the app to give relevant sources of information.

Missing systems prompts and UI flaws.
There are some issues with the UI that are counter-productive, like the search field at the top of the dashboard only being limited to search for contacts, instead of the entire dashboard. Similarly, when you create a contact you have three options to tag them with; lead/client/other. If you don't mark the contact with any of these and click 'Save', you'll never find out that it's required to select one, no prompts. And they can't be edited, and you can't add additional options for reasons unknown.

The landing page and email builders are just outright bad.
With so many builders out on the market, and with it being such a central part of marketing, it's surprising that the builder is so immature. The focus has been on building out the marketing automation of Keap, and the builders are feeling the lack of love. We wanted to shift our need of having to use Instapage as part of our marketing stack, but with the builder being so darn bad, I may need to keep it, which for us means Keap is less value for money.

Email and landing page templates are sorely lacking.

No Ecommerce available for Max, only through the legacy version.

Alternatives Considered

Ontraport

Reasons for Choosing Keap

We wanted to build our CRM and marketing tools around a single platform instead of a handful of them.

Reasons for Switching to Keap

Keap looked to be more mature and is widely used in our industry as the platform of choice.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Keap Does What We Need It to Do

Reviewed on 15/06/2023

Pros

Keap has allowed us to have one consolidated platform for all Marketing and Sales needs.

Cons

Onboarding documentation could be enhanced a bit more, but overall it's a great product.

Response from Keap

We appreciate the feedback! Glad to hear that Keap has helped consolidate your marketing and sales needs into one platform.

John
Overall rating
  • Industry: International Affairs
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 1.0 /10

Infusionsoft refuses to make simple fixes. Terrible for business to business!

Reviewed on 21/10/2019

I'm business to business and have spend over $100,000 on development to overcome its inadequacies.

I'm business to business and have spend over $100,000 on development to overcome its inadequacies.

Pros

Not sure. It has lots of functionality but most everything is clunky. Only comes with 99 custom fields and you can't modify the home screen. When you click around it always defaults you to a place you don't want to be. If you look up a contact it insists on defaulting you to first name and it has a nasty delay. So if you want to search by company you will start typing and then after the delay it will switch you to first name. You can't choose the view to do your lookups and it defaults to the record view, which I never use. So every time I do a search that turns up multiple records I have to click on the list view. Another infuriating thing is that if you want to sort by a field in list view it defaults to zto a instead of a to z. They will never fix anything even if it is a 2 minute fix.

Cons

It uses a flat database that is terrible for business to business. No primary fields or tags so if you add a company contact there is no way to tag or have company related field data updated to the new contact without expensive api coding from your website. They added linkedin, facebook and twitter years agobut didn't include the fields in the mass update section. What does this mean? When linkedin changed their url format I was stuck with over 3000 records with bad url's. So with any of their other fields you lookup the filled fields and then you choose mass update contacts and click on the allow blank fields to remove existing data. Well they didn't include the fields here so you can't do it. Maybe just export the records and replace the filled fields with empty into a csv file and import to remove the data. That doesn't work either. Blank field data won't replace filled data in a modify existing records merge. If you try chat support you will more than likely get a foreign support person (mine was from the Phillipines) who will act like he or she has never heard of this problems and make you explain it over and over and ask you to do a million unnecessary tests. I finally became so frustrated that I called support, got someone who at least admitted that it was impossible to fix. All the while I had the chat person on still instructing me to do more tests. The phone support person kept trying to get me to drop chat but I made her see how ridiculous it was.

Aspen
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

It is ok, but functionality is lacking!

Reviewed on 22/10/2019

Works great as a database to store contacts and keep notes, does not streamline to sales process.

Works great as a database to store contacts and keep notes, does not streamline to sales process.

Pros

It is pretty easy to use and keep track of your contacts (as a database) if that is what you are looking to do.

Cons

Functionality and reporting. Difficult to get the reports I need, does not create visually appealing dashboards, we need certain functions that they cannot offer.

