Opteo

Google Ads management tool

4.9 /5 (109 reviews) Write a Review!

Opteo Overview

What is Opteo?

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

Opteo Overview

Pricing

Starting from
$97.00/month

Pricing options

Free Trial
Subscription
Value for money

Opteo Features

Devices
Business size
S M L
Markets
United Kingdom
Supported Languages
English

Media

The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.
Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.
Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.
KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.
Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.
Opteo screenshot: The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more. Opteo screenshot: Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click. Opteo screenshot: Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings. Opteo screenshot: KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank. Opteo screenshot: Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.

Opteo Reviews

Opteo Reviews

Overall rating
4.9
/
5
Excellent
97

Very good
10

Average
2

Poor
0

Terrible
0

Value for Money
4.9
Features
4.7
Ease of Use
4.9
Customer Support
4.9
98% recommended this app
Michele M.

Excellent Adwords tool for those who want to remain in control of bidding


Verified Reviewer

Such a great tool!

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.


Verified Reviewer

Intelligent PPC Automation Suite

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.


Verified Reviewer

For those managing many accounts that don't want to micromanag.

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.


Ross M.

Opteo Provides Elevated Efficiency

Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients.


Michele M.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Excellent Adwords tool for those who want to remain in control of bidding

Used Daily for 1-5 months
Reviewed on 06/09/2017
Review Source: GetApp

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 11-50 Employees

Such a great tool!

Used Weekly for 6-12 months
Reviewed on 25/10/2019
Review Source: GetApp

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 2-10 Employees

Intelligent PPC Automation Suite

Used Daily for 1-5 months
Reviewed on 11/01/2021
Review Source: GetApp

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.

Pros

The ease of use and amount of time it saves

Cons

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Commercial Real Estate
Company size: 11-50 Employees

For those managing many accounts that don't want to micromanag.

Used Weekly for 6-12 months
Reviewed on 12/12/2020
Review Source: Capterra

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.

Pros

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 6.0/10

Ross M.
Industry: Marketing & Advertising
Company size: Self Employed

Opteo Provides Elevated Efficiency

Used Daily for 1-5 months
Reviewed on 29/10/2020
Review Source: GetApp

Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients.

Pros

- The level of detail and granularity with recommended optimizations
- The design/ux
- Seamless integration with Google Ads accounts
- Ad optimization features

Cons

- The CPI (conversion per impression) model is still something I need to be sold on
- The negative keyword addition functionality is limited
- I'd love to see deeper competitive insights

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9.7/10
Based on 109 user ratings
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Opteo Pricing

Opteo Pricing

Starting from
$97.00/month
Free Trial
Subscription
Value for money
Value for Money
4.9/5
Based on 109 user ratings
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Opteo Features

Opteo Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.7/5
Based on 109 user ratings
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Categories

Additional information for Opteo

Additional information for Opteo

Key features of Opteo

  • Ad pausing
  • Ad performance analysis
  • Ad writing
  • Budget optimization
  • Continuous account monitoring
  • Improvement suggestions
  • Inbox-style interface
  • Keyword bid updates
  • One-click changes
  • Search query analysis
  • Task automation
  • Task prioritization

Benefits

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.

Opteo FAQs

Opteo FAQs

Below are some frequently asked questions for Opteo.

Q. What type of pricing plans does Opteo offer?

Opteo offers the following pricing plans:

Starting from: $97.00/month

Pricing model: Subscription

Free Trial: Available

Q. What are the main features of Opteo?

Opteo offers the following features:

  • Ad pausing
  • Ad performance analysis
  • Ad writing
  • Budget optimization
  • Continuous account monitoring
  • Improvement suggestions
  • Inbox-style interface
  • Keyword bid updates
  • One-click changes
  • Search query analysis
  • Task automation
  • Task prioritization

Q. Who are the typical users of Opteo?

Opteo has the following typical customers:

Large Enterprises, Freelancers, Mid Size Business

Q. What languages does Opteo support?

Opteo supports the following languages:

English

Q. Does Opteo support mobile devices?

We do not have any information about what devices Opteo supports

Q. What other apps does Opteo integrate with?

Opteo integrates with the following applications:

Google AdWords, Slack

Q. What level of support does Opteo offer?

Opteo offers the following support options:

Video Tutorials, Online Support, Knowledge Base, FAQs