Zoho Campaigns

4.2 (228)
Simplified Email and SMS Marketing

Overall rating

4.2 /5
(228)
Value for Money
4.3/5
Features
4.1/5
Ease of Use
4.0/5
Customer Support Software
4.2/5

82%
recommended this app
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228 Reviews

Rahul
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketing activities made simple by Zoho

Reviewed on 07/09/2022

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Pros

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

Cons

To be honest there is price list made me bit confused, took time to understand.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Cost and features and support
Balaji
Overall rating
  • Industry: Biotechnology
  • Company size: 5,001-10,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Best option email marketing for small business

Reviewed on 29/06/2022

Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business

Pros

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Cons

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

Alternatives Considered

SurveyMonkey

Reasons for Choosing Zoho Campaigns

We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.
Kristen
Overall rating
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

Does NOT sync well with its own CRM product!

Reviewed on 02/08/2018

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Mansi
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

#1 email marketing software

Reviewed on 30/12/2022

The overall experience was excellent, as they provide the ability to create personalized campaigns and also set automation for my steps.

Pros

I like that they allow users to customize the designs and messages as per the campaign requirements. Their templates are also quite modern and rich looking. One of the best parts of their toolkit was the ability to set up automated workflows about what email to send and when to send it, this reduced a lot of my manual work as I was dealing with more than 5000 emails.

Cons

I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me setup multiple campaigns.

Tyag
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11-50 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Zoho campaigns for email marketing

Reviewed on 10/05/2022

Improving our donation collection based on appeals. We have only used campaigns a few times but can see a remarkable improvement in the communications with our donors.

Pros

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

Cons

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.
Colin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Deepa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Started my Email Marketing carrier with Zoho Campaign

Reviewed on 27/04/2022

Pros

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

Cons

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

Alternatives Considered

Mailchimp
Prem
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

All in one Marketing platform

Reviewed on 16/10/2022

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.

Pros

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Cons

Email template editing with html format is a bit tough

Alternatives Considered

HubSpot Marketing Hub, Klaviyo, and HubSpot CRM
Kiran
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A Simple to use Campaign tool

Reviewed on 15/10/2022

Pros

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

Cons

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

Christopher
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great include with Zoho One

Reviewed on 17/09/2022

Pros

Good reporting feature. Integrates well with Zoho products.

Cons

can be costly and setup took a bit longer than expected

Alex
Overall rating
  • Industry: Consumer Goods
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Good for emailing customer subscription list

Reviewed on 22/10/2020

Pros

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Cons

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

Alternatives Considered

Mailchimp

Switched From

AWeber
Natalia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Easy to use email marketing tool

Reviewed on 12/06/2021

When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.

Pros

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

Cons

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Brian
Overall rating
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Intuitive, feature-rich, easy integrations, very affordable.

Reviewed on 20/03/2018

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Pros

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Cons

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Nicholas
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Zoho Campaigns has increased our visibility to our customer base for getting out to the world.

Reviewed on 17/04/2018

Pros

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Cons

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Nivin
Overall rating
  • Industry: Oil & Energy
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

A great automated email and social media marketing tool apt for a mid-sized firm.

Reviewed on 05/08/2018

Pros

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Cons

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Óscar
Overall rating
  • Industry: Environmental Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

I used Zoho campaigns for comercial purpose, sending offers and tracking them

Reviewed on 24/07/2018

efficiency and performance in the sales process

Pros

Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.

Cons

I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.

Nalika
Overall rating
  • Industry: Insurance Software
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy email managing

Reviewed on 06/05/2022

Pros

I love that it is easy to integrate with a lot of software that we use. It is also very easy to use and navigate

Cons

I think that they can improve on the amount of immediate (real-time) sync that they have as this would make it easier for users to get work done quicker.

Ashish
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Cheap, Simple and Fast!!

