About Instapage

Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Pricing starting from:

$149.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Instapage

Key benefits of Instapage

  • Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

  • Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

  • A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all the pages you've published.

  • 20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

  • Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

  • Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

  • Track campaign performance with a dashboard showing all the leads generated from your landing pages.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Canada, China, Germany, United Kingdom , Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    $149.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Instapage

    Images

    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
    View 6 more
    Instapage video
    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

    Features

    Total features of Instapage: 70

    • AB Testing
    • API
    • Account Based Marketing Software
    • Activity Dashboard
    • Alerts/Notifications
    • Audience Targeting
    • Behavior Analytics
    • Behavioral Analytics
    • Behavioral Targeting
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Categorization/Grouping
    • Channel Management Software
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Contextual Targeting
    • Conversion Rate Optimization
    • Conversion Tracking
    • Cross Channel Attribution
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Data Visualization Software
    • Display Ad Management
    • Drag & Drop
    • Dynamic Content
    • Email Management Software
    • Engagement Tracking
    • Experience Management
    • Form Builder
    • Heatmaps
    • Landing Pages/Web Forms
    • Lead Generation Software
    • Lead Management Software
    • Marketing Automation Software
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multivariate Testing
    • Personalization and Behavioral Targeting Software
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Reporting
    • Recommendations
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Search Marketing
    • Segmentation
    • Split Testing
    • Tagging
    • Third Party Integrations
    • Visual Analytics
    • Visual Editor
    • Website Analytics
    • Website Personalization
    • Workflow Management Software

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    Reviews

    Overall rating

    4.5 /5
    (343)
    Value for Money
    4.0/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 343
    Richard
    Overall rating
    • Industry: Marketing & Advertising
    • Review Source

    Overall rating

    Easy to build high performing landing pages for PPC campaigns

    Reviewed on 28/04/2015

    General UI is really really solid. I have found the software very easy to use as a non-designer /...

    General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.

    I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.

    All in all love it, recommend it on my blog and will continue to use it for years to come.

    Pros

    Very easy to use.

    Very flexible.

    Great templates.

    Fast loading pages.

    Cons

    I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

    The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

    I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

    Response from Instapage

    Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

    The form bumping bug has been reported and will be fixed with the next live push.

    The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

    We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]

    Again, thank you so much for your time :)

    Cheers!

    Stephanie
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best drag and drop customizable landing page builder ever

    Reviewed on 01/06/2022

    Excellent customer service (they always help when needed) and I also love the perk of A/B testing...

    Excellent customer service (they always help when needed) and I also love the perk of A/B testing my landing pages to make sure they convert higher. I use Instapage for everything, it's a critical part of how I run my business.

    Pros

    The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

    Cons

    The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

    Aaron
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 51-200 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Predatory billing practices, shyster customer service department

    Reviewed on 18/02/2022

    First, the product did not deliver results. It's just not very good. But forget that for now.

    Insta...

    First, the product did not deliver results. It's just not very good. But forget that for now.

    Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not.

    Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value.

    Do not buy this product.

    Pros

    The design is pretty and they are good at selling you during your initial adoption curve.

    Cons

    The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product.

    The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case.

    Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

    Vaibhav
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 201-500 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Drag and Drop Landing Page Creation

    Reviewed on 22/08/2022

    Pros

    Easy to use Drag and Drop page builder. Was able to create quick landing pages for email marketing and other paid campaigns. Easy for integratiing other apps.

    Cons

    Expensive than other alternative tools. Other landing page creation tools like LeadPages etc have much cheaper plans for small businesses

    Alternatives Considered

    Leadpages

    Reasons for Switching to Instapage

    More integration options with other apps.
    tanya
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: 2-10 Employees
    • Used for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Finding the Right Sales Page Generator Takes Time

    Reviewed on 07/12/2019

    Powerful- really powerful lead capture and converter. It takes a little to understand and use. ...

    Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

    Pros

    Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

    Cons

    Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

    Alternatives Considered

    Leadpages

    Reasons for Choosing Instapage

    Works better with Convert Kit.

    Switched From

    Leadpages

    Reasons for Switching to Instapage

    Podia.com Certainly not as strong a product or as flexible for just lead pages but it does so many other things I don't have to have 4-5 different vendors to host my courses, emails, lead pages, website, blog. So much easier to just go to one login and get work done!
    Showing 5 reviews of 343 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: $149.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    201-500, 501-1,000, 1,001-5,000

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, BrightRoll, CallRail, Campaign Monitor, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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