TapClicks

A Unified Marketing Operations Platform Powered By Your Data

About TapClicks

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.

Please visit tapclicks.com for more information.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to TapClicks

Key benefits of TapClicks

A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapClicks customers benefit from automated deployment, scalability, and proven ROI. This unified marketing operations platform seamlessly connects over 250+ of the most popular advertising and data sources for one view to meet all your clients needs.

  • Easily manage thousands of clients in a single dashboard.
  • Get high-level agency views and custom client views. Provide transparency to your end clients with customized viewing.
  • Utilize white labeling features to add a high touch finish designed to meet each client’s needs.
  • Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.
  • Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.
  • Be the first to know when a campaign needs attention and make executive decisions through alerts.
  • Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.
  • Agency-Specific Integrations; more than 250 integrations that cater to the needs of agencies of all sizes.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Canada, United Kingdom, Netherlands, New Zealand , Sweden, United States, South Africa

    Supported Languages

    English

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to TapClicks

    Images

    TapClicks Software - Connect to any service with TapAnalytics
    TapClicks Software - TapAnalytics is easy to deploy
    TapClicks Software - TapAnalytics custom margin/markup feature
    TapClicks Software - Configure widgets and color themes with TapAnalytics
    TapClicks Software - Add any brand or custom logo to TapAnalytics
    TapClicks Software - Schedule TapAnalytics reports in various formats
    TapClicks Software - Create your own custom dashboard with TapAnalytics
    View 8 more
    TapClicks video
    TapClicks Software - Connect to any service with TapAnalytics
    TapClicks Software - TapAnalytics is easy to deploy
    TapClicks Software - TapAnalytics custom margin/markup feature
    TapClicks Software - Configure widgets and color themes with TapAnalytics
    TapClicks Software - Add any brand or custom logo to TapAnalytics
    TapClicks Software - Schedule TapAnalytics reports in various formats
    TapClicks Software - Create your own custom dashboard with TapAnalytics

    Features

    Total features of TapClicks: 76

    • Activity Dashboard
    • Activity Planning
    • Ad hoc Reporting
    • Approval Workflow
    • Audience Targeting
    • Benchmarking
    • Brand Management Software
    • Budgeting/Forecasting
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Tracking
    • Channel Management Software
    • Charting
    • Client Management
    • Collaboration Tools
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Branding
    • Customizable Dashboard
    • Customizable Reports
    • Dashboard Software
    • Data Cleansing
    • Data Connectors
    • Data Discovery Software
    • Data Import/Export
    • Data Management Software
    • Data Mapping
    • Data Quality Control
    • Data Visualization Software
    • Digital Asset Management Software
    • Display Ad Management
    • Document Management Software
    • Drag & Drop
    • ETL Software
    • Event Triggered Actions
    • File Sharing Software
    • Forecasting
    • Functions/Calculations
    • Goal Setting / Tracking
    • KPI Monitoring
    • Keyword Tracking
    • Lead Management Software
    • Marketing Reports
    • Metadata Management
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Data Collection
    • Pageview Tracking
    • Performance Metrics
    • Private Dashboards
    • Project Management Software
    • ROI Tracking
    • Real Time Analytics
    • Referral Tracking
    • Reporting/Analytics
    • Sales Reports
    • Scheduled / Automated Reports
    • Scorecards
    • Search/Filter
    • Self Service Data Preparation
    • Single Page View
    • Single Sign On Software
    • Site Search Tracking
    • Social Media Monitoring Software
    • Strategic Planning Software
    • Summary Reports
    • Task Management Software
    • Time on Site Tracking
    • Trend / Problem Indicators
    • Visual Analytics
    • Visual Discovery
    • Website Analytics
    • Widgets

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    Reviews

    Overall rating

    4.3 /5
    (172)
    Value for Money
    4.1/5
    Features
    4.0/5
    Ease of Use
    4.0/5
    Customer Support Software
    4.4/5

    Already have TapClicks?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 172
    Jorge
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Integrations are awesome in TapClicks, it's got most of my data linked. I love TapClicks.

    Reviewed on 03/07/2020

    TapClicks has resolved most of my marketing reporting and communications problems. In the past, we...

