About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing starting from:

$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.
  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Argentina, Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, New Zealand, Philippines, Singapore, United States, Vietnam, South Africa

    Supported Languages

    English, Hindi, Indonesian, Vietnamese

    Pricing starting from:

    $25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Features

    Total features of LeadSquared: 107

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Management
    • Activity Tracking
    • Alerts/Notifications
    • Appointment Management
    • Appointment Scheduling Software
    • Auto-Responders
    • CRM Software
    • Calendar/Reminder System
    • Call Management
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Segmentation
    • Channel Management Software
    • Chat/Messaging
    • Client Management
    • Client Portal
    • Commission Management
    • Communication Management
    • Contact Management Software
    • Conversion Tracking
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • Field Sales Management
    • Forecasting
    • Forms Management
    • HIPAA Compliant
    • Interaction Tracking
    • Internal Chat Integration
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • Marketing Automation Software
    • Marketing Calendar
    • Medical History Records
    • Mobile Access
    • Monitoring
    • Multi-Channel Marketing
    • Multi-Location
    • Multivariate Testing
    • Opportunity Management
    • Patient Communications
    • Patient Management Software
    • Performance Metrics
    • Physician Management
    • Pipeline Management
    • Pipeline Reports
    • Predictive Analytics Software
    • Prioritization
    • Projections
    • Prospecting Tools
    • ROI Tracking
    • Real Time Data
    • Real Time Notifications
    • Real Time Reporting
    • Records Management Software
    • Referral Tracking
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Route Optimization
    • SMS Marketing
    • Sales Activity Management
    • Sales Analytics
    • Sales Automation
    • Sales Forecasting Software
    • Sales Pipeline Management
    • Sales Reports
    • Sales Trend Analysis
    • Scheduling Software
    • Search Marketing
    • Segmentation
    • Self Service Portal
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Task Management Software
    • Task Progress Tracking
    • Task Scheduling
    • Template Management
    • Territory Management
    • Third Party Integrations
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    HubSpot CRM

    4.5
    #1 Alternative to LeadSquared
    Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

    Salesforce Sales Cloud

    4.4
    #2 Alternative to LeadSquared
    Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

    Ontraport

    4.2
    #3 Alternative to LeadSquared
    Ontraport helps businesses streamline sales, marketing, customer communication, and other operations on a unified...

    Zoho Campaigns

    4.1
    #4 Alternative to LeadSquared
    Zoho Campaigns is an email marketing software for small to large businesses to automate the entire marketing process

    Reviews

    Overall rating

    4.1 /5
    (62)
    Value for Money
    4.3/5
    Features
    4/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.3/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 62
    Rahul V.
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Very Useful Software for Sales Field

    Reviewed on 04/07/2016

    I am using this software for our institution from last 1.5 years and found it very helpful. We have...

    I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

    Pros

    Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

    Export import feature of the LSQ to help generate more defined reports in excel format.

    E-mail campaign report helps to target the audience based on open and click rate of the mailer.

    Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

    Cons

    Third party integration with LSQ takes time.

    Pankaj singh S.
    Overall rating
    • Industry: Human Resources
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Marketing Automation tool for SMBs

    Reviewed on 09/06/2020

    Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this...

    Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

    Pros

    Very easy to use.

    Administration can be done without any coding hardcore skills.

    Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

    Support is great. The customer care team is very fast in responding to customer queries.

    Cons

    Third-party tool integration sometimes feels limited.

    When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited.

    for SMBs leadsquared is sufficient.

    Nitya K.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    LeadSquared-With its features, It beats all CRMs

    Reviewed on 10/05/2022

    Pros

    In my opinion Leadsquared is the best CRM tool. Leads are captured and distributed to the agents for calling. The sales dashboard is easy to create and excellent to pull reports. It is a cutting-adge tool that supports every type of technology integration.

    Cons

    Leads are sometime not captured in real-time. This CRM cannot be integrated without the help of a Customer Success Manager.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 3.0 /10

    Long Implementation and Setup Process, Poor Support

    Reviewed on 09/05/2019

    I would only recommend this product if you do not have any data to import from other software tools...

    I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

    Pros

    The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

    Cons

    The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

    Alternatives Considered

    HubSpot Marketing Hub, Outreach, Zoho Campaigns, and Ontraport

    Reasons for Switching to LeadSquared

    Price. Perceived value (in feature set) for the cost.
    Dawn L.
    Overall rating
    • Industry: Higher Education Software
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Great software with excellent support and customer software

    Reviewed on 07/04/2022

    Leadsquared has helped us to automate our admissions department and to better manage our leads. We...

    Leadsquared has helped us to automate our admissions department and to better manage our leads. We no longer miss most of our calls and we are able to manage communication with students. One of the great feature is that each email that is sent to and received from a student is logged into the student's file. This has eliminated students denying that they received important communications.

    Pros

    Integration was easy and the flexibility we had in establishing lead status was a great benefit

    Cons

    The application is not accessible via mobile phones
    Not able to restrict some areas of the application.
    Not able to differentiate admissions call from other calls so every call gets set up in the database as a lead

    Showing 5 reviews of 62 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: $25.00/month View Pricing Plans
    • Pricing model: Subscription
    • Free Trial: Available

    Free 15-day trial, no credit card required. Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Gravity Forms, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter, Unbounce, WordPress, Zapier, Zendesk

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.