Alternatives Considered

Salesforce Sales Cloud and SugarCRM

Reasons for Switching to Keap

Pricing at the time, but we are currently looking to switch.
Anastacia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 4.0 /10

Keap

Reviewed on 22/11/2022

Overall it is a really good system. Offers plenty of customizable actions and journeys you can...

Overall it is a really good system. Offers plenty of customizable actions and journeys you can create for your users/leads etc. The only downside is the cost.

Pros

I really liked the fact that this tool really does offer a seamless action-triggered integration that is flexible. Some tools you are limited by what type of action is being taken by the end user but KEAP allows you to choose from a large variety of actions and even create/select your own type of action which is great!

Cons

From what I understood, this tool was expensive compared to ActiveCampaign which is what we had originally used before we switched. For the price, might as well have gotten mailchimp.

Jay
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 4.0 /10

Lacked Features Needed

Reviewed on 14/07/2022

You have to pay for customer support. You get only so many hours of help and then every hour after...

You have to pay for customer support. You get only so many hours of help and then every hour after you need to pay. The system was constantly breaking - the Facebook group was filled with irate customers, and we were missing core features that I was very surprised were missing. Overall, we left after 2 months.

Pros

Its CRM is very user-friendly and mobile friendly

Cons

It was missing core automation segmentation features

Response from Keap

Hi Jay. I'm sorry to hear that Keap's feature set didn't fulfill your needs. However, our customer support is free and unlimited for all customers. It's possible that you could be referring to Coaching sessions, which are a paid program.

Parham
Overall rating
  • Industry: Law Practice
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Amazing product

Reviewed on 18/09/2023

Pros

Use them for email marketing and crm. It’s easy to use and has helped me organized

Cons

Pricing could be more affordable for access by more

Crystal
Overall rating
  • Industry: Think Tanks
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Porsche of CRM's

Reviewed on 18/05/2019

They've been super supportive and helpful. Whenever I've had problems understanding anything, even...

They've been super supportive and helpful. Whenever I've had problems understanding anything, even when my mother passed on, they were very allowing and there for me. The people in chat and in customer support are always always patient, knowledgeable and friendly. I talk with them often! I can't say enough how helpful they are.

Pros

I wish I knew how to use all of it. There's always a new function that it can do to save me time. Since I don't have a team, Keap is like my own secretary, streamlining functions.

Cons

It takes so long to set up. The look of emails is very flat and uninteresting. Word processing in the individual letters I send out takes forever. It's definitely not a great place to write letters.

Alternatives Considered

Mailchimp

Reasons for Switching to Keap

A lot of the big names in marketing always had "Infusionsoft" at the bottom of their emails so I knew they must know something I didn't. When I decided to try it out, I was thinking big, probably too big. I believed it would help my business grow. (It hasn't YET but I still am able to do more with Infusionsoft.) Once campaigns are set up and the kinks worked out I love watching them work for me.
Jennifer
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Don't waste your time, energy or money

Reviewed on 06/04/2020

I started with Infusionsoft before it was Keap. Customer service was way better before the were...

I started with Infusionsoft before it was Keap. Customer service was way better before the were bought out. It is not called confusionsoft for no reason. It's extremely confusing, their tech support often has to spend hours trying to figure any issue out. If it takes their tech support, people who know the program, hours to figure out an issue imaging what it will take you. There are several other CRM systems out there that are much easier to use.

Pros

I like the dashboard with the daily reminders of followups. That makes it easy to not let people slip through. Setting up the campaign however to get the daily reminders is a complex process. If you miss anything it will not work properly and the customer support team will not be able to help you set up campaigns or do anything with your campaign.

Cons

The cost is astronomical. If you are lucky enough to understand how to and you have the time to build out the backend and all of the campaigns great. If you do not, it will const 10's of thousands of dollars to hire someone. I have had to pay someone the entire time to help with mine and when I went to leave infusionsoft, there is no way to save the campaigns or anything that you paid to have built. They say they will keep it for you for 90 days and if you don't come back to their program by then you lose it all. So basically they own all of your campaigns and everything you paid to build in the system. BE AWARE OF THIS BEFORE YOU SPEND MONEY BUILDING SOMETHING OUT

Response from Keap

Hi Jennifer,

We're sorry you're unhappy with our product. Infusionsoft is built for ultimate power and customization. We have many educational resources to help with implementation as well as a large hub of partners who can help with your customization needs. For privacy and security, we hold onto your data for 90 days after you cancel your subscription. We wish you the best of luck in your small business.

