Buffer

4.5 (1,485)
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Social media management platform

Overall rating

4.5 /5
(1,485)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.6/5
Customer Support Software
4.4/5

92%
recommended this app
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1485 Reviews

Julie Anna
Julie Anna
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great product, does the job

Reviewed on 26/03/2024

Great experience overall. Whenever I've had issues, customer service has always been kind and...

Great experience overall. Whenever I've had issues, customer service has always been kind and helpful.

Pros

It covers all our bases and allows me to post for all 6 of our dealerships, cross post across platforms, and bulk prep posts. This allows you to plan out your content and share it to Facebook & Instagram and anywhere else at once if you choose. Has lots of cool features and is always having some new updates and integrations.

Cons

Sometimes there are posting issues. Sometimes when you try to post a link with your content it tries to change it into an odd Buffer link. This makes the link look like spam

Alternatives Considered

Hootsuite
Davide
Overall rating
  • Industry: Newspapers
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Reliable and powerful

Reviewed on 19/11/2023

Been using it for years and never looked around for alternatives. I think this sums up my experience...

Been using it for years and never looked around for alternatives. I think this sums up my experience pretty well, although my needs are pretty basic

Pros

Buffer has been easy to set up and to learn to operate, it covered all my basic needs for years and never had me looking around for alternatives. It’s always been reliable (which is the most important thing in my opinion) and never felt overwhelming or confusing despite having a real lot of capabilities

Cons

The web interface could be perfectioned a bit maybe, but it’s just a minor complaint. The mobile app is very good though!

Alternatives Considered

Hootsuite

Reasons for Switching to Buffer

Easier, cheaper and more scalable for my prospective needs
B.
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Buffer is a good option for scheduling social media posts

Reviewed on 20/11/2023

Overall, buffer is a good option for scheduling social media posts to various accounts. I would use...

Overall, buffer is a good option for scheduling social media posts to various accounts. I would use again after they make some improvements.

Pros

Buffer was a good option for scheduling social media posts and send out them automatically using the scheduler. Like that you could send to various social media accounts all at once.

Cons

Sometime the scheduler would get out of sync and post did not go out when they should. There was no alert capability letting you know about failed posts.

Thierry
Overall rating
  • Industry: Photography
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A powerful tool for a very low price !

Reviewed on 25/09/2023

Very good experience in overall, and amazing list of options available already with a free, or...

Very good experience in overall, and amazing list of options available already with a free, or lowest plan account.

Pros

I am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget

Cons

I rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time...

Verified Reviewer
Overall rating
  • Industry: Higher Education Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Perfect for Big Teams

Reviewed on 07/11/2023

Over it has been great. I really appreciate the customer service

Over it has been great. I really appreciate the customer service

Pros

That we can incporate our whole team without being overcharged for each team member!

I also appreciate how easy it is to use and that they have an app. This is great for onboarding new users.

Cons

I wish it notified admins faster when a post is drafted for approval and alternatively I wish it notified the person who submitted the post for approval when there post is approved and what time it is approved for.

Isabel
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great option for startups

Reviewed on 15/12/2023

Great. It has become my go-to for startup projects or freelance projects.

Great. It has become my go-to for startup projects or freelance projects.

Pros

It has a free plan that allows you to post to three different channels. This is great when you are working with a reduced budget, but you still need to save time from posting across channels.

Cons

While the free version is very helpful, it doesn't allow for any type of monitoring or conversations with users. So it's very one direction.

Alternatives Considered

Later, Semrush, and Hootsuite

Reasons for Choosing Buffer

Hootsuite doesn't have a good free plan and has become very expensive.

Switched From

Hootsuite

Reasons for Switching to Buffer

Because of the free plan. Later is good but posting across channels is not that intuitive.
Hanane
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Featured application

Reviewed on 14/01/2024

It's one of the best apps I've used .And she's still like you

It's one of the best apps I've used .And she's still like you

Pros

It is characterized by Ease of use .And its quality in scheduling the publication . And various challenges that help to improve the quality of content

Cons

Prices that are of interest to the vulnerable class should be considered

HEATHER
Overall rating
  • Industry: Insurance Software
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great Free Product

Reviewed on 14/11/2023

I moved from a different platform that limited how many pending posts you could have. This has been...

I moved from a different platform that limited how many pending posts you could have. This has been a great move and I'm happy that I did it.

Pros

Buffer allows me to quickly and easily create and schedule posts for LinkedIn. It even has a handy place to store ideas to post later. I'm on the free version and can set up a large number of posts in advance. While I believe there's a limit, I haven't hit it. I usually have 5 or 6 pre-planned at any time.

It's easy to post, find the day on the calendar you wish to post and begin typing. You can narrow down the time to the exact minute you want to post. That's a very handy feature!

