Zoho Campaigns Reviews

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

To be honest there is price list made me bit confused, took time to understand.

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

I like that they allow users to customize the designs and messages as per the campaign requirements. Their templates are also quite modern and rich looking. One of the best parts of their toolkit was the ability to set up automated workflows about what email to send and when to send it, this reduced a lot of my manual work as I was dealing with more than 5000 emails.

I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me setup multiple campaigns.

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Email template editing with html format is a bit tough

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

Good reporting feature. Integrates well with Zoho products.

can be costly and setup took a bit longer than expected

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.

I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.

I love that it is easy to integrate with a lot of software that we use. It is also very easy to use and navigate

I think that they can improve on the amount of immediate (real-time) sync that they have as this would make it easier for users to get work done quicker.

Zoho Campaign is the simplest and very cheap product in market.

We have used their services for our initial campaign time and still using it.

We can simple automate email marketing with the help of this campaign.

Pre-designed templates, Subscriber management and very easy to manager whole portfolio under one platform.

Domain name verification is little bit lengthy process and took almost 48 hours to do so - again it is depend on your hosting provider.

Domain verification is painful thing and not getting proper support from zoho while doing.

Pricing is cheap and gives 2k subsribers for free every month.

User Interface is not very good. Other competitors are sky apart.
It takes manual review for sending any bulk email. They take over a week sometime to approve.
Spam rate is soo high.

Easy to use, lot of tools available, customer service rocks

not a lot of customization so you are limited in some aspects

It Lets one organize emails at groups.
It lets you know which emails were opened.
It lets you know the success rate for your email opened.
Very detailed reports on dashboard
Can connect to your Zoho CRM
Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Does not allow you to send info emails
You have to send a request for you to blast emails known as info
Takes quite sometime to run especially creating the email list

It's easy to use and has nice features - like the possibility to retarget the unopened emails for example.

It's not possible for an email to enter the same automation twice.

When we were looking to find a product to help us with our email marketing, we didn't have to look far. We were already using Zoho to manage our inventory, create quotes and manage other aspects of our product business. So, it was natural we would continue with our Zoho investment by using Zoho Campaigns. The ease of use in mailing out marketing campaigns and integrating it in with our Zoho products was seamless. Zoho makes it easy to use campaigns and manages ROI and other aspects of any email campaign.

We have found no cons in using Zoho Campaigns. However, this could be we've invested heavily into the Zoho suite of tools to help us manage our products business.

You have multiple options to create campaigns. It gives you the facility to integrate it with other applications easily. It has a good catalog of templates for easy to add content.

I have been using this software for years and I like the line of other brand applications and they have really improved a lot. It needs to add options to clean the database in an easier way.

this is really fast and nice for email marketing.
It really helps in boosting up your sale because it helps to create your emails efficiently and easily.
It even helps to monitor the campaign performance which is really important for any campaign that is live.

not cost effective as found it to be costlier though the campaign's are great enough.
many more features should be added further.