CallRail Reviews

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

CallRail is a great software and handles everything you need for tracking phone calls. It's helped our business very much.

There aren't many cons for this software. If we had to pick one, it would probably be learning the initial setup but that is very straightforward.

System uptime was good. The technical support individuals know their product and were very helpful.

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.

Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell.

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift CallRail gives to me each day.

I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions.

CallRail is good for agencies, as it offers specific features to suit agencies, such as built-in margins, client billing, etc. Their customer support is helpful, and are willing to set up features for you. Using the platform is straightforward with everything being a guided process, along with a ton of support articles to go alongside.

Customer support, while helpful, are difficult to get ahold of at times. Their live chat is rarely available and there's no phone number for calling their support from outside the US. Additionally, their pricing only charges in dollars, making it difficult for agencies who work in GBP, in addition, their billing system often has issues when changing packages, causing it to charge inflated amounts.

CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel.

Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution.

Very easy to set up. Doesn't take a lot of time. Can track both calls and forms.

There are issues from time to time with bad numbers. However, for the most part their customer service is quick to fix.

It has an intuitive interface to click together your call system. Plus, it has tracking numbers which can be useful.

It really needs a way to reuse branches of the system. I'm not happy that I have to duplicate things just to make it work. (Ex. If no one answers, send it to voicemail. If they press a certain buttons, send the call to our answering service. The list goes on.)

I THINK that CallRail is the one that adds the ?v=[string] to the end of our URLs, and that's bad practice. It makes it so if someone tries to share the link, then they copy the tracking code with it, thus throwing off our results. That really needs to be set in a cookie. However, I can't remember if that was a problem with CallRail or not, though.

It's ease of use. While training is required for most software, this one is so intuitive that training needs are minimal

Sometimes, all the functionality is not clear. If it's not easily discoverable on its own, it still requires some training

I use CallRail for the phone system on two companies. Call rail lets you choose to either have your menus read in a high-quality TTS engine so you don't need to record your messages, or you can upload recordings for your menus.

It allows for easy call recording, voicemail boxes, forwarding to phone numbers in sequence, or pretty much anything else you could need.

There are three features I wish CallRail had.

1. Ability to construct the path of menus such that each path can be reused. (Ex. If I send someone to sales, I need CallRail to play a message telling the caller they're being transferred. If no one answers, they get sent to a general voicemail box. The same path happens again for Support, and the same happens for people looking for work. I need to maintain that path in 3 places.)

2. I wish they allowed people to use their voice to ask for someone instead of having to push a button. (With idiots trying to use their phone while driving, that could cause an accident.)

3. I wish they'd allow key people in the company to have their own extension. That would really help out when a client calls to speak to one of our contractors and we need to transfer the call to that contractor.

Love that we can get an email every time we get a call. This helps us immediately provide feedback to our employees on the quality of their call.

I don't like that the email listening function doesn't have more information about the call. Longer calls take too much time to review without the speed up function available in the email, so we have to log in to the website then.

Easily able to create new numbers by area code or 1800 numbers for clients, with customizable call flows.

It could contain a bit more features and functionality such as what is found in call tracking metrics

Being able to track phone calls from different verticals is a huge analytical advantage you can add to your marketing efforts. CallRail makes it simple to see which users are converting via phone calls and which channels are converting. You can record calls and set up whisper messages to make sure that you're compliant too which is very convenient.

The reporting isn't always the easiest to understand, setting up numbers is pretty easy, but making heads or tails from the different channels can be difficult if you don't set everything else up correctly.

I like that we receive updates weekly that provide us with information regarding our website/call traffic.

I find that our inner office call tracking and Call Rail's call tracking numbers are always off by one or two each week.

It's super easy to get any information from my mobile device..

I don't have any cons about this service..

The UI is very nice, the tracking seems to do a very good job and is accurate. I love the ability to record calls and add numbers at will.

It can be hard to convey the information proved to clients at times.

The ability to record calls and replay them with auto transcribe for training purposes. The fact that there's an option to inform the party that the call is being recorded.

Would be great to have call forwarding, ability to put people on hold, etc.

CallRail can be a great way to track phone calls through multiple marketing channels and actually monitor those phone calls for QA.

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

Really liked the automated lead scoring tool. Our callers used the Lead Status function to make follow up calls and it helped close the participants into registering for our event. It was easier to focus on good leads because of this than wasting time on those who scored low and were probably not interested in our event.

The call flow builder took some of the staff a little while to learn and get used to. But once they did it was easy for them to use.