Looker

4.6 (259)
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Analytics Evolved

Overall rating

4.6 /5
(259)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.2/5
Customer Support Software
4.5/5

94%
recommended this app
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259 Reviews

Teena
Teena
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Looker allows everyone in your company, even the less tech-savvy, to make data-driven...

Reviewed on 13/12/2017

We get to force-multiply our impact by making it easy for users in all departments to make...

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.

Pros

I love the customization of Looker, and that you can put large amounts of data into the hands of anyone -- in a way that makes sense [to them]!
While their product is great, it speaks volumes to the team. It's an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product. They truly care about data and their customers, and they want to empower them the best they can.

Cons

When modeling views, I wish you could define better filters for measures but it's limited. There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it'd be much more efficient to allow for measures to be more nuanced.

Large dashboards (with 25+ tiles) can take awhile to load, which is understandable. Once their "merge results" feature is fully rolled out and we're able to save them as new tiles or looks, it should help resolve the need for so many tiles.

Neither of these two things are a big deal, and I wouldn't let this deter you from considering this software.

Andrei
Overall rating
  • Industry: Accounting Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

All data in Looker

Reviewed on 21/04/2024

This is the greatest tool I found for data visualization. I am using it for the website, I have...

This is the greatest tool I found for data visualization. I am using it for the website, I have connected all reporting tools in one place and share it with all the departments to track their progress.

Pros

Connecting all data sources is very easy and even a non-tech guy can do it. Organizing the dashboard was not a easy task, there are so many options for graphs and charts on the data. Report sharing is phenomenal, after I create it is easy to share it with different departments and each one can see the how they are doing.

Cons

The only hard thing for me was how to organize my first page dashboard, wanted all of them there.

Jo
Overall rating
  • Industry: Financial Services Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 2.0 /10

Looker Review

Reviewed on 06/12/2022

Displeased and frustrated.

Displeased and frustrated.

Pros

The option to pull a lot of data in an organized fashion.

Cons

This software RARELY works, it's completely glitchy. I use it, well, I attempt to use it, daily. But I continuously receive the No Date to Report message. It completely hinders my job as I need the data from the reporting. Seriously, it is glitchy every single day.

Lucien
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Looker is a powerful BI tool for fast growing businesses

Reviewed on 06/05/2024

Pros

Looker has significant power with enterprise capabilities enabling us to garner insights and analytics throughout a very complex business. Looker has great capabilities around triggers which is essential for a business like ours handling volume that can vary.

Cons

It is not the most user friendly tool and can have performance issues around loading. There are definitely other BI tools that have prioritised UX which helps drive data literacy across our business. With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training.

Andreea
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Data visualization

Reviewed on 31/05/2024

Looker has been a useful app that I use with pleasure for creating presentations and reports.

Looker has been a useful app that I use with pleasure for creating presentations and reports.

Pros

I really like Looker because is easy to import data from external sources and organize it the way you like it. Making graphs and charts are is easy with the imported data.

Cons

No cons for Looker, everything works good.

Laban
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

The ultimate tool for advanced data analytics and visualisations

Reviewed on 27/03/2024

My experience with looker has been exceptional since it has helped us to unlock the full potential...

My experience with looker has been exceptional since it has helped us to unlock the full potential of our data analysis and visualisation.

Pros

It has phenomenal data exploration features that enable us to maximize our data potential through indepth insights. I appreciate its flexible customization options that help us to visualize data in line with our company requirements.

Cons

Running complex queries on this tool affects system performance occasionally which is not ideal.

Stephen
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use data analytic solution

Reviewed on 04/04/2024

Pros

I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy.

Cons

The only downside is that at times the performance is slow and the loading time is sometimes long

Hopelovele
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Looker: Data visualization and analytics

Reviewed on 12/05/2024

Pros

I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data

Cons

The cost is pricy compared to other alternatives doing the same task

Njeru
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use data analytic tool

Reviewed on 17/04/2024

Pros

I like that the tool is easy to use even for non technical members which help visualize our organization data.

Cons

Compared to other alternatives it lacks flexibility

Bogdan Alexandu
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Looker - all data in one place

Reviewed on 09/07/2024

Looker is an important tool in reporting and data analysis. The report is easy to share with others...

Looker is an important tool in reporting and data analysis. The report is easy to share with others and data is always updated from the sources.

Pros

An important feature is that you can import data from different sources easily and automatically. I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be done in the future.

Cons

All the options and settings can be overwhelming for the first time.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Looker converts your data into concrete digital marketing actions

Reviewed on 07/06/2023

As a digital marketing manager at a specialty fashion retail corporation, I have had the opportunity...

As a digital marketing manager at a specialty fashion retail corporation, I have had the opportunity to use Looker daily. This analytics platform has become an indispensable tool for assessing the effectiveness of our strategies and campaigns.It enables us to make better decisions based on more accurate and personalized data. Its ability to integrate with Tableau expands our analytical capabilities, while its digital marketing-specific features allow us to optimize our SEO and keyword strategies.Although it is important to consider potential delays when solving technical problems, Looker's value to our daily work is undeniable. This platform is highly recommended for all digital marketers looking to maximize their performance and gain actionable insights to improve their strategies.