Joane DanElle
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 4.0 /10

Designed for advanced marketers!

Reviewed on 09/08/2022

Overall, I see the benefits of Keap/Infusionsoft and if I had the big budget to hire someone to set...

Overall, I see the benefits of Keap/Infusionsoft and if I had the big budget to hire someone to set it all up, I can see how powerful it could be. But unfortunately, I was sold a solution that I was no where near ready for. I think this is perfect for the advanced marketer who has plenty of experience with funnels, CRM, automation etc. Unfortunately for me, it was too much, too soon!

Pros

I loved how it was an all-in-one platform!

Cons

It was incredibly hard to set up and use because the sales person forgot to mention that it was a robust solution for the more experienced marketer. So when I was first learning to create funnels, Keap/Infusionsoft was just too advanced for me.

Alternatives Considered

ActiveCampaign, ClickFunnels, Ontraport, Kartra, Kajabi, and Leadpages

Reasons for Choosing Keap

I was looking for an all-in-one marketing platform.

Switched From

Ontraport and Mailchimp

Reasons for Switching to Keap

It seemed like the best option at the time, however, I didn't realize how advanced I had to be (at the time).

Response from Keap

Hi Joane,
I'm sorry to hear that you found Keap difficult to set up in your business. I encourage you to check out some of our resources - including our onboarding coaching options, our live events designed to help you in your Keap app (https://keap.com/resources/events) and the Keap help center (https://help.keap.com/help) to get better acclimated in your app.

Beth
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Keap Best for Lager Businesses or Sales Based

Reviewed on 05/12/2019

Overall my experience with Keap was good as far as it went. There was so much available that didn't...

Overall my experience with Keap was good as far as it went. There was so much available that didn't apply to my business and that was a tad frustrating to have to sort through what would be useful and how if at all I could use all of what I was paying for.

Pros

The training I received when I purchased this software was amazing. I learned so much not just about how to use their software but how to grow and ex[and my business.

Cons

For my use as a small business that is not selling products, Keap was quite expensive. There are a lot of excellent features that I didn't use because they didn't fit well or apply to my small service based business.

Alternatives Considered

Mailchimp

Reasons for Choosing Keap

I switched to Keap because the presentation I saw inspired me to what more I could be ding o expand my business. IN the end, it wasn't a good fit for the cost.

Switched From

Mailchimp

Response from Keap

Beth,
We are so glad to hear that Keap is working for your business! Thank you for your review.

Nathan
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

InfusionSoft - Great CRM software

Reviewed on 04/12/2018

The overall experience has been quite enlightening on how process flows are vital to making your...

The overall experience has been quite enlightening on how process flows are vital to making your business function correctly. My application is primarily used as a lead management system and not all our employees use InfusionSoft, which meant I had to integrate InfusionSoft with Google Sheets which makes it easier for my sales team to acquire data to leads as they come in. Most of my time is spent in campaign builder and I am currently overhauling our current lead process and I keep learning new things everyday on how to program logic to suit our business needs.

Pros

What I like most about InfusionSoft is the functionality and its endless possibilities. The Campaign Builder has an easy to use interface with limitless possibilities that can be constructed to suit your unique business needs. With a great email builder as well to create those beautiful calls to action that will surely ignite your leads' desire to buy whatever you are selling. I specifically manage the database of leads and users and find it to be quite user friendly, InfusionSoft will warn you about an increase in bad email addresses, allowing you enough time to clean it up before it affects your business badly. Another great aspect is the help provided by agents via the Chat facility, you can chat live with an InfusionSoft assistant to help you with any problems you might have. I find it extremely helpful in times when I am unsure of what to do.

