Keap

4.1 (1,198)
An all-in-one CRM, sales and marketing automation software

Overall rating

4.1 /5
(1,198)
Value for Money
3.8/5
Features
4.1/5
Ease of Use
3.5/5
Customer Support Software
4.0/5

79%
recommended this app
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1198 Reviews

Simon
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Literally does everything needed

Reviewed on 28/08/2019

I really like that I now have everything in one place that I can check in on and work within. So now my landing pages and emails database and campaigns are all easily accessible.

Pros

I think it is great that the software will recognise what my users do and act accordingly which means my system becomes automated and leaves me free to work on what I am best at.

Cons

The one problem with the software is that it is a beast of features and I can easily get lost in the minefield.

Alternatives Considered

Mailchimp and AWeber

Reasons for Choosing Keap

I needed a bigger platform and also to know that what I was going to do would work.

Reasons for Switching to Keap

I had someone who could help me and they understood the infusionsoft/keap platform better and bascily told me that this was the king of marketing and with what I was trying to do.

Response from Keap

Simon,
Thank you so much for the high marks and your valuable feedback! So glad to hear Keap is helping you in your business and gives you the freedom to do what you are best at!

All the best,

Paige, Social Media Specialist at Keap

Jonathan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great product

Reviewed on 05/03/2023

Pros

One thing I like the most about keap is that the system is easy to set up, even with it many feature. Then I can also segment the email of my client mail each segment separately. I can equally mail my prospective client separately. With all of this feature in place, I find it easier to get in touch with my client.

Cons

Keap is a great tool. But the customization aspect is not great. The app do lack adequate customization to make marketing more effective. I also think the importation of email can be faster if a tools is added to import emails rather than writing them from scratch

Susan
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

To Infusionsoft or not to Infusionsoft. That is the question.

Reviewed on 16/09/2017

While I think the dated back-end and the pricing are an issue, I will say that when dealing with a larger contact database or enterprise system, I am hard pressed to find another platform that can do all that I rely on Infusionsoft to do for my larger clients.

Pros

Infusionsoft is one of those stalwart applications that is almost synonymous with marketing automation online for serious businesses (often with a host of disclaimers... see "cons" section).

The greatest feature of Infusionsoft is the robust nature of its features, it integrates with almost everything a large enterprise would use (although these features come with a price).

If you are looking to grow an online business, and you can afford the on-going maintenance in terms of staff time and cost, Infusionsoft will offer you plenty with room to grow.

Cons

Sadly, Infusionsoft has been around for so long that I believe the back-end, administrative user experience suffers. A quick Google search of the application will return many negative and less than stellar reviews. One could surmise that any big brand is likely to have many detractors (and this is true), however, most are balanced out by equally glowing reviews. Infusionsoft sits on the fence. This is unfortunate, because I believe that Infusionsoft could be very useful to many growing online, eCommerce businesses and membership associations. However, the owner will need deeper pocket than he or she is likely to have starting out, and migration with a mid to large size database is no picnic.

I'm hopeful that Infusionsoft will work toward meeting the needs of a modern, point and click audience.

Response from Keap

Hi Susan,
Thank you for leaving a review and for your honest feedback. I will share your comments with the right teams here so we can create a better experience for our customers and solution for other small businesses. Thank you!

Natasha
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Keap is not the best but good

Reviewed on 06/01/2023

Having a focal spot for the entirety of our data, and the capacity to label individuals naturally has saved heaps of time and most certainly expanded or capacity to interface with clients and sell. Utilizing the mechanized email missions and successions to offer computerized free preliminaries instead of having to physically convey messages has been a lifeline.

Pros

The connection point is perfect and simple to utilize. On initial feelings it seemed to be the re-brand from InfusionSoft was a move decent to keep things more straightforward.

Cons

The hunt is somewhat awkward. It's perfect on the off chance that you're looking through name, telephone number or email address, yet to look through anything more like custom fields requires going to a different page and tracking down that field. Would be perfect on the off chance that there was a choice to "search everything", or to add custom fields to the default search. Not exactly their shortcoming, but rather in light of the fact that we sell items in both Canada and the US in 2 distinct monetary standards, we can't utilize their requesting structures. At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data. I know that is even more a "my work process, why in the world aren't you saving your work" issue, yet entirely it's actually irritating. Crusade manufacturer doesn't work in Firefox, so I'm compelled to involve Chrome for that.

