
About Adobe Campaign
Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Campaign gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Campaign automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.
Adobe Campaign is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.
With Adobe Campaign, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Campaign solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Adobe Campaign
Key benefits of Adobe Campaign
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
United States
Supported Languages
English
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Adobe Campaign
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Features
Total features of Adobe Campaign: 79
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Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Philanthropy
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
All the tools you need under 1 program
Reviewed on 15/02/2018
Pros
Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.
Cons
Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.
- Industry: Electrical/Electronic Manufacturing
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Intuitive program
Reviewed on 09/11/2017
Pros
I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.
Cons
The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
Great platform but many flows
Reviewed on 22/04/2018
Pros
Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.
Cons
Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

- Industry: Staffing & Recruiting
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Most helpful email marketing tool
Reviewed on 30/08/2019
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising...
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.
Pros
Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.
Cons
The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.
- Industry: Electrical/Electronic Manufacturing
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Excellent Full-suite Cloud Platform
Reviewed on 02/11/2018
For any real marketing department, this is a comprehensive suite and a must have. The capabilities...
For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.
Pros
This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.
Cons
The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.
Adobe Campaign FAQs
Below are some frequently asked questions for Adobe Campaign.Q. What type of pricing plans does Adobe Campaign offer?
Adobe Campaign offers the following pricing plans:
- Free Trial: Available
Contact Adobe directly for pricing information.
Q. Who are the typical users of Adobe Campaign?
Adobe Campaign has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Adobe Campaign support?
Adobe Campaign supports the following languages:
English
Q. Does Adobe Campaign support mobile devices?
Adobe Campaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Adobe Campaign integrate with?
Adobe Campaign integrates with the following applications:
ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau
Q. What level of support does Adobe Campaign offer?
Adobe Campaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat
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