Cons

While I do have high praise for the campaign builder and its limitless possibilities, this can also be a problem as when I first started using the software; I didn't know what was what. There is basic training available, but I don't feel it adequately explains the possibilities of what can be done. To fully unlock the potential of InfusionSoft, some additional training will be required.

Response from Keap

Hi Nathan,

Thank you so much for taking the time to write such a thoughtful review. We truly appreciate your input - especially hearing from what I would call a "power user" :)

Cheers,
Sarah, Advocacy Manager at Infusionsoft

Susan
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

To Infusionsoft or not to Infusionsoft. That is the question.

Reviewed on 16/09/2017

While I think the dated back-end and the pricing are an issue, I will say that when dealing with a...

While I think the dated back-end and the pricing are an issue, I will say that when dealing with a larger contact database or enterprise system, I am hard pressed to find another platform that can do all that I rely on Infusionsoft to do for my larger clients.

Pros

Infusionsoft is one of those stalwart applications that is almost synonymous with marketing automation online for serious businesses (often with a host of disclaimers... see "cons" section).

The greatest feature of Infusionsoft is the robust nature of its features, it integrates with almost everything a large enterprise would use (although these features come with a price).

If you are looking to grow an online business, and you can afford the on-going maintenance in terms of staff time and cost, Infusionsoft will offer you plenty with room to grow.

Cons

Sadly, Infusionsoft has been around for so long that I believe the back-end, administrative user experience suffers. A quick Google search of the application will return many negative and less than stellar reviews. One could surmise that any big brand is likely to have many detractors (and this is true), however, most are balanced out by equally glowing reviews. Infusionsoft sits on the fence. This is unfortunate, because I believe that Infusionsoft could be very useful to many growing online, eCommerce businesses and membership associations. However, the owner will need deeper pocket than he or she is likely to have starting out, and migration with a mid to large size database is no picnic.

I'm hopeful that Infusionsoft will work toward meeting the needs of a modern, point and click audience.

Response from Keap

Hi Susan,
Thank you for leaving a review and for your honest feedback. I will share your comments with the right teams here so we can create a better experience for our customers and solution for other small businesses. Thank you!

Mark
Overall rating
  • Industry: Primary/Secondary Education
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 1.0 /10

Don't Just Walk Away, RUN! Unethical, Missed all Deadlines, Forced...

Reviewed on 21/08/2015

Pros

The platform seemed to have robust functionality but Infusionsoft's third party providers missed every deadline, failed to provide training, all required programming, and implementation services. Unfortunately it took seven months for us to figure out we'd been taken for a ride. We just made the decision to use our own internal IT staff to create the programming necessary to connect our new website to Infusionsoft (Our website was intentionally designed and built along side our signing with Infusionsoft CRM to insure all technologies aligned). In short, this has been an incredibly slow, frustrating, and expensive lesson.

