Ortto

4.6 (111)
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Build journeys that drive revenue.

About Ortto

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.


Key benefits of Ortto

  • Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

  • Multi-channel marketing: Ortto lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

  • Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

  • Best practice guides: Ortto’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

  • Built-in integrations: Ortto partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

  • Universal tracking: Ortto enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

  • Advanced insights and reporting: Ortto’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.

  • Images

    Ortto Software - Unlock a single view of the customer journey with unified data. Put an end to your siloed view by using no-code integrations that bring data from product, marketing, finance, support and sales together.
    Ortto Software - Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.
    Ortto Software - Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.
    Ortto Software - Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.
    Ortto Software - A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every campaign.
    Ortto Software - Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.
    View 7 more
    Ortto video
    Ortto Software - Unlock a single view of the customer journey with unified data. Put an end to your siloed view by using no-code integrations that bring data from product, marketing, finance, support and sales together.
    Ortto Software - Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.
    Ortto Software - Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.
    Ortto Software - Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.
    Ortto Software - A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every campaign.
    Ortto Software - Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.

    Not sure about Ortto? Compare with a popular alternative

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    Reviews

    Overall rating

    4.6 /5
    (111)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.5/5
    Customer Support Software
    4.5/5

    Already have Ortto?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 111
    Jamie
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Marketing Automation on Steroids

    Reviewed on 21/03/2018

    Pros

    Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

    Cons

    It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

    Verified Reviewer
    Overall rating
    • Industry: Higher Education Software
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A Huge Breath of Fresh Air

    Reviewed on 11/11/2018

    Autopilot allows us affordable access to tremendous marketing automation potential from one-off...

    Autopilot allows us affordable access to tremendous marketing automation potential from one-off email bursts to complicated journeys that follow our prospects through the entire funnel. After more than a year of searching for a program that could integrate with our website, Facebook, Salesforce and Twilio and do so affordably, Autopilot has been an unbelievable value. The program has occasional rough edges, especially in terms of designing and editing audience segments for journeys, and producing emails, but it's the best combination of ease-of-use, breadth of capabilities and affordability I've found in this space. Would strongly recommend to cash-strapped small organizations with a limited contact base.

    Pros

    Affordability for a small contact list
    Ease of use
    Visual Journey Builder
    Salesforce integration
    Features for price

    Cons

    Limits in contact segmentation
    Limits in triggers for actions
    Email editing suite can be a little basic

    Alex
    Overall rating
    • Industry: Media Production
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    Good in theory but not a solid longterm solution

    Reviewed on 24/11/2019

    We used Autopilot for two+ years and now we're looking to move it off.

    We used Autopilot for two+ years and now we're looking to move it off.

    Pros

    Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

    Cons

    The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    One of the best marketing automation tools

    Reviewed on 12/12/2018

    We are using Autopilot for marketing automations to onboard our new trial users. It has worked...

    We are using Autopilot for marketing automations to onboard our new trial users. It has worked pretty well for our use case.

    Pros

    Its a very easy to use solution and has a robust feature set. Their journey creator is flawless and even a non-techinical person can use it with ease.

    The have very robust APIs and you can confirgure autopilot pretty easily with their APIs.

    Cons

    It would be great we can use our custom mail server to send the mails, like Mailgun or SendGrid.

    Response from Ortto

    Thanks! We are so happy to have you on board. Great to see that you are having fun with Autopilot.

    Adrian
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Great Value For Money

    Reviewed on 21/05/2019

    Pros

    I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.

    Cons

    I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.

    Showing 5 reviews of 111 Read all reviews

    Ortto FAQs

    Below are some frequently asked questions for Ortto.

    Ortto offers the following pricing plans:

    • Starting from: $849.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Ortto has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Ortto supports the following languages:

    English

    Ortto supports the following devices:

    Ortto integrates with the following applications:

    BigCommerce, Calendly, Chargebee, Google Ads, Gorgias, HubSpot CRM, Instapage, Intercom, LiveChat, Lob, Meta for Business, Pipedrive, PrestaShop, Recurly, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Squarespace, Stripe, Twilio, Twitter/X, Typeform, WooCommerce, Zapier, Zendesk Suite

    Ortto offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

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