About Adobe Campaign

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Pricing starting from:

$9.98/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Adobe Campaign

Key benefits of Adobe Campaign

  • Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    $9.98/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Adobe Campaign

    Images

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    Features

    Total features of Adobe Campaign: 71

    • AB Testing
    • API
    • Analytics/ROI Tracking
    • Asset Lifecycle Management
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Channel Management Software
    • Charting
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Document Management Software
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Marketing Automation Software
    • Marketing Calendar
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Online Video Platform Software
    • Pipeline Management
    • Projections
    • Prospecting Tools
    • Reporting & Statistics
    • Reporting/Analytics
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Performance Management
    • Social Promotion
    • Source Tracking
    • Spam Blocker
    • Subscriber Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management Software

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    Reviews

    Overall rating

    4.4 /5
    (153)
    Value for Money
    4/5
    Features
    4.4/5
    Ease of Use
    3.9/5
    Customer Support Software
    4.0/5

    Already have Adobe Campaign?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 153
    Gautam S.
    Overall rating
    • Industry: Entertainment
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    "It controls you all the time in marketing or advertising."

    Reviewed on 25/07/2020

    Controls marketing or advertising campaigns to identify customers and allow for direct communication...

    Controls marketing or advertising campaigns to identify customers and allow for direct communication.

    Pros

    Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

    Cons

    However, every time I've had trouble using this software, I've had trouble getting customer service support.
    Emails a lot of time to respond to and resolve emails.

    Giselle R.
    Overall rating
    • Industry: Design
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    usefull tool for my company!

    Reviewed on 29/06/2021

    we used to waist so much time emailing our costumers and this software save us money and time...

    we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

    Pros

    it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

    Cons

    for some of my collaborators was difficult at the beginning but it's worth it

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Adobe Campaign

    because it solves my company problems and the software is easier than others in the market.
    Shaun P.
    Overall rating
    • Industry: Retail
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Over-promised; not delivered in the slightest!

    Reviewed on 06/05/2021

    The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

    The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

    Pros

    nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

    Cons

    Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

    Alternatives Considered

    Salesforce Platform

    Reasons for Choosing Adobe Campaign

    We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

    Switched From

    Mailchimp

    Reasons for Switching to Adobe Campaign

    apparent service benefits which were ultimately just not true.
    Dan P.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Great For Automation

    Reviewed on 07/10/2021

    We use it for our automation and scheduling of online activities

    We use it for our automation and scheduling of online activities

    Pros

    A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools

    Cons

    It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done

    Emmanuel T.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Adobe campaign is a creative software for your business.

    Reviewed on 04/04/2021

    Is good and perfect for my business.

    Is good and perfect for my business.

    Pros

    What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

    Cons

    Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

    Showing 5 reviews of 153 Read all reviews

    Adobe Campaign FAQs

    Below are some frequently asked questions for Adobe Campaign.

    Adobe Campaign offers the following pricing plans:

    • Starting from: $9.98/month
    • Pricing model: Subscription
    • Free Trial: Available

    Contact Adobe directly for pricing information.

    Adobe Campaign has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Adobe Campaign supports the following languages:

    English

    Adobe Campaign supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Adobe Campaign integrates with the following applications:

    ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau

    Adobe Campaign offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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