Response from Keap

Hello Natasha,

Thank you for taking the time to leave a review! We are always in the process of improving upon our software and appreciate the feedback.

pankaj
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

all in one marketing solution

Reviewed on 27/02/2023

Pros

we can improve out markating with the help of keap.

Cons

if we will not pay good then reach to the customer will be less .

Response from Keap

Hello Pankaj,

Glad to hear that Keap is helping you improve your marketing! Thank you for leaving us a review.

Colette
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Came to Keap for Price. Leaving because not keeping up with our needs.

Reviewed on 10/05/2022

Customer support is really good with Keap. I do appreciate that. When we moved from HubSpot, I really missed the features they provided--just simple things but when adding a photo to a campaign, I could see a thumbnail. With Keap, you always have to know the exact name of the image, etc. Keap needs to update the site to make it more robust and intuitive like their competitors.

Pros

Have been using Infusionsoft ---> Keap for 6+ years. We initially moved from HubSpot to Infusionsoft simply because HubSpot was too expensive for the size of our company or what we were looking to accomplish with simple campaigns.

Cons

I feel like Keap has not stayed on the cutting edge--seems a little behind the times now, honestly. We're looking at Klaviyo now and it seems like their campaigns, analytics and action sets will be easier to execute.

Alternatives Considered

Klaviyo

Reasons for Choosing Keap

Price brought us to Infusionsoft (Keap).

Reasons for Switching to Keap

We will probably be switching from Keap to Klaviyo.

Response from Keap

Hi Colette,
Thank you so much for taking the time to leave a review. We're glad to hear that Keap has been an affordable solution for your business, but I am sorry that you feel our product has not stayed on the cutting edge. Our product team consistently has new updates in the works, and we are always working to ensure that we are making the user experience easier for our customers.

John
Overall rating
  • Industry: International Affairs
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 1.0 /10

Infusionsoft refuses to make simple fixes. Terrible for business to business!

Reviewed on 21/10/2019

I'm business to business and have spend over $100,000 on development to overcome its inadequacies.

Pros

Not sure. It has lots of functionality but most everything is clunky. Only comes with 99 custom fields and you can't modify the home screen. When you click around it always defaults you to a place you don't want to be. If you look up a contact it insists on defaulting you to first name and it has a nasty delay. So if you want to search by company you will start typing and then after the delay it will switch you to first name. You can't choose the view to do your lookups and it defaults to the record view, which I never use. So every time I do a search that turns up multiple records I have to click on the list view. Another infuriating thing is that if you want to sort by a field in list view it defaults to zto a instead of a to z. They will never fix anything even if it is a 2 minute fix.

Cons

It uses a flat database that is terrible for business to business. No primary fields or tags so if you add a company contact there is no way to tag or have company related field data updated to the new contact without expensive api coding from your website. They added linkedin, facebook and twitter years agobut didn't include the fields in the mass update section. What does this mean? When linkedin changed their url format I was stuck with over 3000 records with bad url's. So with any of their other fields you lookup the filled fields and then you choose mass update contacts and click on the allow blank fields to remove existing data. Well they didn't include the fields here so you can't do it. Maybe just export the records and replace the filled fields with empty into a csv file and import to remove the data. That doesn't work either. Blank field data won't replace filled data in a modify existing records merge. If you try chat support you will more than likely get a foreign support person (mine was from the Phillipines) who will act like he or she has never heard of this problems and make you explain it over and over and ask you to do a million unnecessary tests. I finally became so frustrated that I called support, got someone who at least admitted that it was impossible to fix. All the while I had the chat person on still instructing me to do more tests. The phone support person kept trying to get me to drop chat but I made her see how ridiculous it was.

Assimi
Overall rating
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Keap review

Reviewed on 07/02/2023

Pros

Keap has a user-friendly interface and an intuitive platform. This software is cool

Cons

Really amazing software but its lack of customization options can be a disadvantage for it

Response from Keap

Hello Assimi,

Thank you for leaving us a review! We're glad to hear you find Keap amazing!

