Semrush

4.7 (2,258)
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SaaS solution for online content marketing

Overall rating

4.7 /5
(2,258)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

96%
recommended this app
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2258 Reviews

Marco Genaro
Marco Genaro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

One of the best SEO tool. Unfortunately, a bit expensive.

Reviewed on 03/01/2024

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly...

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts.

I would love it to be a bit cheaper, but it's worth the price.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush:

First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research.

Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them 😅.

Switched From

Ahrefs

Reasons for Switching to Semrush

For a similar price, SemRush is easier to use and more complete.
Alessandro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

No Semrush No SEO

Reviewed on 21/05/2024

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Pros

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

MacKenzie
MacKenzie
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

SEMrush makes a dissapointing turn for the worse with pricing and user interface

Reviewed on 25/08/2023

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but...

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)

Pros

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

Alternatives Considered

Moz Pro and Ranktracker

Reasons for Choosing Semrush

Price was cheaper at the time. No longer the case, SEMrush is massively overpriced for the value.

Switched From

Moz Pro

Reasons for Switching to Semrush

Because it used to be a lot cheaper. Not the case anymore. They broke user trust completely by starting to charge for the Social Media Poster (used to be free) and more than doubling the monthly rate that we used to pay when we initially subscribed to the tool
Angela
Angela
Overall rating
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

My Experience with Semrush

Reviewed on 28/08/2024

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among...

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since.

Pros

I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website.

Cons

I can't think of any cons with Semrush at this time.

Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Essential tool for SEO agencies

Reviewed on 25/04/2024

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

More powerful options on Semrush for our advanced requirements

Reasons for Switching to Semrush

Better user interface and reviews compared to competition
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Semrush is amazing!

Reviewed on 18/09/2023

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been...

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been dependable and reliable.

Pros

Semrush is a fantastic SEO tool that is a jack of all trades. It is robust, yet intuitive and is not complex to learn or deploy.

Cons

Sometimes the amount of data and features can feel overwhelming. If you're able to focus your efforts and find the most meaningful tools and data for your organization within Semrush, this can easily be overcome.

Alternatives Considered

Moz Pro and Screaming Frog SEO Spider

Reasons for Switching to Semrush

Semrush had all of the features we were looking for, and more, compared to competitors.
Md. Tanvir Bin
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best for SEO and Promotional purpose

Reviewed on 30/10/2023

It gives me a platform that not only gives our competitors in that area insights, but also helps us...

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

lack of advanced features to perform outstanding SEO

Switched From

Sitechecker.pro

Reasons for Switching to Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Response from Semrush

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Danielle
Danielle
Overall rating
  • Industry: Sporting Goods
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Excellent Resource for Complete Evaluation

Reviewed on 10/08/2023

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the...

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Response from Semrush

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost.
If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

Toshia
Overall rating
  • Industry: Cosmetics
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The best ranking application out there

Reviewed on 19/01/2024

I love this application. It handles everything i need it to.

I love this application. It handles everything i need it to.

Pros

You have to try this application. Once you use it you don't want stop. It does everything for you.

Cons

Maybe the price could be free or cheaper.

Alternatives Considered

Calendly and Canva

Reasons for Switching to Semrush

The free tools won me over. It got my business.
Emily
Overall rating
  • Industry: Insurance Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great SEO tool that gives you the right insights!

Reviewed on 01/03/2024

Pros

- great for keyword and competitors analysis
- easy to implement
- great customer service!
- easy integration with google tooling

Cons

- accidental purchases are easily made
- look and feel of the dashboards

wissal
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Honest opinion about semrush

Reviewed on 20/12/2023

the best platform for you depends on your specific needs, budget, and technical expertise. If...

the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit

Pros

Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.

Cons

It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush

Response from Semrush

Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.

Robin
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 1.0 /10

Good Product with No Support

Reviewed on 07/06/2024

The bottom line is that the people you call cannot help(sounds familiar) and when I said I would...

The bottom line is that the people you call cannot help(sounds familiar) and when I said I would like to cancel my service they simply said okay I will send you a form.

Pros

Lots of data available. Identified weaknesses and strengths in our system.

Cons

Originally I had a team leader who would send me updates and I scheduled Zoom meetings for questions related to my reports. Apparently they did away with that concept and all of a sudden I no longer had any support except screen shots through e-mail. Then they would have to research the question and it began to be ridiculous. When I called for help they said someone would reach out but all I got was the e-mail question and we cannot make outgoing calls. Without customer support and good service this product becomes overly expensive and frustrating.

Response from Semrush

Hi Robin, we're sorry to hear about your experience and it doesn't sound right.
We've requested more information on Trustpilot and received your details. Your Account Manager will get in touch with you soon.

Alberto
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Solid solution for SEO and SEM

Reviewed on 20/08/2024

I have been using the software for several years now and it does what it promises. I wish they...

I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.

Pros

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Cons

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Lindsey
Overall rating
  • Industry: Events Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Semrush is SEO Royalty

Reviewed on 19/02/2024

Pros

You could compare multiple objects and workflows snowing your ranking and organic content opportunities

Cons

The coast were slightly higher than other free sites

Neil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Exceptional unless you need Semrush for paid advertising data / analytics

Reviewed on 21/09/2023

Fabulous for many years. Have used the software for over a decade. The data it reports on just...

