Instapage

Very easy to use.

Very flexible.

Great templates.

Fast loading pages.

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

The design is pretty and they are good at selling you during your initial adoption curve.

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product.

The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case.

Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?