Without more details I can't speak to the issue you find with customization. If you'd like to leave us feedback on that, here is a link for you to do.
https://keap.com/tellus

Almodyr
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

My Pros and Cons for Keap software

Reviewed on 24/02/2023

Overall, my experience with Keap has been positive. It is easy to use, has great features, and is an invaluable tool for managing my business.

Pros

It is simple and effective. It has all of the features you need to manage customer relationships and automate marketing, but it is also simple to use and understand.

Cons

Its lack of customizability. It is less customizable than other CRM software solutions, making it less effective for certain businesses.

Response from Keap

Hello Almodyr,

Thank you for taking the time to leave a review! We're glad to hear that Keap is an invaluable tool for your business.

Ashfaque
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

I highly recommend Keap for small businesses looking to streamline their sales and marketing...

Reviewed on 28/02/2023

Pros

The best feature of Keap is its robust reporting capabilities. The platform provides detailed reports on email performance, campaign success, and sales metrics, allowing me to track my marketing efforts' ROI and adjust my strategy accordingly.

Cons

No issues from my side yet, but i am eagerly waiting for new features

Response from Keap

Hello Ashfaque,

Thank you for the glowing review! We're happy to hear that Keap has been a help to you and your business. Definitely be on the lookout for new features, we have some coming very soon. :)

Bob
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

I love Infusionsoft

Reviewed on 16/08/2019

I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is costly but monthly fees are reasonable. Support is mostly provided by 3rd parties.

Pros

Easy to use.
I can create Campaigns and email marketing
Does a great job of segmenting customers

Cons

Search options are limited
Onboarding costs are high

Response from Keap

Bob,
Thank you so much for the high marks and your valuable feedback! So glad to hear the power of the product is beneficial to you and your business!

All the best,
Paige, Social Media Specialist at Keap

Jennifer
Overall rating
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Don't waste your time, energy or money

Reviewed on 06/04/2020

I started with Infusionsoft before it was Keap. Customer service was way better before the were bought out. It is not called confusionsoft for no reason. It's extremely confusing, their tech support often has to spend hours trying to figure any issue out. If it takes their tech support, people who know the program, hours to figure out an issue imaging what it will take you. There are several other CRM systems out there that are much easier to use.

Pros

I like the dashboard with the daily reminders of followups. That makes it easy to not let people slip through. Setting up the campaign however to get the daily reminders is a complex process. If you miss anything it will not work properly and the customer support team will not be able to help you set up campaigns or do anything with your campaign.

Cons

The cost is astronomical. If you are lucky enough to understand how to and you have the time to build out the backend and all of the campaigns great. If you do not, it will const 10's of thousands of dollars to hire someone. I have had to pay someone the entire time to help with mine and when I went to leave infusionsoft, there is no way to save the campaigns or anything that you paid to have built. They say they will keep it for you for 90 days and if you don't come back to their program by then you lose it all. So basically they own all of your campaigns and everything you paid to build in the system. BE AWARE OF THIS BEFORE YOU SPEND MONEY BUILDING SOMETHING OUT

Response from Keap

Hi Jennifer,

We're sorry you're unhappy with our product. Infusionsoft is built for ultimate power and customization. We have many educational resources to help with implementation as well as a large hub of partners who can help with your customization needs. For privacy and security, we hold onto your data for 90 days after you cancel your subscription. We wish you the best of luck in your small business.

Mohan Lal
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best marketing automation software for small businesses

Reviewed on 13/01/2022

Keap is a beast in itself in which you can do things effectively provided that you use it effectively, and know your way around it. We used Keap for managing our Contacts, sending promotional emails, marketing automation, and e-comm.

Keap became much easier to use as we got to know the right ways of doing things starting from tag naming conventions, right ways of using Goals, Campaign links etc. And, now it is one of my favorite software when it comes to Marketing Automation.

Pros

I like various things about Keap including:
1. Being able to use tags. This helps in organizing contacts in the proper way (when used effectively, you can easily see things from Macro to Micro levels in your list)
2. Marketing automation capabilities of Keap are best. This includes things like billing automation for e-commerce as well.
3. Being able to use third-party tools like Deadline Funnel, PlusThis helps in making things more personalized and improving conversions for promotional campaigns.
4. Dynamic Content, this helps in making automation campaigns better & simpler

Cons

Nothing apart from, it is a bit on the expensive end.

