About Opteo

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

Pricing starting from:

$97.00/month

  • Free Trial
  • Subscription

Key benefits of Opteo

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.

Devices

Business size

S M L

Markets

United Kingdom

Supported Languages

English

Pricing starting from:

$97.00/month

  • Free Trial
  • Subscription

Images

The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.
Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.
Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.
KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.
Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.
View 6 more
Opteo screenshot: The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more. Opteo screenshot: Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click. Opteo screenshot: Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings. Opteo screenshot: KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank. Opteo screenshot: Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.

Features

Total features of Opteo: 14

  • A/B Testing
  • Account Alerts
  • Analytics/ROI Tracking
  • Bid Management
  • Budget Control
  • Budget Management
  • Campaign Management Software
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Real Time Monitoring
  • Task Management Software

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Reviews

Overall rating

4.9 /5
(110)
Value for Money
4.9/5
Features
4.7/5
Ease of Use
4.9/5
Customer Support Software
4.9/5

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Showing 5 reviews of 110
Michele M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Excellent Adwords tool for those who want to remain in control of bidding

Reviewed on 06/09/2017

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Such a great tool!

Reviewed on 25/10/2019

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads...

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Verified Reviewer
Overall rating
  • Industry: Commercial Real Estate Software
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

For those managing many accounts that don't want to micromanag.

Reviewed on 12/12/2020

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how...

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.

Pros

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Intelligent PPC Automation Suite

Reviewed on 11/01/2021

Outstanding customer services, very insightful and friendly like having an experienced PPC team on...

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.

Pros

The ease of use and amount of time it saves

Cons

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Alex C.
Overall rating
  • Industry: Medical Practice
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Opteo Works!

Reviewed on 19/08/2019

My overall experience has excellent. I have zero experience with ad words and Opteo has made it...

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

Pros

Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Cons

Every once in a while I get an error where changes could not be pushed to Google ads.

Showing 5 reviews of 110 Read all reviews

Opteo FAQs

Below are some frequently asked questions for Opteo.

Opteo offers the following pricing plans:

  • Starting from: $97.00/month
  • Pricing model: Subscription
  • Free Trial: Available

It is also available at $197/mo and $397/mo with additional features.

We do not have any information about Opteo features

Opteo has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Opteo supports the following languages:

English

Opteo supports the following devices:

Opteo integrates with the following applications:

Google Ads, Slack

Opteo offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

Related categories

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