Zoho Campaigns

4.2 (264)
Simplified Email and SMS Marketing

Overall rating

4.2 /5
(264)
Value for Money
4.4/5
Features
4.2/5
Ease of Use
4.1/5
Customer Support Software
4.2/5

84%
recommended this app
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264 Reviews

Rahul
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketing activities made simple by Zoho

Reviewed on 07/09/2022

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have...

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Pros

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

Cons

To be honest there is price list made me bit confused, took time to understand.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Cost and features and support
Jennifer
Overall rating
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Zoho Campaigns review by Jen

Reviewed on 01/04/2023

Pros

Recent face-lift made it easier to work with. There were new anti-spam updates too.We got new subscribers by using their embedded forms. The product is easy to use but has help pages at the ready just incase. I had no problem with custom fields and that was a relief.Integrates with the Zoho-verse of products.

Cons

Price can spiral if you don't keep track of your "credits", there are better contenders in the value for money category.

Alternatives Considered

MailTrack and Mailchimp

Reasons for Choosing Zoho Campaigns

The idea of an all inclusive platform was appealing. I was not unhappy with campaigner at all, wanna make that clear.

Switched From

Campaigner
Sharif
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketing tool ever

Reviewed on 10/08/2023

I use the tool as our social media management platform

I use the tool as our social media management platform

Pros

It has templates that we can use to customize and create good looking marketing materials like emails and social media content

Cons

Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement

Kristen
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

Does NOT sync well with its own CRM product!

Reviewed on 02/08/2018

For the price, its stated complement of features is good. The fact that it does not FUNCTION as...

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Shubham
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Streamline your Phone & Email marketing with Advanced Tools

Reviewed on 17/06/2023

There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing...

There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.

Pros

Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses.Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.

Cons

Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time.Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.

Colin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Pretty average tool to run campaigns on lead list

Reviewed on 30/11/2022

It's a decent tool to start with, or if you are under the Zoho ecosystem, you can start with it,...

It's a decent tool to start with, or if you are under the Zoho ecosystem, you can start with it, but later, you might have to move to other tools with better features, functionality and reliability.

Pros

Zoho campaigns have almost all the features required to run your marketing campaigns. I think the good part is it's inside the Zoho ecosystem so if you are using Zoho for managing Sales/CRM etc then it makes a lot more sense to run campaigns as well.

Cons

There are a lot of issues with the products. User Interface and interactions is so complex that it needs the training to learn the depth of Zoho Campaigns. Integration between the Zoho products can be improved further. One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not possible.

tony
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use and efficient

Reviewed on 20/09/2023

i am reaching my database easily

i am reaching my database easily

Pros

It is great platform, easy to use and very efficient for mass campaign

Cons

everything is ok so far, there is nothing major to mention

Kevin
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use and affordable

Reviewed on 19/09/2023

Pros

The set up was pretty easy and effective. Very affordable and easy to scale with

Cons

I didn't have any significant issues with it

Steve
Overall rating
  • Industry: Aviation & Aerospace
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best Marketing Software

Reviewed on 18/09/2023

Pros

The ability to send emails that pass through spam detection/

Cons

There are no cons to the service. It is great

Marianela
Overall rating
  • Industry: Chemicals
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Advantages of using Zoho to create and document a successful digital marketing campaign.

Reviewed on 19/11/2022

It is an excellent tool, the campaign management is very complete, as well as the role administratio...

It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.

Pros

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Cons

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Stuart
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Email Marketing

Reviewed on 22/05/2023

Pros

Easy to use. easy to add images tables etc... and easy to format the email.

Cons

I found setting up lists a little bit confusing and takes a while to get used to.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Zoho Campaigns

I liked the look and feel better, and the cost was less for a similar product.
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great value, works well with Zoho Suite

Reviewed on 13/09/2022

Very positive

Very positive

Pros

Integration with Zoho CRM and part of Zoho One

Cons

List management and email customization, email templates

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and VBOUT

Reasons for Choosing Zoho Campaigns

We got as part of Zoho Ome

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

Part of Zoho One, value for money, integration
Alex
Overall rating
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Good for emailing customer subscription list

Reviewed on 22/10/2020

Pros

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Cons

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

Alternatives Considered

Mailchimp

Switched From

AWeber
Prem
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

All in one Marketing platform

Reviewed on 16/10/2022

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier...

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.

