About Instapage

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.

Pricing starting from:

$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Instapage

Key benefits of Instapage

  • Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

  • Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

  • A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all the pages you've published.

  • 20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

  • Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

  • Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

  • Track campaign performance with a dashboard showing all the leads generated from your landing pages.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, China, Germany, United Kingdom, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    $99.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Instapage

    Images

    Instapage Software - Instapage landing page
    Instapage Software - Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
    Instapage Software - 3
    Instapage Software - Split test your pages to optimize performance and increase conversions.
    Instapage Software - 5
    Instapage Software - 6
    Instapage Software - Get started with over 100 beautiful, high-converting, and easily-customizable templates.
    View 8 more
    Instapage video
    Instapage Software - Instapage landing page Instapage Software - Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page. Instapage Software - 3 Instapage Software - Split test your pages to optimize performance and increase conversions. Instapage Software - 5 Instapage Software - 6 Instapage Software - Get started with over 100 beautiful, high-converting, and easily-customizable templates.

    Features

    Total features of Instapage: 67

    • AB Testing
    • API
    • Account Based Marketing Software
    • Activity Dashboard
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Audience Targeting
    • Behavior Analytics
    • Behavioral Analytics
    • Behavioral Targeting
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Segmentation
    • Categorization/Grouping
    • Channel Management Software
    • Client Management
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Contextual Targeting
    • Conversion Rate Optimization
    • Conversion Tracking
    • Cross Channel Attribution
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Display Ad Management
    • Drag & Drop
    • Dynamic Content
    • Email Management Software
    • Engagement Tracking
    • Experience Management
    • Form Builder
    • Heatmaps
    • Landing Pages/Web Forms
    • Lead Generation Software
    • Lead Management Software
    • Marketing Automation Software
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multivariate Testing
    • Personalization and Behavioral Targeting Software
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Search Marketing
    • Segmentation
    • Split Testing
    • Tagging
    • Third Party Integrations
    • Visual Analytics
    • Visual Editor
    • Website Analytics
    • Website Personalization
    • Workflow Management Software

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    Reviews

    Overall rating

    4.5 /5
    (309)
    Value for Money
    4.1/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 309
    Richard B.
    Overall rating
    • Industry: Marketing & Advertising
    • Review Source

    Overall rating

    Easy to build high performing landing pages for PPC campaigns

    Reviewed on 28/04/2015

    General UI is really really solid. I have found the software very easy to use as a non-designer /...

    General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.

    I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.

    All in all love it, recommend it on my blog and will continue to use it for years to come.

    Pros

    Very easy to use.

    Very flexible.

    Great templates.

    Fast loading pages.

    Cons

    I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

    The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

    I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

    Response from Instapage

    Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

    The form bumping bug has been reported and will be fixed with the next live push.

    The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

    We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]

    Again, thank you so much for your time :)

    Cheers!

    Tanya G.
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: 2-10 Employees
    • Used for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Finding the Right Sales Page Generator Takes Time

    Reviewed on 07/12/2019

    Powerful- really powerful lead capture and converter. It takes a little to understand and use. ...

    Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

    Pros

    Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

    Cons

    Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

    Alternatives Considered

    Leadpages

    Reasons for Choosing Instapage

    Works better with Convert Kit.

    Switched From

    Leadpages

    Reasons for Switching to Instapage

    Podia.com Certainly not as strong a product or as flexible for just lead pages but it does so many other things I don't have to have 4-5 different vendors to host my courses, emails, lead pages, website, blog. So much easier to just go to one login and get work done!
    Alex W.
    Overall rating
    • Industry: Internet
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Good product with super BAD reliability

    Reviewed on 08/10/2018

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you...

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

    Pros

    Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

    Cons

    Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

    Jason B.
    Overall rating
    • Industry: Telecommunications
    • Company size: 11-50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Terrible Customer Support

    Reviewed on 22/10/2021

    Pros

    The product feature set is quite good. Global blocks function in particular is very helpful.

    Cons

    Customer support. We had an issue where Instapage did not send our leads to our nominated email address for about 1 month. They said it was nothing on their end and blamed our email host. In the end, they discovered that it was an error with their suppression list from their microservice, causing those emails to never get sent. They offered no compensation, barely admitted it was an error and even refused to send the leads in bulk form to us - they made us download them one at a time...

    This is just one of the many issues we have had with the product where the leads have not been sent to us. They deny responsibility, blaming anything else, before doing proper investigations.

    Shay H.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Great software but the price is too high

    Reviewed on 01/11/2020

    Great software that is probably the best in terms of features, ease of use and looks but for half...

    Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.

    Pros

    Easy integration
    Great editor
    A lot of templates
    Good support

    Cons

    Too expensive and prices go up every year
    The Mobile version is ok but not perfect for mobile phones

    Alternatives Considered

    Unbounce

    Reasons for Switching to Instapage

    At the time, the price difference was minor and it was easier to work with and has the best feature for a reasonable price. It isn't anymore.
    Showing 5 reviews of 309 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: $99.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    201-500, 501-1,000, 1,001+

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, Autopilot, BrightRoll, CallRail, Campaign Monitor, Constant Contact, ConvertKit, Drupal, Facebook for Business, Freshdesk, GetResponse, GoToWebinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Mixpanel, Olark, OptinMonster, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter, WordPress, Wufoo, Zapier, Zendesk, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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