Pros

Looker allows marketers to create and track custom metrics and specific KPIs, which is extremely useful for evaluating and measuring the success of our initiatives. I can get a detailed view of the performance of our strategies in real-time thanks to its advanced analytical capabilities.Looker's capabilities extend beyond general analysis to include specific functionality for digital marketing. I can analyze SEO and keyword data, identify relevant trends, and evaluate the performance of specific keywords. This data enables me to fine-tune our optimization strategies and increase our visibility in search engines.

Cons

When technical issues, such as reporting issues or data visualization issues, arise, our ability to make informed decisions and respond quickly is jeopardized. Instead of addressing problems and finding solutions directly, we must pause our activities and wait for IT or technical support to intervene and resolve the issues.These delays can have a significant impact on our daily operations' agility. Decisions based on quick, up-to-date analysis are critical in digital marketing, where trends change quickly, and adaptability is critical to success. Delays in resolving technical issues may impair our ability to capitalize on opportunities, adjust strategies, or fix bugs in real-time.

Ngaafare
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Data mining with a professional touch

Reviewed on 10/06/2021

Great tool it gives the organisation a touch of professionalism in data analysis processes.

Great tool it gives the organisation a touch of professionalism in data analysis processes.

Pros

Modeling platform which allows the me to codify data visualization using a proprietary modeling language.
The self-service visualization tools that allows end users to access the benefits of data analysis.
Looker has one of the best user interface on market very easy to use and in my organisation it very useful because it saves time and costs of training.

Cons

Integration with my business has not been difficult at all but the difficulty came from the product's need for a lot of processing power and its use of a lot of RAM.

Alternatives Considered

Tableau

Reasons for Choosing Looker

functionality and user interface.

Switched From

Tableau

Reasons for Switching to Looker

Looker is very easy to use.
Kevin
Overall rating
  • Industry: Financial Services Software
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Powerful but complex

Reviewed on 13/08/2023

Pros

It's quickly ingests the data we need to run reports and build visualizations for various teams.

Cons

It doesn't follow the same data schema and handle objects from salesforce the same way so we have had to manipulate various fields to make Looker connect properly. The data quality doesn't always match salesforce.

John
Overall rating
  • Industry: Construction Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

An excellent tool for us to do analyzes and find appropriate solutions.

Reviewed on 19/01/2023

Looker helps automate most periodic reports, reduce the report compilation time, and increase team...

Looker helps automate most periodic reports, reduce the report compilation time, and increase team effectiveness. Since it works on all phones and tablets, we can always use it for various analysis methods and functions, as it helps us continually find the best solutions.

Pros

Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results.

Cons

Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required.

Yasin
Overall rating
  • Industry: Food Production
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Looker is the only visualization tool you need for project data

Reviewed on 17/09/2023

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't...

I love using Looker to manage our dashboards. We usually need dashboards very quickly and don't really use them that long, so the ability Looker provides for designing charts and tables fast has been a massive relief.

Pros

I love how quickly you can set up advanced charts with it without using code. Being able to create dashboards from scratch in a short amount of time is a huge plus for us as we usually deal with unique instances that require new bits of data.

Cons

It takes forever to load when you're running larger queries. We had to split some views two or three times to be able to have it work properly

Mary
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great product!

Reviewed on 13/06/2019

Looker has allowed us to make clean, consistent data for all of our campaigns available across our...

Looker has allowed us to make clean, consistent data for all of our campaigns available across our agency and externally to clients. This has significantly sped up the reporting process and increased the amount of time that we've been able to put into actual analysis. Also appreciate that Looker is constantly adding new functionality, and looking forward to see more chart types and integrations with other sources in the future.

Pros

Looker has been a game changer for us. It connects easily to our database and allows internal users to dig into our data and optimize media campaigns without having to write SQL code. The dashboards are easy to create and customize, and the fact that it can be embedded into a website allows us to share with clients without having to mess around with permissions.

Cons

Not exactly a con, but we tend to join most of our tables and clean our data in snowflake rather than Looker, so I can't speak to the advanced develop/derived table features.

Daniel
Overall rating
  • Industry: Marketing & Advertising
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Looker transforms companies

Reviewed on 04/08/2015

Pros

It's a great product for giving people in all departments of your company access to data and allow them to explore what your data can provide. Rather than having to always go to the Business Intelligence or Analytics team, people of any level can query data without any SQL knowledge or understanding and yield results that are either directly actionable or ask more questions that can be answered using Looker. We ran an initial 30 days trial with a view that only our analysts and BI team members would use it. By the end of the 30 days, everyone from the COO down to the account teams were using it. It's amazing.

Furthermore, the vendor is smart, responsive and constantly improving the product, delivering a new version approximately every month. Their customer service is second-to-none and they are always happy to hear about new features that you need in the product. Very pleased overall with their service, strategy and plan to expand our use of them to our clients over the next few months.

