About ConvertKit

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.

With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjust to match the width of where they are placed - at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns and textures without coding, and add custom CSS to make any other changes.

ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered at. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.

Pricing starting from:

$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to ConvertKit

Key benefits of ConvertKit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany , United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    $15.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to ConvertKit

    Images

    ConvertKit Software - ConvertKit allows users to create opt-in forms in a range of styles, including inline and slide in forms
    ConvertKit Software - Users can customize the design of their forms in ConvertKit
    ConvertKit Software - ConvertKit includes multiple options for embedding forms in web pages
    ConvertKit Software - Users can create and manage drip email marketing campaigns in ConvertKit
    ConvertKit Software - ConvertKit allows users to control on what days and times emails are sent out
    ConvertKit Software - Users can add automation rules in ConvertKit to create automated workflows
    ConvertKit Software - ConvertKit allows users to add incentives to emails or send double opt-in emails to new subscribers
    ConvertKit Software - Broadcast emails can be created in ConvertKit and sent to the full subscriber list or custom segments
    ConvertKit Software - ConvertKit gives users insight into which emails have been sent to each subscriber, and which segments each subscriber is included in
    ConvertKit Software - Users can view subscriber analytics for the past 30 days in ConvertKit
    View 11 more
    ConvertKit video
    ConvertKit Software - ConvertKit allows users to create opt-in forms in a range of styles, including inline and slide in forms
    ConvertKit Software - Users can customize the design of their forms in ConvertKit
    ConvertKit Software - ConvertKit includes multiple options for embedding forms in web pages
    ConvertKit Software - Users can create and manage drip email marketing campaigns in ConvertKit
    ConvertKit Software - ConvertKit allows users to control on what days and times emails are sent out
    ConvertKit Software - Users can add automation rules in ConvertKit to create automated workflows
    ConvertKit Software - ConvertKit allows users to add incentives to emails or send double opt-in emails to new subscribers
    ConvertKit Software - Broadcast emails can be created in ConvertKit and sent to the full subscriber list or custom segments
    ConvertKit Software - ConvertKit gives users insight into which emails have been sent to each subscriber, and which segments each subscriber is included in
    ConvertKit Software - Users can view subscriber analytics for the past 30 days in ConvertKit

    Features

    Total features of ConvertKit: 33

    • AB Testing
    • API
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Management Software
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customization
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Tracking Software
    • Event Triggered Actions
    • For Small Businesses
    • Landing Pages/Web Forms
    • Lead Management Software
    • List Management
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • ROI Tracking
    • Reporting/Analytics
    • Segmentation
    • Subscriber Management
    • Template Management
    • WYSIWYG Editor

    Alternatives

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    GetResponse

    4.2
    #3 Alternative to ConvertKit
    Online marketing tool that helps business owners to build permission-based mailing lists, maximize conversions with...

    AWeber

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    Reviews

    Overall rating

    4.7 /5
    (165)
    Value for Money
    4.3/5
    Features
    4.5/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.4/5

    Already have ConvertKit?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 165
    Shivansh
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    A fast and trustworthy email marketing tool...

    Reviewed on 16/09/2022

    Pros

    I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you're using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing.

    Cons

    The pricing is not the most affordable if we jump into the marketing and email marketing tool world but is actually considerable. Other than this, my only concern is with putting together the signup forms and landing pages. It's not as great as tools like ClickFunnels, Leadpages, etc., but is still better than AWeber and GetResponse (is what I feel).

    Olga
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The email marketing software that will make your content shine

    Reviewed on 05/08/2022

    We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re...

    We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re looking for an email marketing platform that grows with your business and subscriber list, and that’s straightforward to use as well as efficient, then you don’t need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best!

    Pros

    It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

    Cons

    I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

    Reasons for Switching to ConvertKit

    Honestly, after having tested out other software, we found that ConvertKit delivers on their promises, and that we can worry less about emails being delivered and focus on the content and conversion aspect.
    Amy
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Lots of quirks, customer service is awful

    Reviewed on 04/02/2021

    Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list...

    Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly.

    Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways.

    I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

    Pros

    I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

    Cons

    The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

    If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

    I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

    Stephanie
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The best email software for bloggers and course creators

    Reviewed on 06/06/2022

    Pros

    ConvertKit is your best friend if you are a course or content creator and need to manage a lot of email addresses, send weekly emails, and use automations and auto-emails for sales and marketing. I do a lot of lead magnet generation and have so many different segments of email subscribers - CK is made exactly for this. I love how simple it is, it doesn't got bogged down with email design too much, it's more about functionality and high deliverability.

    Cons

    I can't think of anything I don't love about ConvertKit for email. For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily.

    Dustin
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Best UX and easiest to use EMS

    Reviewed on 09/09/2022

    Overall, the product is solid, reliable, and support is friendly and responsive.

    Overall, the product is solid, reliable, and support is friendly and responsive.

    Pros

    ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

    Cons

    What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.

    Showing 5 reviews of 165 Read all reviews

    ConvertKit FAQs

    Below are some frequently asked questions for ConvertKit.

    ConvertKit offers the following pricing plans:

    • Starting from: $15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on the number of email subscribers. Some example pricing tiers: - Up to 1000 subscribers: $29 per month - Up to 5000 subscribers: $79 per month - Up to 10000 subscribers: $119 per month - Up to 25000 subscribers: $199 per month - Up to 55000 subscribers: $379 per month - Up to 105000 subscribers: $679 per month

    ConvertKit has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    ConvertKit supports the following languages:

    English

    ConvertKit supports the following devices:

    ConvertKit integrates with the following applications:

    Acuity Scheduling, Gravity Forms, Leadpages, MailMunch, MemberMouse, OptimizePress, RainMaker, Shopify, Sumo, Teachable, Thinkific, Unbounce, Wistia, WooCommerce, WordPress, Wunderkind, Zapier, aMember Pro

    ConvertKit offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, Chat

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