Cons

There are other features that would be helpful but you can only use them if you're on the paid plan. The system will ask if you want to do xyz then when you click yes you find out you have to pay for that feature. It would be nice if they would say up front, do you want to try xyz feature on the paid plan or something like that.

Virginia
Overall rating
  • Industry: Hospitality
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great product

Reviewed on 03/12/2023

I enjoy Buffer's simplicity and user friendly website and app. It makes schedule ahead a breeze and...

I enjoy Buffer's simplicity and user friendly website and app. It makes schedule ahead a breeze and the amount of times I can schedule a post is great for the free version.

Pros

I enjoy that Buffer's interface is simple and user friendly. I didn't need a guide to go through setting up and scheduling my social media. The app works really great as well and is required if you want to post your Instagram posts because it doesn't do it automatically for you. The app will remind you it's time to post for Instagram and have the post ready for you, you just have to submit.

Cons

I'd prefer to not have to manually submit my Instagram posts, but not sure if that's only a feature required for the free plan. Never the less it's not the biggest con for me, just minor inconvenience if I'm busy living life.

Verified Reviewer
Overall rating
  • Industry: Accounting Software
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Save time from Linkedin and Twitter scheduling

Reviewed on 16/11/2023

Overall is good. I use it every week and not so much. but it saves me the hassle of having to write...

Overall is good. I use it every week and not so much. but it saves me the hassle of having to write and edit content directly on the social media channel.

Pros

I could easily connect the channels I use for the brand. I like it supports Twitter threads and also lets me tag other companies in Linkedin post

Cons

I can't tag friends or contacts from LinkedIn. Only companies. I don't like the scroll down of time selecting when scheduling

Alternatives Considered

Hootsuite

Reasons for Switching to Buffer

They supported twitter threads and also I could get both Linkedin and Twitter together.
Jack
Jack
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Buffer gives bang for bucks for small orgs

Reviewed on 06/09/2023

Overall Buffer has been a joy to work with and has revolutionised the way we work.

Overall Buffer has been a joy to work with and has revolutionised the way we work.

Pros

Buffer is super simple to use and for us - with a small budget for software - it was perfect. We have the Teams account set up giving us unlimited users and the ability to have multiple levels of access.The key thing for us was the approval process - it gives users the comfort and safety of being able to draft and edit content without fear of accidentally publishing. While it gives those responsible for publishing a better overview of what people are putting together.

Cons

The mobile app could be better - but I really am picking at straws. Ultimately for the price point for us it's great. The price does significantly increase if you need to manage 10 or more platforms though.

Alternatives Considered

Hootsuite

Reasons for Switching to Buffer

It came down to cost per platform for us.
Adham
Adham
Overall rating
  • Industry: Broadcast Media
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

By far, one of the best tools to manage your accounts

Reviewed on 16/12/2023

It spared me time and effort and increased my workflow by just being able to access everything and...

It spared me time and effort and increased my workflow by just being able to access everything and anything across my social media all at once, scheduling is a deal breaker for me and they made it so easy that it actually saved me hours of scheduling.

Pros

The ease of scheduling across all platforms at once is a win for me, and also being able to see live data and data that needs to be handed in as a report

Cons

The pricing mostly, i think for a tool like this it has to be a little bit cheaper

Spriha
Overall rating
  • Industry: Financial Services Software
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

My Experience as a Digital Marketing Officer Using Buffer

Reviewed on 03/11/2023

My overall Buffer experience has been extremely positive and rewarding. Buffer has proven to be an...

My overall Buffer experience has been extremely positive and rewarding. Buffer has proven to be an invaluable tool in the daily tasks of our team, and it has been critical in maintaining a consistent brand image across our various social media platforms.

Pros

As a digital marketer, I've explored various social media tools, and Buffer stands out as a top choice for several reasons. What I liked best about Buffer was its comprehensive suite of features designed for effective social media management. It has become an essential component of my digital marketing toolkit, assisting me and my team in streamlining processes and implementing effective social media strategies for our B2C company.

Cons

My experience with Buffer has been extremely positive, but there is one area where I felt it could be improved. While Buffer's analytics provide valuable insights into post performance, the platform's analytics may lack some of the more advanced or in-depth features found in specialized analytics tools. Buffer's analytics may feel limited to marketers looking for highly detailed or granular data, such as myself.

Verified Reviewer
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Gives You a Piece of Mind for SMM

Reviewed on 20/09/2023

Overall, it streamlines all the social media post that we plan to share, and that's great.

Overall, it streamlines all the social media post that we plan to share, and that's great.

Pros

It makes it quite easy to streamline social media posts and automate all the process including scraping post analytics on a frequent basis.

Cons

For companies that do not operate on GMT, the timezone differences can be considered more carefully.

