Campaign Monitor Reviews

We used Campaign Monitor for many years with multiple clients and it worked really well. Segmentation of clients was easy and setting new ones up was all self-initiated​, no need to contact support. List management​ was a breeze as well as segmentation. Campaign creation was also easy, we never used the drag and drop editor​ as we crated bespoke HTML emails ourselves.

The reason why we chose to move away from CM was the segmentation was slightly limiting for us. We basically needed to segment based on relative dates, i.e from now until 3 months ago. This could only be achieved by entering exact dates, which you would need to change on a​ daily basis if using for automation purposes. If that doesn't bother you I would recommend using CM.

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

I love that campaign monitor has two ways of creating emails, either uploading custom HTML or using their in-house email builder. I regularly use both for different clients. It is so easy for someone to use who doesn't have a lot of coding skills or doesn't use these platforms often because it is just so intuitive.

I think the thing I like least about campaign monitor is its in-house email builder is kind of limited. Sometimes I want to lay something out differently or change a color or style of something, but since it has a limited builder, those things aren't possible. I also don't love that you can only have one credit card on file for your emails so if you want to send out two emails in one day from two separate credit cards, you have to manually update it after the first is sent but before the second is sent.

The templates helps with customisation for different kinds of customers. Its easy to use in most cases

Campaign monitor is on the expensive side, there are other tools that can offer similar results at less price.

I love the email builder. That's what did it for me. But I also like Worldview, it's amazing. I also really like the reports, they are so easy to navigate and give deeper insights than I saw with other ESPs.

It's a little pricey compared to the alternatives, but I think it's worth it. One time I had a very bad issue which they apologized for and gave me a credit for, but it was really bad. Things happen, still a great company.

So easy to use, it’s not even possiable to access the HTML or SQL. Anyone can pick this tool up easy.

Usually you compromize ease of use for robust, advanced features. But, there’s not too many issues with this. Sometimes I have to be creative, but I have always made it work. I hope to see more on the automated program features - like being able to exclude if they’re on another list.

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

Very easy to get started with setting up your initial email lists for targeting.
Can easily customize lists based on customer attributes

Somewhat limited functionality. We still use Campaign monitor, but we split our time between this product and one of their competitors since we like the reporting features of one of their competitors.

Simple to use templates for any kind of email campaign make starting a business so much easier. I spent tons of time trying to create my own from 'free' templates but once I started messing around with apps with which I wasn't familiar it took time I didn't have. At this point in time all I want is a generic template later on I may customize.

On the template it wasn't exactly clear how to insert a logo that included a picture with text if the logo wasn't print ready.

Campaign's outstanding feature is it's ease of use. The interface is friendly and makes sense but does not dumb things down for advanced users.

My one complaint about Campaign Monitor is that their bespoke/custom template editor has not been updated in a long time, in favor of their drag and drop editor. The drag and drop editor is great, but it's still not enough for some of my clients who need very low level control over their branding.

There are several companies that deliver the same service, but I have yet to see one as simple as this one.
Simple is always good.
Being able to design a high quality email AND to be able to setup the automation (email marketing) in a visual way

Even though it is very easy, and the templates are gorgeous, you need to have high quality images and at the right size in order to "switch" them in the templates.
And even though you can get ideas for automation paths you still have to define your own.

It's very easy to upload email lists and to customize my own email campaigns. Being able to drag a CSV file into the list is such a huge QOL, and I like that Campaign Monitor has it's own templates that I can use to create my own email campaign.

I'm not sure if my company uses this feature as intended, but I'm often uploading and deleting users from the list so that we don't hit the cap. As such, lists often run into negative numbers after I delete them. This becomes a problem when I need to use a list that's a bit smaller - Campaign Monitor understandably can't send to a user list it perceives as having negative users.

The ease of setup and designing templates, as well as it's reporting.

I really have no complaints about using this software.

I've used many different email marketing tools over the years, and have seen the ups and downs of many of them. CM is one of the top programs I've had the opportunity to use. Editing and managing emails is a breeze w/ CM, and the support was there when needed (prompt as well).

If you have a good CRM this program might not be necessary, but that's not so much of a con as it is you just need to know what your personal needs are and that this software isn't the end-all solution for everyone. I don't really have any gripes about this software. A few things are different than other competitor's, like the way hours are billed, but that type of stuff doesn't take long to get used to.

The ease of use is by far the best thing about Campaign Monitor. No background in coding or HTML? No problem! This platform lets you create visually-appealing emails with only a few clicks of a button. Looking at the email stats was very simple too. Overall it's a good, simple platform to meet your small business needs.

The fact that Campaign Monitor lives outside our system. We had been looking for a simple email marketing tool - which this was. But when we were ready to make the jump into a more robust platform (one that seamlessly integrated with our CRM), it wasn't possible. Plus, not being able to marry together the email insights into our customer actions/deals/leads was a big hindrance.

The customer service and support are very quick to respond with a helpful solution.

The templating and editing interface is powerful and purposefully limited, making for very fast creation of great looking, responsive emails. We can import our own templates when needed, however I haven't bothered doing so yet.

The A/B testing and email send reporting is excellent and intuitive.

Campaign Monitor has added additional automation features just in the short time I've been with them, increasing their value to me as an ESP.

Not much, really. Some additional automation features and more advanced segmentation/list splitting would be about all I'd ask for so far.

FANTASTIC customer service and technical support! Several times I've reached out to Campaign Monitor with custom questions, needs, or requests for assistance.

Not only has the support team been very swift to respond, but the responses are personalized, friendly, and truly helpful. Each time, they've taken the time to fully understand my need and situation, find a solution, and offer that solution quickly and up front.

These are real humans who can truly help and work hard to offer pro-active solutions, keeping us on schedule and on budget. I'm super pleased.

Ease of use, sending email campaigns for clients and reporting on delivery, open rates, click throughts, bounces, etc

I've had no issues. Also use MailChimp, which seems better for background articles and stats by industry for comparison, but campaign monitor does a good solid job.

Easy to use, very adaptable to different client needs, set up really well for organised isatio a, individuals or small consultant agencies like me

Some of the invisible formatting can be vexing, for example heading sizes can slip into paragraphs and you can think its fixed on preview but it shows up again in test emails, or, worse, the real thing.

The interface is simple and intuitive, as you don't have to spend hours figuring creating new templates. Cost is pretty low compared to other alternatives and availability of advanced features such as A/B testing, data segmentation really add to the overall package.

Limited ability to edit HTML once templates are uploaded. A more user friendly drag-and-drop editor would be a great addition to CampaignMonitor. Reporting could use improving, and better integrations for triggered emails would be great.

- Email client testing
- Mobile responsiveness
- Fair pricing
- Responsive customer service
- Many templates to choose from
- No section restrictions or image count restrictions (from what I've seen)
- Easy list management
- World view email opens
- Comprehensive reporting

No free testing tier

I like the fact we have the ability to offer a white label solution to our clients and can manage all of the accounts from one log-in.

We have used Campaign Monitor for some time now, and it works well. There is a good overview of the different campaigns you have sent, while there's also possibility for split testing. Does the job on a regular basis.

Sometimes the interface is not that intuitive. Especially when it comes to understanding the difference between transactional and automatic e-mails.