About Klaviyo
Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.
Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.
And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why innovative companies like Unilever, Custom Ink and Glossier to sell more with Klaviyo.
With Klaviyo’s custom web tracking technology and ability to easily ingest data in real-time from over 300 integrations, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email and SMS autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.
Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.
Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
Key benefits of Klaviyo
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- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
A glowing beacon in a saturated market
Reviewed on 11/08/2021
Fantastic from beginning to end. I would suggest Klaviyo to anyone.
Fantastic from beginning to end. I would suggest Klaviyo to anyone.
Pros
There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.
Cons
When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.
Alternatives Considered
BrevoReasons for Choosing Klaviyo
For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.Switched From
MailchimpReasons for Switching to Klaviyo
Klaviyo is more focused on e-commerce which is my primary focus.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Best e-mail marketing solution for Shopify
Reviewed on 28/09/2021
I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers...
I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable
Pros
Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly.
They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.
Cons
We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!
Reasons for Choosing Klaviyo
MailChimp did not provide training and tech support.Switched From
MailchimpReasons for Switching to Klaviyo
Mailchimp did not have an easy to reach customer service team and they did not offer a dedicated customer success manager like Klaviyo does.
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 1.0 /10
Great product... with problems.
Reviewed on 26/12/2019
Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin...
Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:
"Unfortunately we do not update our plugin very often - but our team will get around to it eventually."
This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.
Pros
Klaviyo is extremely easy to setup, especially compared to its competitors.
You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.
Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.
You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!
Cons
Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!
Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.
If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).
The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.
There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.
Alternatives Considered
MailchimpReasons for Choosing Klaviyo
I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.Switched From
MailchimpReasons for Switching to Klaviyo
I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Very ok for email marketing!
Reviewed on 09/09/2023
Pros
It has many options for ecommerce. It can be used relatively easily.
Cons
Sometimes it's hard on the API implementation side
- Industry: Retail
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
One of the Best Solutions for Internet Retail
Reviewed on 05/06/2023
Pros
Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc.
Cons
The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers.
Alternatives Considered
SendGridReasons for Switching to Klaviyo
The automated email campaigns were a major reason for choosing Klaviyo vs other platforms, other platforms too have those features but Klaviyo seems way more refined and geared towards Internet Retail.Klaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: $20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Chargebee, Classy, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoTab POS, Gorgias, Help Scout, Jebbit, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PadiAct, Postscript, PrestaShop, Privy, Punchh, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat
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