Fabulous for many years. Have used the software for over a decade. The data it reports on just needs to be right and I will return.

Pros

SEO tools in the main are exceptional - especially SEO auditing, keyword tracking, backlink profiling and general overview dashboards. Excellent at shaping organic strategy and analysing the organic competitive landscape.

Cons

A huge negative that the PPC data Semrush provides is totally flawed. Not accurate for my own client base that I know the figures for, so can't be trusted to pull up accurate numbers for any other company. That and the fact it is the most expensive on the market makes it no longer cost justifiable when other tools can do what Semrush can do.

erik
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Semrush - a complete Seo Tool

Reviewed on 06/09/2023

My experience with Semrush was overall quite good, I was impressed with the software, I really wish...

My experience with Semrush was overall quite good, I was impressed with the software, I really wish I could have budgeted it in and may try to do so as soon as my budget allows. If you can afford it you can't go wrong here.

Pros

I like semrushs keyword research abilities, its what I use it most for. It has helped me find keywords that i was surprised ranked low on google search like "las Vegas bachelor parties' Finding this data along with how often they are searched has really made it easier to choose blog topics.

Cons

My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. Some of the tools were a bit advanced for a beginner as well, but they would become more useful as I got to understand them more.

John
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Semrush- a great component to your complete marketing plan

Reviewed on 11/04/2024

Pros

I like how robust the Semrush system is good at identifying and tracking SEO opportunities for your website and to help it rank better.

Cons

It can be quite a bit pricey, and while there is a free version, it is very limited. Also, if they offered more automation that would be quite a feat for website owners!

Verified Reviewer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 1.0 /10

Do you like micro-transactions and predatory billing? SEM RUSH is for you.

Reviewed on 06/01/2024

AWFUL. It's a great product but being nickeled and dimed gets old.

AWFUL. It's a great product but being nickeled and dimed gets old.

Pros

It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.

Cons

Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.

Patty
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

A great product, but too pricey

Reviewed on 10/06/2024

While I loved Semrush, I can't justify the expense. I currently am purchasing two different...

While I loved Semrush, I can't justify the expense. I currently am purchasing two different products that when used together have the functionality of Semrush at a cheaper price.

Pros

I loved the analytics, the Keyword tracking and all the research tools available.

Cons

I hate the cost. It is very pricey and many smaller bloggers/businesses go together to get a monthly subscription. This goes against Semrush's terms of service. They know this is happening, but they turn a blind eye.

People who follow the rules are penalized.
I would love to see them come out with a basic plan that is half the cost.

Verified Reviewer
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

The Best SEO Tool for Content and Market Research

Reviewed on 20/11/2023

My overall experience with Semrush has been amazing and elevating for my career, especially as a...

My overall experience with Semrush has been amazing and elevating for my career, especially as a freelance writer and virtual assistant.

Pros

What I liked the most about Semrush is the opportunity to effectively conduct content and market research. This has been crucial and effective in optimizing my content and elevating its ranking on search engines. Semrush has also helped me a lot in terms of digital marketing and brand building, especially with the SEO and PPC campaign insights.

Cons

So far, I love everything about Semrush. However, I wish the tool was a little more accommodating and less complex especially for beginners without much experience with such a tool.

Celine
Overall rating
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A little expensive but very useful

Reviewed on 18/07/2024

Pros

What I like most about semrush is the competitor tracking, which is very clear, with all the necessary content.

Cons

Not really any less appreciated but if they can revise the price a bit. Not everyone can afford it. On the other hand, it's worth pointing out that there's a free version. It doesn't give you access to everything, but it does the trick.

Joe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Very Helpful!

Reviewed on 22/03/2024

Pros

We use this tool for a variety of tasks to help complete effective marketing plans for our clients. The tools are easy to use and easy to learn.

Cons

The only thing that is a bit frustrating is that we can only have one member of our team logged in at a time and sometimes we have multiple people wanting to use it.

Kelsey
Overall rating
  • Industry: Public Relations & Communications
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Fantastic tool for SEOs of all backgrounds

Reviewed on 15/11/2023

Pros

SEMRush is an incredible tool for those in the SEO industry, both beginners and professionals.

Cons

No cons at all - the software is incredibly comprehensive and there is anything anyone may need to help boost their online visibility.

Mike
Overall rating
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Semrush: The ONLY SEO Tool You Need to Get Great Results.

Reviewed on 03/04/2024

Really please that my colleagues put me onto Semrush.

Really please that my colleagues put me onto Semrush.

Pros

How easy it is to start with a website analysis and then work through the options available. There is a lot to get from Semrush, but I have never felt overwhelmed with it.

Cons

Nothing. It works very well, and I have complete confidence in the results.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Really insightful

Reviewed on 01/04/2024

Pros

Super insightful data and information on specific insights when doing SEO monitoring and looking into keywords analysis

Cons

Sometimes the user interface can be a little confusing with a mega panel down the left and then tabs within the panel