Moosend

Email marketing, campaign management & automation software

About Moosend

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.

Pricing starting from:

$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Moosend

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    $10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations
    View 7 more
    Moosend video Moosend Software - Moosend Account Dashboard Moosend Software - Moosend Email Marketing Campaigns Moosend Software - Moosend Newsletter Editor Moosend Software - Moosend Marketing Automation Workflow Builder Moosend Software - Moosend Campaign Performance/Analytics Moosend Software - Moosend Integrations

    Features

    Total features of Moosend: 50

    • AB Testing
    • API
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Contact Management Software
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Management Software
    • Lead Qualification
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Channel Marketing
    • Multivariate Testing
    • Real Time Analytics
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting/Analytics
    • Search/Filter
    • Segmentation
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

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    4.6
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    ConvertKit

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    HubSpot Marketing Hub

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    Reviews

    Overall rating

    4.7 /5
    (167)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.8/5

    Already have Moosend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 167
    Rachael woolley -.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Incredible and easy to use email marketing platform

    Reviewed on 03/12/2021

    I have been able to organise my email campaigns and use their features on my WordPress website to...

    I have been able to organise my email campaigns and use their features on my WordPress website to obtain emails subscriptions.

    Pros

    Moosend is an easy to navigate platform and the set-up was straightforward. I have been able to design my own email templates, elements and save them for future use. It has been simple to design and set up my email campaigns and build the emails into a funnel for each of my lead magnets. There is also the option to send an email immediately or schedule the exact time of delivery. I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to build into a button on my WordPress website.

    Cons

    It took time for me to work out how to create a Pop-up subcription form that could be used on my WordPress website.

    Ameer H.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Moosend is Amazing!

    Reviewed on 06/07/2021

    Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails...

    Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails or wait for a design expert to assist us but now we design our own emails.

    Pros

    The best thing is their customer service, it is unparalleled. Another amazing thing is the lack of restrictions for free users.

    Cons

    The fact that they do not have a mobile app yet or that their website is not mobile friendly.

    Andrew B.
    Overall rating
    • Industry: Media Production
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Awful, incompetent support

    Reviewed on 27/10/2021

    I had to contact support 3 times in 2 weeks. None of their advanced features actually work without...

    I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support. First, my landing page wouldn't work because there was an ' (apostrophe) in the title. That took several days for support to figure out and come back and find a solution. The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook. There is no problem with the Facebook Pixel since I have verified conversions on other websites. The problem is with Moosend, but they just want to pass me off somewhere else.

    Pros

    The platform is very cheap. It claims to have several advanced features.

    Cons

    You get what you pay for.
    None of the advanced features actually work.
    Support takes ages to get back to you.

    Response from Moosend

    Apologies for the issue you faced. Our support team had escalated the issue to the appropriate dept but it took some time to be resolved.
    Please note that we are working on making this much faster for our users so it will be much better!
    We are happy to note down any input you may have in order to make our services even better.

    Abigail A.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Brand new to this

    Reviewed on 30/10/2021

    I think Moosend is going to serve our nonprofit email needs extremely well. No more segmented list...

    I think Moosend is going to serve our nonprofit email needs extremely well. No more segmented list just to get our newsletter out to everyone under standard email sending limits!

    Pros

    Still learning, but the step by step flow and instructions make onboarding as easy as possible.

    Cons

    The functions of this software are completely walled off from each other. Rather than being able to navigate from billing/account to emailing to instructional videos, each requires a separate bookmark.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Moosend

    I wanted to avoid the reputation of high-pressure sales
    Danielle C.
    Overall rating
    • Industry: Defense & Space
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    High fives!

    Reviewed on 29/03/2021

    I love the Academy and its resources and I see them both as a chance to learn and to drive...

    I love the Academy and its resources and I see them both as a chance to learn and to drive potential revenues. The follow-up videos after signing up were excellent and crammed full of things that I needed to know.
    Most recently I have had the need to make a particular enquiry relating to compliance matters and I found the assistance I received from [SENSITIVE CONTENT HIDDEN] was fast, helpful and very detailed. This benefited me by ensuring that I could answer client's questions quickly and plan for future compliance reviews armed with the right information.

    Pros

    When first looked at the software I knew instinctively that I wanted to use it. It is really easy to set up lists and to watch the stats so wee where campaigns are most helpful.
    It has a clean UI and the bits of the site that carry the most functionality and light and fast and easy to navigate. Really well planned out. That is why I loved it at first sight.

    Cons

    It is not quite so straightforward possibly if you have never dealt with at least some more techy lingo around the use of emails and email servers, but the resources are there to help you learn and the technical assistance is rapid.

    Alternatives Considered

    Mailchimp, Mailchimp Transactional Email, and Zoho Mail

    Reasons for Switching to Moosend

    It is fast, light and well supported by a team of exceptional people.
    Showing 5 reviews of 167 Read all reviews

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Moosend offers the following pricing plans:

    • Starting from: $10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Moosend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Moosend supports the following languages:

    English

    Moosend supports the following devices:

    Moosend integrates with the following applications:

    Drupal, Google Contacts, Mailchimp, Salesforce Sales Cloud, WooCommerce, Zen Cart

    Moosend offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, Chat

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