
About Ortto
Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.
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Reviews
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- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Marketing Automation on Steroids
Reviewed on 21/03/2018
Pros
Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.
Cons
It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.
- Industry: Higher Education Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
A Huge Breath of Fresh Air
Reviewed on 11/11/2018
Autopilot allows us affordable access to tremendous marketing automation potential from one-off...
Autopilot allows us affordable access to tremendous marketing automation potential from one-off email bursts to complicated journeys that follow our prospects through the entire funnel. After more than a year of searching for a program that could integrate with our website, Facebook, Salesforce and Twilio and do so affordably, Autopilot has been an unbelievable value. The program has occasional rough edges, especially in terms of designing and editing audience segments for journeys, and producing emails, but it's the best combination of ease-of-use, breadth of capabilities and affordability I've found in this space. Would strongly recommend to cash-strapped small organizations with a limited contact base.
Pros
Affordability for a small contact list
Ease of use
Visual Journey Builder
Salesforce integration
Features for price
Cons
Limits in contact segmentation
Limits in triggers for actions
Email editing suite can be a little basic
- Industry: Media Production
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
Good in theory but not a solid longterm solution
Reviewed on 24/11/2019
We used Autopilot for two+ years and now we're looking to move it off.
We used Autopilot for two+ years and now we're looking to move it off.
Pros
Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.
Cons
The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
One of the best marketing automation tools
Reviewed on 12/12/2018
We are using Autopilot for marketing automations to onboard our new trial users. It has worked...
We are using Autopilot for marketing automations to onboard our new trial users. It has worked pretty well for our use case.
Pros
Its a very easy to use solution and has a robust feature set. Their journey creator is flawless and even a non-techinical person can use it with ease.
The have very robust APIs and you can confirgure autopilot pretty easily with their APIs.
Cons
It would be great we can use our custom mail server to send the mails, like Mailgun or SendGrid.
Response from Ortto
Thanks! We are so happy to have you on board. Great to see that you are having fun with Autopilot.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Great Value For Money
Reviewed on 21/05/2019
Pros
I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.
Cons
I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.
Ortto FAQs
Below are some frequently asked questions for Ortto.Q. What type of pricing plans does Ortto offer?
Ortto offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Available
Q. Who are the typical users of Ortto?
Ortto has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Ortto support?
Ortto supports the following languages:
English
Q. Does Ortto support mobile devices?
Ortto supports the following devices:
Q. What other apps does Ortto integrate with?
Ortto integrates with the following applications:
BigCommerce, Calendly, Google Ads, Gorgias, Instapage, LiveChat, Lob, Meta for Business, Pipedrive, PrestaShop, Recurly, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Stripe, Twilio, Typeform, WooCommerce, Zapier, Zendesk Suite
Q. What level of support does Ortto offer?
Ortto offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat
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