Pros

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Cons

Email template editing with html format is a bit tough

Alternatives Considered

HubSpot Marketing Hub, Klaviyo, and HubSpot CRM
Natalia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Easy to use email marketing tool

Reviewed on 12/06/2021

When you are already working with Zoho CRM it makes it easier to send campaigns and have a better...

When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.

Pros

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

Cons

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Jeff
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Best Platform for Small Business

Reviewed on 14/02/2023

Always be ok, nothing to say about it.

Always be ok, nothing to say about it.

Pros

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

Cons

Automations with channels. Using WhatsApp, SMS and Emails integrated.

hichem
Overall rating
  • Industry: Computer Networking
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

easy to use, and reduce the working time.

Reviewed on 01/11/2018

Pros

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

Cons

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Nicholas
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Zoho Campaigns has increased our visibility to our customer base for getting out to the world.

Reviewed on 17/04/2018

Pros

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Cons

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Nivin
Overall rating
  • Industry: Oil & Energy
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

A great automated email and social media marketing tool apt for a mid-sized firm.

Reviewed on 05/08/2018

Pros

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Cons

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Reunaldo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Zoho Campaigns: Reviews

Reviewed on 20/02/2023

Pros

What I like best about Zoho Campaigns is how simple it is to use. The interface is simple and straightforward, making it simple to create, customize, and send marketing campaigns. Furthermore, Zoho Campaigns provides powerful features for effectively segmenting customers and tracking performance metrics to help you optimize your campaigns.

Cons

I didn't like how limited the design options in Zoho Campaigns were. It was difficult to create truly unique and eye-catching graphics and visuals for my campaigns. Furthermore, the analytics and reporting features were not as robust as I would have liked.

Nalika
Overall rating
  • Industry: Insurance Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy email managing

Reviewed on 06/05/2022

Pros

I love that it is easy to integrate with a lot of software that we use. It is also very easy to use and navigate

Cons

I think that they can improve on the amount of immediate (real-time) sync that they have as this would make it easier for users to get work done quicker.

Ashish
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Cheap, Simple and Fast!!

Reviewed on 07/02/2018

Zoho campaign brings a plan to coordinate with customers and setting up our newsletter efficiently....

Zoho campaign brings a plan to coordinate with customers and setting up our newsletter efficiently.
We have increase our interaction with users/customers effectively and engage them by sending mailers on daily/weekly/monthly basis.

Pros

Zoho Campaign is the simplest and very cheap product in market.

We have used their services for our initial campaign time and still using it.

We can simple automate email marketing with the help of this campaign.

Pre-designed templates, Subscriber management and very easy to manager whole portfolio under one platform.

Cons

Domain name verification is little bit lengthy process and took almost 48 hours to do so - again it is depend on your hosting provider.

Domain verification is painful thing and not getting proper support from zoho while doing.

Ankit
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Zoho mail is such an amazing product, breaking every boundaries. Zoho Campaigns is totally...

Reviewed on 29/03/2019

I use bulk email service extensively. I have used and tested numberous tools now.
Zoho Campaigns is...

I use bulk email service extensively. I have used and tested numberous tools now.
Zoho Campaigns is something I wont recommend to anyone.

Spam rate is so high. It takes manual review for sending any bulk email. They take over a week sometime to approve.
And User Interface is still old age.

Competitors like mailchimp are so sky apart now. Only good thing about this is that it gives free 2k subscribers and paid plans are cheap as well.

Zoho mails on the other hand from the same company are breaking every boundary. They compete with gmail and yet they stand strong.
They need a lot of work.

Pros

Pricing is cheap and gives 2k subsribers for free every month.

Cons

User Interface is not very good. Other competitors are sky apart.
It takes manual review for sending any bulk email. They take over a week sometime to approve.
Spam rate is soo high.

Shivam
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Review on Zoho Campaigns

Reviewed on 18/03/2023

Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective...

Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns. its user-friendly interface, advanced customization options helped me a lot while designing my campaigns, also i found it quite affordable.

Pros

Zoho Campaigns offers a user-friendly interface that makes it easy to create and send email campaigns, it offers advanced customization options, including customizable templates and HTML editors, which allow me to create highly personalized and visually appealing email campaigns for my clients.

Cons

While Zoho Campaigns offers seamless integration with other Zoho apps, it may not integrate as well with other third-party tools and platforms. it has a limited email automation options compared to other email marketing tools.