About Google Ads
Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Pricing starting from:
N/A
- Free Trial
- Free Version
Key benefits of Google Ads
Devices
Business size
Markets
Supported Languages
Pricing starting from:
N/A
- Free Trial
- Free Version
Images
Features
Total features of Google Ads: 1
- Monitoring
Alternatives
Mailchimp
Asana
Wrike
Semrush
Reviews
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- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
La publicité en ligne à portée de tous
Reviewed on 13/04/2021
Google Ads est sans aucun doute ce dont j'ai besoin .
J'ai également la chance de travailler avec...
Google Ads est sans aucun doute ce dont j'ai besoin .
J'ai également la chance de travailler avec une agence partenaire qui passe beaucoup plus de temps que moi sur la plateforme, ce qui me laisse le temps de me tourner vers d'autres sujets.
Pros
Google Ads est une des plateformes référence du secteur de la publicité en ligne.
À bien des égards, vous n'avez donc pas d'autre choix que de l'utiliser si vous voulez atteindre votre cible de la meilleure des manières.
Cela dit, j'apprécie le fait qu'elle soit assez intuitive pour tout les acteurs de la publicité en ligne. Cela permet une prise en main rapide.
Cons
Les fonctionnalités et les options de configuration sont parfois trop complexe.
C'est surement dû au fait que Google Ads aspire à être la référence pour toutes les entreprises, peut importe le secteur d'activité. Lorsque vous essayez d'être une plateforme essentielle pour toutes les entreprises du monde, cela nécessite des milliers de fonctionnalités et d'options.
Lorsque vous entrez dans des options avancées de Google Ads, vous avez l'impression de vous trouver dans le cockpit d'un avion de ligne.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
amazing channel for cpc advertising
Reviewed on 23/03/2021
it's great experience because i need the costumer who search for my service & products
it's great experience because i need the costumer who search for my service & products
Pros
i like the variety of bidding strategies that can suit our campaign goals
good google guide for making different campaigns
real time tracking
better way of scaling
Cons
it takes a long time to start a new ad
it takes about one week at the learning mode phase then my campaign start getting better result
- Industry: Real Estate
- Company size: 501-1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Irrelevant search results and waste of money
Reviewed on 09/11/2019
The customer service rep wasn't a good help either. She was impatient and didn't really understand...
The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.
Pros
None that I see
I thought this would help bring relevant traffic to my website but it didn't it was a complete waste of money.
Cons
Google ads has really wasted my money. My ads were for sale of condos and yeah Google was bringing up my ads when people were looking for rentals? Even when I used exact phrase searches. Almost $1,000 wasted.
- Industry: Biotechnology
- Company size: 501-1,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
A Must-Have Platform, But Pretty Complex
Reviewed on 13/02/2021
Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends...
Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.
Pros
Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.
Cons
The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.
- Industry: Logistics & Supply Chain
- Company size: 51-200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
The Backbone of Online Advertising
Reviewed on 07/03/2021
Overall Google ads are the Giants of digital marketing now a days and benefiting lots of businesses.
Overall Google ads are the Giants of digital marketing now a days and benefiting lots of businesses.
Pros
You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience. This is the most effective way for advertisement on internet, Google ads saves the browsing data of users and then show ads according to the user needs and I think this is the best feature for marketing that they show relatable ads to the audience.
Cons
I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.
Google Ads FAQs
Below are some frequently asked questions for Google Ads.Q. What type of pricing plans does Google Ads offer?
Google Ads offers the following pricing plans:
- Pricing model: Free
- Free Trial: Not Available
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.
Q. What are the main features of Google Ads?
We do not have any information about Google Ads features
Q. Who are the typical users of Google Ads?
Google Ads has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Google Ads support?
Google Ads supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Ads support mobile devices?
Google Ads supports the following devices:
Android (Mobile)
Q. What other apps does Google Ads integrate with?
Google Ads integrates with the following applications:
Google Analytics
Q. What level of support does Google Ads offer?
Google Ads offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support
Related categories
See all software categories found for Google Ads.
