About Drip

Drip has helped thousands of growing ecommerce brands take their marketing to the next level. We unleash the power of your customer data to deliver perfectly personalized email and SMS marketing strategies that work - like targeting customers on what they buy, browse, and click across your store.

With pre-built playbooks like welcome series, abandoned cart, and post-purchase emails, you can quickly engage your customers wherever they are in their journey with your brand.

Want to email people who bought organic face cream last year? Or viewed that cat halloween costume? With Drip’s segmentation you can target customers with content that is super relevant to how they interact with your business.

Drip works seamlessly with ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento so you can drive more sales with less effort.

Sign-up for a free trial today - no credit card required.

Pricing starting from:

$19.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Drip

  • Unleash the power of your customer data with ecommerce integrations that pull in your customer data to power marketing strategies that work - like targeting customers on what they buy, browse, and click across your store.

  • Segment everyone and personalize everything with pre-built segments that update automatically, allowing you to target customers with super granular and personalized content.

  • Get access to our pre-built ecommerce playbooks proven to drive more revenue, like welcome series, abandoned cart, and post-purchase emails.

  • Find insights and guidance that keeps your business growing by telling you what’s working, what needs to improve, and where to find your next revenue opportunity.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United States

    Supported Languages

    English

    Pricing starting from:

    $19.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
    Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
    Drip Software - Product Recommendations - Tailor every email with personalized product recommendations.
    Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.
    View 5 more
    Drip video
    Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance. Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business. Drip Software - Product Recommendations - Tailor every email with personalized product recommendations. Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.

    Features

    Total features of Drip: 82

    • AB Testing
    • API
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Application Management
    • Auto-Responders
    • Batch Processing
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Conditional Logic
    • Configurable Workflow
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Data Migration
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Engagement Tracking
    • Event Triggered Actions
    • Graphical Workflow Editor
    • Interaction Tracking
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Generation Software
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Performance Metrics
    • Project Templates
    • Question Branching
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Rules-Based Workflow
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Subscriber Management
    • Subscription Management Software
    • Tagging
    • Template Management
    • Third Party Integrations
    • Visitor Management Software
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Widgets
    • Workflow Management Software

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    Reviews

    Overall rating

    4.4 /5
    (161)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4/5
    Customer Support Software
    4.2/5

    Already have Drip?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 161
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    A good ecommerce email system, but not without some flaws

    Reviewed on 23/08/2020

    Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

    Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

    Pros

    Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

    Cons

    The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

    Verified Reviewer
    Overall rating
    • Industry: Photography
    • Company size: 2-10 Employees
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    The best email and marketing automation software EXCEPT….

    Reviewed on 05/05/2021

    It really is an outstanding piece of software at a great price with a super power none other (that...

    It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.

    Pros

    It is one of the easiest pieces of software to work with. I have always enjoyed setting up automations and it is very clear how to do things. I don’t like getting bogged down with technicalities and this lets you create.

    Cons

    This ONE con is why I have pivoted to another software. There are less integrations with the program. The big ones are there, ClickFunnels, Google, Microsoft, but too often I found other programs I wanted to integrate and Drip was not a default integration. Really not their fault but it is enough of an issue for me.

    Eugen P.
    Overall rating
    • Industry: E-Learning
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    State of Drip - post LeadPages acquisition

    Reviewed on 08/11/2018

    Drip used to be great. Really great. I've been with them since the very early days and I never had...

    Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
    Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
    I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

    Pros

    The automation is top-notch. When it works.

    Cons

    The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
    And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

    Response from Drip

    Hello, Eugen,

    Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience.

    The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F.

    This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow.

    We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support.

    Thanks again for your review and for riding along with us as we grow.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    So many possibilities with Shopify

    Reviewed on 29/07/2019

    Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our...

    Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

    Pros

    If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

    Cons

    The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.

    I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

    Chetan A.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Drip Is A Great Email Marketing Software

    Reviewed on 12/07/2021

    It was a nice overall experience with the Drip. My team used this tool as the best source of our...

    It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.

    Pros

    We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

    Cons

    It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

    Showing 5 reviews of 161 Read all reviews

    Drip FAQs

    Below are some frequently asked questions for Drip.

    Drip offers the following pricing plans:

    • Starting from: $19.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Drip has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Drip supports the following languages:

    English

    Drip supports the following devices:

    Drip integrates with the following applications:

    1ShoppingCart, Acuity Scheduling, Authorize.Net, Automate.io, BigCommerce, BigMarker, Calendly, Call Loop, Chargify, ClickFunnels, Close, Drift, Eventbrite, Gravity Forms, Insightly, Instapage, Justuno, Kajabi, KickoffLabs, LeadsBridge, Magento Commerce, Operations Hub, OptinMonster, Outgrow, PayPal, Pipedrive, Privy, Recurly, Salesforce Sales Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Stripe, Survicate, Unbounce, WebinarJam, Wistia, WooCommerce, Zapier

    Drip offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

    Related categories

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