Cons

The Infusionsoft sales person and sales tech flat out lied about the cost required to set-up/program our CRM system. We provided 100% of our specs in writing, reviewed them between a prospective web developer, my internal IT director, and Infusionsoft. After spending 10-hours over a period of two months reviewing specs, building campaigns, etc etc we signed an agreement on the basis that they could do everything we discussed. Only after you sign an agreement do they tell you they do not train or provide programming themselves. Rather, customers are forced to repeat all the same specifications (4-hours including 4 highly paid vendors & staff = 16-man hours) again with a third party provider. Infuriating! The first third party provider (Success Engine) provided a statement of work on March 2. The end date was April 2. The statement of work communicated they were to complete a total of 10-hours of programming work. Long story short, they slow rolled the build out, missing deadline after deadline, and in June (yea June - to do 10-hours of programming?) provided us with a new quote (bait & switch) stating there was an additional 15-25 hours of programming work required to complete the build out per our specifications. Keep in mind those are the same specifications that we provided and reviewed with them in painstaking detail in February. Infuriating! After receiving the new quote in June we felt we had no choice but to push ahead because we were so far behind schedule and had invested so much time and money into the project. We gave them a deadline of July 1 and they quickly turned down the work because they said they wouldn't be able to meet the deadline. Infuriating! It ultimately took Success Engine until the middle of July to complete the original 10-hours of set-up/programming. Infuriating! So back to June when Success Engine turned down the work; we were forced to ask Infusionsoft to provide us with a new third party provider which of course required us to go over our specifications for a third time (4-hours including 4 highly paid vendors & staff = 16-man hours). The first contact with the new third party provider ThinkAutomateGrow (TrickApatheticGrievance). was mid-June. Once again we communicated our specifications to our assigned programmer and the next day that programmer had a death in the family and was gone. She passed us to another programmer. The new guy was around for about three weeks, didn't do much, then was fired by ThinkAutomateGrow. The first programmer reappeared for about two week but then reported that her son broke his arm. She didn't reply to emails or calls for the next 10-days. When she did reply she said she went on her honeymoon and the auto responder on her email must not have worked correctly. She introduced us via email and teleconference to the owner who spoke to us twice briefly by phone, and replied to a total of three emails. That brings us to last Friday, August 14, 2015. That was the absolute deadline for ThinkAutomateGrow to add us to his production calendar. He failed to respond. It is now Aug 19. The decision was made to use our own internal IT staff to create the programming necessary to connect our new website to Infusionsoft. I WOULD NEVER, EVER, EVER, DO BUSINESS WITH THESE UNETHICAL SO-CALLED BUSINESS PEOPLE.

Chase
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

For the smart marketer

Reviewed on 16/11/2017

Providing consistency over the 1-2 year period our customers work with us.
Better handling of...

Providing consistency over the 1-2 year period our customers work with us.
Better handling of leads, turning them in to better conversions
Automating mundane tasks like letters, cards, packages, etc.
Generating referrals in a consistent trackable manner.
Warming leads more effectively
Combining online and offline interactions
Notifications of important milestones in the sales and fulfillment process

Pros

Customizability is my favorite part of Infusionsoft. It is very powerful to be able to have it do exactly what you have dreamed up. It seems pretty simplistic at first, but when you get into it, you start to realize that the possibilities are endless of what you can accomplish and do with it. For me the CRM and Campaign builder are doing automated tasks for me that would take our team hours to accomplish, and catching our sales and fulfillment process at critical time points to make sure our patient experience is the best it can be.

I really love and use campaign builder . . . a lot. You can make campaigns do whatever you want AND make them start to perform based on the interaction that your customers have with the campaigns. That is very powerful and one of the big differentiators IS has from other software I have found.

I've used IS for about 4 years now and I'm building new things every week to help reduce the tasks I do and my employees do.

I also love the community. Going to ICON (the conference that infusionsoft puts on) was one of the best experiences I have had as a business owner. It was amazing to see thousands of small business owners making things happen and helping each other.

Infusionsoft really does live by its tag line "We help Small Businesses Succeed."

Cons

There is work involved. I'm not really trying to be facetious. So many times we want a silver bullet that makes everything as easy as wasting 6 hours on your friends facebook feeds. In life in general, it's not easy to customize anything, but when it is finally tailored right to what your business needs, it is very powerful. Infusionsoft isn't a few clicks here and there and over with, but if it were, it wouldn't be the powerful machine it is. So you have to be willing to invest in harnessing it to your wagon and making it work for you. That investment can potentially involve you or your staff learning how to use it, and/or hiring third party companies who help you get it doing what you want it to do. As long as you go into it knowing that there is tremendous benefit from both of these investments, your business will be influenced for the better.

Infusionsoft has a lot of things that are cookie cutter easy, but I think of it more like a cookie cutter maker than some software that does one or two things well and leaves businesses lacking in functionality or customizability. Learning the skills I have gained in Infusionsoft have totally transformed the way I think about marketing to my patients and everyone around me.

Marek
Overall rating
  • Industry: Financial Services Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Keap Review

Reviewed on 26/05/2023

The software offered a powerful CRM solution that helped me streamline my sales and marketing...

