About Google Ads
Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.
This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Ads
Key benefits of Google Ads
Devices
Business size
Markets
Australia, Brazil, Canada, Germany, United Kingdom, India, Japan, Mexico, United States and 4 others
Supported Languages
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, zh-hant and 20 others
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Ads
Images
Features
Total features of Google Ads: 13
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Budget Control
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Segmentation
- Engagement Tracking
- Location-Based Marketing
- Monitoring
- Multi-Campaign
- Third Party Integrations
Alternatives
Facebook for Business
LinkedIn for Business
Mailchimp
Reviews
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- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Full control of your PPC campaigns
Reviewed on 12/01/2022
I use it for many clients of my agency: it proves to be reliable, efficient, effective and really...
I use it for many clients of my agency: it proves to be reliable, efficient, effective and really gives a boost to business
Pros
It's free, there is a lot of documentation on the web, the support is responsive and helpful, it's highly effective and you can see the performance in real time, being able to fix errors in your setup or adjust parameters to improve the outcome, there are a lot of metrics that tell you exactly how your campaigns are doing
Cons
It's not as easy and straightforward as many people tell: you have to work with it daily for some time, before you feel comfortable with it. And yet, there are continuous changes in the UX and also in some features (which is good, but it requires that you spend some time to keep up the pace)
- Industry: Higher Education Software
- Company size: 2-10 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Google ads for SMB
Reviewed on 22/12/2021
We receive what we need for several campaign over the year period but sometime I am not sure if we...
We receive what we need for several campaign over the year period but sometime I am not sure if we receive all the benefits. We tried to use other methods for increase website traffic and leads but at the end we comeback to Google Ads.
Pros
We receive good value for money in leads campaign. Development of campaign is straight forward and easy targeting specific locations.
Cons
It can be difficult to connect all the data received in the dashboard and to use all the benefits of the tool. It could be easier to use.
Alternatives Considered
Facebook for BusinessReasons for Switching to Google Ads
Costumer acquisition is lower on Google Ads than Facebook although not better in specific demographic reach.- Industry: Retail
- Company size: 2-10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
There's gotta be a better way to advertise, Google
Reviewed on 16/12/2021
Google has market dominance on internet search PPC advertising. If you advertise online, you have...
Google has market dominance on internet search PPC advertising. If you advertise online, you have little choice but to use Google Ads.
Pros
With a LOT of hard work and professional help you MAY be able to increase your sales, but of course there's a lot of time and expense required.
Cons
Google Ads will eagerly waste as much money as you let it if you're not careful. Even in a matter of HOURS. Yes, HOURS. That's how carefully you have to monitor it.
- Industry: Food & Beverages
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Excellent tool to kick start sales and bring in revenue
Reviewed on 22/09/2021
Great experience. For every dollar we spend in advertising we bring 7-10 dollars in sales....
Great experience. For every dollar we spend in advertising we bring 7-10 dollars in sales. Excellent return on investment.
Pros
It generates me sales. It helps me drive traffic to my site and expose new people to my products. This along with facebook ads is a MUST for all businesses.
Cons
It can get quite complicated and the redesigns to the site don't help.
Alternatives Considered
MailchimpReasons for Switching to Google Ads
Google is the biggest search engine in the internet.- Industry: Banking
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Probably the first marketing system to set up for online campaigns
Reviewed on 23/12/2021
Very satisfied. If something does not work for us we just stop it or change the targeting/budget/bid...
Very satisfied. If something does not work for us we just stop it or change the targeting/budget/bids...
As I mentioned above, it is a great tool for online marketing and if you are able to keep positive ROI from the campaigns it does not matter how much money you put there.
Pros
The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs.
Cons
Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports.
Google Ads FAQs
Below are some frequently asked questions for Google Ads.Q. What type of pricing plans does Google Ads offer?
Google Ads offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.
Q. Who are the typical users of Google Ads?
Google Ads has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Google Ads support?
Google Ads supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, zh-hant
Q. Does Google Ads support mobile devices?
Google Ads supports the following devices:
Android (Mobile)
Q. What other apps does Google Ads integrate with?
Google Ads integrates with the following applications:
Google Analytics 360
Q. What level of support does Google Ads offer?
Google Ads offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support
Related categories
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