Semrush Reviews

Great online marketing tool for SEO & PPC advertising. I use it every day for tracking keywords positions, monitoring new and lost backlinks. You can also use Semrush for checking your competitors marketing activities.

The free version should provide more keyword rankings report.

Semrush offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health.

Semrush is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views.

It has a lot of features, in dept analysis.

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity.

Also, the resources section is the best. You guys show expertise through your courses and blogs.

I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.

The keyword magic tool is so useful and much easier to use that Google's keyword planner. The quick access of keyword variations and having themes grouped allows you to quickly develop insight into useful terms and where you may have the best opportunity to rank.

Once you get beyond content optimizations and into the technical side of SEO the tools maybe a bit more advance for those without a development background or those just starting to get into SEO.

This software is used daily in our business to keep ontop of keywords, SEO audits and competitor analysis and it works better than other software!

Can be a little expensive when you add more team members on

There are so many rabbit holes of data and analytics for SEO/SEM that you can go down through SEMrush. The tool hints are helpful for exploring and it's generally pretty easy to use if you've got decent knowledge of the principles behind SEO/SEM. The content marketing tools are also really great for pulling it all together.

It can feel a bit overwhelming at times.

Give every single report & data to analyze your ranking & help to improve the SEO. While using it I can clearly see 90% organic traffic for my site.

I am super happy with them & have no CONS till now

the things that Semrush can offer to your business is huge like you can benefit from it and i can assure you it is the most beneficial marketing software you will find on the internet.

the pricing is really high, not gonna say "overpriced" but really high price

The features I used the most were Keyword Magic Tool and Content Improvement. They worked just as I expected them to. While developing the blog section of the website, I always used the magic tool to research keywords. There are enough filters and sorting options to obtain exactly the results you want, and the related keywords returned are always bang on. The content improvement feature tells you exactly what you need to match up to search results appearing above yours. I was able to see results when I edited articles according to this, so I guess it works!

The user interface is outdated and very cluttered. Definitely takes some time to get used to. I would have preferred a more minimal layout. Also, one minor glitch that I consistently noticed was that it undercounts the words of all articles; for example, if I've written a 2,000-word article, SEMRush may tell me it's 800 words long, and ask me to expand it further.

The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.

The reports and downloads are not too customizable which adds an extra layer of effort.

Support on the Rep side, instant data points with a single click, simple reporting

Some features have been removed with the price changes, mainly in the reporting section - Reporting is important in my industry and SEMRush has removed many of the options here for small business to take advantage of your reporting services due to the price point being too high on the "next level up."

Semrush continues to evolve and improve their software which is good news for SEO practitioners. The platform contains a LOT of features, many of which you may not ever require. Because it is feature rich, there is a learning curve that goes with using the software. But once you have that understanding in hand, Semrush offers great value for SEO and related digital marketing services.

Many new elements of the platform feel under baked. Have to pay to use each feature feels disingenuous...do I get no acknowledgement of using the software for over five years now? It would be nice to "test drive" new functions to determine if they offer value in the process. Having to pull out a credit card continually to add more data, or additional users, or test new features can bloat the price tag for Semrush considerably. Finally, having to reach out to Customer Service each time to you need to reconfigure your services is unnecessary in this era of SaaS -- improve the backend account management tool so users can "see" what they are paying for, please.

The feature that impacted our business was the keyword research capabilities. This has solved the major rework problem when you find yourself chasing a bad keyword down a rabbit whole of frustration and time lot. Semrush solve this problem.

Hope for more content marketing features like the SEMRUSH version of their jarvisa.ai. SEMRUSH needs to build a similar tool and challenge the Jarvis community and charge 1/2 the price. This would give them more of a marketing edge

Semrush is the all-in-one marketing tool for search optimization. It helps to find best opportunities on the Internet, beat our competitors and stay ahead of Google search. It is a powerful and versatile suite of marketing tools designed to help search engine marketers and webmasters drive traffic, generate leads, and monitor their digital marketing campaigns. The SEMrush pro edition enables to take our SEO efforts to the next level with access to more data for better keyword research, content marketing tracking, local rankings monitoring and more.

No issue faced, It is best competitive research tool allowing people to track their keywords' positions on search engines.

