Klaviyo

Growth marketing platform powering personalized experiences

About Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing starting from:

$20.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Klaviyo

Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.
  • Business size

    S M L

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    $20.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Klaviyo

    Images

    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers
    View 9 more
    Klaviyo video
    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers

    Features

    Total features of Klaviyo: 64

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Auto-Responders
    • Automated Responses
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Contact Management Software
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • MMS
    • Mailing List Management
    • Marketing Automation Software
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Scheduled Messaging
    • Segmentation
    • Shortcodes
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking

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    Reviews

    Overall rating

    4.7 /5
    (283)
    Value for Money
    4.4/5
    Features
    4.6/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.4/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 283
    Patrick
    Overall rating
    • Industry: Food & Beverages
    • Company size: 501-1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    One of the best bangs for the buck

    Reviewed on 28/07/2022

    I love it and plan to keep on using it

    I love it and plan to keep on using it

    Pros

    Automation and target the right buyers with the right message and it is also a great CRM as well!

    Cons

    Can get costly and managing flows does require more attention

    John
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Klavyio could be better

    Reviewed on 30/06/2022

    It is true that Klaviyo has been the leading email marketing software for some time now. However,...

    It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

    Pros

    Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

    Cons

    Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

    Alternatives Considered

    Omnisend

    Reasons for Choosing Klaviyo

    Mailchimp was dumped by Shopify at the moment.

    Switched From

    Mailchimp
    Verified Reviewer
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Good tool, good with Shopify

    Reviewed on 12/07/2022

    Good system overall, very friendly and easy to use

    Good system overall, very friendly and easy to use

    Pros

    Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns
    Easy to build templates with the drag and drop feature if you are not familiar with HTML

    Cons

    if you have more than one store, you need to have a separate account
    They are not so cheap

    Sam
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Well worth the money

    Reviewed on 09/05/2022

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're...

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

    Pros

    Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

    Cons

    Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    One of the best options for E-Commerce brands

    Reviewed on 23/06/2022

    Pros

    Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.

    Cons

    Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.

    Showing 5 reviews of 283 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: $20.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Meta for Business, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk, Zoho CRM

    Klaviyo offers the following support options:

    Email/Help Desk, Chat

    Related categories

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