About Sprinklr

Sprinklr's social CRM and social governance modules can be used to manage all your social profiles from one single platform. The Social Engagement product by Sprinklr can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Use Sprinklr's social listening insights to monitor competition, track audience engagement, and measure sentiment, moods, and market trends. Social publishing can be used to create, share and target content. The editorial calendar and organizational compliance and approval rules can be used to ensure consistent content and brand messaging. All your sourced and produced content can be protected using the social asset management module. Share and reuse successful content and identify the best performing content and content producers.

Sprinklr can be used to collaborate on social campaigns, from design to launch. Use reporting metrics from multiple channels to show the effectiveness of your content on ROI. You can also use Sprinklr to build social apps, as well as to monitor social activity from any mobile device, anywhere and anytime.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Sprinklr

- Sprinklr supports Twitter, Facebook, Snapchat, LinkedIn, Google+, YouTube, Instagram, Foursquare, Flickr, Slideshare, Tumblr, WordPress, Zendesk, Livechat, Bazaar Voice, Survey Monkey, Clarabridge, Sina Weibo, Tencent Weibo, Renren, and VK.

- Slice and dice drill-down queries that can be immediately saved and “injected” into conversation or reporting dashboards for subsequent examination.

- Use Sprinklr to track campaigns and conversions, optimize conatent placement and deployment.

- Build a 360 degree profile views of your customers over time and across hundreds of channels by integrating a Social CRM

- Build your own custom social apps and run A/B testing, as well as having access to a selection of ready-to-go apps. Schedule deployment and manage app versioning.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)


  • Cloud-based
  • On-premise


Australia, Austria, Belgium, Canada, Denmark and 20 others

Supported Languages

English, French, German, Portuguese, Spanish

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription


Sprinklr Software - Campaign overview
Sprinklr Software - User permissions
Sprinklr Software - Content delivery workflows
Sprinklr Software - Content compliance approvals
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Sprinklr Software - Campaign overview
Sprinklr Software - User permissions
Sprinklr Software - Content delivery workflows
Sprinklr Software - Content compliance approvals


Total features of Sprinklr: 138

  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Behavior Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • CRM Software
  • Calendar Management
  • Call Center Management
  • Call Routing
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management Software
  • Chat/Messaging
  • Chatbot Software
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Contextual Guidance
  • Conversion Tracking
  • Customer Communication
  • Customer Database
  • Customer Engagement Software
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support Software
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Data Import/Export
  • Data Visualization Software
  • Dynamic Content
  • Email Management Software
  • Email Marketing Software
  • Engagement Tracking
  • Event Management Software
  • Feedback Management
  • For Sales/Marketing
  • For iPad Devices
  • Gamification Software
  • Help Desk Management
  • Image Editing
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Knowledge Base Management
  • Language Detection
  • Lead Management Software
  • Live Chat Software
  • Macros/Templated Responses
  • Marketing Automation Software
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Prioritization
  • Proactive Chat
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-Time Chat
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Messaging
  • Search/Filter
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Single Sign On Software
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Strategic Planning Software
  • Support Ticket Management
  • Support Ticket Tracking
  • Surveys & Feedback
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Ticket Management
  • Transcripts/Chat History
  • Transfers/Routing
  • Trend Analysis
  • User Management
  • Version Control
  • Virtual Assistant
  • Workflow Configuration
  • Workflow Management Software



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Overall rating

4.2 /5
Value for Money
Ease of Use
Customer Support Software

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 76
Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Soup-to-nuts social CMS tool

Reviewed on 24/05/2019

We have been very happy with our Sprinklr partnership - if your company has the budget to support...

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.


Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.


Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.

Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Awesome social automation platform. Insane amount of features, and plenty of customizable...

Reviewed on 13/06/2017


Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.


The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.

Mary Grace
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Extremely Useful...When it Works

Reviewed on 14/04/2022

We rely on our tools for so heavily at our agency, that work stops when a tool isn't working...

We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly. So most of the time, when it's working, it does what we need it to do. It has many of the insights we need and connects to the platforms we need to engage on.


This tool has so many layers to it that I don't have to look anywhere else when searching for engagement analytics.


The amount of times in our chat that I see "Sprinklr is down" does not give an excellent credit to the tool. It also doesn't keep up to date very well with changing platform features (no Reels insights).

Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A great product with poor customer support

Reviewed on 20/05/2022


Sprinklr can fetch real time comments, messages, posts from social media channels into dashboards which help advisors to reply to customer queries and/or concerns. It has extensive reporting and does social listening as well across social media channels where you can fetch posts using particular keywords.


Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics. Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

super scheduler

Reviewed on 04/01/2019


i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.


creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance.

Showing 5 reviews of 76 Read all reviews

Sprinklr FAQs

Below are some frequently asked questions for Sprinklr.

Sprinklr offers the following pricing plans:

  • Free Trial: Not Available

Contact sales or request a tour for more product pricing information.

Sprinklr has the following typical customers:

201–500, 501–1,000, 1,001–5,000

Sprinklr supports the following languages:

English, French, German, Portuguese, Spanish

Sprinklr supports the following devices:

Android (Mobile), iPhone (Mobile)

Sprinklr integrates with the following applications:

Adjust, Adobe Analytics, Adobe Commerce, Adobe Experience Manager, AppsFlyer, BL.INK, Bazaarvoice, Beckon, Bitly, Bronto Marketing Platform, Canary, Chargify, Domo, FormAssembly, Google Analytics 360, Google Data Studio, Haptik, HubSpot Marketing Hub, Jive, Kochava, LinkedIn for Business, Mailchimp, Mailchimp Transactional Email, Marketo Engage, Marketo Sales Connect, MediaValet, Meta for Business, Microsoft Power BI, Microsoft Power BI - BI - JourneyTEAM (Reseller), Oracle Eloqua, Oracle Responsys, PowerReviews, SAP Service Cloud, Salesforce Service Cloud, Shopify, Snapchat, Stripe, Tableau, Trustpilot, Twitter, WordPress, Zendesk Suite

Sprinklr offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep)

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