Instapage

4.5 (363)
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Create landing pages without limits.

About Instapage

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.


Key benefits of Instapage

  • Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

  • Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

  • A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all published pages.

  • Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

  • Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

  • Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

  • Track campaign performance with a dashboard that shows all leads generated from your landing pages.

  • Images

    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
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    Instapage video
    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

    Not sure about Instapage? Compare with a popular alternative

    Instapage

    4.5 (363)
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    Starting Price

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    month
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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

    4.6 (363)
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    Value for Money

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    Customer Service

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    Green rating bars show the winning product based on the average rating and number of reviews.

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    Reviews

    Overall rating

    4.5 /5
    (363)
    Value for Money
    4.0/5
    Features
    4.2/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 363
    Julian
    Julian
    Overall rating
    • Industry: Internet
    • Review Source

    Overall rating

    Finally! A landing page platform that just works!

    Reviewed on 12/05/2015

    I was looking for a platform to use to make a landing page for my website and was just completely...

    I was looking for a platform to use to make a landing page for my website and was just completely frustrated with all the options out there. I saw an ad for Instapage on Facebook one day and even though I was reluctant to try it (because I thought it would be just like all the other platforms I've tried before) I gave it a go anyway. And boy am I happy that I did. Within minutes I saw the potential of what my website could be. I saw that it could be more than just a simple "landing page", but instead, a beautifully designed site that conveys all the content I want it to and more. The software that the team at Instapage have developed is nothing short of amazing! I've been using similar website builder tools for years and have not come across anything as user friendly and dynamic as what Instapage is. With a little bit of creativity and hustle anyone can create an amazing website using Instapage. My website took me about a week to make from scratch and when I show people the final result, their first question is always "how much did that cost you to make?". When I tell them "virtually nothing, and I made it myself", their next question is "what's that platform called again?".

    Give Instapage a go today! I guarantee you wont regret it. The platform is so easy to use that I'm even considering adding website development as an additional service to my business!

    Pros

    - Ease of use when adding elements
    - Guides to align elements
    - Simple to use admin dashboard
    - Easy publishing

    Cons

    - No ability to edit font size of text when editing in the new mobile workflow feature

    Ismaël Huberson
    Ismaël Huberson
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Instapage

    Reviewed on 25/12/2022

    Pros

    Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business.

    Cons

    Although instapage's service is excellent, they only have one offer.

    Alex
    Alex
    Overall rating
    • Industry: Internet
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Good product with super BAD reliability

    Reviewed on 08/10/2018

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you...

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

    Pros

    Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

    Cons

    Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

    Ryan
    Ryan
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    We used to love Instapage

    Reviewed on 30/12/2019

    Things were going great until the "it's not you, it's me" breakup they gave us.

    Things were going great until the "it's not you, it's me" breakup they gave us.

    Pros

    We had a great relationship with Instapage and used it as our default for every landing page we ever built.

    Cons

    They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there.

    Eddie
    Eddie
    Overall rating
    • Industry: Oil & Energy
    • Review Source

    Overall rating

    Instapage & The Instapage Staff Are Amazing!

    Reviewed on 28/04/2015

    I want to take a moment and give credit where credit is due. First off, instapage is one of the...

    I want to take a moment and give credit where credit is due. First off, instapage is one of the most incredible marketing tools I have ever come across. The simplicity with which you can create dynamic looking pages is so refreshing. I am not a programmer, so ease of use is something I am always looking for when I am looking for marketing tools, but it goes beyond that, the staff at Instapage are the most helpful group of individuals I have ever seen. They are courteous, knowledgeable and extremely prompt, and they see to it that you are completely satisfied and achieve the result you are looking for. My hat is off to everyone at Instapage, thank you so much for making marketing fun and exciting again! Sincerely, Eddie Bonuchi

    Pros

    Everything about Instapage is amazing, but the two things that stand out the most to me are the ease of use, and the support from the Instapage staff. I have never seen such incredible support from a company before. Thank you!

    Cons

    I really don't have anything that I do not like about Instapage. It offers literally everything I am looking for in a marketing tool.

    Response from Instapage

    Thank you so much for your kind words <3

    We took a step back and really looked at what we were doing a couple years ago and realized that we had a unique opportunity to create something that helps people and fixes a problem.

    It's so much more than just the software though; it's listening and supporting our community and it makes us so happy to hear that people feel like they are being taken care of, thank you again.

    Showing 5 reviews of 363 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: $79.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, BrightRoll, CallRail, Campaign Monitor by Marigold, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter/X, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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