About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

Pricing starting from:

$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, France, United Kingdom, India, Italy, Japan, Mexico, Netherlands, United States

    Supported Languages

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    Pricing starting from:

    $10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

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    Features

    Total features of MailerLite: 80

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Audience Targeting
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Form Builder
    • Forms Management
    • Geolocation
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • List Management
    • Location Tracking
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Publishing Options
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Team Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Management
    • Workflow Management Software

    Alternatives

    Mailchimp

    4.5
    #1 Alternative to MailerLite
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    ConvertKit

    4.7
    #2 Alternative to MailerLite
    ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip...

    ActiveCampaign

    4.6
    #3 Alternative to MailerLite
    Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

    Sendinblue

    4.6
    #4 Alternative to MailerLite
    Sendinblue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional...

    Reviews

    Overall rating

    4.7 /5
    (1,008)
    Value for Money
    4.8/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 1,008
    Heather jo F.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    No ESP is perfect, but MailerLite comes the closest

    Reviewed on 27/03/2020

    Overall, (even when I was accidentally crashing my own automations and blaming it on the support...

    Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

    Pros

    The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

    Cons

    Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

    Alternatives Considered

    ConvertKit, ActiveCampaign, Drip, and Mad Mimi

    Reasons for Choosing MailerLite

    1. the UI is a like a freakin rocket ship, and 2. the pricing is ridiculous

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Pricing.

    Response from MailerLite

    Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!

    Irene

    Kevin A.
    Overall rating
    • Industry: Publishing
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Great mailing system

    Reviewed on 22/06/2022

    A great overall package that's made a real difference to our scope and reach. Particularly helpful...

    A great overall package that's made a real difference to our scope and reach. Particularly helpful are the automation and modal options for signups. Great reporting too!

    Pros

    This is an easy-to-use, easy to setup, and easy to maintain system, that doesn't cost the earth for smaller businesses. Great set of features with easy mail construction tools, and some great visual features for better email appearances. Also has easy database management and personalisation tools.

    Cons

    Not much. Pruning and managing subs database is always painful, but not particularly more so in MaileLite. The builder is goog, but could do with some more specialist modules relevant to book publishers, perhaps.

    Alternatives Considered

    Sendinblue and Mailchimp

    Reasons for Choosing MailerLite

    YMLP was a bit outdated, and didn't offer the features and visual quality of MailerLite.

    Reasons for Switching to MailerLite

    Mostly price-vs-customer database size, but available features was abig part of our decision, with MailerLite offering more features for construction, and ease of use for our less-tech savvy staff.
    Darien H.
    Overall rating
    • Industry: Design
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    The new version is not worth it

    Reviewed on 28/05/2022

    Pros

    The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

    Cons

    Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

    Tracey C.
    Overall rating
    • Industry: Hospitality
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Easy to use and good functionality

    Reviewed on 27/05/2022

    Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions...

    Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions and is intuitive to use so you don't have to fumble around trying to find out to do things! Knowledge base is good and if you need help tech support is there. The Free version has everything you need if you're just starting out and all our accounts started on the free version for a few weeks until we reached the maximum number of contacts.

    Pros

    The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too.
    If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

    Cons

    A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch.
    Occasionally it's slow to load, especially the drag and drop interface.
    But these are both minor points.

    Response from MailerLite

    We'd love how thorough you've been Tracey! Thank you so much for your kind words.

    Alison M.
    Overall rating
    • Industry: Education Management
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    MailerLite is the Chick-fil-a of the online space

    Reviewed on 29/04/2022

    Best experience ever. Seriously.

    Best experience ever. Seriously.

    Pros

    Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features. But what really impresses me, time and again, is the customer service. No one likes it when stuff glitches or they run into an issue, but I can say with 100% sincerity and honesty that I actually LOOK FORWARD to interacting with the MailerLite customer service team. They are quick to respond, easy to understand (not sure if they're all native English speakers, but they sure come across as such), clear in their instruction, and seemingly always in a good mood. It doesn't matter how frustrated I am with whatever issue I'm experiencing, I always leave a MailerLite customer service exchange with a smile on my face.

    Cons

    Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.

    Showing 5 reviews of 1,008 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: $10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    Adobe Commerce, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Capsumo, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, GetSiteControl, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork, Thrive, Todoist, Trello, Twitter, Typeform, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk, Zoho CRM, Zoom Meetings, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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