About Adobe Campaign

Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Campaign gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Campaign automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Campaign is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Campaign, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Campaign solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Adobe Campaign

  • Centralized team collaboration and Mobile services - Adobe Campaign gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Campaign dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Campaign links all your online marketing platforms by integrating the information feeds into Adobe Campaign graphs and charts so you can view, save and export your data for assessment. Adobe Campaign lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Campaign gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Campaign solutions from one central hub.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Images

    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Share
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Info
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Main Menu
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Social Buzz
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Diagram
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Metrics
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Tablet
    View 8 more
    Adobe Campaign video
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Share
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Info
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Main Menu
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Social Buzz
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Diagram
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Metrics
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Tablet

    Features

    Total features of Adobe Campaign: 79

    • AB Testing
    • API
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Tracking
    • Channel Management Software
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Document Management Software
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Monitoring
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Marketing Automation Software
    • Marketing Calendar
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Move & Copy
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Parameterized Testing
    • Performance Metrics
    • Pipeline Management
    • Post Scheduling
    • Projections
    • Prospecting Tools
    • ROI Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Requirements-Based Testing
    • Response Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Performance Management
    • Social Promotion
    • Source Tracking
    • Spam Blocker
    • Subscriber Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    Emarsys

    4.3
    #1 Alternative to Adobe Campaign
    Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement,...

    Salesforce Marketing Cloud Account Engagement

    4.1
    #2 Alternative to Adobe Campaign
    Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

    Mailchimp

    4.5
    #3 Alternative to Adobe Campaign
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Shopify

    4.5
    #4 Alternative to Adobe Campaign
    Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

    Reviews

    Overall rating

    4.4 /5
    (165)
    Value for Money
    4.0/5
    Features
    4.4/5
    Ease of Use
    4.0/5
    Customer Support Software
    3.9/5

    Already have Adobe Campaign?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 165
    Mike
    Overall rating
    • Industry: Philanthropy
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    All the tools you need under 1 program

    Reviewed on 15/02/2018

    Pros

    Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

    Cons

    Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

    Alicia
    Overall rating
    • Industry: Electrical/Electronic Manufacturing
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Intuitive program

    Reviewed on 09/11/2017

    Pros

    I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

    Cons

    The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

    Jonathan
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Great platform but many flows

    Reviewed on 22/04/2018

    Pros

    Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

    Cons

    Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

    Amanda
    Overall rating
    • Industry: Staffing & Recruiting
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Most helpful email marketing tool

    Reviewed on 30/08/2019

    Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising...

    Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

    Pros

    Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

    Cons

    The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

    Meredith
    Overall rating
    • Industry: Electrical/Electronic Manufacturing
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Excellent Full-suite Cloud Platform

    Reviewed on 02/11/2018

    For any real marketing department, this is a comprehensive suite and a must have. The capabilities...

    For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

    Pros

    This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

    Cons

    The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

    Showing 5 reviews of 165 Read all reviews

    Adobe Campaign FAQs

    Below are some frequently asked questions for Adobe Campaign.

    Adobe Campaign offers the following pricing plans:

    • Free Trial: Available

    Contact Adobe directly for pricing information.

    Adobe Campaign has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Adobe Campaign supports the following languages:

    English

    Adobe Campaign supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Adobe Campaign integrates with the following applications:

    ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau

    Adobe Campaign offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Adobe Campaign.