Klaviyo

Growth marketing platform powering personalized experiences

About Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing starting from:

$20.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    $20.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Klaviyo Software - Klaviyo Dashboard—measure the performance of your marketing campaigns
    Klaviyo Software - Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic
    Klaviyo Software - Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation
    Klaviyo Software - Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms
    Klaviyo Software - Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns
    Klaviyo Software - Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends
    Klaviyo Software - Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder
    View 8 more
    Klaviyo video
    Klaviyo Software - Klaviyo Dashboard—measure the performance of your marketing campaigns Klaviyo Software - Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic Klaviyo Software - Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation Klaviyo Software - Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms Klaviyo Software - Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns Klaviyo Software - Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends Klaviyo Software - Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder

    Features

    Total features of Klaviyo: 62

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Analytics/ROI Tracking
    • Auto-Responders
    • Automated Responses
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • MMS
    • Mailing List Management
    • Marketing Automation Software
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multivariate Testing
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Scheduled Messaging
    • Segmentation
    • Shortcodes
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking

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    Reviews

    Overall rating

    4.7 /5
    (249)
    Value for Money
    4.4/5
    Features
    4.6/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.4/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 249
    Dennis M.
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A glowing beacon in a saturated market

    Reviewed on 11/08/2021

    Fantastic from beginning to end. I would suggest Klaviyo to anyone.

    Fantastic from beginning to end. I would suggest Klaviyo to anyone.

    Pros

    There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

    Cons

    When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

    Alternatives Considered

    Sendinblue

    Reasons for Choosing Klaviyo

    For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    Klaviyo is more focused on e-commerce which is my primary focus.
    Claire C.
    Overall rating
    • Industry: Cosmetics
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Completely transformed our ecomm presence!

    Reviewed on 06/01/2022

    Pros

    Klaviyo doesn't just have an easy-to-use platform that makes it fast to set up flows and campaigns, their customer support is incredible! They're always super helpful and the platform has helped us dramatically increase our conversion rate!

    Cons

    I would like to see more templates that can easily be customized, they have a great selection but I would love to see more!

    Alternatives Considered

    Constant Contact

    Reasons for Choosing Klaviyo

    We needed better deliverability, analytics, and functionality.

    Switched From

    Mailchimp
    Alice A.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Great tool if you have time to learn and can afford it

    Reviewed on 21/12/2021

    Pros

    Segmentation is super easy, best analytics among it's competitors and there's a lot of templates to choose from. I like that they have SMS capability too so you don't have to find another provider for this service. There's a sales team who walks you through the initial integration.

    Cons

    Live customer support is hard to get a hold of even as a paid customer. There are articles that attempt to solve your problem but if it doesn't address it, you're out of luck. There's a variety of templates but if you want to change them at all, it's not easy manipulate. If you have dedicated email marketer or have tons of time to learn the ins and outs, this is a great platform but if you want something more simple, other platforms are easier to use.

    Luke P.
    Overall rating
    • Industry: Graphic Design Software
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Klaviyo Review - Best platform for online marketing

    Reviewed on 27/09/2021

    My overall experience with Klaviyo has been extremely positive as it has allowed me to build better...

    My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business.

    Pros

    The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

    Cons

    I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

    Kate S.
    Overall rating
    • Industry: Retail
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Upgrade from Mailchimp

    Reviewed on 17/01/2022

    Pros

    I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results!

    Cons

    Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary!

    Showing 5 reviews of 249 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: $20.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, Facebook for Business, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk, Zoho CRM

    Klaviyo offers the following support options:

    Email/Help Desk, Chat

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