About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

Pricing starting from:

$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, France, United Kingdom, India, Italy, Japan, Mexico, Netherlands, United States

    Supported Languages

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    Pricing starting from:

    $10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    MailerLite Software - Landing page editor
    MailerLite Software - Drag and Drop editor
    MailerLite Software - Pop-up templates examples
    MailerLite Software - Live stats overview example
    MailerLite Software - E-commerce automation
    MailerLite Software - Survey newsletter
    MailerLite Software - Email A/B Testing
    MailerLite Software - MailerLite Academy
    View 9 more
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite Software - Landing page editor MailerLite Software - Drag and Drop editor MailerLite Software - Pop-up templates examples MailerLite Software - Live stats overview example MailerLite Software - E-commerce automation MailerLite Software - Survey newsletter MailerLite Software - Email A/B Testing MailerLite Software - MailerLite Academy

    Features

    Total features of MailerLite: 86

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Appointment Scheduling Software
    • Audience Targeting
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Delivery Tracking
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Form Builder
    • Forms Management
    • Geolocation
    • Heatmaps
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • List Management
    • Location Tracking
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Preview Functionality
    • Publishing Options
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Team Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Management
    • Workflow Management Software

    Alternatives

    Mailchimp

    4.5
    #1 Alternative to MailerLite
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    ConvertKit

    4.6
    #2 Alternative to MailerLite
    ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip...

    ActiveCampaign

    4.6
    #3 Alternative to MailerLite
    Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

    Constant Contact

    4.3
    #4 Alternative to MailerLite
    Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world,...

    Reviews

    Overall rating

    4.7 /5
    (690)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.7/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 690
    Saskia busch S.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    We're off to a good start :)

    Reviewed on 13/01/2022

    We moved over to Mailerlite mainly because they offer an automated email service with the free...

    We moved over to Mailerlite mainly because they offer an automated email service with the free version which we have yet to use but I can say that their customer service has been astonishing! I deleted some data (rookie mistake!) and had it back within an hour. Phew! Thank you Mailerlite Customer Service!

    Pros

    We only joined the platform a few days ago and imported our list today but so far our experience has been stellar. I was so excited to see the Mailchimp integration and even more excited when it just worked entirely without issue. There was also the option to add the list to a "group" at the out set to start the segmentation process.

    Cons

    It's a little too early comment on this, but so far so good. We've tested the design functionality and are happy that it's easy to use.

    Scott W.
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    MailerLite is the perfect email marketing solution for me

    Reviewed on 27/11/2021

    I think I went two years before having to email MailerLite my first question, and I got a response...

    I think I went two years before having to email MailerLite my first question, and I got a response in a few hours that answered my question right off the bat. It just does what it's supposed to without any hiccups or hassles.

    Pros

    Intuitive interface, great product for the price, and - on the rare occasions I've contacted support - super-fast, friendly, and helpful replies from the support team.

    Cons

    I would love to be able to have elements in email templates auto-update without having to manually pull up and edit every single saved email in my campaigns/autoresponders. For example, if I release a new book and want to update a footer image profiling my books (that I use in the template for most of my autoresponders), right now I have to manually update every email in the autoresponders. Mailerlite has some templates elements that are dynamic, but after emailing their support, they confirmed what I want to do isn't currently supported with dynamic elements. Fingers crossed they'll fix this in the future.

    Alternatives Considered

    AWeber and Constant Contact

    Reasons for Choosing MailerLite

    Mailchimp's change in billing a few years back and my recurring problems with their editor (which their IT department could not solve) eventually drove me away after years of using it.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Best suite of features I need at this time for a great price. I may outgrow MailerLite down the road - or may not - but right now it's the no-brainer choice for my email marketing needs.

    Response from MailerLite

    Thanks so much for the kind words. We appreciate the feedback on auto-updating elements.

    Feel free to also add this on the request list (you can find this when you log in via your profile button on the top right). This way, other users can upvote and help us get these type of features worked on faster!

    Amir S.
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    My Horrifying experience with MailerLite

    Reviewed on 03/08/2016

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how...

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

    WOAH !!! what a great bargain. Right? Not that fast !

    They were very quick to charge my business card for the $30.

    I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

    When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

    After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

    Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

    Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

    Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

    Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

    If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

    I hope this has helped you in your search. Good luck!

    Pros

    You would get a Cheap service

    Cons

    You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

    Ashveen B.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    On the right track

    Reviewed on 20/12/2021

    Used mainly for subscriber management and marketing automation. Mailerlite does a good job at...

    Used mainly for subscriber management and marketing automation. Mailerlite does a good job at providing a simple interface for non-technical users and keeping things 'lite'

    Pros

    Simple straightforward to roll out and import your subscribers.
    Subscriber management is very simple with groups and the free tier is very generous for under 1000 subscribers.

    Cons

    API is a big dodgy and sometimes fails with vague response code and a retry mechanism is required to mitigate that.

    Alternatives Considered

    Sendinblue

    Reasons for Choosing MailerLite

    Slow and hard to use interface. Poor value for high pricing.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Simplicity of interface.

    Response from MailerLite

    Hi Ashveen, thank you for your kind review. If you'd like to share more of your feedback regarding the API, feel free to reply to us with further details so we can learn more from our community.

    Nena H.
    Overall rating
    • Industry: Hospital & Health Care
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Very happy with Mailerlite

    Reviewed on 02/12/2021

    I love Mailerlite, I don't see me ever switching. I love their pricing and I love their features...

    I love Mailerlite, I don't see me ever switching. I love their pricing and I love their features and useability.

    Pros

    I love the ease of use of mailerlite. i am not always tech-savvy and Malierlite makes it so easy to manage my campaigns, list, and landing pages.

    Cons

    I wish there were better more evolved clean-up features and it was easier to keep things separate. The block builders in the email messages can be very glitchy pretty often. That needs to be cleaned up and refreshed A LOT. The text content and settings need work.

    Alternatives Considered

    ActiveCampaign and Constant Contact

    Reasons for Choosing MailerLite

    Price and features and ease of use.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Pricing for the features needed. Best fit for a small business startup.

    Response from MailerLite

    Thank you for all the lovely feedback, Nena. It's always appreciated when we get to hear from people within our community.

    Showing 5 reviews of 690 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: $10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features) $15/month for 1,001-2,500 subscribers and unlimited emails.  $30/month for 2,501-5,000 subscribers and unlimited emails.  $50/month for 5,001-10,000 subscribers and unlimited emails.  $75/month for 10,001-15,000 subscribers and unlimited emails.

    MailerLite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    Basecamp, Beacon, BigCommerce, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, Eventbrite, Facebook for Business, GetSiteControl, GitHub, Google Analytics, Google Docs, Google Forms, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, Magento Commerce, MailMunch, MailerCheck, MakePlans, Marketo Engage, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork, Thrive, Trello, Twitter, Typeform, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk, Zoho CRM, Zoom Meetings, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for MailerLite.