About Google Ads
Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.
This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Ads
Key benefits of Google Ads
Devices
Business size
Markets
Australia, Brazil, Canada, Germany, United Kingdom, India, Japan, Mexico, United States and 4 others
Supported Languages
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian and 20 others
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Ads
Images
Features
Total features of Google Ads: 13
Alternatives
Meta for Business
LinkedIn for Business
AdRoll
Reviews
Already have Google Ads?
Software buyers need your help! Product reviews help the rest of us make great decisions.
Write a Review!- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
My advertisements
Reviewed on 31/05/2022
According to my experiences Google AdSense is a very good monetization software that I recommend to...
According to my experiences Google AdSense is a very good monetization software that I recommend to everyone. I earn more than 4,000€/month thanks to Google AdSense
Pros
I am delighted to write a review on this beautiful software that helps us monetize its valuable content. Google ads is a software that I have always liked, because this software really helps me to monetize my YouTube channel and also my blog to be able to earn a few hundred or even thousand euros per month. If you are looking for a monetization tool, I highly recommend this great software called Google AdSense
Cons
The only problem at Google Google AdSense that tires users like me is at the level of account verification and especially at whose food in the African continent often finds themselves in this problem of receiving 6-digit envelopes. Especially to my African brothers because many African countries are not yet eligible for the monetization of their YouTube channels or blog.
Alternatives Considered
SimpleSetReasons for Switching to Google Ads
I chose Google AdSense to be able to monetize m1 YouTube channel and my blogs. And we do! I make a living from my blogs Today and it's all thanks to Google AdSense
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Monthly for Free Trial
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 4.0 /10
Google Ads by kelvin Hernandez
Reviewed on 27/05/2022
as a user my experience was good, google ads is a good tool, but as the owner of a small company it...
as a user my experience was good, google ads is a good tool, but as the owner of a small company it was not good for me.
Pros
Google is one of the largest companies whose advertiser service can help you globalize your company.
Cons
In my opinion, this tool is more oriented to large companies that seek to reach clients all over the world. However, I consider that it is not a good investment for small companies.
- Industry: Health, Wellness & Fitness
- Company size: 2-10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The best marketing channel we have!
Reviewed on 11/03/2022
We have been using google ads for over a year and have spent quite a large amount during this time....
We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher!
Pros
Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.
Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.
Cons
In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.
Alternatives Considered
Meta for BusinessReasons for Choosing Google Ads
Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel.Switched From
Meta for BusinessReasons for Switching to Google Ads
Google ads proved to give better returns over a long period of time.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Best advertising platform in 2022
Reviewed on 21/05/2022
I love it, it's getting better and better everyday. I suggest to my clients that can afford it.
I love it, it's getting better and better everyday. I suggest to my clients that can afford it.
Pros
The fact that you can advertise your product or service on the people who are actually searching for it on Google is the best thing you can get in advertising. Fantastic performance on YouTube videos as well. I love the audience section and what can you do with all those audience sections.
Cons
It's too expensive for most of my clients, I encourage them to try but they get bumped out by getting the credit card bill. Although the return of investment is positive but it takes time to get the good results. Also the platform is not that simple and easy to use. there are so many sections that they could hide show to get a better experience regarding advertising on the right people.
- Industry: Retail
- Company size: 1,001-5,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
One of best option to attract more trafic
Reviewed on 02/06/2022
Pros
The most powerful tool to attract more traffic to your website
Cons
Due the cookies law in EU, we are having less visibilty about our customers
Alternatives Considered
TradeTrackerGoogle Ads FAQs
Below are some frequently asked questions for Google Ads.Q. What type of pricing plans does Google Ads offer?
Google Ads offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.
Q. Who are the typical users of Google Ads?
Google Ads has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Google Ads support?
Google Ads supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Ads support mobile devices?
Google Ads supports the following devices:
Android (Mobile)
Q. What other apps does Google Ads integrate with?
Google Ads integrates with the following applications:
Google Analytics 360
Q. What level of support does Google Ads offer?
Google Ads offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support
Related categories
See all software categories found for Google Ads.
