About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.

This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.


Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

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    Reviews

    Overall rating

    4.5 /5
    (919)
    Value for Money
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    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 919
    Princewill
    Princewill
    Overall rating
    • Industry: Retail
    • Company size: 51–200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Google ads Review from a Google ads expert

    Reviewed on 06/04/2022

    I've been using it for over 7 years and I've been able to help several businesses generate over $5m...

    I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics

    Pros

    Easy to set up
    Simple and advanced features.
    It's also accessible with an android app
    Can run search, video, and display campaigns
    Can integrate with other Google tools such as analytics and data studio

    Cons

    Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it.

    Alternatives Considered

    Meta for Business

    Reasons for Switching to Google Ads

    Google has the largest search market share so it makes the most sense to use its search engine marketing tool to reach your customers through search.
    Verified Reviewer
    Overall rating
    • Industry: Financial Services Software
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    "Google Ads- Easy to apply platform

    Reviewed on 05/07/2021

    With Google Ads, we will attain capacity clients as they seek our offerings with the aid of using...

    With Google Ads, we will attain capacity clients as they seek our offerings with the aid of using amassing them for preliminary leads as quickly as they land on our touchdown page. We have discovered google to be the first-rate manner to market it and attain our target market due to the fact we will pick out precise humans to look at our ads.

    Pros

    I experience that they may be gear that makes google's circle of relatives even easier, they may be smooth to apply and learn, they may be taught to apply to kids and this is certainly wonderful.

    Cons

    I think they can be better, they want to enhance even though they're heading in the direction of development, different matters I do not assume are all accessible.

    Alternatives Considered

    Google Ads Creator

    Reasons for Switching to Google Ads

    They are superb at fixing problems, I like them due to the fact they facilitate all of the elaborations of various documents.
    Moises
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Not for every situation, but give it a try

    Reviewed on 28/03/2024

    Pros

    It's very easy to set up campaigns, and it's integrations with google analytics make tracking not a problem.

    Cons

    It takes time for the tracking codes to start receiving information, and you need to get them right to optimize the campaigns accordingly

    Frank
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Pandora's box in our hands, we have control of everything.

    Reviewed on 25/12/2023

    I started my business from 0 with little capital and knowing this tool thanks to Google advertising...

    I started my business from 0 with little capital and knowing this tool thanks to Google advertising brought me great positive changes to my life and my family. If you have not used it, I invite you to try it and draw your own conclusions, what are you waiting for, be encouraged to take this great leap, your business needs it.

    Pros

    Powerful, easy-to-use, intuitive tool available to everyone that makes our lives easier, we have control of our finances and save a lot of time. How incredible it may seem, this software becomes our right hand, our personal assistant 24/7.

    Cons

    The only disadvantage is not having it in your hands from day 1 of your business.

    Brandon
    Brandon
    Overall rating
    • Industry: Biotechnology
    • Company size: 501–1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A Must-Have Platform, But Pretty Complex

    Reviewed on 13/02/2021

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends...

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

    Pros

    Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

    Cons

    The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

    Alternatives Considered

    LinkedIn for Business and Meta for Business

    Reasons for Switching to Google Ads

    Google has the best reach and channel options.
    Showing 5 reviews of 919 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Free Trial: Not Available

    With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

    Google Ads has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics 360

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.