Google Ads

4.5 (930)
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Online advertising solution for businesses

About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.

This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.


Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Images

    Google Ads Software - Google Ads
    Google Ads Software - Search Ad
    Google Ads Software - Display Ad
    Google Ads Software - Maps Ad
    Google Ads Software - Budget Settings
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    Google Ads Software - Search Ad
    Google Ads Software - Display Ad
    Google Ads Software - Maps Ad
    Google Ads Software - Budget Settings

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    Reviews

    Overall rating

    4.5 /5
    (930)
    Value for Money
    4.3/5
    Features
    4.4/5
    Ease of Use
    4.1/5
    Customer Support Software
    3.9/5

    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 930
    Tibor
    Tibor
    Overall rating
    • Industry: Entertainment
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Google Ads - the automated ad manager for websites

    Reviewed on 14/10/2022

    Pros

    Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances.

    Cons

    It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own.

    Alternatives Considered

    CJ Affiliate

    Reasons for Switching to Google Ads

    We ended up switching to CJ Affiliate as it seem to provided better options for advertisers and they also give you more control over your ads and how you want to run your data analysis.
    Verified Reviewer
    Overall rating
    • Industry: Law Practice
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Google Ad Review

    Reviewed on 09/05/2021

    Pros

    The fact that one can post multiples ads at the same time for different products and services on offer.

    It is easy to maneuver the software of the software in order to integrate multiple different businesses with different ads to display.

    One can easily track the progress when using their phones or laptop or any active electronic device that can function with the software.

    Cons

    Sometimes some ads are blocked since they contain references to topics that are not permitted within their policy guidelines.

    Their customer care phone support is not of much assistance, especially when facing challenges.

    Alternatives Considered

    Meta for Business and Instagram

    Reasons for Choosing Google Ads

    They give instant communications be it on phone or e-mail.

    Reasons for Switching to Google Ads

    I preferred Google ads software due to the professional look it offers for a company and the target audience as opposed to social media applications e.g. Facebook and Instagram etc.
    Brimman
    Overall rating
    • Industry: Environmental Services
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    Good functionality but deceitful practice

    Reviewed on 24/04/2023

    Google is an auction house that is trying to get you to spend as much money as it can. The advice...

    Google is an auction house that is trying to get you to spend as much money as it can. The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids regardless of their relevance. The platform can be incredibly useful. Go slow, take a few weeks between strategy changes. It's not as complicated as they try to make it look. Use lots and lots of negative keywords!Understand that google wants to show your product to customers; it's in their best interest to have every product listed, they just also want to milk you at the same time. Caveat Emporium

    Pros

    They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it.

    Cons

    The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers.

    Daniel
    Overall rating
    • Industry: Music
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Google Ads are the reason for our success

    Reviewed on 23/02/2024

    Pros

    Google ads are an incredible way to get in front of people intending to buy what we offer.

    Cons

    There's not a lot of helpful ad support from Google. They have recommendations, but they're biased in favor of spending more with Google.

    Brandon
    Brandon
    Overall rating
    • Industry: Biotechnology
    • Company size: 501–1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A Must-Have Platform, But Pretty Complex

    Reviewed on 13/02/2021

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends...

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

    Pros

    Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

    Cons

    The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

    Alternatives Considered

    LinkedIn for Business and Meta for Business

    Reasons for Switching to Google Ads

    Google has the best reach and channel options.
    Showing 5 reviews of 930 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Free Trial: Not Available

    With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

    Google Ads has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics 360

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.