Moosend

Email marketing, campaign management & automation software

About Moosend

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.

Pricing starting from:

$0.00

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Moosend

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.
  • Business size

    S M L

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    $0.00

    • Free Version
    • Free Trial
    • Subscription

    Images

    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations
    View 7 more
    Moosend video
    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations

    Features

    Total features of Moosend: 49

    • AB Testing
    • API
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Contact Management Software
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Management Software
    • Lead Qualification
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Analytics
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting/Analytics
    • Search/Filter
    • Segmentation
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    Mailchimp

    4.5
    #1 Alternative to Moosend
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    Sendinblue

    4.5
    #2 Alternative to Moosend
    Sendinblue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional...

    ConvertKit

    4.7
    #3 Alternative to Moosend
    ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip...

    HubSpot Marketing Hub

    4.5
    #4 Alternative to Moosend
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    Reviews

    Overall rating

    4.7 /5
    (172)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.7/5

    Already have Moosend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 172
    Ahmed
    Overall rating
    • Industry: Translation & Localization
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    An all-in-one marketing tool!

    Reviewed on 29/07/2022

    Pros

    As an all-in-one marketing tool, Moosend can be used in email marketing campaigns, landing pages, subscription forms, and even as a lead magnet through integration with your website to track visitors and events automatically.

    Cons

    The only thing I might dislike about Moosend is that they don't have a mobile app just yet.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    If you're looking for the best ESP, LOOK NO FURTHER.

    Reviewed on 28/12/2020

    I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking...

    I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking for and are eager to improve. Support is AMAZING, top notch, I've been blown away with the reporting features, the platform is super easy, intuitive and FUN to use,.. . I could keep going! I'm seriously happy with my experience.

    There are these businesseses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them.

    Then there are businesses/software providers like Moosend. That make my life easier, running my business more profitable, more fun and overall BETTER. I've been using Moosend for about a month and this is more than enough to know that I will be using them for a very, very long time and that they're the best ESP for my business. I could go on and on. If there are any negative reviews, ignore them. Just try them out for yourself, if you have an agency, switch one of your clients or something to test it out and you'll see for yourself.

    Pros

    - The free subaccount feature with basic whitelabel functionalities, all for free or included even in the most basic paid plan.
    - The top notch, first class, friendly support team. Seriously, this is worth gold. I would never ever use another software in my business that doesn't offer great live chat support. This is a must. Whenever I have a question, I don't waste any time. I just ask and usually I have a response within 5-30 minutes. Sometimes straight away. Especially when a conversation is rolling.
    - The report features. I was blown away when I realised how detailed the reporting is, even in the basic version. And then there's premium reporting available which I don't have yet... I can only imagine how fantastic that must be.
    - Their willingness to implement new features and how they listen to user feedback!! This is a really important thing. I've never come across a service provider that is as eager to implement new features as Moosend. They have already scheduled tons of new updates and features. They even have a Trello board where customers can come in and upvote feature requests as well as post their own. Absolutely amazing.
    - Their pricing. Super affordable, fair. From experience I can say that this type of pricing structure is superior to having to pay for sending x amount of emails per month. IF it's affordable at least. Not like some other, bigger providers. This is a really big and important plus.
    - There's probably even more I'm forgetting right now!

    Cons

    Nothing, really. Except that the whitelabel functionality currently has some holes that need to be filled. I was assured though that they have lots of changes lined up in this regard. So I'm just patiently waiting for those to be implemented. If they nail the pricing structure on those plans as well, Moosend will be the PERFECT solution for both agencies as well as individuals.

    Alternatives Considered

    ActiveCampaign, SendX, and Sendinblue

    Reasons for Switching to Moosend

    - Better pricing - Better (and free!) white label functionalities - Much more attractive, easy to use interface - More features - Better reputation in regards to deliverability and support - Live chat (must for me) - ...
    Andrew
    Overall rating
    • Industry: Media Production
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Awful, incompetent support

    Reviewed on 27/10/2021

    I had to contact support 3 times in 2 weeks. None of their advanced features actually work without...

    I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support. First, my landing page wouldn't work because there was an ' (apostrophe) in the title. That took several days for support to figure out and come back and find a solution. The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook. There is no problem with the Facebook Pixel since I have verified conversions on other websites. The problem is with Moosend, but they just want to pass me off somewhere else.

    Pros

    The platform is very cheap. It claims to have several advanced features.

    Cons

    You get what you pay for.
    None of the advanced features actually work.
    Support takes ages to get back to you.

    Response from Moosend

    Apologies for the issue you faced. Our support team had escalated the issue to the appropriate dept but it took some time to be resolved.
    Please note that we are working on making this much faster for our users so it will be much better!
    We are happy to note down any input you may have in order to make our services even better.

    Howard
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    The Easiest Email Platform To Date

    Reviewed on 12/05/2022

    Pros

    Moosend is a Godsend! It is the simplest platform I've worked with and does not compromise on any of the features. Creating beautful emails is drag and drop simple.

    Cons

    Actually, I cannot think of anything I dislike or find lacking, really!

    Ameer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Moosend is Amazing!

    Reviewed on 06/07/2021

    Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails...

    Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails or wait for a design expert to assist us but now we design our own emails.

    Pros

    The best thing is their customer service, it is unparalleled. Another amazing thing is the lack of restrictions for free users.

    Cons

    The fact that they do not have a mobile app yet or that their website is not mobile friendly.

    Showing 5 reviews of 172 Read all reviews

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Moosend offers the following pricing plans:

    • Starting from: $0.00
    • Pricing model: Free Version
    • Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Moosend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Moosend supports the following languages:

    English

    Moosend supports the following devices:

    Moosend integrates with the following applications:

    Drupal, Google Contacts, Mailchimp, Salesforce Sales Cloud, WooCommerce, Zen Cart

    Moosend offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, Chat

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