Reviewed on 07/02/2018

Zoho campaign brings a plan to coordinate with customers and setting up our newsletter efficiently.
We have increase our interaction with users/customers effectively and engage them by sending mailers on daily/weekly/monthly basis.

Pros

Zoho Campaign is the simplest and very cheap product in market.

We have used their services for our initial campaign time and still using it.

We can simple automate email marketing with the help of this campaign.

Pre-designed templates, Subscriber management and very easy to manager whole portfolio under one platform.

Cons

Domain name verification is little bit lengthy process and took almost 48 hours to do so - again it is depend on your hosting provider.

Domain verification is painful thing and not getting proper support from zoho while doing.

Ankit
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Zoho mail is such an amazing product, breaking every boundaries. Zoho Campaigns is totally...

Reviewed on 29/03/2019

I use bulk email service extensively. I have used and tested numberous tools now.
Zoho Campaigns is something I wont recommend to anyone.

Spam rate is so high. It takes manual review for sending any bulk email. They take over a week sometime to approve.
And User Interface is still old age.

Competitors like mailchimp are so sky apart now. Only good thing about this is that it gives free 2k subscribers and paid plans are cheap as well.

Zoho mails on the other hand from the same company are breaking every boundary. They compete with gmail and yet they stand strong.
They need a lot of work.

Pros

Pricing is cheap and gives 2k subsribers for free every month.

Cons

User Interface is not very good. Other competitors are sky apart.
It takes manual review for sending any bulk email. They take over a week sometime to approve.
Spam rate is soo high.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Works great but you may outgrow it

Reviewed on 03/10/2018

pleased but concerned we are outgrowing it

Pros

Easy to use, lot of tools available, customer service rocks

Cons

not a lot of customization so you are limited in some aspects

Ian
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a...

Reviewed on 14/03/2018

It helps me reach out to many customers. Doing desktop marketing requires data for you to check your progress.

Pros

It Lets one organize emails at groups.
It lets you know which emails were opened.
It lets you know the success rate for your email opened.
Very detailed reports on dashboard
Can connect to your Zoho CRM
Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Cons

Does not allow you to send info emails
You have to send a request for you to blast emails known as info
Takes quite sometime to run especially creating the email list

Rita
Overall rating
  • Industry: Events Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A good product

Reviewed on 21/06/2021

Pros

It's easy to use and has nice features - like the possibility to retarget the unopened emails for example.

Cons

It's not possible for an email to enter the same automation twice.

Brad
Overall rating
  • Industry: Computer & Network Security
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Zoho Campaigns Saves Time

Reviewed on 21/11/2018

Pros

When we were looking to find a product to help us with our email marketing, we didn't have to look far. We were already using Zoho to manage our inventory, create quotes and manage other aspects of our product business. So, it was natural we would continue with our Zoho investment by using Zoho Campaigns. The ease of use in mailing out marketing campaigns and integrating it in with our Zoho products was seamless. Zoho makes it easy to use campaigns and manages ROI and other aspects of any email campaign.

Cons

We have found no cons in using Zoho Campaigns. However, this could be we've invested heavily into the Zoho suite of tools to help us manage our products business.

William
Overall rating
  • Industry: Insurance Software
  • Company size: 2-10 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Promotions or highlighted information by email

Reviewed on 31/12/2018

Pros

You have multiple options to create campaigns. It gives you the facility to integrate it with other applications easily. It has a good catalog of templates for easy to add content.

Cons

I have been using this software for years and I like the line of other brand applications and they have really improved a lot. It needs to add options to clean the database in an easier way.

DARSHAN
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

zoho campaign is quite great solution for email marketing

Reviewed on 05/02/2019

overall nice performance

Pros

this is really fast and nice for email marketing.
It really helps in boosting up your sale because it helps to create your emails efficiently and easily.
It even helps to monitor the campaign performance which is really important for any campaign that is live.

Cons

not cost effective as found it to be costlier though the campaign's are great enough.
many more features should be added further.