The software offered a powerful CRM solution that helped me streamline my sales and marketing processes. The centralized customer data and automation features greatly improved my ability to manage and nurture leads. The user-friendly interface made it easy to navigate and utilize the various features of the software. However, the limited customization options and relatively basic reporting capabilities were areas that could be improved. Nonetheless, Keap proved to be a valuable tool for managing customer relationships and driving business growth.

Pros

One of the things I liked most about Keap was its robust customer relationship management (CRM) features. The software provided a comprehensive set of tools for managing customer interactions, tracking leads, and automating sales and marketing processes. The ability to centralize customer data, including contact information, communication history, and purchase behavior, allowed for better customer segmentation and personalized communication. The automation features, such as email marketing campaigns and lead scoring, helped streamline workflows and improve efficiency. Additionally, the intuitive user interface made it easy to navigate and quickly access the information and features I needed.

Cons

One thing I liked least was the limited customization options within the software. There were some instances where I wanted to tailor certain features or workflows to better align with my specific business needs, but the flexibility to customize was somewhat restricted. Additionally, the reporting and analytics capabilities, although useful, could have been more advanced and comprehensive. More advanced reporting options would have provided deeper insights into sales performance and campaign effectiveness.

Response from Keap

Thank you for sharing your review of Keap and highlighting its robust features! It's great to hear that the software provided you with a comprehensive set of tools for managing customer interactions, tracking leads, and automating sales and marketing processes.

Your feedback on the limitations of customization and reporting capabilities is valuable, as it provides insights for potential improvements in these areas. Thank you for sharing your experience with Keap, and we hope it continues to support your business's success.

William
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Major Customer Service Problems With Infusionsoft Salespeople and Management

Reviewed on 22/03/2019

A software marketing firm referred Infusionsoft (IS) as a CRM platform provider. However, in this...

A software marketing firm referred Infusionsoft (IS) as a CRM platform provider. However, in this contact with the marketing agent, I indicated I would be on vacation for approximately 10 days to work on a critical personal project, fundraising for someone close to me to pay for her breast cancer treatment, & I made it clear that software platform vendors should refrain from contacting me during that time frame. (I later confirmed that this instruction was conveyed to IS.) However, before the end of the day (the 1st day of my vacation / fundraising project), IS was already inundating me with communications, in violation of my explicit instructions to delay contact. The bombardment of calls and e-mails continued & became so exasperating that I answered one of the phone calls and pointed out to the sales rep my "no contact for the present" instructions, and I explained why. Despite that, before the end of that day, IS was bombarding me with text messages on my cell phone. As a result I e-mailed a senior sales representative who was the author of one of the several premature and impatient e-mails, and once again re-stated my instructions that Infusionsoft NOT contact me while I was on vacation & wait until I was prepared to first research them on my own. Despite this, a couple of days later IS contacted me about a demo they scheduled for me later that day. I sent another letter to IS "Abuse" dept asking management for an apology & an explanation. No answer ever received.

Pros

We never got to the point of purchasing the software, because of the customer service problems we encountered with Infusionsoft sales and management from the start. I had to file several complaints through Infusionsoft's web chat (2 complaints) as I searched for a name of someone in management to speak with to deal with the problems with IS. When the web chat people couldn't provide a name for someone in management to address my concerns, I had to file complaints directly with [email protected] and abuse@infusionsoft./com about over-aggressive marketing tactics and their lack of attention or concern to my stated desire to delay receiving sales pitches and demos.

Cons

I have to presume that Infusionsoft uses their own software in following up with potential sales leads. Based on my experience and frustrations in dealing with Infusionsoft sales staff / customer service / management, I have to presume that either Infusionsoft has internal problems as to human error concerning what information they input to their system, or their software platform is defective in a lack of flexibility so as to tailor the frequency and type of contact necessary to suit the instructions or requests of potential sales leads. My situation turned into kind of a "test" to see how effectively the IS software platform is in responding to the needs & instructions of their sales leads, and furthermore how IS customer service deals with problems person-to-person. I found IS to be deficient in every aspect, as I received neither an apology nor any explanation from IS as to why they could not follow instructions, whether it was a platform programming problem, or a series of human errors at customer service.

