Databox

Pros

Databox makes it easy to create custom reports from multiple sources. For example, I've created a single report using Google Analytics and Google Search Console. Normally this would be impossible in a single report.

You can use many different sources and Databox has multiple integrations that help you get started. If there isn't integration you still upload custom spreadsheets and create a report from those.

Within each report metric you can then filter down to the specific metric you want. You can also create calculated metrics to create your own metrics.

Cons

There can be a steep learning curve to get the exact metric you want. I had to spend a lot of time getting the correct filters and segments from Google Analytics. However, I was finally able to create those reports.

There is also a huge amount of data you can analyze and figuring out the exact metrics to report on can be daunting. But that can also be a result of not figuring out the best KPI's before creating your report.

Pros

The things I enjoy most about Databox is the flexibility of this platform as well as the overall user interface. There are truly so many different options available for you to configure dashboards to your wants and needs. For example, Databox offers a ton of different data visualization options. Additionally, the ability to create custom metrics has proven to be an extremely useful and flexible tool in Databox as well. With regards to the interface, the platform overall is very aesthetically pleasing and my colleagues love the way the dashboards look. Overall, this platform really checks all the boxes for me. As a Marketing Data Analyst, I'm very happy.

Cons

I think the only thing that can be improved with Databox is perhaps allowing an unlimited amount of dashboards for accounts or a higher amount of dashboards with each account subscription they offer. Users should be aware that to get a large amount of dashboards in your account, you will likely need the highest subscription. Other than that, I do not have any complaints at all. This platform truly has managed to have everything I want and need.

Pros

I work as the Director of Marketing Strategy at DD, which is an inbound marketing agency that services nonprofits and higher education institutions. We're a HubSpot certified partner agency and we were looking to Databox to help us make our client reports quicker, more interactive, and more robust. Databox's clean user-interface makes it really easy to notice trends...it also updates in almost real-time (if not real-time) which is helpful. The customizable dashboards are helpful as well...and there's no doubt that this tool is affordable to agencies like DD who need to report on a wide variety of metrics for 20+ accounts.

Cons

While there are definitely some pros to Databox, there are also some key features that they are missing. For example, you can't customize date ranges for reports. You have to choose from a weekly, monthly, quarterly, or yearly basis...but you can't choose "Feb. 3 2017 - Feb. 23 2018" for example. This makes reporting very challenging if, for example, you start an inbound engagement with a client during the middle of the year and want to report on 6 month efforts and 12 month efforts that don't align perfectly with the Jan - Dec calendar year. Additionally, while the user-interface is clean, it's almost TOO white...our clients have found it really difficult to discern between traffic sources and points in time.

All of this is to say, I'm highly skeptical of reporting tools that don't let you customize the date and time of your reports...While Databox looks like 2018, it functions like 2010. We have cancelled our services as of now, but I have written emails and social posts to their product team and have encouraged them to "fix" the product and then come sell it to me again...

Pros

Its very easy to use and the dashboards are visually appealing

Cons

Limited to only 3 dashboards on the free trial

Pros

Ok, so I was desperately looking for an affordable platform to centralize my reporting for my clients. Most things that I found were either too expensive or too limited. I tested many free reporting tools - not enough connections. I tested the "free trial" of the big guys - great, feature-rich, and waay out of my budget. Then I came across Databox and I have to tell you, it has been a complete game changer for me. The Free version allows you to connect 10 clients to 3 data sources for reporting but then I discovered that I could easily afford the next level upgrade version, which allowed me to enhance my reports with up to 10 data sources for 10 clients. The setup was extremely simple and once I created the dashboards and scorecards, I was able to click a button and create an easy to understand report for my clients. I highly recommend this product to anyone who is struggling to keep up with the reporting for their marketing clients.

Cons

Honestly, nothing. Maybe that I have to pay for it to use it, but that's business.