Response from Keap

Thank you for taking the time to leave us a review. We love your valuable feedback and are thrilled that Keap has been able to help you grow your small business.

Lynne
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Infusionsoft - A great CRM

Reviewed on 08/08/2019

Moving from Dynamics to Infusionsoft was a great move on behalf of our company. We are a small company and the Dynamics CRM was just to "heavy" for our use. From our initial calls, to the setup to our daily use, we are very pleased with Infusionsoft and it's substantially less expensive than Dynamics.

Pros

We love Infusionsoft because it is user friendly, intuitive and we have been able to combine our marketing campaigns into the software.

Cons

I can't really say anything negative about Infusionsoft.

Alternatives Considered

Dynamics 365

Reasons for Choosing Keap

Dynamics was not user friendly to us - it's a very big product and we are a small company and didn't utilize even a quarter of what Dynamics had to offer plus it was expensive.

Switched From

Dynamics 365

Response from Keap

Lynne,

We love hearing this! Thanks for sharing your review.

All the best,
Paige, Social Media Specialist

John
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Infusionsoft not Keap

Reviewed on 07/07/2020

Excellent, I am approaching 7 years using this software and am still happy with it.

Pros

I use the Infusionsoft product as opposed to the Keap product. I like the flexibility and robustness of the campaign builder.

Cons

It can be challenging to train others on the intricacies of the campaigns.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Keap

Simplicity and price

Switched From

Salesforce Sales Cloud

Reasons for Switching to Keap

It was more in line with how I liked to work.
Damian
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Too complicated and hidden $$$ - you'll spend thousands more.

Reviewed on 07/10/2020

1. The logic of the CRM was so complicated, that you need to talk to your "expert" if you want to make any adjustments.

2. My email deliverability was not good - in fact there were a few months where the links in my emails that had the Keap training code (which was all of them) were seen as MALWARE by google chrome. Keap took NO accountability. Even though they sent me a support message detailing the issue.

Pros

I thought it was going to manage all of my CRM, Email Marketing and Reporting...but in order to interface with the Infusionsoft/Keap platform I needed to continually hire experts who tried charging me $3,500 per month on top of what I was paying Keap.

Cons

Way too complicated. When you sign up, included in your set up is the cost for an expert -- who you think is working for Keap...but they're an independent contractor who is being paid a cut rate to get you up and running. After your set up, they will charge you THOUSANDS to fix and adjust your account.

Chase
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

For the smart marketer

Reviewed on 16/11/2017

Providing consistency over the 1-2 year period our customers work with us.
Better handling of leads, turning them in to better conversions
Automating mundane tasks like letters, cards, packages, etc.
Generating referrals in a consistent trackable manner.
Warming leads more effectively
Combining online and offline interactions
Notifications of important milestones in the sales and fulfillment process

Pros

Customizability is my favorite part of Infusionsoft. It is very powerful to be able to have it do exactly what you have dreamed up. It seems pretty simplistic at first, but when you get into it, you start to realize that the possibilities are endless of what you can accomplish and do with it. For me the CRM and Campaign builder are doing automated tasks for me that would take our team hours to accomplish, and catching our sales and fulfillment process at critical time points to make sure our patient experience is the best it can be.

I really love and use campaign builder . . . a lot. You can make campaigns do whatever you want AND make them start to perform based on the interaction that your customers have with the campaigns. That is very powerful and one of the big differentiators IS has from other software I have found.

I've used IS for about 4 years now and I'm building new things every week to help reduce the tasks I do and my employees do.

I also love the community. Going to ICON (the conference that infusionsoft puts on) was one of the best experiences I have had as a business owner. It was amazing to see thousands of small business owners making things happen and helping each other.

Infusionsoft really does live by its tag line "We help Small Businesses Succeed."

