Moosend

Email marketing, campaign management & automation software

About Moosend

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.


Key benefits of Moosend

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.

  • Images

    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations
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    Moosend video
    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations

    Not sure about Moosend? Compare with a popular alternative

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    4.6 (193)
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    Starting Price

    $9.00
    month
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    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    46
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    Integrations

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    Ease of Use

    4.5 (193)
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    Value for Money

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    Customer Service

    4.7 (193)
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    Reviews

    Overall rating

    4.6 /5
    (193)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.5/5
    Customer Support Software
    4.7/5

    Already have Moosend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 193
    Rachael Woolley
    Rachael Woolley
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Incredible and easy to use email marketing platform

    Reviewed on 03/12/2021

    I have been able to organise my email campaigns and use their features on my WordPress website to...

    I have been able to organise my email campaigns and use their features on my WordPress website to obtain emails subscriptions.

    Pros

    Moosend is an easy to navigate platform and the set-up was straightforward. I have been able to design my own email templates, elements and save them for future use. It has been simple to design and set up my email campaigns and build the emails into a funnel for each of my lead magnets. There is also the option to send an email immediately or schedule the exact time of delivery. I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to build into a button on my WordPress website.

    Cons

    It took time for me to work out how to create a Pop-up subcription form that could be used on my WordPress website.

    John
    Overall rating
    • Industry: Hospitality
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Quick, efficient, effective

    Reviewed on 06/04/2021

    They have helped me organize my email marketing campaigns. They provide a lot of information and...

    They have helped me organize my email marketing campaigns. They provide a lot of information and best practices. Very happy overall.

    Pros

    Ease of use
    Quick campaigns with a lot of control
    Free options for people starting and growing their business
    Fantastic Customer Support (quick replies, good answers)

    Cons

    They listen to their customers and roll out changes and updates so anything which may not be currently available, may soon be rolled out.

    Cody
    Cody
    Overall rating
    • Industry: Sports
    • Company size: 2–10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Would never recommend Moosend

    Reviewed on 27/03/2023

    Horrible, waste of time.

    Horrible, waste of time.

    Pros

    I like the pricing, and not much else. 40 char?

    Cons

    Forced me to clean emails, and rejected my entire list just because it had some "bad emails." They couldn't tell me which were bad. Also the tagging is very limited. I can't submit a CSV list of separatae first name and last name and my own tags. When I reached out for help they said my problem to solve, they won't help. They tried to use the excuse that they were protecting my domain...but it's a newsletter....don't have a domain to protect. But the fact they didn't even want to bother helping is what led me to disable my account. Mailchimp did everything I wanted...but for more money.

    Jodi
    Overall rating
    • Industry: Information Services
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Moosend I found a hidden gem!

    Reviewed on 16/07/2019

    Phenomenal customer support!

    Phenomenal customer support!

    Pros

    A professional tool that is easy to use, straightforward to run campaigns and a company that is great about educating their users on how to get the best delivery rates possible.

    Cons

    Was a little different to get started using than others I have used becuase of the quality control I had been able to use other email systems and got lower deliverability than I should because they didn't have the screening and tools that Moosend does. Big time email names too!

    Alternatives Considered

    ConvertKit and HubSpot Marketing Hub

    Reasons for Choosing Moosend

    Deliverability and becoming educated about things I should have known prior but didn't.

    Switched From

    Keap

    Reasons for Switching to Moosend

    The phenomenal customer service! They care about customers and service, hands down great service!
    Kristian
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Full fledged email marketing solution

    Reviewed on 17/10/2019

    Pros

    -Beautiful, easy to make newsletters with template options
    -Good deliverability
    -Doesn't cost a fortune

    Cons

    -The UI is good, but not perfect
    -Few more integrations needed and BOOM! It's perfect.

    Alternatives Considered

    MailerLite

    Reasons for Choosing Moosend

    Had all the features I could ever need with a clearer pricing structure. I feel MailChimp has a lot of upsells ("Oh, if you want to do that, it's possible, but you need to pay for this higher monthly tier...").

    Switched From

    Mailchimp

    Reasons for Switching to Moosend

    I felt it had richer features and it didn't have have any negative reviews about deliverability.
    Showing 5 reviews of 193 Read all reviews

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Moosend offers the following pricing plans:

    • Starting from: $9.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Moosend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Moosend supports the following languages:

    English

    Moosend supports the following devices:

    Moosend integrates with the following applications:

    Drupal, Google Contacts, Mailchimp, Salesforce Sales Cloud, WooCommerce, Zen Cart

    Moosend offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, Chat

    Related categories

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