About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing starting from:

$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Argentina, Australia, Brazil, Canada, China and 12 others

    Supported Languages

    English, Hindi, Indonesian, Vietnamese

    Pricing starting from:

    $25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Features

    Total features of LeadSquared: 174

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Admissions Management
    • Alerts/Notifications
    • Alumni Management Software
    • Application Management
    • Appointment Management
    • Appointment Scheduling Software
    • Auto-Responders
    • Automated Scheduling
    • Automatic Call Distribution
    • CRM Software
    • Calendar Sync
    • Calendar/Reminder System
    • Call Center Management
    • Call Disposition
    • Call Management
    • Call Monitoring
    • Call Reporting
    • Call Routing
    • Call Scripting
    • Call Tracking Software
    • Call Transcription
    • Call Transfer
    • Caller Profiles
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Chat/Messaging
    • Click Tracking
    • Client Management
    • Client Portal
    • Commenting/Notes
    • Commission Management
    • Communication Management
    • Computer Telephony Integration
    • Contact Database
    • Contact Management Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer History
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Dispatch Management
    • Document Management Software
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Electronic Payments
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Enrollments/Onboarding
    • Event Triggered Actions
    • Fee Management
    • Field Sales Management
    • For Financial Institutions
    • For Insurance Industry
    • For Medical Purposes
    • For Real Estate
    • For Small Businesses
    • For Startups
    • For iPad Devices
    • Forecasting
    • Forms Management
    • GPS
    • HIPAA Compliant
    • Higher Education Software
    • IVR/Voice Recognition
    • Interaction Tracking
    • Internal Chat Integration
    • Interview Scheduling
    • Inventory Management Software
    • K-12 Software
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Engagement
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Marketing Automation Software
    • Marketing Calendar
    • Medical History Records
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Channel Marketing
    • Multi-Location
    • Multivariate Testing
    • Online Time Clock
    • Opportunity Management
    • Patient Communications
    • Patient Management Software
    • Payment Collection in the Field
    • Performance Management
    • Performance Metrics
    • Physician Management
    • Pipeline Management
    • Pipeline Reports
    • Predictive Dialer Software
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Records Management Software
    • Referral Tracking
    • Registration Management
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Route Optimization
    • Routing
    • SMS Marketing
    • Sales Activity Management
    • Sales Analytics
    • Sales Automation
    • Sales Forecasting Software
    • Sales Pipeline Management
    • Sales Reports
    • Sales Trend Analysis
    • Scheduling Software
    • Scoring
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Self Service Portal
    • Single Sign On Software
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Student Management
    • Subscriber Management
    • Tagging
    • Task Management Software
    • Task Progress Tracking
    • Task Scheduling
    • Template Management
    • Territory Management
    • Third Party Integrations
    • Visitor Tracking
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Widgets
    • Work Order Management
    • Workflow Management Software

    Alternatives

    Salesforce Sales Cloud

    4.4
    #1 Alternative to LeadSquared
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    SugarCRM

    3.8
    #2 Alternative to LeadSquared
    SugarCRM is a Social CRM tool that includes full sales, marketing and support automation, email integration, reporting,...

    HubSpot CRM

    4.5
    #3 Alternative to LeadSquared
    Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

    Bitrix24

    4.1
    #4 Alternative to LeadSquared
    Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time...

    Reviews

    Overall rating

    4.3 /5
    (152)
    Value for Money
    4.2/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.4/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 152
    Jagriti
    Overall rating
    • Industry: Staffing & Recruiting
    • Company size: 51–200 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Brilliant tool for Lead Automation - helping Marketing and Campaigns

    Reviewed on 14/12/2015

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools...

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

    Pros

    1. Can be used even by Junior staff with minimal training - very intuitive product.
    2. Has all the features that help us in our sales/marketing automation.
    3. Landing page feature helps us creating mini sites and getting effective metrics.
    4. Strong reliable support.
    5. Good pricing options - value for money!

    I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

    Cons

    Granularity of access for lists for campaigns can be improved.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Devesh
    Overall rating
    • Industry: Education Management
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Great CRM Platform for B2C Businesses

    Reviewed on 18/07/2022

    Lead Management and accumulation from various sources and channels has made various segments of...

    Lead Management and accumulation from various sources and channels has made various segments of operations organized

    Pros

    1. Automated and Customizable Workflows
    2. Targeted Email Campaign
    3. APIs and Connectors with various other platforms

    Cons

    Nothing as of now, mostly fulfils our requirements

    Alternatives Considered

    Bitrix24

    Reasons for Choosing LeadSquared

    Found Leadsquared to more suited for B2C business and education segments

    Switched From

    Zoho CRM

    Reasons for Switching to LeadSquared

    Found Leadsquared to more suited for B2C business and education segments. Availability of connectors with our existing tools like exotel telephony, Msg 91

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Antony
    Overall rating
    • Industry: Education Management
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Decent CRM Tool for Education management companies

    Reviewed on 28/03/2020

    For education management companies who are looking for a cost effective solution, Leadsquared may...

    For education management companies who are looking for a cost effective solution, Leadsquared may be the right choice for you. Comparing to Hubspot & Zoho we felt Leadsquared is cost effective and process friendly.

    Pros

    We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that. Even though it does not have lot of fancy features like other CRM's it does the job.
    Lead data capturing and followup task reminders are good. It also gets integrated with our calling tool which reduces us some of the burden.

    Cons

    Sending mails through lead squared is not very supportive.
    Also the tool becomes very slow at times in-spite of good connectivity.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Arjun
    Overall rating
    • Industry: Education Management
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Good CRM system to manage a sales team.

    Reviewed on 13/01/2023

    Pros

    The software is easy to use as compared to its other counterpart salesforce.

    Cons

    Sierra Reporting is not the best, custom reports cannot be created properly.

    Alternatives Considered

    Salesforce Sales Cloud
    Roshan
    Overall rating
    • Industry: Insurance Software
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    A capable Sales CRM for startups and small businesses

    Reviewed on 21/07/2022

    Leadsquared has helped us streamline our Lead and Sales funnel management. The team has helped...

    Leadsquared has helped us streamline our Lead and Sales funnel management. The team has helped create custom solutions where ever required and has always helped us resolve issues both in the software as well as at the business level.

    Pros

    Adaptability & Customization
    Ease of use
    Easy administration
    Customer Support

    Cons

    Reporting suite isn't the best in the industry. Each report works in silos and doesn't really capture the full picture. However, they have been working on it and constantly improving.

    Email suite and other marketing features have limited use cases. I understand that those aren't the core of the product, so it's ok. But these can get better.

    Alternatives Considered

    HubSpot CRM

    Reasons for Switching to LeadSquared

    Customization options Sales Support Recommended by someone

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Showing 5 reviews of 152 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: $25.00/month View Pricing Plans
    • Pricing model: Subscription
    • Free Trial: Not Available

    Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Gravity Forms, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.