Erica D.
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Great if you need no web integration or visualized reports, terrible otherwise

Reviewed on 06/09/2018

We got InfusionSoft primarily to be able to send automated email campaigns based off of actions...

We got InfusionSoft primarily to be able to send automated email campaigns based off of actions people were taking on our web app. We were led to believe that they had the RESTful API infrastructure for this, and so we went for it. Also, we were told we'd have to have the ecommerce product to meet our goals, and in our onboarding we learned that we actually did not.

Coming up on 10 months later, it is the worst business decision we ever made. Their REST API is not fully functional, and when presented with issues, their Dev team suggests that you switch to using their old API [with which our integration is not compatible, and which they are working to sunset anyway]. Worse, they require manual reauthentication of the API token on a regular basis AND the support for their API is outsourced and is unresponsive and unhelpful. When a reauthentication error took place that essentially mooted our entire integration two months ago, they took weeks to get back with us. Now, since we've moved to their new interface, there is no way to opt-in our users so we can send them emails [the only people we put in the CRM are people who registered accounts on our site]. This has rendered InfusionSoft 100% useless, and all our integration work is trash.

Pros

The campaign builder is easy to learn and easy to use, as well as the email builder. It will get all your basics taken care of there, and being able to preview an desktop AND mobile was a huge pro.

Cons

It is very difficult to navigate to what you need, even with adequate training. Nothing is intuitive, and all of the reports are just lists of contacts filtered for something.
Most importantly, this tool is not adequate if you're wanting to integrate at all. Even they say that you may need to hire an InfusionSoft partner to manage your tool for you to use it to the best of its capability. I would argue that if you need to hire a specialist to use your SaaS for you, your SaaS is not a good tool.

Response from Keap

Hi Erica,

I am truly sorry to hear that you have had such a frustrating experience. I have looked into your case history and it sounds like, unfortunately, your recent API ticket just did not get to the appropriate team quickly enough. API support is not outsourced, but it sounds like you initially worked with our contracted support team and there was a delay in getting your ticket with our advanced team.

We apologize for the experience, and have reached out to resolve the issue, as well as refunded you for this period. Again, this is not the experience we want for our customers and we understand your frustration completely.

Regards,
Sarah, Advocacy Manager

Brad
Overall rating
  • Industry: Computer Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

All in one CRM!! Solid for small businesses!

Reviewed on 14/03/2018

Infusionsoft is a solid choice for a small business without ambitions to scale rapidly (i.e. think...

Infusionsoft is a solid choice for a small business without ambitions to scale rapidly (i.e. think accounting firm, not tech startup).

Pros

As a CRM Analyst/Consultant, most of my projects are helping companies administrated and implemented different types of CRMS and marketing software. So I have the chance to research and test a multitude of CRM's and Marketing Software for the past several years and Infusionsoft is one of my favorites. I have helped two small companies(around 20-30 employees)implement this product from start to finish. I have very impressed on how robust and strong this CRM really is. With this software, you can create a software stack with different add-ons which can accomplish almost anything. There are programs that help with scheduling, membership sites, integration with Facebook audiences, text messaging and countless others. Infusionsoft has an API that is easy to use and integrate with other systems you may be using. For the price, I would say this is an all in one CRM tool. Another great feature that Infusionsoft offers is the ability to create mobile-responsive landing pages and pairing this automation with a CRM with robust capability for sales follow-up is what creates the value and you also get the ability to generate e-commerce and tracking reports. I would definitely recommend this product.

Cons

Infusionsoft only includes the basic Lead Generation reports. If you want to generate the true ROI reports it will require you to purchase add-ons, such as Wicked Reports. I would say that these reports are critical for understanding where your leads are generated and how to refine your marketing.

Debbie
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Keap from a Person who is not techie

Reviewed on 01/02/2023

Business Problems that could be Solved by Keap:Keap is a powerful customer relationship management...

