About Instapage

Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Pricing starting from:

$149.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Instapage

Key benefits of Instapage

  • Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

  • Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

  • A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all the pages you've published.

  • 20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

  • Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

  • Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

  • Track campaign performance with a dashboard showing all the leads generated from your landing pages.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Canada, China, Germany, Japan and 3 others

    Supported Languages

    English

    Pricing starting from:

    $149.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Instapage

    Images

    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
    View 6 more
    Instapage video
    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

    Features

    Total features of Instapage: 74

    • AB Testing
    • API
    • Account Based Marketing Software
    • Activity Dashboard
    • Alerts/Notifications
    • Audience Targeting
    • Behavior Analytics
    • Behavioral Analytics
    • Behavioral Targeting
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Categorization/Grouping
    • Channel Management Software
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Content Publishing Options
    • Contextual Targeting
    • Conversion Rate Optimization
    • Conversion Tracking
    • Cross Channel Attribution
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Data Visualization Software
    • Display Ad Management
    • Drag & Drop
    • Dynamic Content
    • Email Management Software
    • Engagement Tracking
    • Experience Management
    • Form Builder
    • Heatmaps
    • Landing Pages/Web Forms
    • Layout & Design
    • Lead Generation Software
    • Lead Management Software
    • Marketing Automation Software
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multivariate Testing
    • Online Store Builder
    • Personalization and Behavioral Targeting Software
    • Pre-built Templates
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Reporting
    • Recommendations
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Search Marketing
    • Segmentation
    • Split Testing
    • Tagging
    • Third Party Integrations
    • Visual Analytics
    • Visual Editor
    • Website Analytics
    • Website Personalization
    • Workflow Management Software

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    Reviews

    Overall rating

    4.5 /5
    (350)
    Value for Money
    4.1/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 350
    Mercedes
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Time saver!!

    Reviewed on 06/02/2020

    Instapage gives our developer a break from small site projects and allows for the rest of our team...

    Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

    Pros

    Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

    Cons

    I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

    Garrett
    Overall rating
    • Industry: Computer Software
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Fantastic way to build landing pages for PPC and other programs

    Reviewed on 03/08/2018

    I really enjoy building landing pages in Instapage. They look great and function really well....

    I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.

    Pros

    Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

    Cons

    The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

    One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

    Gustavo
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    InstaPage got too greedy and may be conducting bad business practice

    Reviewed on 27/12/2019

    Be carefull with their business practice.

    Our plan price would increase about 300%+ for a bunch of...

    Be carefull with their business practice.

    Our plan price would increase about 300%+ for a bunch of features our team would not use.

    Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features.

    Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not possible.

    Contacted support a 3rd time explaining the sutiation telling then that we like Instapage but at current price (for features we do not use) was too expensive, so we could agree on some terms (for a 5+ years custumer), or at least, give the .html export of our pages so we could move on.

    They replied: That's not possible. You either pay up 3 times more or leave with nothing.

    Our team had to re-do hundreds of pages.

    Pros

    Easy to use.
    Being able to quickly deploy the the cloud.

    Cons

    Landing pages are slow (Google Ads constantly alerts about this issue).
    Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
    Expensive.

    Ayesha
    Overall rating
    • Industry: Consumer Services
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 3.0 /10

    Instapage review

    Reviewed on 13/07/2022

    Pros

    I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation pages.

    Cons

    There was a period during which a few highlights were a piece buggy - like the text style would change naturally, without an explanation, when we were composing on the page. Or then again there were a few senseless impediments while setting pictures at the edges of the strip, yet other than that we generally had a great deal of adaptability

    Alexandre
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    User friendly and easy to set up

    Reviewed on 07/06/2022

    In the end I would definitely recommend this tool for companies with at least several thousands of...

    In the end I would definitely recommend this tool for companies with at least several thousands of $ budget for their marketing campaign, otherwise the subscription will affect the lead cost

    Pros

    Really easy to use and set up campaigns, userfriendly, otpimised interface and powerful tools.

    Cons

    Limited metrics and expensive unless used for big campaigns.

    Showing 5 reviews of 350 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: $149.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    201–500, 501–1,000, 1,001–5,000

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, BrightRoll, CallRail, Campaign Monitor, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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