About Google Ads

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.

This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Google Ads Software - Track costs and clicks in Google AdWords
    Google Ads Software - Track your campaign in Google AdWords
    Google Ads Software - Google AdWords display ads in search results
    Google Ads Software - Set up your campain in Google AdWords
    View 5 more
    Google Ads video
    Google Ads Software - Track costs and clicks in Google AdWords
    Google Ads Software - Track your campaign in Google AdWords
    Google Ads Software - Google AdWords display ads in search results
    Google Ads Software - Set up your campain in Google AdWords

    Features

    Total features of Google Ads: 13

    • Activity Dashboard
    • Advertising Management
    • Alerts/Notifications
    • Budget Control
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Engagement Tracking
    • Location-Based Marketing
    • Monitoring
    • Multi-Campaign
    • Third Party Integrations

    Alternatives

    Meta for Business

    4.4
    #1 Alternative to Google Ads
    Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

    LinkedIn for Business

    4.6
    #2 Alternative to Google Ads
    LinkedIn is a professional networking site that allows members to create business contacts in order to search for jobs...

    AdRoll

    4
    #3 Alternative to Google Ads
    AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the...

    Instagram

    4.7
    #4 Alternative to Google Ads
    Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts,...

    Reviews

    Overall rating

    4.5 /5
    (594)
    Value for Money
    4.3/5
    Features
    4.5/5
    Ease of Use
    4.1/5
    Customer Support Software
    3.9/5

    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 594
    Baillo F.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    My advertisements

    Reviewed on 31/05/2022

    According to my experiences Google AdSense is a very good monetization software that I recommend to...

    According to my experiences Google AdSense is a very good monetization software that I recommend to everyone. I earn more than 4,000€/month thanks to Google AdSense

    Pros

    I am delighted to write a review on this beautiful software that helps us monetize its valuable content. Google ads is a software that I have always liked, because this software really helps me to monetize my YouTube channel and also my blog to be able to earn a few hundred or even thousand euros per month. If you are looking for a monetization tool, I highly recommend this great software called Google AdSense

    Cons

    The only problem at Google Google AdSense that tires users like me is at the level of account verification and especially at whose food in the African continent often finds themselves in this problem of receiving 6-digit envelopes. Especially to my African brothers because many African countries are not yet eligible for the monetization of their YouTube channels or blog.

    Alternatives Considered

    SimpleSet

    Reasons for Switching to Google Ads

    I chose Google AdSense to be able to monetize m1 YouTube channel and my blogs. And we do! I make a living from my blogs Today and it's all thanks to Google AdSense
    Kelvin H.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 4.0 /10

    Google Ads by kelvin Hernandez

    Reviewed on 27/05/2022

    as a user my experience was good, google ads is a good tool, but as the owner of a small company it...

    as a user my experience was good, google ads is a good tool, but as the owner of a small company it was not good for me.

    Pros

    Google is one of the largest companies whose advertiser service can help you globalize your company.

    Cons

    In my opinion, this tool is more oriented to large companies that seek to reach clients all over the world. However, I consider that it is not a good investment for small companies.

    Soham A.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The best marketing channel we have!

    Reviewed on 11/03/2022

    We have been using google ads for over a year and have spent quite a large amount during this time....

    We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!

    Pros

    Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.

    Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

    Cons

    In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

    Alternatives Considered

    Meta for Business

    Reasons for Choosing Google Ads

    Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel.

    Switched From

    Meta for Business

    Reasons for Switching to Google Ads

    Google ads proved to give better returns over a long period of time.
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best advertising platform in 2022

    Reviewed on 21/05/2022

    I love it, it's getting better and better everyday. I suggest to my clients that can afford it.

    I love it, it's getting better and better everyday. I suggest to my clients that can afford it.

    Pros

    The fact that you can advertise your product or service on the people who are actually searching for it on Google is the best thing you can get in advertising. Fantastic performance on YouTube videos as well. I love the audience section and what can you do with all those audience sections.

    Cons

    It's too expensive for most of my clients, I encourage them to try but they get bumped out by getting the credit card bill. Although the return of investment is positive but it takes time to get the good results. Also the platform is not that simple and easy to use. there are so many sections that they could hide show to get a better experience regarding advertising on the right people.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 1,001-5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    One of best option to attract more trafic

    Reviewed on 02/06/2022

    Pros

    The most powerful tool to attract more traffic to your website

    Cons

    Due the cookies law in EU, we are having less visibilty about our customers

    Alternatives Considered

    TradeTracker
    Showing 5 reviews of 594 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.

    Google Ads has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics 360

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.