Business Problems that could be Solved by Keap:Keap is a powerful customer relationship management (CRM) platform that helps businesses manage customers, track leads, automate marketing, and more. It can help businesses to increase efficiency, reduce costs, and maximize sales. It can also help them to better understand their customers, segment them for targeted marketing, and build better relationships.Benefits of Using Keap:Keap is a comprehensive CRM platform that helps businesses streamline their operations and maximize their sales. It is easy to use and provides users with a range of features and services that can help them to better manage customers, track leads, automate marketing, and more. It is also highly customizable and can be tailored to meet the specific needs of the user. Additionally, Keap offers competitive pricing plans that make it an affordable option for businesses of all sizes.

Pros

Keap is an easy-to-use, all-in-one customer relationship management (CRM) and marketing automation solution that helps small businesses grow.• Keap provides a variety of tools to manage contacts, automate tasks, and maximize customer engagement.• It is customizable and scalable, allowing businesses to tailor their solutions to their needs.• Keap offers integrations with popular third-party applications, making it easy to sync data and automate processes.• The platform provides access to a team of in-house experts to assist with setup and training.

Cons

Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.• The user interface can be confusing and difficult to navigate for new users.• The customer support is limited, and the response time can be slow.• Keap is more expensive than some of its competitors, so it may not be the most cost-effective solution for small businesses.• The user interface can be confusing and difficult to navigate for new users.• The customer support is limited, and the response time can be slow.

Response from Keap

Hello Debbie,

Thank you for leaving us a review.
It sounds like you've utilized many of Keap's features to help streamline and automate your business. We love hearing that!

ANTHON
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Infusionsoft is one of the best purchases I have ever made

Reviewed on 18/09/2017

Automation in email marketing, a place where I can store all my contacts, the ability to stay in...

Automation in email marketing, a place where I can store all my contacts, the ability to stay in front of my customers, return customers due to the fact that they don't forget about us. My time is also freed up so I am able to accomplish more in my day.

Pros

-This software is pretty easy to use for most basic applications.
-There are many options and nearly endless uses for Infusionsoft. If you can think of a way you want to use it, the support team can help you implement it.
-The automation of this software is what I love the most about it. At first, you spend a good amount of time setting everything up but once it is set up it runs pretty much all on its own. Saving you time.
The support for infusionsoft is one of the best I have ever dealt with. They go above and beyond to help you figure it out. Your success really is their success.

Cons

If you want to do some of the more details campaigns it can get a little tricky. If you are not spending a lot of time on the software you may forget how to do some things that you don't do on a regular basis. The support team is usually happy to help or get someone who can.

Response from Keap

Hi Anthon,
We agree - your success is our success! Thank you for your kind words about Infusionsoft and the support team. We're happy to hear about all the benefits the automation has had on you and your business. Thank you for writing a review!

Lindley
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Not just software - a massive resource for your business

Reviewed on 12/09/2017

My husband runs 13 restraurants with Infusionsoft. I run a coaching and training business. The...

My husband runs 13 restraurants with Infusionsoft. I run a coaching and training business. The software is adaptable to your situation. And the training that it provides turns your entire team into a marketing/sales powerhouse!

Pros

I love the ease of the email templates and putting really cool stuff out to my clients. I love seeing the monthly updates and the improvements. There is so much power in the software and I've only been able to tap a small bit of it. It's completely worth the cost you pay because the support is huge! The whole company is dedicated to helping small businesses succeed. Love the Podcast, the emails, the tutuorials, and the support staff who just keep delivering massive content to help you grow your business.

Cons

There's a learning curve to get started. I highly recommned taking the University course they provide because with it, you'll have everything you need to really make a quick impact in your business. The company is still very USA centric but with the new improvements like language support and multi currency support, those of us in other countries now better options.

Response from Keap

Hi Lindley,
Thank you for leaving a review! I’m happy to hear Infusionsoft has made an impact on your and your husband's businesses. We look forward to hearing more as you continue to tap into the full power of the software. Take care!