Marketo Engage

4.3 (708)
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Marketing automation for digital marketers

Overall rating

4.3 /5
(708)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support Software
3.9/5

87%
recommended this app
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708 Reviews

Francois Pascal
Francois Pascal
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Adobe Marketo Engage is the world's leading marketing automation platform.

Reviewed on 17/06/2023

Pros

This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

Cons

It is not recommended for new businesses just starting out, as it is costly.

Lauren
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Strong Platform for B2B Marketing

Reviewed on 05/05/2022

I have helped clients (and our own internal org) plan, automate and execute their marketing with...

I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

Pros

It is a good balance of standard features and the ability to customize .

Cons

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 4.0 /10

If you can imagine it Marketo can do it!

Reviewed on 09/01/2019

Pros

Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.

Cons

Although it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks.

1. No visual flow charts for automation
2. Have fun setting up the email preference and opt-out options. It's a nightmare.
3 The email builder is a complete joke. We ended up signing up with another email designer.
4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums.
5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.

amrit
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

marketo user and admin review

Reviewed on 04/05/2019

works extremely well for the business case we have. integration with salesforce helps us immensely...

works extremely well for the business case we have. integration with salesforce helps us immensely in tracking key business clients and their purchase journey.

Pros

best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

Cons

some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

Reasons for Switching to Marketo Engage

marketo is expensive but very robust and has a lot of relevant features which made us buy it.
Thierno Ousmane
Overall rating
  • Industry: Banking
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketo Engage, the e-mail Marketing booster.

Reviewed on 17/02/2023

The platform is highly customizable, allowing users to tailor their campaigns to their needs and...

The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Pros

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Cons

Handling the software may require several times to learn.

Ana
Ana
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

I think it's a tool that has enough features to power marketing activities.

Reviewed on 02/07/2022

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual...

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Maddison
Maddison
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great tool!

Reviewed on 13/04/2020

Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll...

Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Pros

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Cons

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Steven
Steven
Overall rating
  • Industry: Financial Services Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

First platform for marketing automation

Reviewed on 28/05/2019

When we used Marketo it was functional for what we were looking for but also a bit sterile. There...

When we used Marketo it was functional for what we were looking for but also a bit sterile. There also seemed to be a level of IT knowledge needed to use the software effectively. Overall though, we were able to distribute targeted email blasts and the analytic and reporting portions of Marketo were very helpful in analyzing the data.

Pros

The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences.

Cons

When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team.

Aubrey
Aubrey
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Used Marketo as a digital Marketing tool for Lead Gen

Reviewed on 13/11/2017

This gives you insight into what prospects are interested in and gives your warm leads because when...

This gives you insight into what prospects are interested in and gives your warm leads because when you contact the prospect you already know what is important to them based on the digital foot print they left

Pros

This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona

Cons

I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool

Mercedes
Mercedes
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Overall, my experience is good. I'd say that they have some upgrading to do

Reviewed on 25/10/2017

We run all of our automated campaigns through Marketo, including social campaigns. As we expand our...

We run all of our automated campaigns through Marketo, including social campaigns. As we expand our subscription scope, I am sure we will leverage more features to innovate our program.

Pros

I like the interface. Pretty self-explanatory, allowing novice users to find their way around without much help. The ease of smart campaigns and nurture tracking tools are great. The engagement rating on nurture campaigns allows my team to assess effectiveness of each touch and adjust accordingly.

Cons

Basic reporting is very basic. For the price, I would expect more detailed reporting and dashboards.

Emanuela
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

My experience with Marketo

Reviewed on 28/05/2018

Pros

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Verified Reviewer
Overall rating
  • Industry: Financial Services Software
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Marketo Engage - best automation tool to date

Reviewed on 12/01/2022

Excellent overall, can be the engine of the marketing department and best support for sales if used...

Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Pros

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Cons

No batching of operations, editor of emails can be improved

Reasons for Choosing Marketo Engage

prior had limited functionalities

Reasons for Switching to Marketo Engage

Best product on the market
Marek
Overall rating
  • Industry: Financial Services Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketo Engage Review

Reviewed on 23/05/2023

Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of...

Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.

Pros

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Cons

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Ogarekpe
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Superb tool to transform your marketing efforts

Reviewed on 19/03/2024

This tool is a game changer in elevating your marketing efforts and driving engagement.

This tool is a game changer in elevating your marketing efforts and driving engagement.

Pros

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Cons

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Paulette
Overall rating
  • Industry: Financial Services Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Drive a dynamic marketplace with viable marketing strategies with this platform

Reviewed on 13/02/2024

Marketo is a reliable tool for optimizing and identifying actionable insights for strategic...

Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing.

Pros

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Cons

Optimizing marketing campaigns within Marketo Engage may require significant time,

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Comprehensive Marketing Automation

Reviewed on 16/05/2023

Pros

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Cons

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Rachel
Overall rating
  • Industry: Management Consulting
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Makes Small Teams Seem Big

Reviewed on 20/12/2017

The Marketo community is great and one of the highlights of working with this software. The support...

The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.

Pros

We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Cons

While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Powerful and Effective

Reviewed on 17/05/2022

Pros

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

Cons

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

Alternatives Considered

HubSpot CRM
Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Easy and effective saas marketing

Reviewed on 19/02/2022

Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Pros

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Cons

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

Alternatives Considered

Zoho CRM
norah
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

Not intuitive

Reviewed on 27/06/2017

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Pros

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Cons

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Crystal
Overall rating
  • Industry: Computer Software
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Want to see proven ROI with a marketing automation system?

Reviewed on 09/08/2016

Pros

- UI Usability & design.
- Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns.
- Complex criteria for building out nurture programs based on targeted parameters and real-time interactions.
- Global partitions and platform internationalization.
- Real-time personalization

Cons

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through.
- Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again.
- Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Steve
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best MA Tool On The Market -- By FAR

Reviewed on 14/03/2018

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing...

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Pros

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Julia
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketing Automation leader, how can you exist without it?

Reviewed on 21/06/2019

We use Marketo to promote all of our content team's materials, promote and track conference and...

We use Marketo to promote all of our content team's materials, promote and track conference and registrations and integrate it across a variety of platforms (Salesforce, Cvent, Outgrow, etc.).

Pros

It's super flexible and can accommodate just about any marketing automation request I receive. I've been using it for a couple years now and have made hundreds of programs to send emails, create landing pages, gate content, monitor and implement events registration and once you get the hang of it, it's a breeze. The learning curve can feel a little steep at times, but their in-person onboarding is a welcome training.

Cons

I feel like they've grown so much that their CSMs can't keep up. Our last one rarely knew the answers to our questions and would push us to support all the time. Support usually could solve our problems, but they take a little longer to respond (about a day). If you can live with that, then you're golden.

Ephantus
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

My Experience With Marketo Engage

Reviewed on 08/04/2024

Pros

It makes content management easy
Has amazing content delivery features

Cons

No issues as Marketo Engage has been amazing.

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Marketo Engage for Online Education Marketing

Reviewed on 09/11/2022

Overall, it provides our marketing team with options to move their leads through the enrollment...

Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

Pros

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Cons

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.