About Instapage

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.

Key benefits of Instapage

  • Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

  • Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

  • A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all published pages.

  • Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

  • Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

  • Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

  • Track campaign performance with a dashboard that shows all leads generated from your landing pages.

    • Images

    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
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    Instapage video
    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

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    Reviews

    Overall rating

    4.5 /5
    (361)
    Value for Money
    4.0/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 361 Read all reviews
    Showing 5 reviews of 361
    Mercedes
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Time saver!!

    Reviewed on 06/02/2020

    Instapage gives our developer a break from small site projects and allows for the rest of our team...

    Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

    Pros

    Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

    Cons

    I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

    Ismaël Huberson
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Instapage

    Reviewed on 25/12/2022

    Pros

    Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business.

    Cons

    Although instapage's service is excellent, they only have one offer.

    Alex
    Overall rating
    • Industry: Internet
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Good product with super BAD reliability

    Reviewed on 08/10/2018

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you...

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

    Pros

    Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

    Cons

    Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

    Anna
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Instapage Review

    Reviewed on 10/07/2023

    Pros

    Love the ability to collaborate with clients on page edits. Easy to pull data & review leads. Customer service is always SO helpful.

    Cons

    I feel there could be more features available for more experienced users.

    John
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The best landing page builder for agencies

    Reviewed on 04/12/2018

    Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust...

    Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :)

    Pros

    Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

    Cons

    There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

    Showing 5 reviews of 361 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: $149.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, BrightRoll, CallRail, Campaign Monitor, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter/X, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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