Adobe Marketing Cloud Overview
What is Adobe Marketing Cloud?
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.
Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.
With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
Adobe Marketing Cloud Overview
Pricing
Pricing options
Contact Adobe directly for pricing information.
Adobe Marketing Cloud Features
Media
Adobe Marketing Cloud Reviews
Adobe Marketing Cloud Reviews
"It controls you all the time in marketing or advertising."
Controls marketing or advertising campaigns to identify customers and allow for direct communication.
Run Away -- Fast. Adobe Campaign is one headache after another!
Go with another tool!
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"It controls you all the time in marketing or advertising."
Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.
Great tool, slow customer service.
Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.
Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.
A good Adobe product.
Pros
Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .
Cons
As with most things Adobe, Campaign could be less expensive .
Run Away -- Fast. Adobe Campaign is one headache after another!
Go with another tool!
Pros
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.
Cons
Too many to count:
1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.
You get what you pay for
Pros
Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.
Cons
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.
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Adobe Marketing Cloud Pricing
Adobe Marketing Cloud Pricing
Contact Adobe directly for pricing information.
Contact Adobe directly for pricing information.
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Adobe Marketing Cloud Features
Adobe Marketing Cloud Features
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Categories
Categories
Additional information for Adobe Marketing Cloud
Additional information for Adobe Marketing Cloud
Key features of Adobe Marketing Cloud
- Analytics
- App optimization
- App-centric user interface
- Asset management
- Centralized team collaboration
- Contextual experience management
- Data distribution management
- Demo version available
- Display management
- Dynamic tag management
- Geolocation
- Integrate online platforms
- Mobile services
- Online support
- Permission-based workflows
- Profile management
- Retail optimization
- Rules-driven tag execution
- Search management
- Single sign-on
Benefits
Adobe Marketing Cloud FAQs
Adobe Marketing Cloud FAQs
Below are some frequently asked questions for Adobe Marketing Cloud.
Q. What type of pricing plans does Adobe Marketing Cloud offer?
Adobe Marketing Cloud offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact Adobe directly for pricing information.
Q. What are the main features of Adobe Marketing Cloud?
Adobe Marketing Cloud offers the following features:
- Analytics
- App optimization
- App-centric user interface
- Asset management
- Centralized team collaboration
- Contextual experience management
- Data distribution management
- Demo version available
- Display management
- Dynamic tag management
- Geolocation
- Integrate online platforms
- Mobile services
- Online support
- Permission-based workflows
- Profile management
- Retail optimization
- Rules-driven tag execution
- Search management
- Single sign-on
Q. Who are the typical users of Adobe Marketing Cloud?
Adobe Marketing Cloud has the following typical customers:
Small Business, Large Enterprises, Mid Size Business
Q. What languages does Adobe Marketing Cloud support?
Adobe Marketing Cloud supports the following languages:
English
Q. Does Adobe Marketing Cloud support mobile devices?
We do not have any information about what devices Adobe Marketing Cloud supports
Q. What other apps does Adobe Marketing Cloud integrate with?
Adobe Marketing Cloud integrates with the following applications:
Bynder, Colabo, Decibel, Digizuite DAM, Invoca, LiveRamp IdentityLink, MyFeelBack, Workato, Workfront, Wrike
Q. What level of support does Adobe Marketing Cloud offer?
Adobe Marketing Cloud offers the following support options:
Knowledge Base, Online Support, Video Tutorials, Forum
Controls marketing or advertising campaigns to identify customers and allow for direct communication.