Cons

Looker are still very heavily US based. They have just started an EU office, but support is still largely limited to US West Coast hours (although they seem to wake up at stupid o'clock to deal with some of our issues and plan to have support in the EU soon).

ryan
Overall rating
  • Industry: Automotive
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Looker review

Reviewed on 28/08/2023

After months of using it you slowly get more confident in the tool which has a tonne of insights if...

After months of using it you slowly get more confident in the tool which has a tonne of insights if you can filter down to it.

Pros

The ability to really deep dive into data and match multiple data sets together to find trend lines.Also the platform being compatible with so many datasets!

Cons

It's not the easiest tool to grasp when you first start using it. The ability to view and filter reports from the highest level down to deep niche data should be simplified.

Shannon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Incredibly Powerful Analytics Platform

Reviewed on 05/03/2023

It's been a refreshing change to see a tool able to visual data so effectively after using...

It's been a refreshing change to see a tool able to visual data so effectively after using competing mainstream analytics programs (Google and Adobe) for so long.

Pros

A client uses this analytics software, and I have been consistently impressed with the informative dashboards you can build to really dig deep into your website and app data as a cohesive unit. The depth of analysis, and the graphics to visual the data are far superior to competitors in a lot of ways.

Cons

It's not intuitive, and the client's internal analytics team had to set up all of the necessary dashboards because just logging in and poking around is not going to be even remotely enough to understand all Looker can do. It's not laid out in a similar logic as the other mainstream analytics platforms, which means there's a learning curve.

Liam
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Reporting at another level

Reviewed on 29/04/2024

The greatest reporting tool. I shared a link with the people who I need to report and they can see...

The greatest reporting tool. I shared a link with the people who I need to report and they can see the evolution daily, no more reports requests.

Pros

This is a great FREE software. It connects multiple data sources and let you create complex dashboard for data analytics and visualization. Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it. All the charts are updating daily and it can give you a live report of your numbers.

Cons

Adding all data sources gave me some headaches.

Albert
Overall rating
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best data vizualization dashboard

Reviewed on 18/06/2024

I open Looker every week and analyze the growth or loos in the company. I can make an overwall...

I open Looker every week and analyze the growth or loos in the company. I can make an overwall picture over the business activity.

Pros

The most important feature for me is that you can import all sort of data into looker. After importing creating a dashboard with information you need, charts and graphs is a easy thing. When needed I share my dashboard with colleague and partners, is easy to share any report or export in a PDF and sent it.

Cons

There are no cons for Looker, everything is works good and ... free.

Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Looker provides great insight

Reviewed on 16/03/2020

Looker has been a great and useful tool for out business. Where we've found challenges is in the...

Looker has been a great and useful tool for out business. Where we've found challenges is in the specific data dictionary and set-up, which internally was not well prepared prior to implementation.

Pros

The ability to compare data from different sources in one place is great - this allows us to better understand our user base, their performance on our platform - everything from health to revenues and the nuances we use to grade and measure our users.

Cons

Looker provides lots of flexibility in its set-up, but that could create confusion in the user experience. You need to really know what you're doing, understand data and its presentation to set Looker up to be most optimal. If would be great if Looker could visualize better, and also allow for over time analysis.

Caleb
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Improving data visualization and monitoring

Reviewed on 13/05/2024

Pros

I like the visualization and reporting capability of the tool which makes data analytics simple.

Cons

The downside is the high cost of licensing fee.

Marian
Overall rating
  • Industry: Industrial Automation
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Another type of reporting

Reviewed on 03/06/2024

Looker is the perfect tool for data analysis and report creation. I usually share the reports with...

Looker is the perfect tool for data analysis and report creation. I usually share the reports with the live link so users can get live updates every day but sometimes i download a PDF with the report for certain people. Data import is easy and can be done manually or automatically.

Pros

When it comes to make reports I use only Looker. The option to automatically import data from different sources makes my reports always updated. I usually make graphs and charts with all the data I need and share the reports with my superiors and colleagues who needs these information.

Cons

You needs special API access from different vendors to import data, some of these are quite pricey.

Lewis
Overall rating
  • Industry: Retail
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Using Looker at a growing running shoe company

Reviewed on 17/06/2019

We are solving the problem of inadequate information around all sales-related procedures and...

We are solving the problem of inadequate information around all sales-related procedures and processes - from selling at market doors, supply chain and inventory, to online digital acquisition and sales, to internal finance and accounting of corporate business.

We have benefitted greatly from Looker by making information quickly accessible to people making decisions and allowing the possibility for them to explore information.

Pros

- Flexibility - With effective use of Looker's Permission and User Attribute features I can be sure that when a certain user (lets say, a sales agent) logs in and views a dashboard they will automatically see information relating to sales accounts that they directly manage or not any irrelevant information.

Cons

- Getting users to go beyond simply making tables with many observations and instead visualising summary information creatively with charts and graphs.