When it comes to search engine optimization, digital marketing, and business intelligence, Semrush is the one-stop solution for all of your requirements. Semrush allows me to get a better understanding of my customers or targets' demographics, such as their age, gender, and location, so that I can provide them with the most appropriate products and services.
Day after day I'm more and more surprised to learn that spamming backlinks might do more harm than good to my search engine rankings. The Semrush Backlink Audit tool was the best assist for me in identifying and removing them, as well as a variety of other harmful elements.
IMO all options are reasonably priced, with the exception of the Semrush Pro plan, which is prohibitively expensive for small and medium-sized businesses.

The product's friendly UI takes some expertise and awareness. Beginning SEO and digital marketing learners might take a cours on technical keywords, but overall it's not that big of a problem. What I didn't like the most about Semrush is that you can only log into one account at a time. However, if you share it and someone else logs in with the same account, the original user loses access. It would be nice if Semrush could fix this issue and notify any future users of unauthorized access.

The UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!

I dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.

Go deep into a URL and discover the good, bad and ugly of SEO on a project. There are very few platforms that hold up and deliver on the promises made. SEMRush is one. This one works and it works for my company.

Like any SEO platform we sometimes get false positive results and there never seems to be a rhyme or reason for it. But I am nit picking.

Semrush has a huge database for keyword search. However, there are many cases the Magic Keyword Tool doesn't bring results even for not-so-long-tail or unusual keywords.
If you want to rank your website fast this is a correct tool with reasonable price. Daily reports show your best ranking pages. Then you can fine-tune text to help your best pages to go up in Google Top 3,10,20 and top 100.
That can be done further with other tools like Yoast Seo. There are some features inside Semrush but much more expensive so I didn't try them.
Semrush is giving you as many crawls as you want a serious edge above competition.
A newer feature are proposed ideas to rank better. Although in my cases, most of the proposals are not realistic, they are good as guideline and some are applicable. At the end, these are suggestions, not an autopilot system to rank.
As usual you have to know your business.
Another important feature is backlink builder, proposing you thousands of sites to build your links based from the backlinks of your competitors.
I can definitely tell you that most of those proposed links are really impossible to build. Either coming from friends, or from advertorials or irrelevant sites. But again this is a positive list you may filter and use.
Here is an internal "organiser'" allowing you to mark whatever you consider important, and the way to build your backling ie, call owner, post comment etc.
There are many features, even in the starter plan 99$+vat / montly

Daily reports are giving errors that are not errors and someone needs to know the site well to understand .
There is also a robots.txt report error, that I found it was not really an error of the site.
The Keyword Difficulty tool, is impressive but (in my case ) never gave me a useful information.
That is becasue, the 'easy to rank ' keywords, don't have traffic.
The keywords with traffic are all red - practically impossible to rank
And the middle list of medium difficulty is empty - not even long tail words are there.
That is a serious problem with the tool.

I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.

There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform.

Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.

Good UI (Similar to Google Analytics)
Feature rich
Easy to Use
Free trial period
Competitive Research

Backlink Audit is not showing all the links
Position Tracking a bit inaccurate
Log files doesn't support .log format

Everything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.

I can't think of any cons, it just works as advertised.

It's a great tool for doing keyword research and for tracking keyword visibility across a number of projects. This is the main reason why we are using this product, so that we can monitor and report on the evolution of our website's visibility across our targeted keywords.

1) I don't like the fact that even with the Business subscription, there's only one user that can access the software at one time. I think there should be at least 2 users added to the Business account.

2) In the Keyword research section, it would be good to see an actual trend of the keywords that are being displayed (not just a trend chart) and to see this trend displayed in percentages (e.g. 10% growth in search volume MoM)

3) In the SERP analysis section, it would be good to see the SERP exactly as it is shown in Google or other search engines, with meta titles, with featured snippets, with PPA boxes etc. The more detailed information we can have in the SERP section, the better.

4) In the Topic Research section, it would be useful to have the option to save cards and view them later

I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.

While it's great to have a social media toolkit, it's weak compared to full-featured social media software.

SEMrush offers a lot more features compared to similar products/services. Keyword research and site audit is just the tip of the iceberg. The customized reporting is great for distributing to clients or potential clients. The writing assistant tool that connects to Google Docs helps us stay efficient. We also use the social media posting tool, which is a once bonus feature. Also, I started using the marketplace feature, which is an additional cost. SEMrush has the majority of features that marketing folks need.

There is not enough units in the Plagiarism checks (10) and Social profiles (50) for posting compared to the number of projects (200) in the subscription.