Zoho Campaigns

4.3 (300)
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Simplified Email and SMS Marketing

Overall rating

4.3 /5
(300)
Value for Money
4.4/5
Features
4.2/5
Ease of Use
4.1/5
Customer Support Software
4.3/5

85%
recommended this app
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300 Reviews

Susang
Susang
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Simplest way to stay connected with all your customers

Reviewed on 07/07/2022

Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our...

Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our work. This improves our overall working efficiency

Pros

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Cons

Honestly, I do not have any dislike for Zoho Campaigns

Alternatives Considered

Mailchimp

Reasons for Choosing Zoho Campaigns

More features were required

Switched From

Moosend
Balaji
Overall rating
  • Industry: Biotechnology
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Best option email marketing for small business

Reviewed on 29/06/2022

Wide verity of options available in the tool and their constant improvement of the product. I can...

Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business

Pros

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Cons

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

Alternatives Considered

SurveyMonkey

Reasons for Choosing Zoho Campaigns

We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.
Kristen
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

Does NOT sync well with its own CRM product!

Reviewed on 02/08/2018

For the price, its stated complement of features is good. The fact that it does not FUNCTION as...

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Adegboyega
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Constant Contact Alternative of this Era

Reviewed on 16/07/2024

Pros

Firstly, Zoho Campaigns is affordable across all tiers.

Secondly, ZC automates email marketing which saves time.

Finally, it has a robust backend integration capability.

Cons

Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools.

Jennifer
Overall rating
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Zoho Campaigns review by Jen

Reviewed on 01/04/2023

Pros

Recent face-lift made it easier to work with. There were new anti-spam updates too.We got new subscribers by using their embedded forms. The product is easy to use but has help pages at the ready just incase. I had no problem with custom fields and that was a relief.Integrates with the Zoho-verse of products.

Cons

Price can spiral if you don't keep track of your "credits", there are better contenders in the value for money category.

Alternatives Considered

MailTrack and Mailchimp

Reasons for Choosing Zoho Campaigns

The idea of an all inclusive platform was appealing. I was not unhappy with campaigner at all, wanna make that clear.

Switched From

Campaigner
Harry
Overall rating
  • Industry: Medical Devices
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Excellent Value

Reviewed on 29/08/2023

Since we've begun using Zoho Campaigns we've found the initial setup to be pretty smooth. The user...

Since we've begun using Zoho Campaigns we've found the initial setup to be pretty smooth. The user interface is helpful and intuitive when setting up campaigns. Zoho Campaigns has allowed us to reach more leads than ever before and has kept everything very organized so we know what is going on.

Pros

Zoho Campaigns is ideal for small to medium sized businesses who want access to big business marketing tools. They make it very easy to setup contacts, create campaigns, and track campaign performance. Before we using a very manual process, but Zoho and streamlined everything and made it very simple.

Cons

The Zoho training was not the best, but we found that we are able to learn most of the features on our own and have been happy overall.

Makhdum
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use and cost effective

Reviewed on 04/11/2023

Pros

It's cost-effective and easy to implant with any platform. It also provides an agency portal which is very helpful for agency

Cons

It's take time to populate data after the campaign you launch

Kule
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Sms marketing

Reviewed on 04/10/2023

Pros

I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in the short period of time

Cons

Zoho campaign simplifies marketing in the way that Sms marketing is easy to do

Rahul
Overall rating
  • Industry: Financial Services Software
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best Campaigns Platform

Reviewed on 15/11/2023

Excellent so far. It has eased our lives quiet a bit.

Excellent so far. It has eased our lives quiet a bit.

Pros

Ease of working
User Friendly Interface
Doesnt require one to be a rocket scientist to operate it

Cons

So far, nothing has made us dislike it.

Colin
Colin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Stuart
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Email Marketing

Reviewed on 22/05/2023

Pros

Easy to use. easy to add images tables etc... and easy to format the email.

Cons

I found setting up lists a little bit confusing and takes a while to get used to.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Zoho Campaigns

I liked the look and feel better, and the cost was less for a similar product.
Derek
Overall rating
  • Industry: Graphic Design Software
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

A power tool... when it's working properly

Reviewed on 22/12/2020

Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly...

Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them.

Pros

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Cons

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

DO NOT RECOMMEND

Reviewed on 25/08/2015

We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho...

We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it.

And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it.

I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well.

My advice - look at other options.

Pros

Do not take it at face value.

Cons

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Response from Zoho

We regret the inconvenience caused. Our support team will get in touch with you shortly if they haven't already.

