About Google Ads
Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.
This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Ads
Key benefits of Google Ads
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Australia, Brazil, Canada, Germany, United Kingdom , India, Japan, Mexico, United States and 4 others
Supported Languages
Arabic, Czech, Danish, Dutch, English , Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian and 20 others
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Ads
Images
Features
Total features of Google Ads: 13
Alternatives
ADS Software
BigCommerce
Google AdSense
AdRoll
Reviews
Already have Google Ads?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Computer Software
- Company size: 201-500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
The only tool you need to market your product
Reviewed on 06/10/2022
Google ads is easy to understand, set up and master platform. Although Google needs to stop pushing...
Google ads is easy to understand, set up and master platform. Although Google needs to stop pushing automated rules towards the user.
Pros
1. Setting up campaign is easy with not much help required.
2. Keyword planner is the ultimate keyword research tool you'll need. Trust no other tool
3. The dashboard is extremely useful and integrating it with Hubspot makes it even more powerful.
4. The Gads editor is even better version of Google Ads desktop version.
Cons
1. Google ads is laggy when opened in desktop version. A better alternative is to download Gads editor which does all the job.
2. Charges a lot if there's not much conversion data.
3. Always wants to automate our campaigns with not so good recommendation.
- Industry: Entertainment
- Company size: 2-10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Google Ads - the automated ad manager for websites
Reviewed on 14/10/2022
Pros
Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances.
Cons
It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own.
Alternatives Considered
CJ AffiliateReasons for Switching to Google Ads
We ended up switching to CJ Affiliate as it seem to provided better options for advertisers and they also give you more control over your ads and how you want to run your data analysis.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
What I like about this app
Reviewed on 22/11/2022
It's a nice software that gives my business exposure it needs.
It's a nice software that gives my business exposure it needs.
Pros
I like this software because it helps me to advertise my business in the forms of ads, it makes my business to be known.
Cons
To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss.
- Industry: Law Practice
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Google Ads is worth the money but make sure you do your research.
Reviewed on 30/08/2022
Overall, my experience with Google Ads have been pretty good. I will continue to use Google Ads and...
Overall, my experience with Google Ads have been pretty good. I will continue to use Google Ads and eventually, I would like to have enough knowledge to really maximize my marketing skills and utilize Google Ads to the fullest extent.
Pros
I like that Google Ads give my small business exposure it otherwise would not have. Now that advertising has evolved, it is easier for smaller businesses to compete against bigger companies. The structure of Google Ads allows small businesses like mine to thrive because I can still appear at the top of the Google search results along with bigger companies. A few years ago, this would not be the case.
Cons
There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and successfully run campaigns. I also did not like that the customer service personnel were not as helpful in many situations.
- Industry: Electrical/Electronic Manufacturing
- Company size: 201-500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Google Ads Review after Using More than 5 Years
Reviewed on 07/10/2022
Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC
Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC
Pros
Easy to set up with few clicks and code implementation and today mostly the traffic come from Google search so its good. Customer list campaign and retargeting is very good
Cons
Some time ads shown to wrong audience which you need to handle by adding negative keywords and optimize the campaign
Google Ads FAQs
Below are some frequently asked questions for Google Ads.Q. What type of pricing plans does Google Ads offer?
Google Ads offers the following pricing plans:
- Free Trial: Not Available
With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.
Q. Who are the typical users of Google Ads?
Google Ads has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Google Ads support?
Google Ads supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Ads support mobile devices?
Google Ads supports the following devices:
Android (Mobile)
Q. What other apps does Google Ads integrate with?
Google Ads integrates with the following applications:
Google Analytics 360
Q. What level of support does Google Ads offer?
Google Ads offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support
Related categories
See all software categories found for Google Ads.
