About Drip

Drip is a powerful email marketing automation tool with a visual campaign builder, workflow management and subscriber engagement analysis tools. Drip is the CRM Salesforce didn’t build. Our Ecommerce CRM - ECRM - is built for more sales, not sales teams. Thousands of marketers are getting to know their customers better using our features. They’re graduating from typical email platforms or overhyped marketing automation tools and making more money with Drip.

Contact management features offered by Drip allow users to launch broadcasts, autoresponders, and behavior triggered emails as part of their marketing campaigns. The visual workflow creator gives users the tools to create and automate the entire user journey based on rules and event triggered actions. Workflows can be created to automate tasks such as tagging, sending out email campaigns, responding to customer emails, and more, and users can add in actions, decisions, forks, goals, delays, and exits to fully customize their workflow path.

In order to increase lead conversions, Drip also provides a purchase intent scoring tool which analyzes leads and pinpoints the exact moments that contacts are most likely to convert. Funnels can also be created to send the right email to the right person, at the most effective time in their user journey, and users have access to contact history timelines for an overview of everything a user has seen and done.

Pricing starting from:

$19.00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Drip

  • Track campaign results with built-in visual reports highlighting subscriber activity such as form opens, form closes, web conversions, and first-time visitors.

  • Use the visual workflow builder to apply tags, send one-off emails or entire campaign sequences, with 18 triggers and 16 actions in the automation rule builder.

  • Gain subscribers and capture email addresses with sign-up forms in the form of widgets, embedding to websites, exit triggered popups, or hosted forms. Drip also provides a subscriber pruning tool to remove subscribers who are no longer engaging with the platform.

  • Use Drip’s campaign blueprints and templates to build marketing campaigns applying best practices, and use split-testing to see which features work best.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United States

    Supported Languages

    English

    Pricing starting from:

    $19.00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

    Set up custom conversion tracking
    Drip's email builder allows users to customize every detail of their messaging for individual people
    Set up automated workflows that aim to increase customer engagement by adapting to customer interests and behavior
    Users can learn about subscribers and website visitors and track the data any way they like
    Get up and running immediately with Drip’s wide variety of prebuilt email campaigns and marketing workflows
    Examine data from Drip with exportable data
    View 7 more
    Drip video Drip screenshot: Set up custom conversion tracking Drip screenshot: Drip's email builder allows users to customize every detail of their messaging for individual people Drip screenshot: Set up automated workflows that aim to increase customer engagement by adapting to customer interests and behavior Drip screenshot: Users can learn about subscribers and website visitors and track the data any way they like Drip screenshot: Get up and running immediately with Drip’s wide variety of prebuilt email campaigns and marketing workflows Drip screenshot: Examine data from Drip with exportable data

    Features

    Total features of Drip: 76

    • A/B Testing
    • API
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Applications Management
    • Auto-Responders
    • Batch Processing
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Conditional Logic
    • Configurable Workflow
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Data Migration
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Engagement Analytics
    • Event Triggered Actions
    • Graphical Workflow Editor
    • Interaction Tracking
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Generation Software
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Performance Metrics
    • Project Templates
    • Question Branching
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Rules-Based Workflow
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Subscriber Management
    • Subscription Management Software
    • Tagging
    • Template Management
    • Third Party Integrations
    • Visitor Management Software
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Widgets
    • Workflow Management Software

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    Reviews

    Overall rating

    4.4 /5
    (152)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4/5
    Customer Support Software
    4.2/5

    Already have Drip?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 152
    Mark S.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Drip is the best email/marketing automation software on the planet! I know as I have tested...

    Reviewed on 05/12/2017

    Drip integrates with just about everything and it is pretty easy to use.

    The future of marketing...

    Drip integrates with just about everything and it is pretty easy to use.

    The future of marketing from your website is "website personalization" which will create a unique experience for each and every person.

    Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience.

    Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded.

    The days of one size fits all marketing have come and gone.

    With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

    Pros

    Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform.

    Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized.

    I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required)

    Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see:

    - which ones are hot (Drip can send an email to your sales team so they make contact),
    - which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message),
    - and which ones are just tire kickers.

    No sense running paid ads to tire kickers, right?

    You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed)

    I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results.

    If you are considering email & marketing automation automation software for your business, take a good look at Drip.

    They have a certification program, so you might want to check out graduates to lend you a hand if needed.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    So many possibilities with Shopify

    Reviewed on 29/07/2019

    Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our...

    Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

    Pros

    If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

    Cons

    The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.

    I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

    Steven H.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A big jump forward in my business!

    Reviewed on 02/03/2021

    Excellent. I need data to survive and I need to know what my customers are looking at. I can...

    Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product.

    Pros

    Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

    Cons

    It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

    Eugen P.
    Overall rating
    • Industry: E-Learning
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    State of Drip - post LeadPages acquisition

    Reviewed on 08/11/2018

    Drip used to be great. Really great. I've been with them since the very early days and I never had...

    Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
    Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
    I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

    Pros

    The automation is top-notch. When it works.

    Cons

    The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
    And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

    Response from Drip

    Hello, Eugen,

    Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience.

    The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F.

    This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow.

    We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support.

    Thanks again for your review and for riding along with us as we grow.

    Jonny C.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Comprehensive software!

    Reviewed on 21/01/2021

    Cool. It's way better than Active Campaign! Early days, but looking promising!

    Cool. It's way better than Active Campaign! Early days, but looking promising!

    Pros

    Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.

    Cons

    It's occasionally buggy with our RSS feed
    Also, the reporting sucks, as it's a whole day before analytics appear after an email send

    Showing 5 reviews of 152 Read all reviews

    Drip FAQs

    Below are some frequently asked questions for Drip.

    Drip offers the following pricing plans:

    • Starting from: $19.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Forever-free up to 100 contacts. Pricing is based on number of subscribers. Basic subscription (2,500 subscribers) - $49/month or $41/month when paid annually. Pro subscription (5,000 subscribers) - $99/month or $83/month when paid annually. Consult Drip for more pricing options.

    We do not have any information about Drip features

    Drip has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Drip supports the following languages:

    English

    Drip supports the following devices:

    Drip integrates with the following applications:

    1ShoppingCart, 3dcart, Acuity Scheduling, Authorize.Net, Automate.io, BigMarker, Calendly, Call Loop, Chargify, ClickFunnels, Close, Drift, Eventbrite, Gravity Forms, Insightly, Instapage, Justuno, Kajabi, KickoffLabs, LeadPages, LeadsBridge, Magento Commerce, OptinMonster, Outgrow, PayPal, PieSync, Pipedrive, Privy, Recurly, Salesforce Sales Cloud, Segment, Shopify, Shopify Plus, Stripe, Survicate, Unbounce, WebinarJam, Wistia, WooCommerce, Zapier

    Drip offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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