Cons

There is work involved. I'm not really trying to be facetious. So many times we want a silver bullet that makes everything as easy as wasting 6 hours on your friends facebook feeds. In life in general, it's not easy to customize anything, but when it is finally tailored right to what your business needs, it is very powerful. Infusionsoft isn't a few clicks here and there and over with, but if it were, it wouldn't be the powerful machine it is. So you have to be willing to invest in harnessing it to your wagon and making it work for you. That investment can potentially involve you or your staff learning how to use it, and/or hiring third party companies who help you get it doing what you want it to do. As long as you go into it knowing that there is tremendous benefit from both of these investments, your business will be influenced for the better.

Infusionsoft has a lot of things that are cookie cutter easy, but I think of it more like a cookie cutter maker than some software that does one or two things well and leaves businesses lacking in functionality or customizability. Learning the skills I have gained in Infusionsoft have totally transformed the way I think about marketing to my patients and everyone around me.

Rachel
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

I used to be a huge supporter but the company has gone downhill! Problems are becoming to much!

Reviewed on 06/02/2018

Not really going to give you what some of the big CRMs offer, so don't expect that, but it does let you do the emails in HTML format for broadcast emails and track open rates, it also lets you do anything you build the campaign for with the right add-ons from other companies. You will definitely need plus this if you want to send text messages. Also be aware that the email marketing is severely limited because of the spam filters being set so high even when someone signs up for contact online.

Pros

I really like the way campaigns operate and that you can install forms directly into the website. It is something where you get what you pay for and it shows. While they offer a way to get things done it is not always the easiest or smartest way. There are usually ways to work around issues but not direct solutions.

Cons

What I have found is that there are real problems with integrations and each update seems to cause added glitches. The whole identifying that we have permission to respond to someone who contacts us online is a giant pain. I know that they don't want to assist spammers but they are making it harder for us to respond. Often we have to go in and send out a confirmation email to someone in order to put them into an appointment reminder campaign. Which is absolutely ridiculous. If they have an appointment we are not spamming them. The other issues are the integrations that they blame the party trying to integrate with and they offer ZERO assistance on their end. They make you go find developers instead of having people on staff who could charge per integration. It is annoying and makes integrating much harder than it should be! Also even using Zapier we have had issues with integrating, It causes multiples of contacts to be sent and then it causes the problems with making it work correctly to the point we just disconnected!

Vincent Po
Overall rating
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

We were a loyal IS customer for 10 years until...

Reviewed on 02/11/2018

Product is fine, but management, support and client service leaves a lot to be desired.

Pros

The product itself is very useful and good. While there are no "perfect" automation apps on the market that fulfill all our requirements, IS did a relatively good job of it.
They've been pushing lots of regular updates which is good, but doesn't make up for what I'll describe in the Cons section.

Cons

Many other automation apps have built-in features that are very useful, but Infusionsoft requires a LOT of 3rd party apps (which adds on a lot of costs for a small business) to do a lot of things other apps have out of the box. As mentioned, I understand no app on the market is 100% perfect and the other apps have their own deficiencies.
The worst part of Infusionsoft is not the product itself (the product is relatively good) but it's the entire management and customer support that is problematic.

Often times, chat support (while friendly & quick), is not very familiar with the IS product. Often times, it's the we the customers who know more than they do.

Finally, as mentioned, we were with IS for 10yrs and then they decided to raise our price by 400% giving us only 30 days notice via email (and a poorly written one). This has caused a furor amongst long-time clients & resulted in a large exodus of long-time clients. Apparently the new management didn't really care, despite many of thus believed we were grand-fathered into our original plans.

All in all, many of us felt it was poorly handled by management and that's why we left them after ten years, despite the pain of migrating to a new platform.

They are trying to expand globally but IS is still not really setup to work internationally. We were probably one of the first companies in Asia to use them and they completely ignored our feedback or even show any interest us when we attended a live seminar with them.

Andron
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Powerful and flexible engine for a tech-savvy business

Reviewed on 01/03/2019

Infusionsoft by Keap (AKA the "classic Infusionsoft") has been on top of the small business automation marketplace for years, and for good reason. In the right hands, it's a perfect marriage of automation + CRM. Its strengths are best-in-class, and it is refreshingly light on gimmick features that claim to fulfill a business need without offering real capability. That said, there are some noteworthy holes in functionality.