    TapClicks has resolved most of my marketing reporting and communications problems. In the past, we used to download data from Google Ads to an excel workbook and start editing and formatting to make presentable, which used to be very time-consuming and tiring. Additionally, I needed to change my internal call reporting software and I was very worried about how to integrate data with this new software, it is great to know that TabClicks is limitless since it also has integrations for almost all call reporting software, this actually makes it easy for my agency and my clients to create a dashboard and communicate the most important metrics to our partners. Having said this, the experience that I have had with TabClicks solving my reporting issues has been very relieving and satisfactory. I am very happy working with TapClicks and I hope they continue to come up with more features, integrations, and tools to continue to improve the user's experiences.

    Pros

    Working with TapClicks gives you access to a relevant and large integrations library for your marketing reporting needs. It is so great to know that you are just a few clicks away from creating and modifying cutting-edge dashboards to present to your clients. Additionally, the interface is pretty user-friendly and makes it easy to come up with new ideas.

    TapClicks has more upsides than downsides, its automation and the way everything is put together quickly and efficiently is wonderful.

    Cons

    Everything is nice, maybe adding more templates would help to have ideas about new ways to create dashboards, and sometimes adding some tutorials will also help.

    Alternatives Considered

    Google Data Studio

    Reasons for Switching to TapClicks

    More Integrations and more automated features. This resulted in more time-saving and automated processes. And personalized URL, profile, and accounts.
    Carolyn
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Excellent for Some Things, Opportunities to Improve in Others

    Reviewed on 25/01/2021

    They are aware of the shortcomings of their Live Call functions, and they are receptive to...

    They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.

    Pros

    We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.

    Cons

    For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.

    Alternatives Considered

    Swydo and AgencyAnalytics

    Reasons for Choosing TapClicks

    User interface did not offer the simple drag/drop functionality we wanted.

    Switched From

    ReportGarden

    Reasons for Switching to TapClicks

    It was the only platform with all the integrations we needed.
    Kasie
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    TAP Review from Conversion Logix

    Reviewed on 19/01/2021

    TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.

    TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.

    Pros

    I love this platform and the customization options! We've tested out a few other reporting tools and we always came back to TAP. Very user friendly, a first time user can easily navigate through data and information and rarely have questions or need help. It is easy to export data which is very helpful in segmenting data for regional reports.

    Cons

    I recall there were a few features my team did not like, but I cannot recall specifics. I myself do not have any complaints.

    Phil
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    End-to-end reporting platform

    Reviewed on 20/01/2021

    Great reporting platform that our clients love

    Great reporting platform that our clients love

    Pros

    The amount of API connections to 3rd party software, UI and ease of use

    Cons

    Creating custom calculations for advertising metrics can be complex to setup

    Alternatives Considered

    Funnel

    Reasons for Choosing TapClicks

    Needed advanced reporting

    Switched From

    Acquisio

    Reasons for Switching to TapClicks

    Price and feature set
    Katie
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 501-1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Multi-Platform Reports Made Easy

    Reviewed on 03/01/2020

    Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours...

    Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.

    Pros

    We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.

    Cons

    It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.

    Showing 5 reviews of 172 Read all reviews

    TapClicks FAQs

    Below are some frequently asked questions for TapClicks.

    TapClicks offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!

    TapClicks has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    TapClicks supports the following languages:

    English

    TapClicks supports the following devices:

    TapClicks integrates with the following applications:

    AdRoll, Adobe Campaign, Agendize, Birdeye, Buffer, CallRail, Callcap, Campaign Monitor, Celtra, Cheetah Digital Customer Engagement Suite, Constant Contact, Dotdigital, Duda, Emma, Google Ads, Google Analytics 360, HubSpot CRM, HubSpot Marketing Hub, Instagram, LinkedIn for Business, Mailchimp, Marchex, Marketo Engage, Meta for Business, Moz, Outbrain, Quantcast, Quickbooks Online, Rocket Fuel, Salesforce Marketing Cloud, Silverpop, Snapchat, Tableau, Taboola, Twilio, Twitter, Unbounce, Wufoo, Yext, Zapier, iContact

    TapClicks offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

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