Moosend

Email marketing, campaign management & automation software

About Moosend

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.

Pricing starting from:

$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Moosend

Key benefits of Moosend

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany , United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    $9.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Moosend

    Images

    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations
    View 7 more
    Moosend video
    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations

    Features

    Total features of Moosend: 49

    • AB Testing
    • API
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Contact Management Software
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Management Software
    • Lead Qualification
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Analytics
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting/Analytics
    • Search/Filter
    • Segmentation
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    ActiveCampaign

    4.6
    #0 Alternative to Moosend
    Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

    Mailchimp

    4.5
    #1 Alternative to Moosend
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Omnisend

    4.7
    #2 Alternative to Moosend
    Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across...

    MailerLite

    4.7
    #3 Alternative to Moosend
    MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing...

    Reviews

    Overall rating

    4.7 /5
    (180)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.7/5

    Already have Moosend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 180
    Rachael Woolley
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Incredible and easy to use email marketing platform

    Reviewed on 03/12/2021

    I have been able to organise my email campaigns and use their features on my WordPress website to...

    I have been able to organise my email campaigns and use their features on my WordPress website to obtain emails subscriptions.

    Pros

    Moosend is an easy to navigate platform and the set-up was straightforward. I have been able to design my own email templates, elements and save them for future use. It has been simple to design and set up my email campaigns and build the emails into a funnel for each of my lead magnets. There is also the option to send an email immediately or schedule the exact time of delivery. I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to build into a button on my WordPress website.

    Cons

    It took time for me to work out how to create a Pop-up subcription form that could be used on my WordPress website.

    John
    Overall rating
    • Industry: Hospitality
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Quick, efficient, effective

    Reviewed on 06/04/2021

    They have helped me organize my email marketing campaigns. They provide a lot of information and...

    They have helped me organize my email marketing campaigns. They provide a lot of information and best practices. Very happy overall.

    Pros

    Ease of use
    Quick campaigns with a lot of control
    Free options for people starting and growing their business
    Fantastic Customer Support (quick replies, good answers)

    Cons

    They listen to their customers and roll out changes and updates so anything which may not be currently available, may soon be rolled out.

    Correy
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    One of the worst e-mail marketing products that I have ever used

    Reviewed on 05/08/2020

    I have been managing marketing teams for more than 10 years and I can easily say that Moosend is...

    I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.

    Pros

    Moosend is cheaper compared its core competition.

    Cons

    There is a reason for Moosend positioning itself as a cheaper alternative to other email marketing and automation providers. Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features. But the worst of all - it appears that Moosend has reputation issues with anything related to Yahoo!, Aol and Verizon. No matter how good your own sender reputation is, how clean your lists are, or how good your content is, thousands of your customers might not receive your campaigns due to Moosend's IP issues. Also, you will probably need to contact to mail providers directly to get status updates. It is a small company so you would expect things to move faster. However the technical/customer support is not only extremely slow but also unresponsive to your essential inquiries.

    Jodi
    Overall rating
    • Industry: Information Services
    • Company size: 2-10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Moosend I found a hidden gem!

    Reviewed on 16/07/2019

    Phenomenal customer support!

    Phenomenal customer support!

    Pros

    A professional tool that is easy to use, straightforward to run campaigns and a company that is great about educating their users on how to get the best delivery rates possible.

    Cons

    Was a little different to get started using than others I have used becuase of the quality control I had been able to use other email systems and got lower deliverability than I should because they didn't have the screening and tools that Moosend does. Big time email names too!

    Alternatives Considered

    ConvertKit and HubSpot Marketing Hub

    Reasons for Choosing Moosend

    Deliverability and becoming educated about things I should have known prior but didn't.

    Switched From

    Keap

    Reasons for Switching to Moosend

    The phenomenal customer service! They care about customers and service, hands down great service!
    Kristian
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Full fledged email marketing solution

    Reviewed on 17/10/2019

    Pros

    -Beautiful, easy to make newsletters with template options
    -Good deliverability
    -Doesn't cost a fortune

    Cons

    -The UI is good, but not perfect
    -Few more integrations needed and BOOM! It's perfect.

    Alternatives Considered

    MailerLite

    Reasons for Choosing Moosend

    Had all the features I could ever need with a clearer pricing structure. I feel MailChimp has a lot of upsells ("Oh, if you want to do that, it's possible, but you need to pay for this higher monthly tier...").

    Switched From

    Mailchimp

    Reasons for Switching to Moosend

    I felt it had richer features and it didn't have have any negative reviews about deliverability.
    Showing 5 reviews of 180 Read all reviews

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Moosend offers the following pricing plans:

    • Starting from: $9.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Moosend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Moosend supports the following languages:

    English

    Moosend supports the following devices:

    Moosend integrates with the following applications:

    Drupal, Google Contacts, Mailchimp, Salesforce Sales Cloud, WooCommerce, Zen Cart

    Moosend offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, Chat

    Related categories

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