Caveat: the power comes with a substantial learning curve, and you *do* need to learn the software well to use it effectively. Campaign builder has many quirks, there are multiple ways to accomplish any result, and the number of settings is astonishing. Infusionsoft's own (paid + mandatory) onboarding at the time we started using it was insufficient. Fortunately, its history means there are many good Certified Partners and tons of free blogs, videos, and other resources to guide your implementation.

I recommend having at least one person on your team who can take on the role of Infusionsoft expert and take responsibility for configuring, organizing, and maintaining the app. For a solopreneur whose time is better spent doing the business, or a small organization that's just beginning to figure out its digital processes, IS is likely to be too overpowered and cumbersome. (FWIW, we started with IS too early ourselves. We've grown into it and are now very happy, but the first couple years were frustrating.)

Pros

The campaign builder is an unmatched canvas for automating almost any business process imaginable. It doesn't restrict you to a single workflow paradigm, so you have the freedom to design systems to match your business AND organize them how you want. I love the options of using tags, custom fields, notes, and API goals for storing data on the contact record, segmenting contacts, or automating based on that info/event. Plus, all of this feeds a reporting system that can track any aspect of a business's growth and health (with some configuration). The extensive API and HTTP post automation supercharge all of this with custom development or addon tools.

The new responsive email builder is extremely user-friendly, and has a nice assortment of premade templates, as well as letting you build a library of your own custom templates.

Lastly, the Infusionsoft community is deep and extremely knowledgeable. Practically any question you have, you can find an answer to. Infusionsoft's own support is solid and generally satisfactory, but the breadth of experience available from other users is an incredible resource.

Cons

Over the past year, a lot of development resources were directed toward the creation of the new, entry-level Keap product, so Infusionsoft has gotten a bit dusty. Reportedly this has changed now that Keap is launched, and Infusionsoft development is once again getting its fair share of attention. This means, however, that there are a number of modern marketing functions that IS cannot handle natively. Examples are Facebook custom audience syncing, SMS messaging, website event tracking (unlike Drip, for instance, there is no JavaScript API that can be used to trigger automations inside IS as a result of a contact's activity on a webpage). Web forms and order forms are dated. Tracking online orders made through 3rd party shopping carts is complicated and frustrating. Reporting, though *immensely* capable, is hampered by the lack of built-in charts or graphs. Stripe is not natively supported as a payment processor.

At some point, it becomes essential to start using "satellite" helper tools, like PlusThis or MyFusionHelper, to address some of Infusionsoft's shortcomings, manage data more effectively, build graphic reports, or create custom automations. This adds to the baseline cost.

Brad
Overall rating
  • Industry: Computer Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

All in one CRM!! Solid for small businesses!

Reviewed on 14/03/2018

Infusionsoft is a solid choice for a small business without ambitions to scale rapidly (i.e. think accounting firm, not tech startup).

Pros

As a CRM Analyst/Consultant, most of my projects are helping companies administrated and implemented different types of CRMS and marketing software. So I have the chance to research and test a multitude of CRM's and Marketing Software for the past several years and Infusionsoft is one of my favorites. I have helped two small companies(around 20-30 employees)implement this product from start to finish. I have very impressed on how robust and strong this CRM really is. With this software, you can create a software stack with different add-ons which can accomplish almost anything. There are programs that help with scheduling, membership sites, integration with Facebook audiences, text messaging and countless others. Infusionsoft has an API that is easy to use and integrate with other systems you may be using. For the price, I would say this is an all in one CRM tool. Another great feature that Infusionsoft offers is the ability to create mobile-responsive landing pages and pairing this automation with a CRM with robust capability for sales follow-up is what creates the value and you also get the ability to generate e-commerce and tracking reports. I would definitely recommend this product.

Cons

Infusionsoft only includes the basic Lead Generation reports. If you want to generate the true ROI reports it will require you to purchase add-ons, such as Wicked Reports. I would say that these reports are critical for understanding where your leads are generated and how to refine your marketing.

Shawn
Overall rating
  • Industry: Internet
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Infusionsoft is a complete, powerful marketing tool that can automate businesses.

