About Google Ads

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom and 4 others, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Czech, Danish, Dutch, English and 20 others, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Images

    Track costs and clicks in Google AdWords
    Track your campaign in Google AdWords
    Google AdWords display ads in search results
    Set up your campain in Google AdWords
    View 5 more
    Google Ads video
    Google Ads screenshot: Track costs and clicks in Google AdWords Google Ads screenshot: Track your campaign in Google AdWords Google Ads screenshot: Google AdWords display ads in search results Google Ads screenshot: Set up your campain in Google AdWords

    Features

    Total features of Google Ads: 1

    • Monitoring

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    Reviews

    Overall rating

    4.4 /5
    (246)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    3.9/5
    Customer Support Software
    4/5

    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 246
    Dorian J.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    La publicité en ligne à portée de tous

    Reviewed on 13/04/2021

    Google Ads est sans aucun doute ce dont j'ai besoin .
    J'ai également la chance de travailler avec...

    Google Ads est sans aucun doute ce dont j'ai besoin .
    J'ai également la chance de travailler avec une agence partenaire qui passe beaucoup plus de temps que moi sur la plateforme, ce qui me laisse le temps de me tourner vers d'autres sujets.

    Pros

    Google Ads est une des plateformes référence du secteur de la publicité en ligne.
    À bien des égards, vous n'avez donc pas d'autre choix que de l'utiliser si vous voulez atteindre votre cible de la meilleure des manières.
    Cela dit, j'apprécie le fait qu'elle soit assez intuitive pour tout les acteurs de la publicité en ligne. Cela permet une prise en main rapide.

    Cons

    Les fonctionnalités et les options de configuration sont parfois trop complexe.
    C'est surement dû au fait que Google Ads aspire à être la référence pour toutes les entreprises, peut importe le secteur d'activité. Lorsque vous essayez d'être une plateforme essentielle pour toutes les entreprises du monde, cela nécessite des milliers de fonctionnalités et d'options.
    Lorsque vous entrez dans des options avancées de Google Ads, vous avez l'impression de vous trouver dans le cockpit d'un avion de ligne.

    Mostafa E.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    amazing channel for cpc advertising

    Reviewed on 23/03/2021

    it's great experience because i need the costumer who search for my service & products

    it's great experience because i need the costumer who search for my service & products

    Pros

    i like the variety of bidding strategies that can suit our campaign goals
    good google guide for making different campaigns
    real time tracking
    better way of scaling

    Cons

    it takes a long time to start a new ad
    it takes about one week at the learning mode phase then my campaign start getting better result

    Tahnya R.
    Overall rating
    • Industry: Real Estate
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Irrelevant search results and waste of money

    Reviewed on 09/11/2019

    The customer service rep wasn't a good help either. She was impatient and didn't really understand...

    The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.

    Pros

    None that I see
    I thought this would help bring relevant traffic to my website but it didn't it was a complete waste of money.

    Cons

    Google ads has really wasted my money. My ads were for sale of condos and yeah Google was bringing up my ads when people were looking for rentals? Even when I used exact phrase searches. Almost $1,000 wasted.

    Brandon S.
    Overall rating
    • Industry: Biotechnology
    • Company size: 501-1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A Must-Have Platform, But Pretty Complex

    Reviewed on 13/02/2021

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends...

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

    Pros

    Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

    Cons

    The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

    Shaharyar S.
    Overall rating
    • Industry: Logistics & Supply Chain
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    The Backbone of Online Advertising

    Reviewed on 07/03/2021

    Overall Google ads are the Giants of digital marketing now a days and benefiting lots of businesses.

    Overall Google ads are the Giants of digital marketing now a days and benefiting lots of businesses.

    Pros

    You can promote your business as easy and simple as you want. It is a very reliable platform for the business promoters who want to show their ads to their target audience. This is the most effective way for advertisement on internet, Google ads saves the browsing data of users and then show ads according to the user needs and I think this is the best feature for marketing that they show relatable ads to the audience.

    Cons

    I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

    Showing 5 reviews of 246 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.

    We do not have any information about Google Ads features

    Google Ads has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.