About Adobe Campaign

Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Campaign gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Campaign automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Campaign is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Campaign, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Campaign solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Adobe Campaign

Key benefits of Adobe Campaign

  • Centralized team collaboration and Mobile services - Adobe Campaign gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Campaign dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Campaign links all your online marketing platforms by integrating the information feeds into Adobe Campaign graphs and charts so you can view, save and export your data for assessment. Adobe Campaign lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Campaign gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Campaign solutions from one central hub.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Adobe Campaign

    Images

    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Share
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Info
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Main Menu
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Social Buzz
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Diagram
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    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Share
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Info
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Main Menu
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Social Buzz
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Diagram
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Metrics
    Adobe Campaign Software - Adobe Marketing Cloud - Analytics - Tablet

    Features

    Total features of Adobe Campaign: 79

    • AB Testing
    • API
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Tracking
    • Channel Management Software
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Document Management Software
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Monitoring
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Marketing Automation Software
    • Marketing Calendar
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Move & Copy
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Parameterized Testing
    • Performance Metrics
    • Pipeline Management
    • Post Scheduling
    • Projections
    • Prospecting Tools
    • ROI Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Requirements-Based Testing
    • Response Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Performance Management
    • Social Promotion
    • Source Tracking
    • Spam Blocker
    • Subscriber Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    Salesforce Platform

    4.3
    #1 Alternative to Adobe Campaign
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    Emarsys

    4.3
    #2 Alternative to Adobe Campaign
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    Mailchimp

    4.5
    #3 Alternative to Adobe Campaign
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Shopify

    4.5
    #4 Alternative to Adobe Campaign
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    Reviews

    Overall rating

    4.4 /5
    (161)
    Value for Money
    4.0/5
    Features
    4.4/5
    Ease of Use
    3.9/5
    Customer Support Software
    4.0/5

    Already have Adobe Campaign?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 161
    Jeniffer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Intuitive Marketing Campaign Management product.

    Reviewed on 27/08/2022

    Adobe Campaign is quite a reliable marketing content creation and management software which also...

    Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

    Pros

    This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

    The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

    Cons

    Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

    Ade
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    It is like a Pro tool for Content Marketing Business online

    Reviewed on 01/02/2022

    This program is fantastic for automating marketing processes. The tool makes managing customer...

    This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

    Pros

    It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

    Cons

    The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

    giselle
    Overall rating
    • Industry: Design
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    usefull tool for my company!

    Reviewed on 29/06/2021

    we used to waist so much time emailing our costumers and this software save us money and time...

    we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

    Pros

    it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

    Cons

    for some of my collaborators was difficult at the beginning but it's worth it

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Adobe Campaign

    because it solves my company problems and the software is easier than others in the market.
    Grace
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 10,000+ Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    A quite complete marketing tool.

    Reviewed on 18/03/2022

    Although there is not a great deal of customer support, the design and structure of Adobe Campaign...

    Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

    Pros

    With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
    -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
    -Email campaigns are very effective and easy to update to keep customers up to date on products and services.
    -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
    -Streamline sales channels.

    Cons

    The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

    Ahsan
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Perfect all in one marketing platform by Adobe

    Reviewed on 13/06/2022

    Pros

    It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

    Cons

    The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

    Showing 5 reviews of 161 Read all reviews

    Adobe Campaign FAQs

    Below are some frequently asked questions for Adobe Campaign.

    Adobe Campaign offers the following pricing plans:

    • Free Trial: Available

    Contact Adobe directly for pricing information.

    Adobe Campaign has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Adobe Campaign supports the following languages:

    English

    Adobe Campaign supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Adobe Campaign integrates with the following applications:

    ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau

    Adobe Campaign offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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