Reviewed on 23/07/2018

As an email marketing system, marketing and business automation tool, crm, and order processing Infusionsoft is very functional and powerful. It is a complex system, by it's very nature because it is so powerful and the functionality available. I have clients set up with powerful automation, business processes that simplify their efforts, and integration with other systems that can handle their financial accounting, etc... At this point Infusionsoft is simplifying the front end User Interface so it is easier for end users and have also made entry cost much less for entry level.

Pros

Infusionsoft is very, very powerful when the implementation is thought out, most functions are used, and it is maintained in the marketing programs of businesses. The Campaign Builder has incredible power in building marketing and business automation for a business. I've built a lot of automation for my clients that takes much of the workload of staff and owners. It also provides ways to provide information to staff and management without them having to log in constantly.

Infusionsoft has an APi that makes specific customizations possible and allows for numerous external apps that add function, value, and ease to Infusionsoft.

Cons

The ecommerce shopping cart has always come up short for processing multiple products. The single order forms are functional and useful. Again, Infusionsoft's API and developer relationships provide for enhancements and substitutions for areas that might be lacking.

Angelena
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Very helpful and enlightening

Reviewed on 05/03/2019

Despite its complexity, I recommend it to everyone, as I’ve experienced more major problems with other similar tools. Infusionsoft is suitable for people who have lots of contacts, like potential marketing leads, or customers. It is very convenient for broadcasting messages and organizing campaigns to cover multiple addresses.

Pros

I love the ton of possibilities this software offers, as well as its functionality. The interface is just infinite. It’s easily adjusted to your individual needs in business – the customization is just breathtaking. I was able to create a lot of action calls thanks to lead database management. I also learned a lot about process flows and how it’s related to making your business go forward. Setup requires some time and effort, but it’s all worth it. Saved a lot of my time. Everything is automated – your emails, your broadcasts etc. Learning curve a bit steep. You can integrate Infusionsoft with other software, like Google Sheets, to increase productivity in acquiring lead data.

Cons

While mostly I commend this software, especially for the wide range of features it gives, I don’t particularly like the new landing page design – although friendly, it makes you feel a bit limited. At the start, I had a lot of problems figuring out what to actually do with all this software. Even the available tutorial didn’t cover all my needs, so I had to self-train to get everything I wanted from Infusionsoft.

Lindley
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Not just software - a massive resource for your business

Reviewed on 12/09/2017

My husband runs 13 restraurants with Infusionsoft. I run a coaching and training business. The software is adaptable to your situation. And the training that it provides turns your entire team into a marketing/sales powerhouse!

Pros

I love the ease of the email templates and putting really cool stuff out to my clients. I love seeing the monthly updates and the improvements. There is so much power in the software and I've only been able to tap a small bit of it. It's completely worth the cost you pay because the support is huge! The whole company is dedicated to helping small businesses succeed. Love the Podcast, the emails, the tutuorials, and the support staff who just keep delivering massive content to help you grow your business.

Cons

There's a learning curve to get started. I highly recommned taking the University course they provide because with it, you'll have everything you need to really make a quick impact in your business. The company is still very USA centric but with the new improvements like language support and multi currency support, those of us in other countries now better options.

Response from Keap

Hi Lindley,
Thank you for leaving a review! I’m happy to hear Infusionsoft has made an impact on your and your husband's businesses. We look forward to hearing more as you continue to tap into the full power of the software. Take care!

Tiffani
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Offers a lot and not enough at the same time.

Reviewed on 27/08/2019

Overall it does what it advertises to do and then more, it is ideal for company owners and will help you manage your customers and keep your site organized. It can be over complicated and gets messy fast! Tier 1 tech support was something I outgrew pretty quickly and can only really help with the basics (which is actually a lot).

Pros

This program does so much! It helps you maintain your contacts, market, automate, sell, track analytics, organize products and manage a team!

Cons

Sometimes it does soooo much it is a little over complicated! Then just when you think it does it all you hit a roadblock and you can’t get it to do what you want it to do!

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to Keap

N/A

Response from Keap

Thank you for your feedback. We are so glad you have been able to use Infusionsoft to automate your business! We're sorry that you are finding it a bit difficult to use. We do offer coaching services as well as Partners who assist with implementation. You can find those resources here: https://marketplace.infusionsoft.com/home

All the best,
Paige, Social Media Specialist at Keap