Klaviyo

Growth marketing platform powering personalized experiences

About Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing starting from:

$20.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    $20.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers
    View 9 more
    Klaviyo video
    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers

    Features

    Total features of Klaviyo: 64

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Auto-Responders
    • Automated Responses
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Contact Management Software
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • MMS
    • Mailing List Management
    • Marketing Automation Software
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Scheduled Messaging
    • Segmentation
    • Shortcodes
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking

    Alternatives

    Omnisend

    4.7
    #0 Alternative to Klaviyo
    Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across...

    Keap

    4.1
    #1 Alternative to Klaviyo
    Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform...

    Salesforce Marketing Cloud

    4.1
    #2 Alternative to Klaviyo
    Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

    Mailjet

    4.3
    #3 Alternative to Klaviyo
    Send, track and deliver both marketing and transactional emails with Mailjet. Our cloud-based infrastructure is unique...

    Reviews

    Overall rating

    4.7 /5
    (324)
    Value for Money
    4.4/5
    Features
    4.6/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.3/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 324
    Daniel
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Better than mailchimp - no question

    Reviewed on 10/12/2020

    It's been great. I had one experience with customer support where I felt the person wasn't going to...

    It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

    Pros

    If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

    For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

    You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

    Cons

    While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

    Alternatives Considered

    ConvertKit and Drip

    Reasons for Choosing Klaviyo

    There are annoying bugs in Mailchimp or missing features which Klaviyo does beautifully. Most of those issues are related to emails within a drip (flow in Klaviyo). Rearranging the order of emails, reusing blocks from one email in another one without recreating from scratch, creating multiple branches within a drip based on subscriber criteria, A/B testing your emails in a drip, all those are critical and only in Klaviyo.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    I heard good things about it from others, seemed more versatile and matched to our needs.
    Sam
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Well worth the money

    Reviewed on 09/05/2022

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're...

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

    Pros

    Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

    Cons

    Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

    Steve
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Not user friendly, poor support

    Reviewed on 07/10/2022

    Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).

    Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).

    Pros

    The Klaviyo application is very powerful, no doubt.

    Cons

    The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement.

    When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved.

    Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people.

    The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder.

    Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Excellent modern ESP platform

    Reviewed on 17/11/2022

    Pros

    Ability to create more personalized emails based on how user is interacting with our website and purchase history. Great integrations with many eCommerce platforms.

    Cons

    If you are using a custom ecommerce platform with Java or .Net, there are no SDK's available for the integrations. The documentation for their REST API's is confusing. Ability to create and manage transactional email templates is clunky.

    Alternatives Considered

    Salesforce Marketing Cloud

    Switched From

    Campaign Monitor
    Douglas
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    The best email management system

    Reviewed on 20/08/2022

    I have no complaints with Klaviyo. It's a great system I use everyday.

    I have no complaints with Klaviyo. It's a great system I use everyday.

    Pros

    Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

    Cons

    It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

    Showing 5 reviews of 324 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: $20.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Meta for Business, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM

    Klaviyo offers the following support options:

    Email/Help Desk, Chat

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