About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing starting from:

$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United Arab Emirates, Argentina, Australia, Brazil, Canada , China, Germany, United Kingdom, India, Japan, Mexico, New Zealand, Philippines, Singapore, United States, Vietnam, South Africa

    Supported Languages

    English, Hindi, Indonesian, Vietnamese

    Pricing starting from:

    $25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Features

    Total features of LeadSquared: 168

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Admissions Management
    • Alerts/Notifications
    • Alumni Management Software
    • Application Management
    • Appointment Management
    • Appointment Scheduling Software
    • Auto-Responders
    • Automated Scheduling
    • Automatic Call Distribution
    • CRM Software
    • Calendar Sync
    • Calendar/Reminder System
    • Call Center Management
    • Call Disposition
    • Call Management
    • Call Monitoring
    • Call Recording Software
    • Call Reporting
    • Call Routing
    • Call Scripting
    • Call Tracking Metrics
    • Call Tracking Software
    • Call Transcription
    • Call Transfer
    • Caller Profiles
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Chat/Messaging
    • Click Tracking
    • Client Management
    • Client Portal
    • Commenting/Notes
    • Commission Management
    • Communication Management
    • Computer Telephony Integration
    • Contact Management Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer History
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Document Management Software
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Electronic Payments
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Enrollments/Onboarding
    • Event Triggered Actions
    • Fee Management
    • Field Sales Management
    • For Financial Institutions
    • For Medical Purposes
    • For Small Businesses
    • For Startups
    • For iPad Devices
    • Forecasting
    • Forms Management
    • GPS
    • HIPAA Compliant
    • Higher Education Software
    • IVR / Voice Recognition
    • Interaction Tracking
    • Internal Chat Integration
    • Interview Scheduling
    • Inventory Management Software
    • K-12 Software
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Medical History Records
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Channel Marketing
    • Multi-Location
    • Multivariate Testing
    • Online Time Clock
    • Opportunity Management
    • Patient Communications
    • Patient Management Software
    • Payment Collection in the Field
    • Performance Management
    • Performance Metrics
    • Physician Management
    • Pipeline Management
    • Pipeline Reports
    • Predictive Analytics Software
    • Predictive Dialer Software
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Records Management Software
    • Referral Tracking
    • Registration Management
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Route Optimization
    • Routing
    • SMS Marketing
    • Sales Activity Management
    • Sales Analytics
    • Sales Automation
    • Sales Forecasting Software
    • Sales Pipeline Management
    • Sales Reports
    • Sales Trend Analysis
    • Scheduling Software
    • Scoring
    • Search Marketing
    • Segmentation
    • Self Service Portal
    • Single Sign On Software
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Tagging
    • Task Management Software
    • Task Progress Tracking
    • Task Scheduling
    • Template Management
    • Territory Management
    • Third Party Integrations
    • Visitor Tracking
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Widgets
    • Workflow Management Software

    Alternatives

    SugarCRM

    3.8
    #1 Alternative to LeadSquared
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    WebEngage

    4.4
    #2 Alternative to LeadSquared
    WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified...

    Freshsales

    4.6
    #3 Alternative to LeadSquared
    Freshsales is a cloud-based salesforce automation software designed to help businesses manage leads, customer engagement...

    Zoho CRM

    4.3
    #4 Alternative to LeadSquared
    Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

    Reviews

    Overall rating

    4.3 /5
    (131)
    Value for Money
    4.2/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.5/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 131
    Rahul
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Very Useful Software for Sales Field

    Reviewed on 04/07/2016

    I am using this software for our institution from last 1.5 years and found it very helpful. We have...

    I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

    Pros

    Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

    Export import feature of the LSQ to help generate more defined reports in excel format.

    E-mail campaign report helps to target the audience based on open and click rate of the mailer.

    Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

    Cons

    Third party integration with LSQ takes time.

    Devesh
    Overall rating
    • Industry: Education Management
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Great CRM Platform for B2C Businesses

    Reviewed on 18/07/2022

    Lead Management and accumulation from various sources and channels has made various segments of...

    Lead Management and accumulation from various sources and channels has made various segments of operations organized

    Pros

    1. Automated and Customizable Workflows
    2. Targeted Email Campaign
    3. APIs and Connectors with various other platforms

    Cons

    Nothing as of now, mostly fulfils our requirements

    Alternatives Considered

    Bitrix24

    Reasons for Choosing LeadSquared

    Found Leadsquared to more suited for B2C business and education segments

    Switched From

    Zoho CRM

    Reasons for Switching to LeadSquared

    Found Leadsquared to more suited for B2C business and education segments. Availability of connectors with our existing tools like exotel telephony, Msg 91
    Mahara
    Overall rating
    • Industry: E-Learning
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Easy to use in android devices

    Reviewed on 19/09/2022

    Simple and effective software for maintaining all kinds of sales & marketing activates.

    Simple and effective software for maintaining all kinds of sales & marketing activates.

    Pros

    Its so friendly for usage.
    And it can be operated in mobile phones itself.
    Best software for field sales and marketing time.
    With in fraction of seconds we can mark all information even while we are discussing with our customers.

    Cons

    If we do a recording meeting , if any call or any other 3rd party interruption is done total recording have been crashed several times.
    Not supportive we lower model devices.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 3.0 /10

    Long Implementation and Setup Process, Poor Support

    Reviewed on 09/05/2019

    I would only recommend this product if you do not have any data to import from other software tools...

    I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

    Pros

    The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

    Cons

    The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

    Alternatives Considered

    HubSpot Marketing Hub, Outreach, Zoho Campaigns, and Ontraport

    Reasons for Switching to LeadSquared

    Price. Perceived value (in feature set) for the cost.
    Rajesh
    Overall rating
    • Industry: Telecommunications
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    CRM That Made A Difference

    Reviewed on 19/07/2022

    So far Good, Excellent.

    So far Good, Excellent.

    Pros

    Software integrates the company work process as per its own requirement. Hassle free CRM software. Helped in understand , knowing for what reason the service was delayed. Easily, identify at which level the task is pending, delay can be identified & productive steps can be taken to avoid the delay.

    Cons

    Earlier, automation tools offered to us was bit costly which refrain us from fully atomize the work process. (Now, that the price has been reduce). As the Billing & Ticketing solution is not provided the work process has become more cumbersome, as multiple software is required.

    Alternatives Considered

    Zoho CRM and Pipeliner CRM

    Reasons for Choosing LeadSquared

    Service Issue

    Reasons for Switching to LeadSquared

    Ready to prepare the CRM as per our required. Customized work flow integration.
    Showing 5 reviews of 131 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: $25.00/month View Pricing Plans
    • Pricing model: Subscription
    • Free Trial: Available

    Free 15-day trial, no credit card required. Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Gravity Forms, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.