About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.

This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Google Ads

Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom , India, Japan, Mexico, United States

    Supported Languages

    Arabic, Czech, Danish, Dutch, English , Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Google Ads

    Images

    Google Ads Software - Google Ads
    Google Ads Software - Search Ad
    Google Ads Software - Display Ad
    Google Ads Software - Maps Ad
    Google Ads Software - Budget Settings
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    Google Ads Software - Google Ads
    Google Ads Software - Search Ad
    Google Ads Software - Display Ad
    Google Ads Software - Maps Ad
    Google Ads Software - Budget Settings

    Features

    Total features of Google Ads: 13

    • Activity Dashboard
    • Advertising Management
    • Alerts/Notifications
    • Budget Control
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Engagement Tracking
    • Location-Based Marketing
    • Monitoring
    • Multi-Campaign
    • Third Party Integrations

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    Reviews

    Overall rating

    4.5 /5
    (671)
    Value for Money
    4.3/5
    Features
    4.5/5
    Ease of Use
    4.1/5
    Customer Support Software
    3.9/5

    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 671
    Akash
    Overall rating
    • Industry: Computer Software
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    The only tool you need to market your product

    Reviewed on 06/10/2022

    Google ads is easy to understand, set up and master platform. Although Google needs to stop pushing...

    Google ads is easy to understand, set up and master platform. Although Google needs to stop pushing automated rules towards the user.

    Pros

    1. Setting up campaign is easy with not much help required.
    2. Keyword planner is the ultimate keyword research tool you'll need. Trust no other tool
    3. The dashboard is extremely useful and integrating it with Hubspot makes it even more powerful.
    4. The Gads editor is even better version of Google Ads desktop version.

    Cons

    1. Google ads is laggy when opened in desktop version. A better alternative is to download Gads editor which does all the job.
    2. Charges a lot if there's not much conversion data.
    3. Always wants to automate our campaigns with not so good recommendation.

    Tibor
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Google Ads - the automated ad manager for websites

    Reviewed on 14/10/2022

    Pros

    Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances.

    Cons

    It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own.

    Alternatives Considered

    CJ Affiliate

    Reasons for Switching to Google Ads

    We ended up switching to CJ Affiliate as it seem to provided better options for advertisers and they also give you more control over your ads and how you want to run your data analysis.
    Lucas
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    What I like about this app

    Reviewed on 22/11/2022

    It's a nice software that gives my business exposure it needs.

    It's a nice software that gives my business exposure it needs.

    Pros

    I like this software because it helps me to advertise my business in the forms of ads, it makes my business to be known.

    Cons

    To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss.

    Yasha
    Overall rating
    • Industry: Law Practice
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Google Ads is worth the money but make sure you do your research.

    Reviewed on 30/08/2022

    Overall, my experience with Google Ads have been pretty good. I will continue to use Google Ads and...

    Overall, my experience with Google Ads have been pretty good. I will continue to use Google Ads and eventually, I would like to have enough knowledge to really maximize my marketing skills and utilize Google Ads to the fullest extent.

    Pros

    I like that Google Ads give my small business exposure it otherwise would not have. Now that advertising has evolved, it is easier for smaller businesses to compete against bigger companies. The structure of Google Ads allows small businesses like mine to thrive because I can still appear at the top of the Google search results along with bigger companies. A few years ago, this would not be the case.

    Cons

    There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and successfully run campaigns. I also did not like that the customer service personnel were not as helpful in many situations.

    Verified Reviewer
    Overall rating
    • Industry: Electrical/Electronic Manufacturing
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Google Ads Review after Using More than 5 Years

    Reviewed on 07/10/2022

    Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC

    Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC

    Pros

    Easy to set up with few clicks and code implementation and today mostly the traffic come from Google search so its good. Customer list campaign and retargeting is very good

    Cons

    Some time ads shown to wrong audience which you need to handle by adding negative keywords and optimize the campaign

    Showing 5 reviews of 671 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Free Trial: Not Available

    With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.

    Google Ads has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics 360

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.