Heather
Overall rating
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 5.0 /10

I use another product now- Buffer was a good place to learn and practice.

Reviewed on 06/05/2024

It was a good place to start learning about social media scheduling, however, I use another program...

It was a good place to start learning about social media scheduling, however, I use another program now due to a superior ease of use of the other product.

Pros

It was a good place to begin to learn how to use scheduling software. It was the only service that I knew of at the time, and helped get me into the rhythm of posting to social media.

Cons

The system changed during my time of use of this product. The explanation of the changes was minimal, and the changes were not easy to understand. I started with the free product, and that became unavailable at the time of the change, but I was not clearly informed of the new price and system.

Guy
Guy
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great for scheduling all your social posts

Reviewed on 29/09/2023

Pros

Setting up different social channels and scheduling posts is super easy with Buffer, it saves time, and keeps your business social feeds up to date

Cons

Tricky to set-up multiple pages on the same social channels

Alternatives Considered

Later and Hootsuite

Reasons for Choosing Buffer

Price

Switched From

Hootsuite
AADIL
Overall rating
  • Industry: Construction Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The best aplication

Reviewed on 28/11/2023

Pros

A useful program in scientific and practical life, in addition to ease of use at a lower cost

Cons

A useful program in scientific and practical life, in addition to ease of use at a lower cost

Heejin
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 3.0 /10

Manage multiple accounts in one!

Reviewed on 19/11/2023

You will also need to monitor your scheduled posts to ensure that they actually post because every...

You will also need to monitor your scheduled posts to ensure that they actually post because every few months, social media accounts will disconnect from your Buffer account and require you to sign in again before scheduling any more posts.

Pros

Buffer allows you to schedule posts to multiple social media accounts in advance. This is critical for anyone to save time while planning content. The app was self explanatory and easy to use.

Cons

Depending on how many social media accounts you’d like to connect to Buffer, you may be able to find a better deal somewhere else. There are different tiers of paid plans that allow you to connect more social media accounts for more money. Depending on how many social media accounts you plan to connect, Buffer or Hootsuite May offer you a better deal.

Jonathan
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Nice tool for starters, not suitable for enterprise

Reviewed on 11/08/2023

Buffer is a good tool for small companies or freelancers, but is too clumsy for having a real...

Buffer is a good tool for small companies or freelancers, but is too clumsy for having a real scalability path, and is not suitable for enterprise or mid-market companies.

Pros

Buffer has quite a short learning curve and is easy to learn and use even for non-techie people.

Cons

Sometimes a bit clumsy, especially when it comes to scheduling posting - it's quite impossible for example to tag people correctly on LinkedIn, and you often have to let your posts as a draft and go to the platform.

Alternatives Considered

Semrush and Kontentino
Paul
Paul
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

My Buffer experience

Reviewed on 05/10/2023

Pros

Easy to use, schedule and publish social media posts.

Cons

Copying settings between social media accounts could be better

marwan
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

I really liked the buffer experience a lot

Reviewed on 13/02/2023

One of the best apps I own

One of the best apps I own

Pros

I liked it very much in scheduling publications on platforms without having to spend a lot of time

Cons

It is easy to use and plays an important role in increasing access to content through continuous publishing at appropriate times

Ali
Ali
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Buffer is the all you need social medial toolkit

Reviewed on 08/05/2023

buffer is the best app in social media for its simplisty and it is inexpensive for users who want...

buffer is the best app in social media for its simplisty and it is inexpensive for users who want to grow their buisiness

Pros

Buffer make small buisinesses grow up fastly and save your time and let you focus on doing what you love for your business

Cons

all features are very simple to use and easier tools in this app

Timo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Buffer - easily schedule your social media posts

Reviewed on 23/11/2023

Good product for managing social media marketing and scheduling posts.

Good product for managing social media marketing and scheduling posts.

Pros

ease of use, really easy to schedule posts to different channels

Cons

nothing wrong with the product, did what it is supposed to do. As what it comes to our team's needs.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Probably the best low cost tool

Reviewed on 06/09/2023

It's pretty good, marginally better than publising directly onto social apps

It's pretty good, marginally better than publising directly onto social apps

Pros

Buffer has a fairly good free version allowing you to add 3 channels before payment.

Cons

It's a bit restrictive when using the free version. I have also found it to be a little difficult in getting the formatting right at times.

Lindsay
Overall rating
  • Industry: Building Materials
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Not a fan of Buffer

Reviewed on 03/08/2023

Scheduling the same post on multiple platforms and in advance. Did not love the options to change...

Scheduling the same post on multiple platforms and in advance. Did not love the options to change for each platform- harder than it needed to be.

Pros

The ability to schedule posts in advance on multiple platforms

Cons

Very complicated to change the dimensions of post content for each platform. I did not like the tool overall