About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

Pricing starting from:

$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to MailerLite

Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany , France, United Kingdom, India, Italy, Japan, Mexico, Netherlands, United States

    Supported Languages

    English, Finnish, French, Polish, Portuguese , Russian, Spanish, Swedish, Ukrainian

    Pricing starting from:

    $10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to MailerLite

    Images

    MailerLite Software - 1
    MailerLite Software - 2
    MailerLite Software - 3
    MailerLite Software - 4
    MailerLite Software - 5
    MailerLite Software - 6
    MailerLite Software - 7
    MailerLite Software - 8
    MailerLite Software - 9
    View 15 more
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite Software - 1
    MailerLite Software - 2
    MailerLite Software - 3
    MailerLite Software - 4
    MailerLite Software - 5
    MailerLite Software - 6
    MailerLite Software - 7
    MailerLite Software - 8
    MailerLite Software - 9

    Features

    Total features of MailerLite: 82

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Audience Targeting
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Form Builder
    • Forms Management
    • Geolocation
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • List Management
    • Location Tracking
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Publishing Options
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Team Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Management
    • Workflow Management Software

    Alternatives

    Marketing 360

    4.6
    #1 Alternative to MailerLite
    Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

    Salesforce Sales Cloud

    4.4
    #2 Alternative to MailerLite
    Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

    Maybe*

    4.8
    #3 Alternative to MailerLite
    Maybe* is a social media monitoring and analytics software designed to help marketing teams track content across...

    Mailchimp

    4.5
    #4 Alternative to MailerLite
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Reviews

    Overall rating

    4.7 /5
    (1,418)
    Value for Money
    4.8/5
    Features
    4.6/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1,418
    Giuseppe
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    A great discovery

    Reviewed on 05/11/2022

    Pros

    I have to say that in my career I tried a lot of software like this and in better or worse cases you get an email campaign delivered well. What I liked so much about this software is first of all the clean interface that makes a pleasure to setup and configure the whole software, start campaigns, and automation. The editor email surprised me since it is very well done compared also to more expensive and experienced software. In the end I have to say that the value for money of this software is higher than the average. With a free account you can have up to 1k users, send campaign and also setup automation which is great. Totally recommended!

    Cons

    I'm still using it and so far I didn't had reasons to contact the customer support, so nothing to say.

    Alternatives Considered

    ActiveCampaign and Mailchimp

    Reasons for Switching to MailerLite

    Value for money is higher
    Konstantinos
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    An excellent service.

    Reviewed on 27/10/2022

    Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms,...

    Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms, and works very well. To make the experience even better, there is a friendly and knowledgeable support team to assist you quickly and conveniently should you need any questions answered.

    Pros

    It is easy to work with, and integrates well with most popular platforms.

    Cons

    The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

    Alternatives Considered

    ContactPigeon and Mailchimp

    Reasons for Choosing MailerLite

    Mostly it was because of the lower cost of Mailerlite's, but also the UI was friendlier.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    It was the better choice overall.
    Verified Reviewer
    Overall rating
    • Industry: Higher Education Software
    • Company size: 5,001-10,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Streamlined, Yet Powerful Tool for email Marketing Campaigns

    Reviewed on 30/08/2022

    Pros

    I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.

    Cons

    I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

    Alternatives Considered

    HubSpot Marketing Hub and MailTrack

    Reasons for Choosing MailerLite

    I switched to MailerLite because of its competitive pricing and complete functionality.

    Switched From

    HubSpot Marketing Hub

    Reasons for Switching to MailerLite

    I chose MailerLite because of its competitive pricing and owing to the fact that it had the features I required in an email tracking client.

    Response from MailerLite

    We're so glad to hear we cover all your needs with our features.

    Tiffany
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Amaaazing service, so easy to use and must have features

    Reviewed on 06/10/2022

    I have been using Mailerlite for myself and clients for years and find it so easy to use and their...

    I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

    Pros

    Mailerlite automations are super easy to set up, the interface makes it clear and friction free

    Cons

    I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

    Alternatives Considered

    ConvertKit, ActiveCampaign, and Mailchimp

    Reasons for Choosing MailerLite

    Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Price, user experience and support

    Response from MailerLite

    Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

    Deshna
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    My new best mailinglist friend!

    Reviewed on 11/10/2022

    I have set up well-functioning and great-looking email sign-ups, event registrations and landing...

    I have set up well-functioning and great-looking email sign-ups, event registrations and landing pages that my clients can use themselves with ease.

    Pros

    Mailerlite offers most things you want for email marketing and mailinglist automation. I suggest it to many of my customers now, especially if they want an easy-to-use system and friendly direct support at a good price!

    Cons

    I miss a few features, such as message variables and custom field types. And can't wait for Mailerlite to have even more integrations with existing software and services.

    Alternatives Considered

    ActiveCampaign and Sendinblue

    Reasons for Choosing MailerLite

    Mailchimp's price tiers are not good value for money for small businesses. I think their system is less easy to navigate.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    The pricing is great for start-ups, and it's easy to use.
    Showing 5 reviews of 1,418 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: $10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    Adobe Commerce, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, GetSiteControl, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork, Thrive, Todoist, Trello, Twitter, Typeform, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom Meetings, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for MailerLite.