About Adobe Campaign
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.
Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.
With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
Pricing starting from:
$9.98/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Adobe Campaign
Key benefits of Adobe Campaign
Devices
Business size
Markets
United States
Supported Languages
English
Pricing starting from:
$9.98/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Adobe Campaign
Images
Features
Total features of Adobe Campaign: 71
- AB Testing
- API
- Analytics/ROI Tracking
- Asset Lifecycle Management
- Auto-Responders
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Charting
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management Software
- Content Management System (CMS) Software
- Conversion Rate Optimization
- Conversion Tracking
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Document Management Software
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing Software
- Engagement Tracking
- Event Triggered Actions
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Distribution
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat Software
- Marketing Automation Software
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Online Video Platform Software
- Pipeline Management
- Projections
- Prospecting Tools
- Reporting & Statistics
- Reporting/Analytics
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management Software
Alternatives
Salesforce Platform
Mailchimp
Marketing 360
Saphyte
Reviews
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- Industry: Entertainment
- Company size: 11-50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
"It controls you all the time in marketing or advertising."
Reviewed on 25/07/2020
Controls marketing or advertising campaigns to identify customers and allow for direct communication...
Controls marketing or advertising campaigns to identify customers and allow for direct communication.
Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.
- Industry: Design
- Company size: 2-10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
usefull tool for my company!
Reviewed on 29/06/2021
we used to waist so much time emailing our costumers and this software save us money and time...
we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.
Pros
it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.
Cons
for some of my collaborators was difficult at the beginning but it's worth it
Alternatives Considered
MailchimpReasons for Switching to Adobe Campaign
because it solves my company problems and the software is easier than others in the market.
- Industry: Retail
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Over-promised; not delivered in the slightest!
Reviewed on 06/05/2021
The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.
The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.
Pros
nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.
Cons
Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.
Alternatives Considered
Salesforce PlatformReasons for Choosing Adobe Campaign
We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.Switched From
MailchimpReasons for Switching to Adobe Campaign
apparent service benefits which were ultimately just not true.
- Industry: Marketing & Advertising
- Company size: 201-500 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Great For Automation
Reviewed on 07/10/2021
We use it for our automation and scheduling of online activities
We use it for our automation and scheduling of online activities
Pros
A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools
Cons
It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done
- Industry: Entertainment
- Company size: 2-10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Adobe campaign is a creative software for your business.
Reviewed on 04/04/2021
Is good and perfect for my business.
Is good and perfect for my business.
Pros
What I like about the software is it design and tools. It gives my project a beautiful structure for public use.
Cons
Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.
Adobe Campaign FAQs
Below are some frequently asked questions for Adobe Campaign.Q. What type of pricing plans does Adobe Campaign offer?
Adobe Campaign offers the following pricing plans:
- Starting from: $9.98/month
- Pricing model: Subscription
- Free Trial: Available
Contact Adobe directly for pricing information.
Q. Who are the typical users of Adobe Campaign?
Adobe Campaign has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Adobe Campaign support?
Adobe Campaign supports the following languages:
English
Q. Does Adobe Campaign support mobile devices?
Adobe Campaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Adobe Campaign integrate with?
Adobe Campaign integrates with the following applications:
ClickTale, Decibel Insight, Email on Acid, Invoca, Litmus, Oracle CRM On Demand, Qualtrics CoreXM, Silverpop, Smartling, Tableau
Q. What level of support does Adobe Campaign offer?
Adobe Campaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat
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