About Adobe Campaign
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.
Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.
With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
Pricing starting from:
$9.98/month
- Free Trial
- Subscription
Key benefits of Adobe Campaign
Devices
Business size
Pricing starting from:
$9.98/month
- Free Trial
- Subscription
Images
Features
Total features of Adobe Campaign: 76
- A/B Testing
- API
- Analytics/ROI Tracking
- Asset Management
- Auto-Responders
- Benchmarking
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Charting
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management Software
- Content Management System (CMS) Software
- Conversion Rate Optimization
- Conversion Tracking
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Document Management Software
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing Software
- Engagement Analytics
- Event Triggered Actions
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Distribution
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat Software
- Marketing Automation Software
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Online Video Platform Software
- Personalization and Behavioral Targeting Software
- Pipeline Management
- Projections
- Prospecting Tools
- Reporting & Statistics
- Reporting/Analytics
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Performance Management
- Social Promotion
- Software Development
- Source Tracking
- Spam Blocker
- Subscriber Management
- Template Management
- Third Party Integrations
- Video Streaming
- Visitor Management Software
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management Software
Alternatives
Zoho CRM
Marketing 360
Mailchimp
User.com
Reviews
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- Industry: Entertainment
- Company size: 11-50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
"It controls you all the time in marketing or advertising."
Reviewed on 25/07/2020
Controls marketing or advertising campaigns to identify customers and allow for direct...
Controls marketing or advertising campaigns to identify customers and allow for direct communication.
Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Great tool, slow customer service.
Reviewed on 20/01/2018
Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.
Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.
- Industry: Electrical/Electronic Manufacturing
- Company size: 501-1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 1.0 /10
Run Away -- Fast. Adobe Campaign is one headache after another!
Reviewed on 06/02/2018
Go with another tool!
Go with another tool!
Pros
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.
Cons
Too many to count:
1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.
- Industry: Entertainment
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
ADOBE CAMPAIGN REVIEW
Reviewed on 31/01/2021
Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i...
Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement
Pros
You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.
Cons
It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.
- Industry: Staffing & Recruiting
- Company size: 1,001-5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Most helpful email marketing tool
Reviewed on 30/08/2019
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar...
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.
Pros
Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.
Cons
The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.
Adobe Campaign FAQs
Below are some frequently asked questions for Adobe Campaign.Q. What type of pricing plans does Adobe Campaign offer?
Adobe Campaign offers the following pricing plans:
- Starting from: $9.98/month
- Pricing model: Subscription
- Free Trial: Available
Contact Adobe directly for pricing information.
Q. What are the main features of Adobe Campaign?
We do not have any information about Adobe Campaign features
Q. Who are the typical users of Adobe Campaign?
Adobe Campaign has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Adobe Campaign support?
We do not have any information about what languages Adobe Campaign supports
Q. Does Adobe Campaign support mobile devices?
Adobe Campaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Adobe Campaign integrate with?
Adobe Campaign integrates with the following applications:
ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau
Q. What level of support does Adobe Campaign offer?
Adobe Campaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat
Related categories
See all software categories found for Adobe Campaign.