Michael
Overall rating
  • Industry: Financial Services Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Digital Marketing HQ Platform

Reviewed on 04/05/2024

Pros

Tremendous sales analytics and optimisation.
Reliable cloud CRM for optimum customer engagement.
Customer retention and prospects gain.

Cons

Nothing to complain because it fully meet all.

Sadhan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best ever software used for Email Campaigns

Reviewed on 25/11/2020

Yes I am using since late 2017 and day by day they are improving their features. Their customer...

Yes I am using since late 2017 and day by day they are improving their features. Their customer support is amazing. I never seen such amazing support provide by any other company.

Pros

There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign.

There is integration method works very smoothly

Cons

As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

Natalia
Natalia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Easy to use email marketing tool

Reviewed on 12/06/2021

When you are already working with Zoho CRM it makes it easier to send campaigns and have a better...

When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.

Pros

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

Cons

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Jeff
Jeff
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Best Platform for Small Business

Reviewed on 14/02/2023

Always be ok, nothing to say about it.

Always be ok, nothing to say about it.

Pros

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

Cons

Automations with channels. Using WhatsApp, SMS and Emails integrated.

Michael
Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

ZOHO Campaigns manages 8,000 person newsletter

Reviewed on 05/03/2019

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you...

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Mukesh
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best for email marketing

Reviewed on 19/10/2023

We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email...

We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email campaigns. Its dashboard is very easy to use and even a newbie can handle it efficiently. We found Zoho deliverability of best class and we are getting more than 25% open rate for most of our campaigns. Highly recommended

Pros

Easy to use.Less expensive Contact management is of best level.Campaign reporting is in very detailZoho support staff responds quickly.

Cons

Can offer some discounts for long term users.

Kiran
Kiran
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A Simple to use Campaign tool

Reviewed on 15/10/2022

Pros

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

Cons

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

Maria
Maria
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Zoho Campaigns lets us be closer to our target Clients!

Reviewed on 10/04/2018

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Pros

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Cons

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

kim
Overall rating
  • Industry: Construction Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Easy to use, after you do it a couple of times

Reviewed on 08/02/2019

It is easy to start a campaign and from the analytics see he opens it, call them while your email...

It is easy to start a campaign and from the analytics see he opens it, call them while your email is still fresh in their minds, then move onto the next step.

Pros

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

Cons

You can't resend a campaign without cloning it.

Reunaldo
Reunaldo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Zoho Campaigns: Reviews

Reviewed on 20/02/2023

Pros

What I like best about Zoho Campaigns is how simple it is to use. The interface is simple and straightforward, making it simple to create, customize, and send marketing campaigns. Furthermore, Zoho Campaigns provides powerful features for effectively segmenting customers and tracking performance metrics to help you optimize your campaigns.

Cons

I didn't like how limited the design options in Zoho Campaigns were. It was difficult to create truly unique and eye-catching graphics and visuals for my campaigns. Furthermore, the analytics and reporting features were not as robust as I would have liked.

Abigail
Abigail
Overall rating
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Free Email and Social Campaign Software.

Reviewed on 14/12/2016

I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social....

I've had Zoho for years but never used any other the other tools except the CRM and Zoho Social. While looking for a free email marketing software I remembered Zoho and decided to check if they supported email marketing.

Zoho campaign dashboard and UI is a bit complicated compared to other Softwares, however, once I got over the unfamiliar dashboard design, it was easy to navigate around.

Rather than creating an email campaign, I created a social campaign. Which was easy and straightforward. I linked my Zoho campaign to twitter, LinkedIn, and Facebook. The social campaign feature doesn't seem special at first glance but it is.

One feature which stood out was that under Social campaign, you can create a post campaign or a page campaign. I still don't understand the difference between a post campaign and creating/scheduling posts normally on Zoho Social but what impressed me was the page campaign feature.

A page campaign is a sort of email campaign added as a tab on your facebook page called "My Social Promotion" Most of the templates were unattractive but I preferred building my own template or using their blank/basic template and customizing it to my taste.

While I'm not awed by the email campaign function as it functions almost the same as Benchmark email, I am very impressed with the social campaign.

Pros

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Cons

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Harish
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Must Try Over Competitors

Reviewed on 10/10/2023

Overall its been good 12 months. Looking forward to another good 12 months.

Overall its been good 12 months. Looking forward to another good 12 months.

Pros

Easy to use and very much simplified for dummies

Cons

I really dont think i hate anything about Zoho Campaigns. Its amazing.