About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.

This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.


Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Images

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    Google Ads Software - Budget Settings

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    Reviews

    Overall rating

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    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 838
    Pedro
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The Most Powerful and Precise Tool on the Internet, Whether for Small, Medium or Large Business

    Reviewed on 31/07/2021

    I will report my experience with Google and be as emphatic and comprehensive as I always am when...

    I will report my experience with Google and be as emphatic and comprehensive as I always am when reviewing or commenting on something.

    Anyway, Google ads...
    I just have to thank this magnificent tool. I can strongly say that it was Google Ads that changed my life. I ventured into Digital Marketing 2 to 3 years ago and had a hard time trying to make my family better and get out of the tight spot we were in financially.

    Difficult times, however...

    With a lot of focus and learning the functionality of this tool, little by little and over time, I learned the usability and in which segments I should keep the ads. I didn't have any money, but Google Ads is even good at that, I could use the tool all month and pay later, so they charged cards I borrowed from real friends or my Parents. Reluctantly, of course. But I always invested the least. I even used multiple accounts to get a free coupon...

    Anyway, to cut it short...

    I hit an ad that generated some sales in the month. And it was with the help of Google, pointing me to places, people, genders, gender, age group, and keywords they were looking for about the product that I advertised.

    This helped me a lot, because from these sales I managed to follow up on the ads and always improving.

    Thank you Google Ads.

    Pros

    When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for a more specific target audience.

    Super smart tool with hundreds of features to use.

    The most impressive thing is that we don't need to invest a lot to get good results in our campaigns.

    This is sensational.

    I have to say that the support has also been fast and very helpful.

    Since I ventured into working with Digital Marketing, I've been constantly receiving emails from Google Ads support even without asking.

    In the beginning, I still didn't have much practice, so I received email from several experts at Google to help me. If it weren't for these people, I wouldn't have achieved my goals.

    Nowadays, we only follow our older campaigns, because the tool shows in detail who accesses our pages. The GLOBAL TAG configured on our websites, this is extremely powerful and incredibly accurate.

    Cons

    When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform.

    I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online.

    Soham
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The best marketing channel we have!

    Reviewed on 11/03/2022

    We have been using google ads for over a year and have spent quite a large amount during this time....

    We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!

    Pros

    Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.

    Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

    Cons

    In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

    Alternatives Considered

    Meta for Business

    Reasons for Choosing Google Ads

    Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel.

    Switched From

    Meta for Business

    Reasons for Switching to Google Ads

    Google ads proved to give better returns over a long period of time.
    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: Self Employed
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Why use goggle ads

    Reviewed on 05/08/2023

    Pros

    I have been using Google ads for my business and I've got to say, it's been am experience. The part I like best in Goggle Ads is how easy it is to target specific audiences.

    Cons

    The user interface can be clumsy at times and has resulted in data loss on few occasions.

    Victor
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 501–1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Google ads review

    Reviewed on 02/06/2023

    I think it really helps people getting into online marketing especially content creators

    I think it really helps people getting into online marketing especially content creators

    Pros

    It allows people to market their products and services to make a nice sidehustle

    Cons

    There can be bugs when logging in and out and when managing your software

    Saikat
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A must-have for any company any business

    Reviewed on 23/08/2021

    Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost,...

    Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.

    Pros

    "For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement."

    "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads."

    "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results."

    "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

    Cons

    "Overall, it was a bad experience. Platform is quite unprofessional."

    "The user interface can be clumsy at times and has resulted in data loss on a few occasions."

    "It's incredibly deep, with a lot of confusing elements."

    "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

    Alternatives Considered

    LinkedIn for Business

    Reasons for Choosing Google Ads

    Facebook advertising did an excellent job of raising awareness and exposure, but they didn't do as well at translating those numbers into more business.

    Switched From

    Meta for Business

    Reasons for Switching to Google Ads

    It's Google. You can try once if you serious about your Business
    Showing 5 reviews of 838 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Free Trial: Not Available

    With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

    Google Ads has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics 360

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.