
About Instapage
Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.
Pricing starting from:
$149.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Instapage
Key benefits of Instapage
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
$149.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Instapage
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Features
Total features of Instapage: 74
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Reviews
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Time saver!!
Reviewed on 06/02/2020
Instapage gives our developer a break from small site projects and allows for the rest of our team...
Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!
Pros
Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.
Cons
I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Fantastic way to build landing pages for PPC and other programs
Reviewed on 03/08/2018
I really enjoy building landing pages in Instapage. They look great and function really well....
I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.
Pros
Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.
Cons
The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.
One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
InstaPage got too greedy and may be conducting bad business practice
Reviewed on 27/12/2019
Be carefull with their business practice.
Our plan price would increase about 300%+ for a bunch of...
Be carefull with their business practice.
Our plan price would increase about 300%+ for a bunch of features our team would not use.
Contacted support to be able to get a more reasonable plan, which they refused telling us that we should use the new features.
Contacted then again to be able to get a .html export of our designs to be able to move on to another provider, and they told us that was not possible.
Contacted support a 3rd time explaining the sutiation telling then that we like Instapage but at current price (for features we do not use) was too expensive, so we could agree on some terms (for a 5+ years custumer), or at least, give the .html export of our pages so we could move on.
They replied: That's not possible. You either pay up 3 times more or leave with nothing.
Our team had to re-do hundreds of pages.
Pros
Easy to use.
Being able to quickly deploy the the cloud.
Cons
Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.
- Industry: Consumer Services
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 3.0 /10
Instapage review
Reviewed on 13/07/2022
Pros
I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation pages.
Cons
There was a period during which a few highlights were a piece buggy - like the text style would change naturally, without an explanation, when we were composing on the page. Or then again there were a few senseless impediments while setting pictures at the edges of the strip, yet other than that we generally had a great deal of adaptability
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
User friendly and easy to set up
Reviewed on 07/06/2022
In the end I would definitely recommend this tool for companies with at least several thousands of...
In the end I would definitely recommend this tool for companies with at least several thousands of $ budget for their marketing campaign, otherwise the subscription will affect the lead cost
Pros
Really easy to use and set up campaigns, userfriendly, otpimised interface and powerful tools.
Cons
Limited metrics and expensive unless used for big campaigns.
Instapage FAQs
Below are some frequently asked questions for Instapage.Q. What type of pricing plans does Instapage offer?
Instapage offers the following pricing plans:
- Starting from: $149.00/month
- Pricing model: Subscription
- Free Trial: Available
Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms
Q. Who are the typical users of Instapage?
Instapage has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Instapage support?
Instapage supports the following languages:
English
Q. Does Instapage support mobile devices?
Instapage supports the following devices:
Q. What other apps does Instapage integrate with?
Instapage integrates with the following applications:
AWeber, ActiveCampaign, AdRoll, BrightRoll, CallRail, Campaign Monitor, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM
Q. What level of support does Instapage offer?
Instapage offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat
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