About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.


Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

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    Reviews

    Overall rating

    4.7 /5
    (1,826)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.6/5
    Customer Support Software
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    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1,826
    Fabiola
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Good price-quality email software

    Reviewed on 29/04/2023

    It has been good overall, i use it mainly because the price is very attractive for the quality I...

    It has been good overall, i use it mainly because the price is very attractive for the quality I receive

    Pros

    I really like that it is very fast and easy to setup a new campaign. Also, you can save templates and reuse them whenever you want, helping you saving time

    Cons

    What i like the least is that you don’t hace may options to customize emails. The block templates are very strict and you have to use them.

    Alternatives Considered

    ActiveCampaign

    Reasons for Switching to MailerLite

    Mainly because of the price and the simple thing i was looking for
    Carolyn
    Overall rating
    • Industry: Cosmetics
    • Company size: Self Employed
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Looking Forward to a Long and Happy Journey with Mailerlite! 🤩

    Reviewed on 08/06/2023

    I'm in the setup process right now, but from what I can see so far it looks like the features are...

    I'm in the setup process right now, but from what I can see so far it looks like the features are easy to manage. Plus there are lots of Youtube videos for help. I had Mailchimp for a while but it's difficult to manage and kind of "buggy" at times. Plus, the biggest drawback is... as soon as you figure out how to operate the features, and by the time you come back, they have rearranged everything. Oh boy!!😵 Now that I got my challenge solved, I'm pretty optimistic and looking forward to using all of the MailerLite features for my email marketing needs. ~ One thing though before I sign off. MailerLite and GoDaddy need to have a serious chat and get your platforms to play nice with each other. No shade on customer service. They were great!!One more thing, I think going forward the Growing Business plan should have at access to least one or two 24/7 chat sessions per month. If it was not for the chat feature I would not have gotten through my dilemma.

    Pros

    The systems are fairly easy to set up and get going. Chat customer service is great.

    Cons

    My profession email account is with GoDaddy Office 365. At this time, the Mailerlite platform is not compatible with Office 365. Yesterday, I spent about a half hour with [sensitive content hidden] to trouble shoot why I was getting a warning notice on emails while sending them to myself in test mode. [sensitive content hidden] thought the trouble was because of the word "test" in the subject line and recommended that I send myself an actual campaign. Which I did...Still no luck. So today, I contacted Godaddy, waited on hold over an hour, explained the problem to [sensitive content hidden] (Godaddy), then he stayed on the phone while I communicated [sensitive content hidden] (MailerLite) . Who figured out that we needed to update the coding on the GoDaddy Office 365 account. So for 2 hrs she and [sensitive content hidden] went back and forth with rewriting the codes so that Office 365 would Authenticate my account. I just tested a campaign and it's working. Yay!! Let me give a shout out to both [sensitive content hidden] for their help and patience.

    Amir
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    My Horrifying experience with MailerLite

    Reviewed on 03/08/2016

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how...

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

    WOAH !!! what a great bargain. Right? Not that fast !

    They were very quick to charge my business card for the $30.

    I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

    When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

    After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

    Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

    Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

    Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

    Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

    If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

    I hope this has helped you in your search. Good luck!

    Pros

    You would get a Cheap service

    Cons

    You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

    Amy
    Overall rating
    • Industry: Education Management
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A Great Option for Small Business!

    Reviewed on 21/06/2023

    I am so impressed by this product! Our consulting firm works with small businesses with highly...

    I am so impressed by this product! Our consulting firm works with small businesses with highly varying levels of technical skills. I chose this as a referral because I felt anyone could use it successfully, and in testing the product it was even better than my initial impression. Easy to use landing page and website builder with a built in graphics finder?! Amazing! This is by far the most streamlined way to set up email lead generation for your small business and get a professional result. On top of that, the platform is highly affordable with a robust free tier and lots of useful features. Other platforms that have these features tend to pair them with many additional features that a small business just doesn't need. As a result they price out small businesses who have a narrower set of needs than larger businesses may have. If you are a small business looking to set up email lead generation for an affordable price with AMAZING features, then you will be highly impressed with MailerLite. I know I was!

    Pros

    -Easy to use, no tech skills required-Quick set up-Robust features for meeting lead generation needs-Beautiful templates that are optimized for mobile without needing technical skills-Helpful and responsive support staff

    Cons

    -I was unable to export templates to share with 3rd parties. This would have been helpful for our company (we do consulting), but is by no means critical for general users.

    Alternatives Considered

    Constant Contact, Zoho CRM, ActiveCampaign, Brevo, and Mailchimp

    Reasons for Switching to MailerLite

    -Ease of use for non-technical users-Feature availability-Value for price
    Greta
    Overall rating
    • Industry: Consumer Services
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    MailerLite is your go-to email marketing partner

    Reviewed on 14/06/2023

    I have recommended MailerLite to everyone over the years!

    I have recommended MailerLite to everyone over the years!

    Pros

    I love how easy MailerLite is! I've tried multiple services over the years and MailerLite is by far my fav one: always up to speed with new tech and features, it provides a very simple and effective solution to email marketing management!

    Cons

    I don't have anything bad to say. I've started using it years ago when it was much simpler and have sticked to it since.

    Alternatives Considered

    HubSpot Marketing Hub and Klaviyo

    Reasons for Choosing MailerLite

    Because the others are expensive and they provide less features for the same price.

    Switched From

    Omnisend and Mailchimp

    Reasons for Switching to MailerLite

    Quality - Price ratio! So far it does everything I need for what I pay!
    Showing 5 reviews of 1,826 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: $10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    MailerLite supports the following languages:

    English, Polish, Spanish

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    500Apps, Adobe Commerce, Airtable, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, Getsitecontrol, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork, Thrive, Todoist, Trackify Pixel App and Facebook Audience Builder, Trello, Twitter/X, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom Meetings, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for MailerLite.